Anush KumarSenior Product ManagerBizTalk RFID

Dream or reality? …

Manufacturing

Plants

National

Warehouse

Regional Warehouse/

Cross-Docking Center

3 PL

Providers

Major

Retailers

Smaller

Retailers

Local

Supplier(s)

International

Supplier

Overseas

Supplier(s)

Counterfeit, Shrinkage

Low asset utilization

WIP inventory,

shipping errors

Out-of-stock,

perpetual Inventory

Missed

shipment

Missed or

incomplete shipments

In-transit visibility

Automated Shippingand Verification

In Process Visibility

Open and Closeloop Asset Tracking

Automated Inventory counts

Real time alerts

Automatic Receiving ASN

Automatic Receiving

Real time inventorylocation and count

Invoice reconciliation

Better promotionexecution and planning

Revenue

Cost

Revenue

Cost

Revenue

Revenue

Cost

Revenue

Cost

Revenue

Total asset tracking

Defense supplies

Container tampering

Animal Tracking

Reduce internal theft

Reduce process errors

Avoid defensive merchandizing

Product verification

Origin, transit verification

Shrinkage, counterfeit

Security, Regulations

Shipping and Receiving

Warehouse management

Distribution

Asset management

Operational

Efficiencies

Supply Chain Visibility

Inventory visibility in warehouses

In-transit visibility, asset tracking

Pallet, case level

Item, instance level

Real Time Visibility for Supply Chains & Asset Tracking

Automatic entity identificationChallenge: “What is your ID”?

Response: <bitstream>

Origins in WWII technologyIdentification Friend or Foe (IFF) systems

Current RFID systemsReader [interrogator] + Tag

Printer for 3-in-1 labels [human + barcode + tag]

Variations to the themeActive, BAP, sensor hybrids

Addresses for entities in the physical worldEnabling an internet for the physical world

rfid://urn:epc:tag:grai-96.3.0067890.1234.567879

Hardware tags are the lowest layer

ROI realized in software (think www on top of IP)

Provides „last mile‟ visibility for theconnected enterprise

Many scenarios require cross-enterpriseinformation sharing

Hardware adoption blockersRegulatory issues for multi-region tags

Reader reliability

Device management challenges

Software adoption blockersReader heterogeneity

Edge deployments (remote management / admin)

Mission critical

Hardware/software automationThe challenge of real-time response

Privacy/security concerns

2007

2009

2011

0

500

1000

1500

2000

2500

SCM Asset Mgmt.

Security &

Control

2007

2009

2011

Moving the Bar from Pilot to ProductionScenarios

Graduating from compliance to seekingbusiness efficiencies globally

Key EnablersIntel enters RFID market

Reader BOM costs coming down

Standards being ratified

Devices more reliable

Frequency ranges being standardized World-Wide

Closed loop asset tracking scenariosproving ROI, across verticals

Emergence of rich and diverse solutions from global leaders (ex: HP)

Solution spend forecast for RFID and sensor

based applications (Source: Forrester)

In Millions of $‟s

Exploding scenarios: Mandates driving virtuous cycle of h/w innovation requiring need for rich s/w apps

Examples

Supply chain visibility

High value asset tracking

Document tracking

Maintenance alerts

Product verification [theft and returns]

Enable widespread RFID adoption withBroad device support

Rich platform and tools for RFID solutions (Rapid Application development)

Lowest Total Cost of Ownership (TCO)

„Production Ready‟ scalable infrastructure

Addressing a wide range of customer requirements from

Compliance

Automation (Business Process Transformation)

Integration with existing enterprise applications & cross enterprise data sharing

High fidelity decisions and KPI‟s with real time data

Enable applications to work with a rich set of devices in a hardware-agnostic fashion

Server and application services for interacting with devices and tag reads

From 96-bit quantities tobusiness-relevant events

Management tools for devices and RFID business processes

Enabling the People Ready Real Time Business

DistributionInventoryManufacturing Packaging Warehouse Reception

Quality Assurance

Distributed ’edge’sites running BizTalk RFID

Device LayerRFID fixed andmobile readers

Barcode scanners

PLCs, etc.

Physical LayerRFID tags, barcodes

Biometric systems

Environmental sensors, etc.

RFID and Sensor ServicesManage devices at the edge

Add context andturn raw events intobusiness-process–relevant information

Interpret events at the edge throughfilters, rules a alerts

Business IntelligenceBAM for Process BI

SQL/SQL BI fordata analytics

Business ApplicationsConnect to multiple LOB apps

Orchestrate business process

Apply business logic

RFID Manager

RFID

Printers

Items with

Attached

RFID Tags

Applications

Web

Services

RFID

Readers

Enabling breakthrough Adoption

Robust, reliable building blocksDiverse ecosystem -20+ core h/w partners at launch

Connected Enterprise-Ready solutions“Last mile” connectivity across applications, verticals and segments (Enterprise to SMB)

100+ partners WW!

BizTalk RFID + Partners provide a low barrier for entry

„Enterprise RFID Solutions in a box‟

Single platform for end-end deployments (TCO, ROI)

Device abstraction / management on Windows (HUGE)

17

Accelerating Industry Adoption via low cost, feature rich platform

Reducing Time to MarketHardware partners: Write once, get scale

Systems Integrators: Leverage rich toolset and capabilities to expand footprint of enterprise apps to the edge & future proof customer investments in hardware (PnP with best of breed hardware)

Surfacing Partner InnovationSolution Providers: Deliver new, innovative real time apps for multiple verticals with lower TCO, higher margin

BizTalk RFID + Partners = Mass Adoption

CHEP3B$ company, 250M transactions WW, plan to deploy across globe

Processing time reduced from 5 days down to 2 days, Storage area reduced by 30%

Cycle time, throughput analysis

BlueCBetter inventory management, WIP tracking, compliance and customer service

iGPSBefore: Lack of pallet visibility, Pallet „leakage‟ = $$$ off bottom-line, Ad hoc inventory management, Billing errors, Customer dissatisfaction

After: Tracks assets in real time, Prevents losses and theft, Optimizes pallet use, Enables accurate invoicing, Eases inventory management

And many more…Europool, Intel Manufacturing, Kildeer, Gnassi, Symx….

The RFID industry is reaching maturity of scale

BizTalk RFID aimed squarely at enterprise scenarios (Mission Critical RFID)

Uniform device abstraction + significant IHV momentum

Enterprise-class device management

Event processing services leverage existing Microsoft server technologies

The Right Time is NOW!

Microsoft BizTalk RFID

http://www.microsoft.com/rfid

Microsoft BizTalk Server

http://www.microsoft.com/biztalk/default.mspx

Community Forums

http://forums.microsoft.com/MSDN/default.aspx?ForumGroupID=398&SiteID=1

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.