anti-photoshop slide share

ANTI-PHOTOSHOP TECHNOLOGIES INC.

COMPANY PRESENTATIONAugust 2016

ABOUT ANTI-PHOTOSHOP (AP)

A cutting-edge technology to track digital image manipulation

Poised to be a leader in the digital image forensics space, AP uses unique technology to

determine whether and in which way a digital image has been altered from its original form:

including images of texts, figures and photographs. Relevant to both the B2B and B2C market,

AP works to save time and money as well as insure transparency.

August 2016 Anti-Photoshop (AP) 2

THE PROBLEM

Around the world, decisions are made and

significant funds exchanged, on the basis of

images. Used to drive sales

of goods and services, or to substantiate

claims, very often these images do not

correspond to reality.


THE SOLUTION

We at AP believe in providing the tools needed to ensure that image based digital

communication be transparent.

AP technology can:

◙ Identify digital manipulation ahead of contractual agreements.

◙ Highlight the exact changes and rank the authenticity of the image.

◙ Offer a digital seal of approval for business clients.

◙ Ensure transparency among businesses, and between companies and consumers.

AP is unique: it will scan all major types of image files directly from a mobile device/desktop

computer. Our proprietary algorithm detects changes, such as Photoshop/Image

manipulation, marks and ranks the changes as AP Verified or Not Verified, finally sealing it

with a warning score.

August 2016 Anti-Photoshop 4

CONSUMERS ARE BECOMING AWARE

Anti-Photoshop movements are growing fast and

will help push the AP app to the consumer.

Across the US organizations are starting petitions

to ban Photoshop in advertising.

Israel has already passed a law obliging all

advertising with Photoshop effects to carry a

warning label.


The days of impossibly thin models and

botched Photoshop jobs may soon be

behind us. Yesterday, ModCloth, an e-

retailer became the first retailer to sign the

“Heroes Pledge For Advertisers,”

promising not to “change the shape, size,

proportion, color and/or remove/enhance

the physical features” of models.

http://www.forbes.com/sites/aliciaadamczyk/2014/08/14/

modcloth-is-first-retailer-to-sign-anti-photoshop-

pledge/#41d61ce41121

The app will positively affect teen age self

confidence, eating disorders and body image

disorders by highlighting the implausible nature

of certain digitally enhanced celeb/model

photos.

http://www.forbes.com/sites/aliciaadamczyk/2014/08/14/modcloth-is-first-retailer-to-sign-anti-photoshop-pledge/#41d61ce41121

INDEPENDENT MARKET RESEARCH


Insurance Industry

US - Digitally altered insurance claims account for a

significant portion of the $40 billion dollars lost by

the insurance industry every year in the United

States (FBI).

UK - The Association of British Insurers (ABI) cites

that insurance fraud is currently more than a $1.6

billion a year industry with an average of 2,670

fraudulent claims made every week in the UK.

SG - General Insurance Association of Singapore

estimating that 20 percent of all automotive

insurance claims paid (about $140 million) were

fraudulent.

Insurance industry studies reveal that 10 percent or

more of claims filed are fraudulent (GEICO,

“GEICO’s Special Investigations Unit”), many of

which include digitally edited photos.

Human Resources Recruitment

58% of hiring managers said they’ve caught a lie

on a resume, these lies include falsified academic

degrees (CareerBuilder study 2014).

Courts/Legal System

Within the US legal system there are more than

100,000,000 court cases each year

(~100,000,000+ images per year).

Scientific Research Publications

2.5 million published articles (2014).

3.8% of published papers contained problematic

figures, with at least half exhibiting features

suggestive of deliberate manipulation.

In 2015 alone 4 trillion digital mages were created

THE MARKET

AP technology is relevant for both commercial interests and individual customers:

◙ Security and fraud issues, involving insurance, banking, legal system, HR, scientific

publications, trading.

◙ Online sales, dating services and photo sharing platforms.

◙ End users on social networks and ecommerce websites.

◙ Advertisers marking their products’ images with the AP business certified signature to gain

credibility over competitors with non-verified photos.


THE TECHNOLOGY

The AP unique algorithm process:

1. Photo Scanning - on a pixel by pixel scale, detecting and marking suspect areas.

2. Data Analysis – Processing to determine if the photo is authentic or manipulated.

3. Calculating the AP Score.

4. Creating the AP Map - for better understanding of the Photoshop effects used on the

scanned photo.

