Antioch University LOS ANGELES

At the Center of It All

© Nelson and Sixta

The Center of the Region

Downtown is the

Southern California hub

for transportation,

government, finance,

culture, arts,

sports, dining, and

entertainment.

Multiple Downtown Markets

© Nelson and Sixta

48,236 RESIDENTS (158% increase from 1999)

500,000+ EMPLOYEES

12 MILLION ANNUAL VISITORS

Why Downtown?

© Nelson and Sixta

Growing Population

• Downtown boasts of a workforce population of over 500,000

• Almost 50,000 residents

• 12 million visitors annually

Transportation Options

• Proximity to major freeways

• Amtrak and Metrolink at Union Station, Metro light rail, bus and DASH

The Center of the Region

• Civic: Home of City, County and Federal Administration in the region

• Sports and Culture: the Music Center, Walt Disney Concert Hall, L.A. LIVE,

Staples Center, MOCA

• Future: Farmers Field, Broad Museum, Civic Park, FIGat7th, Wilshire Grand

Project

Quality of Life

• Amenities –Culture, entertainment, sports, restaurants, bars and nightclubs

• Multiple pedestrian-friendly residential and business neighborhoods

Diverse Downtown Destinations

L.A. LIVE LA Union Station Cathedral of Our Lady of the Angels Staples Center

Walt Disney Concert Hall Olivera Street Museum of Contemporary Art Chinatown

Flower Mart Exposition Park Science Center Grand Central Market Central Library

Downtown Arts and Education Corridor

100 Cultural and Educational Institutions

• California African American Museum

• Los Angeles Central Library

• Los Angeles Trade-Technical College

• Chinese American Museum

• Southern California Institute of Architecture

• Japanese American Cultural & Community Center

• Mount St. Mary's College

• University of Southern California

School of Architecture

Price School of Public Policy

Marshall School of Business

Transportation

• In addition to being ideally situated

within the major freeways,

Downtown has a network of public

transportation lines

• Many commuters commute to

Downtown via the bus or light rail

(Red Line, Blue Line, Purple Line,

Gold Line)

• More information:

http://www.metro.net/around/maps/

Multiple Transit Options

Taxi Stands Shuttles and Metro Bus System

Subway and Light Rail

Car & Freeway

Amtrak and Metrolink Train

Public Transit

Exposition Light Rail • Connects Downtown LA to Culver City and to Santa Monica in later phases

• Project Cost: $631 M

• 9.6-mile line

• 9 new stations

Westside Extension Project (“Subway to the Sea”) • Will extend Red Line to the Westside

• Currently in final stages of planning process

• Will provide dependable alternative for travel to key destinations such as: Miracle Mile, Beverly Hills, Century City, and

Westwood, including UCLA campus

• $4.36 B

• Proposed completion in 2022

Downtown Regional Connector (proposed) • Intended to link the Blue and Expo light rail lines with the two parts of the Gold Line

Metro Gold Line Eastside Extension • Directly connects to new east side lines to Metro Gold Line to Pasadena without transfer

• 6-miles long

• Project Cost: $898 M

• Total new stations: 8

• Completed: 2009

Demographic Profile of the Downtowner*

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Downtown Los Angeles Housing Map

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135 Residential Buildings

18,284 Market Rate Units*

90.02% Occupancy Rate

*Includes completed apartments, condos and lofts

DOWNTOWN: Multiple Residential Options

Adaptive Reuse Buildings

© Nelson and Sixta

Little Tokyo Lofts

The Pegasus

Flower Street Lofts Old Bank District

San Fernando Building

Eastern Columbia Pacific Electric Lofts

New Construction

© Nelson and Sixta

Evo 717 Olympic

Orsini

Piero

Market Lofts

WaterMarke Tower

Luma Elleven

Downtown Population Growth

18,700

23,894

28,878

39,537

43,604

48,236

0

10,000

20,000

30,000

40,000

50,000

60,000

1999 2004 2006 2008 2010 2012 YTD

2000

Demographic Profile of the Downtowner*

© Nelson and Sixta

DOWNTOWN: Headquarters Location

Downtown CBD :

