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Page 1: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 2: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 3: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 4: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 5: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 6: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 7: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League

CRICKET AUSTRALIA

REPORT CARD

7

Australia’s favorite sport

A sport for all Australians

Page 8: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 9: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 10: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
http://im.rediff.com/cricket//08aus1.jpg
Page 11: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 12: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 13: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League

13 © GEMBA GROUP

Big Bash League - Season

Review

Page 14: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League

14 © GEMBA GROUP

Big Bash League - Season

Review

Page 15: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 16: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.greenbook.org/company/Forethought-Research&ei=w9tJVICIIMHumgWno4GYBA&bvm=bv.77880786,d.dGY&psig=AFQjCNHhw-CE5UTtbvkSGwXQZAy9o41_bg&ust=1414212915310961
Page 17: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 18: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 19: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 20: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 21: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 22: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 23: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 24: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
http://www.tennis.com.au/sa/clubs-and-associations/ticketing/attachment/australian-open-2
Page 25: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 26: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 27: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League

27 © GEMBA GROUP

The BBL is very successful, and increasingly so, at attracting

new attendees to the format – particularly women & young

families

Q. Is this the first time you have attended a BBL game?

First Time Attendance to the BBL

Women

35% 2012/13

51% 2013/14

Base: BBL Attendees; n=4,379

Page 28: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 29: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 30: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 31: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 32: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 33: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 34: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 35: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 36: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 37: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 38: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 39: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 40: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 41: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League
Page 42: Anthony Everard - Cricket Australia - Case Study – Reinventing the brand – appealing to and focusing on the female audience - The Big Bash League

Official Transcript: Everard O’Donnell (Full Interview) · Official Transcript: Everard O’Donnell (Full Interview) Interview Summary ... 47 Carolina in the Appalachian Mountains,

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