ansuman jena's cv, 2012

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Ansuman Jena Assistant Pr ofesso r Department of Business Administration Dhenkanal Autonomous College, Dhenkanal Address: LC ± 132/1, OSHB Colony, Sailashree Vihar, Bhubaneswar, Orissa, P IN-751021 E-mail: [email protected] Mobile: (+91) 9040209907 Teaching and Research Interest Marketing Management, Strategic Marketing, Product and Brand Management, Advertising Management, Business Research, Marketing Research, Services Marketing, Banking and Insurance Management, Information Technology for Managers and E-Commerce. Teaching Philosophy I am fortunate to have years of continuous teaching and research experience at a very young stage of my life. This has empowered me to have my own µteaching philosophy¶ which I find a perfect match with my Philosophy of life ³Learn to Earn, Earn to Live and Live to Serve´. My teaching philosophy goes around my students. The students have helped me to nurture, upgrade and develop my own set of skills. As a Guru (teacher), I love my students and that makes them very important and special for me. I take additional care of them whether inside or outside the class premises as much  practically possible. I firmly believe that it is my soul responsibility to make students understand and experience the subject. As the c ourse proceed s I make them aware about their roles, responsibilities and how differently they can utilize the concepts, principles and theories in real life. I also encourage, motivate, guide and help them to learn beyond the syllabus. I emphasize on interacting with students to understand their needs and conduct my classes with a personable approach. I prefer to maintain eye-to-eye contact, which I perceive as a very strong method of communication. I give adequate freedom to students for expressing themselves as I believe in openness, honesty and ability to maintain trust are highly conducive for effective learning. I am open for any kind of constructive discussion at any point of time with my students. I never get irritated for such kind of interruptions. The

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Page 1: Ansuman Jena's CV, 2012

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Ansuman Jena

Assistant Professor 

Department of Business Administration

Dhenkanal Autonomous College, Dhenkanal

Address: LC ± 132/1, OSHB Colony, Sailashree Vihar, Bhubaneswar, Orissa, PIN-751021

E-mail: [email protected]

Mobile: (+91) 9040209907

Teaching and Research Interest 

Marketing Management, Strategic Marketing, Product and Brand Management, Advertising

Management, Business Research, Marketing Research, Services Marketing, Banking and

Insurance Management, Information Technology for Managers and E-Commerce.

Teaching Philosophy 

I am fortunate to have years of continuous teaching and research experience at a very young

stage of my life. This has empowered me to have my own µteaching philosophy¶ which I find

a perfect match with my Philosophy of life ³Learn to Earn, Earn to Live and Live to Serve´.

My teaching philosophy goes around my students. The students have helped me to nurture,

upgrade and develop my own set of skills.

As a Guru (teacher), I love my students and that makes them very important and special for 

me. I take additional care of them whether inside or outside the class premises as much

  practically possible. I firmly believe that it is my soul responsibility to make students

understand and experience the subject. As the course proceeds I make them aware about their 

roles, responsibilities and how differently they can utilize the concepts, principles and

theories in real life. I also encourage, motivate, guide and help them to learn beyond the

syllabus. I emphasize on interacting with students to understand their needs and conduct myclasses with a personable approach. I prefer to maintain eye-to-eye contact, which I perceive

as a very strong method of communication. I give adequate freedom to students for 

expressing themselves as I believe in openness, honesty and ability to maintain trust are

highly conducive for effective learning. I am open for any kind of constructive discussion at

any point of time with my students. I never get irritated for such kind of interruptions. The

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student¶s feedback helps me to organize my sequence of lectures and essentially to plan the

content of my lecture as students come with diverse back grounds.

My classes are well organized. I develop my course material well in advance which includes

detailed breakup of the expected learning objectives, session plan and course outline for thesemester. Before starting a class, I prefer to list out the µobjectives of that particular class¶. 

As a teacher to the Management students at the Master Degree Level, I can never be satisfied

  by merely following the traditional lecture method of teaching or merely distributing the

study materials. I use both the Board and Power Point Slides in the class. I use a very broad

mix of teaching techniques to make the course interesting. It broadly includes class room

lectures, case discussions, individual/group field projects, assignments, classroom

discussions, presentations and role plays etc. I site familiar examples, emphasize more on

Indian cases discussions and few well known global cases. In addition, I also expose studentsto the latest trends in business by inviting speakers from academia and industry for direct and

open discussion with the students. I firmly believe in continuous monitoring and evaluation

thus I take quizzes (declared/surprise) and tests very often. I set moderately difficult level of 

question paper to test the understanding; as I try to bring out how much a student know. I

evaluate the answers based on some basic parameters which include the possible practical

implications, diverse thinking and clarity of thought. 