5. Sealing the Photo with a visible embedded AP results icon

Scan Analyze AP Seal


AP Score AP Map

BUSINESS APPLICATIONS

◙ Verifying insurance claims substantiated by photo evidence, authenticity of a photo prior to

publishing, photo evidence in the legal system, electronic signatures in banking, certificates and

degrees in HR.

◙ Embedding AP technology into third-party web sites, apps and cloud servers (API connection).

◙ Connecting to Instagram/Snapchat/Facebook, tracking friends’ photos; receiving automatic

notifications when a newly uploaded image fails the moment of truth.

◙ Posting a Hall of Fame / Shame that ranks celebs in their use of Photoshop. Potentially becoming a

centralized “celeb tracking platform”.


BUSINESS MODEL

◙ Companies with large volumes of scans: on a case by case basis.

◙ SME, subscription USD 95 to USD 999 based on number of scans p.a. And/or

Revenue sharing.

◙ B2C FREE to the consumer, monetized through push advertising.

Business License Mobile App

$445PER YEAR

FREE

Companies with high level of scans, we offer

Partnership / Rev. share model

Income through

advertising


$995PER YEAR

$95PER YEAR

MEET THE TEAM


The executive team is led by

CEO Guy who founded the

company.

He previously Co-Founded &

Vp Marketplace iRobinHood

(2008), a revolutionary

charitable Giving Marketplace

connecting advertisers

(+20,000) to a global

community of devoted users

(+5M.)

www.irobinhood.org

Guy A.Hatarsi

The algorithm is being developed

by Hartech Technologies.

Hartech has years of experience

in developing turnkey solutions ,

and is a world leader in visual

analytical tools.

HarTech Technologies is a

certified supplier of the Israeli

MOD and has ISO 9001

certification.

www.hartech.co.il

Anthony D. Sahakian HarTech

The Swiss operations are led by

Anthony who co-founded the

company.

Over 18 years of experience as

an Entrepreneur with more than

10 start ups in Switzerland,

Denmark, Russia, Armenia

Central Asia and Asia and Africa.

Finance, technology, real estate

development and management,

production, distribution and

services.

http://www.irobinhood.org/

http://www.hartech.co.il/

OUR COMPETITION

Image Forgery Detector - www.ifdetector.com

Image Edited – www.imageedited.com

Izitru – www.izitru.com

Fotoforensics – www.fotoforensics.com

Verifeyed - www.verifeyed.com

Photo Fraud Detector App -

https://play.google.com/store/apps/details?id=

com.hogdex.photofraudfree&hl=en

Based on independent market research of the

above technology none of the mobile apps

function properly and provide accurate image

manipulation detection services for consumers,

most can work only in JPEG.


AP Competitive Advantage

◙ Supports all major formats: JPEG, TIF, GIF,

PNG, BMP, PDF, scanned: word, excel and

email files.

◙ Functions on all major platforms and with

all major photos types.

◙ Works on a pixel by pixel basis: it does not

matter how the image was manipulated or

what software was used, we will detect the

change.

◙ Veteran and committed founding team.

THE ASK

We are seeking $800,000 from

accredited investors.

The AP technology is scalable and

addresses a huge market. It’s a solution

based business!

Thank you for your time...we’d love to

chat further.


There are big things happening at “Anti-

Photoshop Technologies Inc.” and even

bigger things are still to come.

It is time we bring this revolutionary

technology to the market.

--Guy Hatarsi, CEO & Founder

COMPANY PROFILE


URL: www.anti-photoshop.com

Video link (app): https://youtu.be/eXemFUJ7Wn4

Industry: Technology, Mobile

Segment: B2B, B2C

Business Stage: Development

Team members: 4

Founded: Feb.08 2016

Contact:

US 1 (917) 477- 8557

CH +41763710231, Anthony

IL +972546953675, Guy

[email protected]

Address:

Anti-Photoshop Technologies

16192 Coastal Highway, Lewes,

Delaware 19958, USA

Investment:

Self-funding: $80,000

Funding stage: Seed

Seeking: $800,000

Pre-money valuation: $1.7 Mil.

http://www.anti-photoshop.com/

https://youtu.be/eXemFUJ7Wn4

mailto:[email protected]

DISCLAIMER

The use of the word Photoshop in the name "Anti-Photoshop" and otherwise in this product

refers to the generic term of image manipulation through the use of software.

The algorithm of the product scans the pixels of images without regard for which software

or platform was used to manipulate the image.

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