Video Anytime,

Anywhere, Any Device

By Bradley D. Brown, InteliVideo

Agenda

Background, Introduction, Premise, New Terms in a New World

Case Studies

Anytime, anywhere, any device?

Myths and Truths

Summary

Bio – Bradley D. BrownBrad (brad@intelvideo.com) is the CEO, President and founder of InteliVideo, a cloud-based video on demand platform. Brad was a TUSC founder. TUSC, an Oracle professional services firm was sold to Rolta in 2008. Brad also founded IntelliReal, a residential property valuation company in 2005, which was sold to Equifax in 2011. His vast experience and expertise have earned him roles as acting chief technology officer of several companies over more than 23 years at TUSC. Brad has also served on numerous company boards. Brad is currently on the board of Enscicon and Reglara. Brad is the author of several best selling Oracle Press books and one Apress book on Android development. Oracle awarded Brad the honorary title of Oracle ACE Director for Fusion Middleware. Brad taught “New Venture Creation” at the University of Denver’s Daniels College of Business for 2 years. In 2009, his alma mater, Illinois State University put Brad into their first Hall of Fame for the College of Applied Science and Technology. Brad is currently a mentor in Founders Institute.

How does a Barre Instructor give a class at 4am?

A Guitar Teacher in California teach a lesson in Japan?

How would a professional snowmobiler gives tips to a less

seasoned rider in the snow while he’s thousands of miles

away?

“Burandt will host clients from Lebanon, Russia, Sweden, Iceland, Norway and Italy.”

Video Consumption is Growing Exponentially

* Internet Video Consumption

Second (and Third) Screens Are Exploding

Instant Streaming &

DownloadingStore, transcode, deliver and monetize video content stored in the cloud.

Harness total flexibility to offer your content in a variety of ways:

Sell content outright

Rent

Subscriptions

More consumer options equal more revenue opportunities

All Devices,Anywhere & Anytime

• Consumers want the ability to access content optimized for every screen:

• Desktop

• Laptop

• Tablet

• Smart Phone

• Smart TV

• Platform provider handles all transcoding and other technical specifications

Branding (vs. Marketplace)

Branding:

• Your branding

• Your product

• Your community

Keep:

• More margin

• More profits

• Consumers focused

• Competitors off of your site

Marketplaces

Their Branding

Your Product

Their Community

Their Customer

Fewer Options (1 day rental, purchase)

No Subscriptions

Generates Incremental revenue

Netflix Model

Their Branding

Your Product

Their Community

Their Customer

Paid based on minutes viewed

Generates Incremental revenue

VOD vs. DVD

DVD / Physical - Pressing and storing, Distribution, Fulfillment - All of that is just to get the first DVD into their hands

VOD – Video on Demand

People like both virtual and a backup (i.e. physical)

New Terms

VOD – Video on Demand

SVOD – Subscription-based VOD

TVOD – Transaction (Rental / Purchased) VOD

AVOD – Advertising VOD

Transcoding – converting mezzanine file to formats necessary per device

Case Study #1

BDB SoftwareOnsite technology training – Oracle ApEx

Oracle ACE Director

World renowned Oracle expert

Vision – Train While Sleeping (24x365), no travel, not over and over

http://bdbsoftware.com

Anytime?

Could previously only train while I was awake and at a specific location

Now I train 24x7 – even while I’m sleeping

International customers

Techies who like to work/train all night

Anywhere?

Could previously only train wherever a plane would take me

DVDs have limitations

PAL vs. NTSC issues

Must carry the DVDs

Must have a DVD player with you

Any Device?

DVDs are limited to computers and TVs

VOD Media players for desktops, laptops, tablets, phones, smart TVs (Google TVs), smart devices (Roku, Apple TV)

People watch on EVERYTHING

Case Study #2

Dailey MethodYogo Studios around the world

Yogo guru, marketing guru

Vision – Sell digital version since we’re already selling a DVD

http://thedaileymethod.com

Case Study #3

Championship ProductionsHead track coach at Iowa State University

Started recording and doing production for peers

Large family business

Vision – Need to offer digital too – and it’s hard

http://championshipproductions.com

Case Study #4

Chris BurandtWorld Renowned Snowmobile Expert

Desire to do recording and production for peers

Currently offering subscription (yearly, monthly)

Request a Video

Vision – Prove out the model

http://burandtv.com

Case Study #5

Joe VideographerWorld Renowned Videographer

Services business – paid by the hour - linear

Now can get a slice of every sale

Vision – do production AND recurring revenue

New Business Models

Affiliates (2 tiers)

Rentals

Subscriptions

Installment Payments

Living Video – build as you go

Drip Content – 8 week bootcamp rolled out over time

Gifting

Redemption Codes

Credit System

Myth or Truth?

There are no more DVD players

People Won’t Download Content

Nobody Will Watch a Workout Video on a Phone

Myth

There are no more DVD Players in the world

DVD Manufacturers and Replicators claim they produced more DVDs and CDs last year than ever before – some of this is due to consolidation

Many small replicators and duplicators are gone

DVD Players don’t exist on phones, tablets and more new laptops

Myth

People Won’t Download

People download and watch when they are offline, on a plane, train, automobiles…

Downloading is important to people

Protected downloads (i.e. non-DRM free) are important to content owners

Myth

Nobody Will Watch a Workout Video on a Phone

People watch on all devices – it simply comes down to watching on the device they have with them

Summary

People watch anytime, anywhere, any device

40%+ use smartphones and tablets

Customers from around the globe

24x365 while clients sleep

Downloads provide value