Finally, as a responsible and committed teacher, I am aware of my duties, obligations and

responsibilities to uphold the reputation of the University I am working for. As a teacher, I

µpreach¶ my students to imbibe the management principles as a way of life and try to impart

sense of responsibility towards the society and our nation.

Professional Associations

Apart from teaching as a profession, I have accomplished several other responsibilities during

my working career. The note worthy memberships and associations include:

       Reviewer and Member of the Expert Advisory Board ³ Inter national Jour nal of 

Contemporary Management and Research Application´ a double blind peer reviewed

quarterly research journal. ISSN: 2249-3514.

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       Reviewer and Chief ± Content Manager of ³ Inter national Jour nal Business and  

 Management Tomorrow´ a monthly peer reviewed and refereed journal. ISSN: 2277-

176X ( print).

       Reviewer and Chief ± Content Manager of ³ Inter national Jour nal Business and  

 Management Tomorrow´ a monthly peer reviewed and refereed e-journal. ISSN:

2249-9962. http://www.ijbmt.com/reviewers.php.

       Member of the Advisory Board and Editorial Co-ordination Board ³ In stant 

 Health Care´ a monthly bilingual magazine. RNI No. ± ORIBIL/2010/35864.

       Member of the µBoard of Studies¶ Department of Business Administration, Dhenkanal

Autonomous College, Dhenkanal.

Personal Details

Father's Name : Mr. Pramod Kumar Jena

Mother's Name : Late Smt. Swapnamanjari Jena

Date of Birth : 18th June 1985

Gender : Male

Marital Status  : Unmarried

  Nationality : Indian

Languages known : English, Hindi and Oriya

Hobbies : Writing something own, Travelling, Designing,

Decorating, Cooking, Reading, Surfing internet, Gaming, Listening

Music, Playing Tabla.

Academic Accomplishments

2010 Registered as a PhD (Doctor of Philosophy) Research Scholar in Management at

School of Management, KIIT University, Bhubaneswar, Odisha.

2008 Master of Business Administration (MBA) from Biju Pattnaik University of 

Technology (BPUT), Bhubaneswar, Odisha.

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2006 Bachelor of Science (+3) from Utkal University, Bhubaneswar, Odisha.

2003 Intermediate of Science (+2) from Council of Higher Secondary Education

(CHSE), Odisha.

2000 Matriculation (10th

) from Board of Secondary Education (BSE), Odisha.

Employment Details

1.  Working as an Assistant Professor in the Department of Business Administration,

Dhenkanal Autonomous College, Dhenkanal since 10.09.2009.

Courses Taught:

       Taught a course (4 credits) on µE-commerce¶ to MBA, Semester-1, 2009 ± 2010, batch of 

60 students at Dhenkanal Autonomous College, Dhenkanal.

       Taught two courses (4 credits each) on µBanking & Insurance Management¶ and

µInformation Technology in Business¶, MBA, Semester-2, 2009 ± 2010, batch of 60

students at Dhenkanal Autonomous College, Dhenkanal.

Responsibilities:

       Teaching, evaluation, tutorials for independent as well as multi-section courses at Master 

Degree level.

       Member of the Board of Studies for Curriculum development and modernization;

recommend Text books for library and Development of study materials.

       Academic Counseling of Students, Mentoring and Guiding students for Project works.

       Individual and team research works.

       Actively involved in Admission related activities and Campus Placement.

       Organizing seminars and conferences by communicating Resource Persons, Planning,

Coordinating and Monitoring the execution as desired.

2. Organization : Reliance Money, Bhubaneswar, Orissa 

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Designation : Center Manager  

Duration : 02.09.2008 ± 17.03.2009 

Position accountability:

       Achieving sales target per month with a team consisting of twenty people.

       Planning, organizing, directing and controlling the entire team to achieve the target.

       Recruit, train and develop a group of agents / advisors.

       Communicating the management decision & policies to the team.

       Maintaining the team cohesion, discipline and team spirit.

       Helping the team members to achieve the sales target and provide them productive inputs.