• 53 buildings

• 27.3 million square feet

• Corporate headquarters, banking, law, architecture, accounting

New Industries Downtown

New industries emerging Downtown during the last decade

• Technology (Microsoft)

• Creative

• Architecture (SAA, Gensler, RTKL, NBBJ Architects, Altoon & Porter, Thomas

P. Cox Architects)

• Design firms

Growth industries Downtown

• Healthcare

• Education

• Banking

• Entertainment

• Retail

Demographic Profile of the Downtowner*

© Nelson and Sixta

DOWNTOWN Stores & Restaurants

Brigade Perch Artisan House

Ralphs Fresh Fare Target Bottega Louie

Retail in Downtown Los Angeles

City Target concept is opening in Fall 2012 at FIGat7th

• 103,909 square feet

• Deals in the works with other mid-range national retail tenants

• Chef-driven food court

Boutique retail on Spring Street

• Month-to-month rents

• Entrepreneurs and first-time business owners

• Many of these boutiques have remained open for over 2.5 years and have signed long

term leases

Food & Drug Stores

• Downtown has a variety of

markets and drug stores to suit

the everyday needs

• The DCBID is working on

recruiting national and local

grocers to Downtown

• When it opens in 2012, Target

at FIGat7TH will also carry

groceries

SAA Office

Farmers’ Markets

• Fresh fruits, vegetables, and nuts

• Food vendors, flowers, clothes

• Great place for lunch!

Wednesday

Thursday

Friday

Pershing Square

532 S. Olive

11:30AM – 2:00PM

FIGat7TH

735 S. Figueroa 11:30AM – 3:00PM

BofA Plaza

333 S. Hope

10:00AM – 2:00PM

Multiple Dining Options

Arashi Sushi

Baco

Big Wangs

Border Grill Downtown

Bottega Louie

BottleRock

Blue Cow

Cabbage Patch

Café Bermuda

Café Nine

Caffé Primo

Chaya Brasserie

Church & State

Crown Café

Cucina Rustica

El Cholo

First & Hope

Hooters

Infusion Café

Johnny Rockets

Kachi

Katsuya

KC's Mediterranean Grill

ktownBBQ

LA Market

Lazy Ox Canteen

Magnolia Downtown

Market Café at AT&T Center

Mignon Wine & Cheese Bar

Mother Road Downtown

Night Toast Café

Nola's Taste of New Orleans

Ocho Mexican Grill

Octopus Japanese Restaurant

Olive Ristorante Italiano

Pangea Garden

Perch

Portofino Cucina Italiana

Rivera Restaurant

Rock'N Fish

Rosa Mexicano

Rowdy Red Wine & Burger Bar

Sk8 Café

Spring For Coffee

Starry Kitchen

The Burger Joint

The Gorbals

The Novel Café

The Spice Table

Threads Café & Lounge

Tommy Pastrami

Trader Vic's

Urban Noodle

Urbano Pizza Bar

Urth Caffé

WP24

Gyms and Fitness

• Downtown LA offers many exercise and fitness options – from yoga to

neighborhood gyms to private clubs

• Best exercise in Downtown: WALK!

700 S. Flower St. #1000

505 S. Flower St.

633 W. 5th St.

735 S. Figueroa St. 700 W. 1st St.

431 W. 7th St.

401 S. Hope St.

OTHER OPTIONS

•Aikido Center of Los Angeles – 121 N Main St.

•Be Love Yoga & Bodywork – 1855 Industrial St.

•Peace Yoga – 903 S. Main St.

•Progressive Fighting System – 1855 Industrial St.

•Weight Watchers – 505 S. Flower St.

•Yoga Circle – 400 S. Main St.

