Thaw 1Josh ThawENC1101

Companies all across the world have been ridiculed for inappropriate ads released in magazines and over the internet. According to Forbes in 2015 Burger King is one of the largest companies in the world and the third largest fast food company in the world behind Wendys and McDonalds. They are a fast food chain and have been criticized for years for serving food that shouldnt be consumed by anyone ever. Recently they released an ad that received high criticism for being sexist and inappropriate for children of all ages and even adults. The company makes food and the ad represents something else that shouldnt be an ad to begin with. Burger King drew the ad and released it in only Singapore and the man who designed the ad believed in sexual self-expression in selling any type of products. The company quickly released a statement claiming they were never planning on releasing the ad in the United States for conflicting reasons, which raised a lot of questions as to why it was even released in Singapore (Nudd 2014). Burger King quickly took back and stopped all prints of it as soon as possible after receiving a staggering amount of complaints but did not apologize for it. In fact the company released a statement after hearing the complaints for the ad saying they respect all its guests opinions but not a single apology at all.Burger Kings ad for a newly released sandwich brought horrible media to their attention across the nation and globe. The ad shows women with her mouth open and Burger Kings new sandwich entering it. The metaphor for the sandwich represents a sexual reference. Burger King attempted to call the sandwich the BK Super Seven Incher. The name itself is highly inappropriate especially for children and people of all ages. The ad makes references everywhere to other sexual things. The ad attempted to attract males for the sandwich. Burger King assumed their target audience for the sandwich would generally be males approximately from 16-50. The ad was supposed to relate to half of the population in the world but didnt realize the amount of harm over good the ad in general caused. Burger King released the ad in mainly mens magazines such as Time Magazine, The New Yorker and even Sports Illustrated and commercials on shows generally watched by males. The name of the burger itself is a simple unit of measurement making people wonder why Burger King would even want to release a seven-inch cheeseburger. The ad is extremely misleading. Ironically when the company first opened it truly and genuinely cared about the food they sold and the consumers who purchased it but just like everyone who becomes successfully on a global scale it slowly changes over the years. Burger King became a company based around its food and consumers to a company trying to gain the most money and win a war over McDonalds and Wendys for the largest fast food chain in the world. Their original advertisements would show couples and teenagers enjoying a nice juicy burger on the go, hand tossed and grilled by a chef. What was meant to be a simple ad was looked at as degrading towards women as a population. The company discontinued the ad immediately.The ad could easily be changed to appeal to the entire population of cheeseburger Burger King consumers. The ad depicts a woman with her mouth wide open and appears to have the look of surprise on her face. If Burger King chose to use a teenage, male or female, holding the seven-inch cheeseburger in their hands compared to a regular sized cheeseburger to show the bigger and new size of this burger than it would eliminate the main sexual reference. More For Your Bite is a slogan that everyone can relate to. Getting more for your dollar and saving money is a common thing everyone across the globe has in common. The company meant to imply that their seven-inch cheeseburger was comparable and better than oral sex. Burger King needed to change just a few things in this ad to completely change the view and perception of it. The words around the picture help sexualize it but without the womens face in the middle the ad becomes a new ad.The ad needs to be changed for several obvious reasons. Burger King generates billions in dollars every year, the company has large influence over millions of people and should use this power in a more responsible way. The ad Burger King released tries to show that it is consensual but a deeper look into the story reveals that the model didnt even give consent for the ad making Burger Kings actions completely wrong and it still degrades woman. I believe that an ad like this would never be released 30 or 40 years ago. In todays world people are more violent and quick to judge easily, and technology todays allows for information good or bad to be shared with the world in seconds. Our parents never worried as much about bad pictures on the internet representing them badly and even major companies never worried as they do today about a scandal or inappropriate ad being criticized all over the world. Sex, drugs and violence are three of the main things shown on television and magazines today. We grew up in a society that has made those three things are almost socially acceptable. Lawsuits happen everyday for sexual harassment and so on, giving companies the power to