       Minimizing the conflicts, indiscipline by taking timely actions.

       Conducting the team meeting on a regular basis and monitor the group activity.

       Follow up the clients and maintaining database.

       Obtaining the daily sales report (DSR) from the team members and maintaining the MIS.

3. Organization : The Samaya, Bhubaneswar, Orissa 

Designation : Advertising Executive 

Duration : 01.07.2006 to 31.08.2008 

Position accountability:

       Achieving sales target by coordinating and managing client accounts.

       Managed ad campaigns and promotional events that require knowledge and expertise in

marketing, promotions, creative design, and public relations.

Publications in Refereed Research Journals

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1.  Mohapatra. M., Jena. A. and Patra. H. K. (2012). An Empirical Research on Sustainable

Pollution Control and Environment Management of Bhubaneswar.  Inter national Jour nal 

of Business and Management Tomorrow, ISSN: 2277-176X (print) , 2 (1), 1-12.

2.  Mohapatra. M., Jena. A. and Patra. H. K. (2012). An Empirical Research on Sustainable

Pollution Control and Environment Management of Bhubaneswar.  Inter national Jour nal 

of Business and  Management Tomorrow, ISSN: 2249-9962 (online) , 2 (1),

http://www.ijbmt.com/issue/152.pdf , 1-12.

3.  Jena. A. and Pradhan. P. K. (2011). Financial Inclusion: Way to Reality.  Inter national 

 Jour nal of Contemporary Management and  Research Application , ISSN: 2249-3514 ,1

(2), 89-97.

4.  Jena. A., Das. B. and Pradhan. P. K. (2011). Managing Human Resources: A Major 

Challenge for Indian Firms Ten Years Down The Line.  Inter national Jour nal of 

Contemporary Management and Research Application , ISSN: 2249-3514 ,1 (1), 20-24.

Publications in Conference Proceedings

1.  Mohapatra, M., Das, B., & Jena, A. (2012). A Critical Perspective to Approach

Sustainable Pollution Control and Management of Environment of Bhubaneswar: An

Empirical Research. 99th  Ind ian Science Con gress (p. 87). Indin Science Congress and

KIIT University, Bhubaneswar.

2.  Jena A. Das, B., Swain R.N., Kandel B.K. and Mohapatra M. (2011). Strategic Disaster 

 Management in   Ind ia: A Cross Sectional Analysis. In the proceedings of the  National 

Con ference on Interdisciplinary Sciences ± Key to Navel Innovations, on the Occasion of 

14th

Orissa Bigyan Congress organized by  Ind ian Science Con  gress Association ,

 Bhubaneswar Chapter  in collaboration with Orissa E nvironmental Society and Orissa

U niversity of Agriculture and Technology (host in stitute), Bhubaneswar , from November 

12 - 14, 2011 (pp. 162).

3. 

Jena A. and Das, B. (2011). Can

TARAhaat Conn

ect Rural  Ind 

ia? In the ConferenceProceedings (in CD format) of the 2

ndInternational Case Conference, Goa organized by

Institute of Management Technology (IMT), Nagpur and Case Research Society of India

(CRSI), from November 03 ± 03, 2011.

4.  Jena A., Das B. and Satpathy I. (2011). Emergence of E-commerce: A positivistic chan ge

agent of   Ind ian economy. In the µ  Book of Abstracts¶ of the National Management 

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Convention organized by School of Management, K  II T U niversity, Bhubaneswar  from

March 03 - 05, 2011 (pp. 10), Excel  Ind ia Publishers, New Delhi.

5.  Das, B., Satpathy I., Jena A., Das D. and Mohapatra M. (2011). Organic Food : Emergin g 

Green Business Strategy in the Organized Market . In the proceedings of the  Inter national 

Con ference on Green Business Strategy, organized by   JK Business School, Gurgaon ,

 Ind ia from January 06 - 07, 2011 (pp. 47).

6.  Das, B., Jena A. and Mohapatra M. (2010). Organic Farmin  g: Prospects, Opportunities

and Challen ges in  Ind ian context . In the proceedings of the National Con ference on New

Frontiers in Life Sciences, on the Occasion of 13th Orissa Bigyan Congress organized by

 Ind ian Science Con  gress Association  , Bhubaneswar chapter and   Ind ian Society of Life

Sciences in collaboration with Orissa E nvironmental Society and  Regional Museum of 

 Natural History, Bhubaneswar , from December 09 - 11, 2010 (pp. 107).