Events Downtown Year-Round

-Downtown Art Walk – 2nd Thursday evening

-Active Arts at the Music Center (Dance Downtown, Drum Downtown, Sing-Alongs & more) –

monthly

-Tuesday Night Café – 1st & 3rd Tuesdays in Little Tokyo

-LA Flea Market @ Dodger Stadium – 1st Sundays

-LA Conservancy Walking Tours

-Six Taste Food Tours – Weekly

-First Fridays @ the Natural History Museum – 1st Fridays, January-June

-First Sundays are for Families @ MOCA

-Free Family Saturdays @ JANM

-Free Thursday nights at MOCA and Geffen Contemporary – year round

-Free exhibits at the FIDM Museum & Galleries – year round

-Free Saturday Housing Bus Tour – Every other Saturday

Special Events Downtown Year Round

January

-LA Downtown on Ice (Nov-Jan)

-dineLA Restaurant Week

-LA Art Show – 50,000+

February

-Little Tokyo Korea Japan Festival: Film screenings, performing

arts and cuisine

-Golden Dragon Parade

-dineLA Restaurant Week

March

-Lantern Festival

-St. Patrick’s Day Festival

-LA Marathon

April

-L.A. LIVE's Easter Celebration

-The Grilled Cheese Invitational

-Unique LA Independent Designs & Gift Show

-LA Food Truck Festival

-Fiesta Broadway

-Cherry Blossom Festival

-LA Comedy Shorts Film Festival

May

-City of Angels Wine Fest

-Unique Los Angeles Design & Gift Show

-Last Remaining Seats

-Amgen Tour of California

-Motorexpo

-Annual Cinco De Mayo Festival

June

-Hope for Firefighters

-Los Angeles Film Festival

-Grand Performances

-Outfest

-Last Remaining Seats

-Dwell on Design

July

-Grand Performances

-Pershing Square Summer Concert Series

-Anime Expo

-X Games

-CalArts’ New Original Works (NOW) Festival

August

-Chinatown Summer Nights

-Nisei Week

-Emmys

-Grand Performances

-Pershing Square Summer Concert Series

September

-Downtown Film Festival Los Angeles

-Autumn Lights LA

-Glamorama

October

-dineLA Restaurant Week

-Los Angeles Fashion Week

-Public Safety Appreciation BBQ

-Monster Massive Festival

@ LA Coliseum & Sports Arena

November

-LA Downtown on Ice

-LA Auto Show

December

-Green Block Party

-Unique LA Independent Designs

& Gift Show

-LA Downtown on Ice – (Nov – Jan)

-Annual LA County Holiday Celebration

-Giant Maximus

-Together as One New Years Eve Festival @ LA Coliseum

-Winter Holiday Events @ Pershing Square

A Vibrant Market

Restaurants and hospitality continue to drive the Downtown retail market.

Notable new hospitality tenants with signed leases over the past six months:

- The Tasting Kitchen

- The Counter Burger

- Walter Manzke

- Towne Restaurant

- Baco

- Artisan House

- Stout Bar

- Pattern

- Perch

Projects Under Development Grand Park

Farmers Field

Broad Museum

Wilshire Grand

Figat7th

Across from Times Building campus option

$56 million, 16-acres

Green space from Music Center to City Hall

Broke ground: July 2010

Final completion: Late 2012

Grand Park

The Broad Collection

120,000 square-foot museum

Over 2,000 pieces of art

3 levels

$307.7 million investment

Slated completion: Spring 2013

New Moderate Price Hotels

• 180 room Ace Hotel with 1600 seat theatre in former

United Artists Building on Broadway

•Two King and Grove Hotel properties in renovated buildings

•393-room dual-branded Courtyard (limited service) & Residence

Inn (extended stay – each unit comes with a kitchen) in

23-story building located directly across from LA Live

Farmers Field Stadium & Event Center

State-of-the-art event center connected to the Convention Center

Privately-funded $1 billion

68,000 seats (expandable to 78,000 for special events) with closable roof

Total new Event Center would be 1,700,000 gross SF

Investment in Downtown LA 2000-Present

© Nelson and Sixta

Includes money secured for projects

starting or approved for construction

through 2012

Property Type

Arts & Entertainment

Civic & Institutional

Commercial

Mixed-Use

Residential

Figueroa Corridor/Expo Park

Grand Total

Project Cost Total

$1,343,800,000

$2,097,700,000

$491,000,000

$4,372,000,000

$5,927,100,000

$1,500,000,000

$15,731,600,000

Downtown Los Angeles Campus Options

© Nelson and Sixta

Los AngelesTimes

Hearst

Hearst Building

Times Building

Find Out More:

DowntownLA.com @downtown_la

www.DowntownLA.com

www.experiencela.com

www.downtownlascene.com

DOWNTOWN: The Center of it All