Any content, any screen, any place!

Julia Meise, VP Product Development | 6 February 2013

Experiences of a “first mover” in the area of cross-platform content services

2

The Evolution of Sky‘s Digital Portfolio

Any content, any screen, any place! | 6 February 2013 2

Our Vision of the Entertainment of the Future

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Extensions 2012 Movies on the iPhone

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Extensions 2012 Social Integration iPad

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Extensions 2012

SSN HD Datacenter available on • iPad, • Skygo.sky.de, • iPhone (to follow 2013)

The first Datacenter integrated into a product which • combines richness of data together with a live product • is delivered on multiple platforms • and respects the live as well as the non-live experience of sports

Covering • 1. and 2. Bundesliga •UEFA Champions League and Europa League •DFB-Pokal •To be added in 2013: Tennis, F1, Golf

SSN HD Datacenter on SkyGo

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Philosophy of facts & figures before, during and after matches • editorial and statistical information, news feeds

Dashboard pages: • magazine style presentation of all information and entry to all single

pages • direct access to other leagues and sports (and from there to teams,

players…)

Single pages: • league, match, team and player page (by tapping on team or player

name)

Extensions 2012 SSN HD Datacenter on SkyGo

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8

Main landing page – Dashboard (page 1 of 3)

Dedicated detail views in form of overlays and detail pages

Extensions 2012 SSN HD Datacenter on SkyGo

Any content, any screen, any place! | 6 February 2013 8

Child-friendly UI and “kids lock functionality” Extensions 2012

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What‘s next?

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• First Sky Guide guide on companion devices, integrated into SkyGo on skygo.sky.de, SkyGo app for iPad and iPhone

• 1-touch remote recording for linear events for all sky+ (PVR) customers

• 1-touch select (PPV) ordering

• Consolidation of linear and on demand experience (remote record if linear, watch immediately if also available on Go, watch on Anytime if available on Anytime)

Less Time Searching – More Time Watching A new approach of a “TV Guide” in digital

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• Integration of Sky highlights as well as TV Digital editorial highlights and ratings

• Social “check in“ and Facebook open graph integration

• Your personal watchlist, incl reminders, fully shareable

Less Time Searching – More Time Watching A new approach of a “TV Guide” in digital

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Quick and easy access… to all channels, incl highlights, live events and editorial recommendations

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Via the Calendar View Intuitively Jump from Date to Date…

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Customize the Guide to Your Personal Preferences

Filter by channels, genres or availability on the respective device…

… and set your personal list of favourite channels

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Quickly access all event-related information and activities By Just One Tap on a Programming Event…

• Get all detailed program information

• Availability on different devices

• Watch immediately if availeble on this device

• Chose to remote record on your sky+ at home

• Set reminder

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Quickly access all event-related information and activities By Just One Tap on a Programming Event…

• Add to your favourites

• Share with your friends or check into a program

• … all this with just one fingertip!

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Easily find all valuable event information across all catalogues:

Sky Go, Anytime, linear TV – incl. Cast & Crew, Where & When, etc.

All Relevant Detailed Information in “One Place”

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Our New Solution for Easier Navigation

Easily navigate through different seasons and episodes on just one page

through Series

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Set Your Favourites for Your Personal Watchlist Check into programs - and share them with your friends

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Remotely Record Your Sky+ at Home With just one fingertip

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Order a PPV Event (Select) With just one fingertip

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Less Time Searching – More Time Watching

Thank you for your attention!