7.  Das, B., Satpathy I., Jena A., Das D. and Mohapatra M. (2010).  Red efinin  g marketin g 

through continuous innovation: A rad ical approach. In the proceedings of the  National 

Seminar on Global leadership through continuous innovation organized by  II  PM ± School 

of Management, Kan sbahal, Rourkela, on 23th

October, 2010 (pp. 1-14).

Faculty Development Programme (FDP) and Workshop Participations

1.  Successfully completed the AICTE, Government of India sponsored Faculty

Development Programme on ³Marketing´ organised by  In  stitute of Management and  

 In formation Science (  I  M  I S), Bhubaneswar from May 24 ± 28, 2011.

2.  Attended a National Workshop on ³Research Methodology´ organized by K  II T School of 

 Management, Bhubaneswar from April 02 ± 03, 2011.

3.  Attended a National Workshop on ³Multivariate Statistical Analysis´ organized by  Ind ian 

 In stitute of Technology (  II T), Bhubaneswar on March 26, 2011.

4.  Participated in a Workshop on ³India Innovation Growth Programme - 2011´ organized

 by  Fed eratio

nof 

 Ind ia

nChambers of Commerce a

nd   Ind 

ustry (F  I CC 

 I  ) on January 14,

2011.

5.  Participated in a workshop on ³Contemporary Management Education: Trends and

Prospects´ organized by the  Department of Business Ad ministration  , Dhenkanal 

(Autonomous) College, Dhenkanal on December 17, 2010.

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Conferences Participation and Research Paper Presentation

1.  Participated and Presented a paper on ³A Critical Perspective to Approach Sustainable

Pollution Control and Management of Environment of Bhubaneswar: An Empirical

Research´ at the 99th

Indian Science Congress held at KIIT, Bhubaneswar on January 7,

2012.

2.  Participated and presented a paper on ³Strategic Disaster Management in India: A Cross

Sectional Analysis´ at the  National Con ference on Interdisciplinary Sciences ± Key to

 Novel Innovations, on the Occasion of 14th

Orissa Bigyan Congress organized by  Ind ian 

Science Con  gress Association  , Bhubaneswar Chapter  in collaboration with Orissa

 E nvironmental Society and  Orissa U niversity of Agriculture and  Technology,

 Bhubaneswar (host in stitute) from November 12 - 14, 2011.

3.  Participated and presented a Case on ³Can TARAhaat Connect Rural India?´ at the 2nd 

 Inter national Case Con ference, Goa organized by  In stitute of Management Technology,

 Nagpur and Case Research Society of  Ind ia from November 03 - 05, 2011.

4.  Participated and presented a paper on ³Emergence of E-commerce: A positivistic change

agent of Indian economy´ at the National Management Convention, organized by School 

of Management, K  II T U niversity, Bhubaneswar from March 03 - 05, 2011.

The paper was recognized as the most outstand in  g paper and awarded as the ³Best

Paper´.

5.  Participated in the  Inter national Con ference on Uncertainty Management in Green Field

Projects (ICUM) organized by  Interscience  In  stitute of Management & Technology

(  II  MT), Bhubaneswar from January 22 - 23, 2011.

6.  Participated and presented a paper on ³Organic Food: Emerging Green Business Strategy

in the Organized Market´ at the  Inter national Con ference on Green Business Strategy,

organized by JK Business School, Gurgaon ,  Ind ia from January 06 - 07, 2011.

7.  Participated and presented a paper on ³Organic Farming: Prospects, Opportunities and

Challenges in Indian context´ at the  National Con ference on New Frontiers in Life

Sciences, on the Occasion of 13th

Orissa Bigyan Congress organized by  Ind ian Science

Con  gress Association  , Bhubaneswar chapter and    Ind ian Society of Life Sciences in 

collaboration with Orissa E nvironmental Society and  Regional Museum of Natural 

 History, Bhubaneswar from December 09 - 11, 2010.

8.  Participated and presented a paper on ³Redefining marketing through continuous

innovation: A radical approach´ at the  National Seminar on Global leadership through

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continuous innovation, organized by  II   PM ± School of Management, Kan sbahal,

 Rourkela from 23th

October, 2010.

