any lab test now brand presentation
TRANSCRIPT
REATING PATERNITY REFERRALSANY LAB TEST NOW BRAND PRESENTATION
ANY LAB TEST NOW® History
Began in Atlanta, GA in 1992
Franchising since 2007
Over 150+ operating units
Multiple revenue channels: Clinical, DNA and
Toxicology Testing
Corporate Overview
and History
The Franchisee Network-150 Units Strong!
Consumer Marketing Channels
•People with High Deductible
Insurance / Health Savings Accounts /
Uninsured
•People Who Want to Proactively
Take Control and Monitor Their
Health
•Alternative Lifestyle
•Parents
•Athletes and Competitors
•College Students
Business Sales Channels
•Physician Referrals
•Holistic Practitioners
•Employers
•Allied Health Schools
•Attorney and Private
Investigator Referrals
•DNA/Paternity Referrals
Franchising With
Any Lab Test Now
23
Why Choose Any Lab Test Now?
Key Advantages:
Minimal
Employee
Requirement
(Only 1-2)
Minimal
Inventory
Revenue
Growth
Opportunity
– B2B
Low
Overhead
Low Start-
Up Costs
High
Demand and
Limited
Competition
Call Center
for
Consumers
Marketing
Programs
and Support
for Business
Development
Home Office Marketing Initiatives
• Consumer eMail Campaigns
• Earned Media Coverage Via PR
• Social Media Management
• Website SEO
• YouTube Video Content
• Consumer Oriented Blogs
• New Product Offerings
• Brand Management
• Spanish Website
Over 4M
media value
in 2015
PR Campaign - Measles Outbreak
Public and Media Relations
• How it started
• News coverage areas
• Phoenix, AZ
• Indianapolis, IN
• South Bend, IN
• Sioux Falls, SD
• Denver, CO
• Raleigh, NC
• Seattle, WA
• Villa Park, IL
• Ongoing impact
For the latest media coverage:
www.anylabtestnow.com/category/in-the-news/
Community and Cause Based Marketing!
Call Center
Operational Support
• 15K+ Customer Calls Monthly
• Set Appointments
• 11 Customer Sales Reps
• 5 Bilingual Sales Reps
• 40% Franchisees Enrolled
Minimal monthly
fee starting at
$200
The ANY LAB TEST NOW® Location
Location, Location, Location
Grocery/Health Food Stores
Malls (Not In The Mall)
Gyms
Strip Centers
Hair Salons
Restaurants
High Traffic
Good Visibility and Signage
Secure Location with Parking
Convenient, Easy Access
Medium-to-High Income
Good NeighborsGood Location
The Opportunity
• Initial Investment: $100,100 - $170,600
• Franchise Fee: $40,000
• Multi Unit Discount (3 Units): $100,000
• Royalty: 8%
Average 2014 Gross Sales: Open At Least Four
Years
Number of locations that meet the criteria: 70
Average 2014 gross sales: $242,362*
*2015 Franchise Disclosure Document
Questions?