post ads like the one Burger King released. Burger King assumed that ad like that would be no different than a TV show with lots of sexual references or a movie but sometimes a company crosses the line and Burger King did. Burger King along with the other two fast food chains need to understand that money isnt the all answer to life and competitively trying to win the customer over with unique and sometimes inappropriate ads only hurt the company in the end. Burger King is one of the few with only one inappropriate advertisement because McDonalds and Wendys have more than any company should ever have. Although the old saying is, All publicity is good publicity but in the eyes of the company that is not always true. The media raised lots of questions to Burger King about the ad. Was it for oral sex or a burger? The main woman to get involved in the take down of the ad was the model used for the ad. Five years after it was released she discovered it on the internet since it was never released in the United States. She stated that she had no idea about the ad until recently. Her name which remained hidden for personal reasons claimed she was unaware she was even used for the ad at all. The picture came from another shoot she did completely separate not for Burger King where she posed making different facial expressions for the camera. Burger King found these picture and exploited them for their own personal gain and even though the picture were legally sold in a photo shoot sometimes the line between right and wrong can be crossed (Nudd 2014). Exploiting a model for a highly sexual ad plastered all over a country was morally wrong of the company weather it was legal or not. The women went as far as public speaking to boycott the fast food chain, and even has looked into legal options (Nudd 2014). Unfortunately, for the women the pictures were sold legally to Burger King making her case in court a breeze for a giant corporation like Burger King.In todays strict and unforgiving world we take for granted sometimes how harsh we can be as a people. Burger King has never released an ad before that was highly inappropriate or as sexual as the one they released in 2009 in Singapore and received hate and criticism for years for it. People on a global scale stopped eating at Burger King claiming they were sexist against women. The ad caused widespread criticism after it was only released in Singapore, if the ad had been released in the United States or worse, globally then Burger King would have been looking at million of dollars lost and hate like no other. Burger King has never released a bad ad before like this and are now only look at by this ad because no one ever remembers the good things a company did but only its mistakes.One of the main problems with burger Kings ad is that not only was it sexual but it only appealed to one half of the entire population. Burger King, off the bat eliminated millions of buyers. A smart market advisor would create an ad that related not only to the target audience but people enjoy food in general. I believe my anti-ad is very persuasive for kids of all ages, women and even men to enjoy. A fun healthy looking environment for the ad appeals to the consumer. Changing the ad to be less sexual not only helps sell more of the product but the company can also advertise on much wider scale. Burger King could use the anti-ad and place it in childrens magazines, womens magazines, and even mens magazines. The target audience has more than doubled and in reality selling millions more of the cheeseburger. Burger Kings new seven-inch cheeseburger was an interesting idea for a new product but their advertisement was not interesting as they attempted to make it. With a few simple changes to the ad and keeping the name of the burger the entire view point of it can be completely changed from sexual to not sexual at all. I highly doubt the company will release another ad like this weather it is in Singapore or the United States, another stunt like this and the company will start to go downhill and lose millions of dollars. Reflection:Throughout the revision of this paper I had to narrow down all the information that didnt analyze my ad directly. I was very excited to start this paper and even more excited to revise it. I was excited to revise it because it helped me better understand my flaws in writing and how to correct them. I was able to cut out material that went off topic in the paper. I cut out all information that didnt relate towards Burger King. I hope to apply to these corrections to future papers.Being able to revise my paper aloud me to increase my writing skills. I now know what to add to my paper to make a great paper with analysis. This specific paper helped make me develop more creative writing skills for any future papers in college.

Works Cited Nudd, T. (2014, August 4). Unwitting Star of Burger King's 'Blow Job Ad' Finally Lashes Out at the Company. Retrieved April 10, 2015, from http://www.adweek.com/adfreak/unwitting-star-burger-kings-blow-job-ad-finally-lashes-out-company-159347

Eating a Burger King 'Super Seven Incher' Is Just Like Giving a Blow Job. (2013, June 24). Retrieved April 7, 2015, from http://gawker.com/5301856/eating-a-burger-king-super-seven-incher-is-just-like-giving-a-blow-job