9.  Participated in the  Inter national Con ference on Economics and Business (ICEB)

organized by  K  II T U niversity, Bhubaneswar  in collaboration with  National Taipei

U niversity, Taipei, Taiwan  , Czech U niversity of Life Sciences, Prague, Czech Republic

and Ataturk U niversity, Erzurum, Turkey from September 30 ± October 01, 2010.

10. Participated and presented a paper on ³Business Ethics and Corporate Governance´ at the

30th Annual Con ference of Orissa Commerce Association, organized by  PG Department 

of Commerce, Raven shaw U niversity, Cuttack from November 28 - 29, 2009.

Working Papers

1.  Completed a Case titled ³ Dr. Achyuta Samanta and  His Tran sformational Lead ership in 

the Makin g of K  II T U niversity: The Success Story of a Man Who Lead  s With A Smile´.

2.  Completed a Research Paper titled ³  A critical analysis of the Role,  I mportance and  

 I mplication  s of Case Stud   y Method  of Teachin  g for MBA stud ents at K  II T School of 

 Management  .

The same is under review for the Journal of School of Management (Parikalpana) KIIT

University, Bhubaneswar.

3.  Completed a Research Paper titled ³Stud ent's Perception about Case Stud   y Method  of 

Teachin  g: A comparative stud   y amon  g MBA stud ents of K  II T School of Management 

and Jad avpur U niversity´.

4.  Working (at the data collection stage) on a Research Paper titled ³Con sumer Behaviour 

towar d  s Mobile Hand  sets: An Empirical Stud  y in Orissa´.

5.  Developing a Research Paper titled ³ Next Generation Management E d ucation: Through

Virtual Global Networkin g  .

Magazine and Newspaper Publications

1.  Jena A. 2011. ³Smokers are not Better Lovers: Cigarette could slow you down in bed´,

Instant Health Care, October, 2 (1), 28.

2.  Jena A. and Pradhan P. K. 2011. ³Practicing Healthy Habit for Longer Life´, Instant

Health Care, September, 1 (11), 25.

3.  Jena A. and Das B. 2011. ³Organic Food: Concept, Significance and Need for the modern

world´, Instant Health Care, August, 1 (10), 17-20.

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Research Works Completed

1.  Sponsor : ICICI Bank, Bhubaneswar, Orissa

Duration : 07.06.07 ± 31.07.07

Title : µ Perception of  I C  I C  I bank Cred it Car d  s for urban youth¶ 

Description : Conducting a market survey, circulating questionnaire and thus

finding out customer awareness & their perception about the ICICI

Bank Credit Cards.

2.  Sponsor : Dr. Reddy¶s Foundation, Hyderabad

Duration : 20.07.07 ± 11.08.07

Title : Economy analysis of Khurda, Cuttack, Puri & Dhenkanal

districts of Orissa 

Description : To find out the potential livelihood opportunities for Livelihood

Advancement Business School (LABS) prospects in the present and

future economic scenario of these districts and thus determining the

feasibility of setting up LABS in these districts.

Awards / Achievements / Recognitions

       ³Emergence of E-commerce: A positivistic change agent of Indian economy´ recognized

as the   Most Outstand 

in  g Paper and awarded as the ³Best Paper´ at the National

Management Convention, organized by School of Management, KIIT University,

Bhubaneswar during March 03 - 05, 2011.

       Awarded as ³Glad iator ± Center Manager  of Reliance Money, Orissa in the year 2009.

       Winner of Systematic Investment Plan (SIP) Contest by Reliance Mutual Fund, Birla Sun

Life & Franklin Templeton in the month of November, December (2008) & March (2009)

respectively.

       Represented as a member of ³ Hand  Ball Team´ of Utkal University in Inter University

Athletic Meet at Rohtak, Haryana in the year 2005.

       Elected as the ³  Dramatic Secretary of N.C. (Autonomous) College, Jajpur for the

academic session 2005 ± 2006.

       Participated in more than ten B ± School Meets including all the reputed management

colleges and won several prizes in the events like New Prod uct Launch, Add Mad  Show,

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Case Stud  y Analysis, Brand  Find in gs, Role Play, Comed  y Show, and Dance Competition 

during 2006 ± 2008 while pursuing MBA.

       Won several prizes and awards in District level, State level and National level  Debate,

Quiz, Essay writin g, Short story and  Poetry writin g competitions and also in Sports and

 Athletic Meets.

       Participated and won many prizes in District level, State level and National level Y oga

competitions.

Ansuman Jena