THEMEAntony and Cleopatra is a tragedy written by WilliamShakespeare around 1608. The story centers on one of Rome’sthree leaders, Mark Antony, and the Queen of Egypt,Cleopatra. These two lovers are first featured at Cleopatra’spalace in Alexandria, Egypt. As the play continues, however,Antony’s political and social duties take the action to Rome,Syria, Actium, Parthia (modern day Iraq), Athens, and to variousmilitary camps in Egypt. In short, the lovers are put in locationsand situations where they question each other's loyalty and love.The play’s ending is yet another example of how passion, mingledwith power, treachery, and misunderstanding, can lead to a tragicend. We see this time and again in Shakespeare’s great works.

Antony and Cleopatra constitutes Shakespeare’s return toRoman history after an eight year break. It also gives him a chanceto explore the theme of Empire, which was a hot topic in Englandthen because it was a good time to run around sticking a flag inany land you could find. In other words, English colonial holdingswere expanding. A big part of that colonial endeavor was makingsure other cultures accepted yours as superior. Shakespearecalls this practice into question by pointing out that differentcultures had been living successfully before the British arrived.Interestingly, Rome was successful as a conquering nationbecause it was more likely to let people keep their way of life, andpay a tax to Rome – instead of giving up their own culture entirely.How the empire tax would be enforced in other nations was still inquestion, and it almost seems like Shakespeare was giving thepeople of his time a history lesson, asking them to consider adifferent way of handling the whole empire issue.

Design Brief

I have taken up a project to make women's jackets and thus have taken up the theme of antony and Cleopatra which is

one of Shakespeare’s great works.I have taken certain sentiments and pivotal behavior of the

play such as:Choices.Gender

BetrayalLove

PowerTransformationGuilt and Blame

Duty To incorporate in the jackets to characterize and categories them. the jackets that I will be making would incorporate the flavors and facets of the above mentioned keywords. The

look would be that of the dark shades of the essential surfaces of basic emotions.

The market chosen is Ambience Mall , Delhi.My influence is goth.

Client profileName: Josune Rael

Age: 24

Gender: Female

Income: Rs 12,00,000 per annum(16,855.9 EUR per annum)

Occupation: Movie Animator

Education: M.tech in Animation.SAP certified.

Religion: Christanity

Nationality: Spanish

Address: Sra Ana Jiminez,Mimbreras 4,03201 ELCHE(Alicante)

Social class: Innovators

Brand Loyalty: High

Lifestyle type: Luxurious

Preffred Brands: Mango, Zara

MARKET - ITALYItaly is one of the leading countries in the world market of leatherwear,shoes and other leather goods and Tuscany is famous for its artisanalcrafts and products. The quality of the handmade leather ware is veryhigh and, generally, based on a long, local tradition. Tuscany isparticularly known for its leatherworking tradition and its greatexperience in the production of high quality leather handbags, shoes,purses and jackets, as well as wallets, belts and other leatheraccessories. A significant part of the branded leather accessories(Gucci, Armani, Prada etc.) is produced in local factories in Tuscanyand also near Milan, the fashion centre of Italy.

Given the diversity of leather products available and the comparativelyhigh cost of Italian leatherwear, buyers might wonder what makes Italianleather unique, and whether or not it is worth the price. The primarydistinction of Italian leather goods is the quality of the leather itself andof the design and workmanship. Leather goods producers in Italyconsistently offer very high quality products, in contrast to the oftenshoddy production and badly-imitated designs seen from other regionsof the world.

TRENDSAND

FORECAST

(FALL WINTER 2012-2013)

Oriental fashionwith its extensiveuse of luxuriousfabrics and hugeattention todetails has alwaysbeen attractive forWesternfashionistas. Welike unusual colors,vibrant prints andimmaculatetailoring as muchas we like the factAsian women canlook sexy andseductive withoutshowing too much.

Oriental fashion

Leather is always infashion but it usuallygets trendier with colderseasons approaching.For Fall/ Winter2012/ 2013 designershave created a lot ofleather garments butthey focused on coatsand skirts making thosesexy and stylish. Totalleather look is also verypopular. You canchoose different typesof leather in differentcolors and create themost amazing and chiclooks.

Leather

Just like leather fur willappear on everythingduring the Fall/ Winter2012/ 2013 season. Furcoats, hats, jackets, bagsand every other item youmight need can be made offur. The variety is huge.However, it’s the coatswhich come in the biggestdiversity. Choose the typeand tone of your fur coatand stand out of the crowd!

Fur

MIND

MAPPING

Passion

Betrayal

Guilt

Blame

Power

Love

Transformation

Duty

Egypt

Alexandria

Pyramids

Pharaohsceaser

Rome

Slaves

Mystery

Treasures

Mummy

Asp

War

Pompey

Pirates

Assassination

COLOUR BOARD

MOOD BOARD

MATERIAL PIECES AMOUNT

1 LEATHER 30 Sq FT 500 RS

2 TRIMS(BOUTTONS,

THREAD,SATIN,BU

CKRAM)

10

BUTTONS,1

RILL

THREAD,1

1/2MTRS,

½ MTR

250 RS

3 ADHESIVE 1 CAN 60 RS

4 LINING 3 MTRS 250 RS

5 TOTAL - 1060 RS

Cost sheet

ILLUSTRATIONS

PHOTOSHOOT