Primary Research Analysis of Questionnaire

Results

From my survey, the majority of responses were between 16 and 20 years of age. Despite this I will make my target audience between 18-21 year olds.

People of these ages usually have more money than people younger, as they will be working, and therefore they will be able to spend more money on

my music magazine!

Looking at this result, I can see that the majority of

people do not want to spend much on magazine, up to £5 at most. Over half of people on spend up to £2 on their

magazines. From my research of current music magazines, I’ve found

that music magazines are usually priced at between £2-

£4, which will be what my music magazine will be

priced at.

Out of 42 people, nearly three quarters of them don’t read music magazines. This is a

good sign because it means there is a definite gap in the

market for a new music magazine that is different and unique from the mainstream

magazines. This is also a bad sign, as it could mean that not many

people from my target audience will read my

magazine, however this is only a small sample size of 42, so cannot represent my whole

audience.

The most common release dates are weekly

and monthly, with 6 people on each choice. From this, I will release

my music magazine monthly, as this is the

traditional convention as I have analysed from my

research on current magazines.

Over 90% of responses are interested in finding

out about new music! This is good, as I want to make my magazine an unsigned artist magazine dedicated

to new music from the acts.

Nearly three quarters of responses are interested

in finding out about unsigned artists! This is good, as I want to make

my magazine an unsigned artist

magazine dedicated to new music from the

acts. This also means I can construct a double

page spread on an unsigned artist and I know that my target

audience will be engaged and want to

read about it.

The main features that attract people to a magazine are the

content (which I will make clear by using bold

cover lines), cover model and colour. Little people are concerned

with freebies of reviews. My music magazine will

include an attractive and eye catching cover model, with lots of

colour to make it bold. Hopefully this will attract

my audience.

The majority of people listen to pop and indie music most regularly. With rock and reggae

coming in seconds. Due to my music magazine

being all about unsigned acts, I will try to

incorporate pieces about all genres of music but

mainly focusing on indie rock music.

80.95% of people go to gigs and festivals. From this, I know I can incorporate articles about

upcoming gigs and festivals and reviews,

as I know that my audience can relate.

80.95% of people go to gigs and

festivals and are interested in

finding out about them. From this, I

know I can incorporate

articles about upcoming gigs

and festivals and reviews, as I know that my audience

can relate.