anthony woodhead - cv - oct 2015

7/23/2019 Anthony Woodhead - CV - Oct 2015

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Anthony Woodhead167 Fulford Road, York, YO10 4HH

07814678905, [email protected]

ProfleWith an MSc in health management ha!e an e"cellent under#tanding of health

economic# and $olic%& graduated to$ of m% cla## and m% di##ertation on accreditation

in medical touri#m market# 'a# $u(li#hed in an nternational )ournal& On the $ractical

#ide ha!e #old $harmaceutical#, de!ice# and #er!ice#& kno' the challenge# facing

com$anie# on the ground& Mo#t recentl% ha!e al#o (een in!ol!ed 'ith numerou# Market

*cce##, + and HOR $ro-ect# at market leading Real World Health .ata con#ultanc%& am

no' looking to take m% career to the ne"t le!el 'ithin a international health #cience

de!elo$ment role that 'ill make greater u#e of m% #cienti/c con#ultanc% #kill#&

Aril !01"#Pre$ent, %ar&ey Wal$h 'td.

()$ine$$ *e&eloment +anager +ar-et Acce$$ and W* /trategyHar!e% Wal#h i# a leading #u$$lier of (e#$oke #olution#, healthcare intelligence and

con#ultanc% #er!ice# to the HS, $harmaceutical and de!ice indu#trie#& 'a# initiall%

taken on to de!elo$ (u#ine## 'ithin the Medical .e!ice market and from a 2ero (a#e

gre' #ale# to 350,000 'ithin a %ea 'ith com$anie# including Str%ker, +o#ton Scienti/c

and ntuiti!e Surgical& Managing a O. con#i#ting of an *ccount Manager# and *nal%#t#

m% client (a#e of o!er 0 com$anie# no' com$ri#e# to$ 10 harmaceutical /rm#

including *#tella#, /2er, *((!ie, $#en& am in!ol!ed 'ith a range of $ro-ect# o!er the

'hole lifec%cle of $ro-ect including Market *cce##, + and HOR, 8ommi##ioning, RW.&

509 of m% role i# on the road leading client a$$ointment# and 'riting $ro$o#al#, the re#t

'orking from home managing deli!er%& M% 015 $i$eline include# o!er 31&5 million

$itched out 'ith o!er 300,000 returned and a further 300,000 antici$ated&

ro-ect# in!ol!ed 'ith include: 8on#ultation to HS ngland& 8 #u(mi##ion#, including

Med ech !aluation& ha!e $er#onall% conducted #emi;#tructured inter!ie'#, document

anal%#i# and literature re!ie' that 'ere $u(li#hed in an international -ournal& argeting,

#egmentation and !ariation anal%#i# of ro!ider# and 88<#& Regre##ion and + modelling

'ith HS data& RW. #tudie# 'ith conometric#& RW. $atient =o' and outcome# anal%#e,

including for oncolog%& Secondar% care regi#trie#, including ROMS and linked data

anal%#i# of *S #%#tem#& rimar% 8are M>?S e"traction# including additional $atient

data ca$ture and home deli!er%& *rranging @OA meeting# including for $u(lication#&

re#enting at #eminar# and #%m$o#ium#& u(lic relation# and lo((%ing, 'riting a re$ort

for the R+ that 'a# $re#ented in $arliament& Scienti/c 8ritiBue of 8linical a$er#,including Real World Health conomic# *nal%#i# 'ithin Wound 8are&

Aril !01!#Aril !01", Aon 2 'td.

+ar-et Acce$$ 3on$)ltant

*"on i# a healthcare con#ultanc%& Hi#toricall% the com$an% 'a# in!ol!ed 'ith

integrating health and #ocial care #%#tem# a# $art of the go!ernment# #u$$orting $eo$le

initiati!e& *"on ha# al#o (een in!ol!ed 'ith #%#tem one im$lementation in a num(er of

former 8C#& he la#t $ro-ect in!ol!ed #treamlining oD;#ite $atient record #torage and

electronic data retrie!al in HS Hertford#hire (% #co$ing, formulating, a##e##ing and

im$lementing a ne' #er!ice deli!er% contract through a tender $roce##& 8urrentl%

$ro-ect# in!ol!e hori2on #canning, identif%ing market o$$ortunitie# and $ro$o#al#u(mi##ion& hel$ed 'in a change of #er!ice contract 'ith commi##ioner# in Aeed# to

mailto:[email protected]

mailto:[email protected]



manage #treamlined (lood# deli!er% in a large ho#$ital tru#t& hi# contract 'ould (e

'orth o!er 3100k&

ct !011 Aril !01!, ittleworth +edical 'td.

