BodyWorkz Newsletter April 2014

In This Issue

March Club of the Month

Managing the Member

Life Cycle

Coach of the Month

Upgrades and Updates

Bodyworkz MARCH Club of The Month

goes to....

Anytime Fitness Greensburg,IN!!

Travis Nobbe and his TEAM have been successfully and consistently

selling personal training for 9 years in the small town of

Greensburg, IN, with a population of only 11,638.

What is the secret to their success?

Let's talk numbers.

Month of March:

Total invoice- $49,989

New invoice- $28,149

Renewals- $22,260

Total cash received- $32,609

*1150 green members: 23.6% of members with trainers.

Words of Wisdom:

Make sure that you have someone who focuses on

these 3 areas every single day:

1. Personal training sales

2. Renewals and upgrades

3. The numbers….my top BW reports are:

Package summary-know what you are selling

Draft Log & Reconciliation files - know what you are receiving

Delinquent draft- know the future, understand the past

~o2i Mike Gelfgot

How we build our culture:

Our staff is completely convinced that when a member joins, their life is

going to change. Starting at the point of sale, we establish ourselves as the

results-focused authority on fitness in Greensburg.

We connect over 95% of our new members with a trainer at POS. The MXM

and the GM talk daily and understand the importance of teamwork. We are

all there to make a difference in people's lives. JAMBOOM on that!

We utilize BodyWorkz to provide us with accurate reporting for lead tracking

and for renewals. This allows us to keep track of EVERY SINGLE MEMBER.

Then, we follow a specific process to make sure we are actually delivering

what we are promising.

Member management- How are you doing with that? Can better PT processes help? BodyWorkz

believes it can, due to the nature of the relationship between new members and personal training.

BodyWorkz has preached for years the value of getting new members engaged with a trainer at point of sale

(POS). That recommendation has not changed, but we want you to add another ingredient to your secret

sauce…..effective Prospecting.

Too many times, clubs become focused on member acquisition and forget about the other steps needed to

hold on to that member for the long term….integration, engagement and ultimately renewal. Gaining new per-

sonal training clients, as most trainers can attest, is largely dependent on knowing how to find them. As luck

would have it, by focusing on the integration, engagement and renewal of a member, we acquire personal

training clients. It is a symbiotic relationship...It’s all about TEAM.

Prospecting is returning to those members, those who have received an FC, and those who have not, and re-

engaging with them on a consistent basis to build trust, accountability, the potential for more sales and to re-

duce attrition.

In our recently added webinar “Prospecting”, Karl Hanson goes through the process of effective prospecting,

and following a member through their lifecycle to create better results for them, as well as raving fans and

committed members for you. In this 60 minute advanced webinar, Karl talks about knowing a member’s

FORM, using the hot prospecting feature to follow up in 7, 30, 60, or

90 days, and using the club’s non-usage report to save a member

who may be considering leaving you.

All of these things will contribute to your PT bottom line…..what are

you waiting for?

Check out the 15 min “Introduction to Managing Your Member’s

LifeCycle” podcast on Vimeo:

https://vimeo.com/90155788

Sign up for the full webinar in the PT Software University .

PLEASE– Managing Your Member’s LifeCycle

MEMBER’S WITH FC NO SALE

Schedule 6 week Follow Up

Follow Up Only

No Follow Up needed

*All Receive a 7 day follow up phone call

MEMBER’S WITH NO FC

Not scheduled– Trainer’s Prospect

Report

Non-usage– Club Hub Report

Floor

Upgrades and Updates

NEW Permission

Agreement- Auto Renew Automatically- For all of you who use and appreciate the auto-renew function, this new

permission will allow you to set your trainers or managers up to auto renew clients automatically, rather than have

to choose the option. When someone is provided this permission, and they write an agreement.

Additional upgrades to this feature to follow.

Change to HOW Group Training is Rendered

For group sessions, that were previously restricted to primary trainer rendering only, We are happy to an-

nounce a fix…..

Now, any trainer listed as a group trainer (primary or secondary) is able to render group training sessions

via the back office render feature.

Comments?

Questions?

BodyWorkzCMS

Atlanta, GA

(678)222-1700

support@bodyworkzcms.com

Visit us on the web at: www.bodyworkzcms.com

Coach of the Month– Meet Chris Thomae

Chris came to us from IHRSA, and a with a wealth of industry knowledge. He joined BodyWorkz in 2013, and

has quickly become a valued member of our team.

Quick Facts:

Served in the US Marine Corp

Married with a three year old (and a fish!)

Has played an instrument for 28 years

BA in Youth Ministries

NASM Certified Trainer, Corrective Exercise

and Performance Enhancement Specialist

ACE Health Coach

“Personal Training is one of the best occupation to positively affect change in an

individual’s lifestyle. Proactive trainers happen TO things. They don’t wait for

things to happen to them!”

Chris Thomae