()$ine$$ *e&eloment 3on$)ltantFollo'ing the re#ignation of their marketing manager hel$ed Fittl'orth com$lete a

num(er of multidi#ci$linar% $ro-ect#& hi# middle management $o#ition re$orted directl%

to the Sale# and Marketing .irector& liai#ed e"ternall% 'ith medicine# management and

$urcha#ing con#ultant# and internall% 'ith marketing, o$eration# and /nance:

• Managing a 'ound care market acce## $ro-ect and generating #ale# in a ne' area

for Fittle'orth, from a 2ero (a#eline in 6 month# the /r#t 50 order# totalling

30,000 had (een recei!ed&

• S$inal in-ur% (u#ine## de!elo$ment, u#ing ad!ocate# to generate ne' (u#ine##

!ia #ocial net'orking&

• Managing a marketing cam$aign focu#ed at <# $ractice# to hel$ Fittle'orth audit

$atient# and hel$ing recou$ o!er 100k of de(t&

• ?#ing m% kno'ledge of Health olic% and conomic# to train (oth the #ale# and

call# team#&

• 8onducting #trategic re#earch for the Senior Management eam&

• For the /r#t month# of thi# role al#o undertook @e% *ccount co!er in the orth

a#t after a territor% manager left& *# had $re!iou#l% 'orked the $atch for

8olo$la#t felt could tem$oraril% hel$ manage #ome account# 'hil#t -uggling

other $ro-ect#&

Rea#on# for lea!ing: Once a $ermanent marketing manager 'a# found there 'a# no

(udget for further $ro-ect# 'ork& can ha$$il% $ro!ide reference# from the #enior team&

an !011 ctoer !011, ittleworth +edical 'td.

*eli&ery and Aliance ey Acco)nt +anager +aternity 3o&er # :orth

We$t, an ct !011;

Follo'ing recommendation (% a former colleague undertook #ome maternit% co!er

'hil#t a##e##ing m% long;term goal#:

• @*M of 8ontinence and Stoma cu#tomer# in all ho#$ital# along the M6 corridor&

• egotiating ne' contract o$$ortunitie# and 'orking 'ith medicine# management

and $rocurement to maintain e"i#ting one#&

• Within 4 month# had re;e#ta(li#hed the territor%C# ntermittent Self 8atheter

ES8 referral# de#$ite a 59 reduction follo'ing a contract lo## immediatel% after

#tarting& hi# meant gro'ing the monthl% (a#eline (ack to 5 from G referral#& *#each ne' $atient referral ER re$re#ented a$$ro"imatel% 3000 gro## $ro/t thi#

generated o!er 300k $er %ear for the com$an%&

ct !009 *ec !010

Stud%ing full time for an MSc in Health Management, graduating to$ of m% cla##&

Follo'ing thi# cour#e further de!elo$ m% academic #kill# re'orking m% di##ertation on

medical touri#m for $u(lication& t ha# -u#t (een acce$ted in the nternational )ournal of

Health 8are >ualit% *##urance& .uring thi# time al#o undertook a #hort intern#hi$ for

+en <oldacre 'ho #aid the 'ork did 'a# un(elie!a(l% goodI&

an !008 ct !009, 3olola$t 'td2erritory /ale$ +anager, <rology and 3ontinence 3are



8o!ering orth York#hire, Scar(orough, ee##ide and +i#ho$ *uckland, #elling o!er 100

$roduct# and a Home .eli!er% Ser!ice to Ho#$ital# and .i#trict ur#e +a#e#& Aiai#ing 'ith

$urcha#ing de$artment# and com$eting for tender#& Managing an annual turno!er of

o!er 3 million turned round a territor% that had (een un;'orked for o!er a %ear,

re(uilding man% damaged relation#hi$#:

•

Highe#t ranked #ale# manager in m% region after m% /r#t full cam$aign&• Ranking rd J 40 for #ale# of S8 catheter# E1#t line $roduct after m% #econd

cam$aign ha!ing increa#ed S8 #ale# from 140 e' atient Referral# ERC# to

1K0 RC#, #u(#eBuentl% increa#ing annual gro## $ro/t (% o!er 3100,000 $er

%ear&

• 8on!erting Scar(orough Ho#$ital to u#e 8olo$la#tC# ?rine +ag# e"clu#i!el%,

$lacing nd J 40 for ho#$ital ca#h #ale# in m% nd cam$aign at o!er 300k

• .e!elo$ing m% @e% *ccount Management Skill# and le!eraging good relation#

'ith numerou# 8ontinence *d!i#or# de!elo$ed in m% $re!iou# role&

• Regularl% 'alking a'a% 'ith LBuick;'inC #'itche# from . (a#e#& 0 $atient

#'itched could ea#il% generate 310k $er %ear, con!erted o!er 150 $atient#&Rea#on# for Aea!ing: .uring three full cam$aign# had four diDerent regional manager#&

Facing the $ro#$ect of a /fth decided had to #eek further mentoring for career

de!elo$ment el#e'here& Ha!ing 'itne##ed much tran#formation in the HS #ince #tarting

m% career decided to (egin an MSc in Healthcare Management (efore the co#t of

further education (ecame $rohi(iti!e&

e !005 an !008, =alen Pharmace)tical$ 'td

2erritory +edical ere$entati&e

ndi!iduall% managing all cu#tomer# in 4 8C# EHull eaching, a#t Riding of York#hire,

York#hire orth and York and orth a#t Aincoln#hire& Re#$on#i(le for formular%

inclu#ion#, 8 Management, ho#$ital#, general $ractice and di#$en#ing account#:

• *fter 6 month# ranking 1#t for m% rd line o#teo$oro#i# $roduct, Micalcic and

o(taining m% 1#t formular% inclu#ion !ia the neurolog% de$artment at York

Ho#$ital ERegurin, 1#t line $r

• Within a %ear a half 'a# the highe#t ranked re$re#entati!e in m% region, 10 th J

50, #ho'ing 5th fa#te#t gro'th for Regurin, gro'ing monthl% #ale# from 37000 to

o!er 310,000 E409 increa#e&

• Within t'o %ear# had gained t'o more formular% inclu#ion# E#tradot, Hull Ro%al

and York&

• n o!em(er 006 hel$ed launch a ne' /r#t line re#$irator% $roduct, rdotin&

• +% March 007 o(tained the /r#t formular% inclu#ion in the com$an% 5 month#

from launch ha!ing got a World O$inion Aeader to agree to #u$$ort rdotinC#

inclu#ion to Hull Ro%al and 8a#tle Hill formular% in launch 'eek&

• *fter de!elo$ing an e"tremel% good 'orking relation#hi$ 'ith thi# @OA 'a#

in!ol!ed 'ith hel$ing $lan clinical trial# and the $roduct 'a# named on the

Ho#$italC# and 8 guideline# for Hull and a#t Riding in *ugu#t 007& When left

'a# ranked 7th J 50 for thi# $roduct&

• n )une 007 'a# a#ked to hel$ de!elo$ ne' marketing cam$aign#&

• 8on#i#tentl% the to$ ranked #ale# $er#on 'ith re#$ect to m% a$$ointment (a#e&

Rea#on# for Aea!ing: n )une 007 the #ale# force 'a# reduced (% 509& hough ke$t m%

-o( a friend at 8olo$la#t a$$roached me a(out mo!ing& initiall% declined a #econd

inter!ie' 'anting to #ee through 'ork 'a# doing 'ith rdotin& n )anuar% 00K a further

59 reduction 'a# announced, again remain em$lo%ed though decided it 'a# time to

further m% career 'ith e"$erience of the de!ice# market&

>)alifcation$?



010 MSc in Health Management, he ?ni!er#it% of York&

007 *+ E*##ociation of the +riti#h harmaceutical ndu#tr%

00 : 1 +Sc )oint Honour# 8hemi#tr% and Management Studie#, he ?ni!er#it% of ottingham

1GGG * Ae!el#: 8hemi#tr%, +iolog% and <eneral Studie#, <rade *& h%#ic#, <rade +& Ri$on

<rammar School&

1GG7 <8SC#: hree at <rade *N, #i" at <rade *, one at <rade +, Ri$on <rammar School&

P)lication$? Anthony Woodhead, !01"; /coing medical to)ri$m and international

ho$ital accreditation growth, nternational o)rnal o %ealth 3are

>)ality A$$)rance, Bol. !6 $$? 8, .688 # 70!

:( /)rgery deerred. /ight denied 3ataract$ camaign reort !01"

Additional normation? ha!e a full clean dri!ing licence and e"tremel% #ound

com$uting a(ilitie# & Ho((ie# include foot(all, golf, 'ind#ur/ng and the g%m& Cm al'a%#

$u#hing m%#elf to de!elo$ m% #kill #et (% currentl% learning R8 $ro-ect

management and undertaking an online module in e$idemiolog% and (io#tati#tic# from

Har!ard ?ni!er#it% u#ing the #tati#tical $rogramme Stata&

anthony woodhead - cv - oct 2015

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