anywhere health webcast 10_27_final
TRANSCRIPT
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Anywhere Health
Marketing Opportunities in a Mobile World
October 27, 2011
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• Introduction
• 25 Examples of Anywhere Health• Anywhere Data• Anywhere Diagnosis• Anywhere Delivery
• 7 Steps for Implementation
• Conclusion• How to Get Started• Q&A / Discussion
Agenda
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A Tale of Two Cities
2009
$199
2011
$0
28 months
2011
$8,700
$2.7 trillion
2020
$13,900
$4.5 trillion
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A Tale of Two Cities
2011
$199Two years from now,when the iPhone 4s is the free phone – what impact and opportunities will that create for your brand?
2013
$0
24 months
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What Is Anywhere Health?
ANYWHERE DATA
ANYWHEREDELIVERY
ANYWHEREDIAGNOSIS
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Examples25
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Defining Characteristics of Anywhere Health
• Data collected in real time• Feedback instantly availableSpeed
• Built on existing mobile technology• Anywhere + Anytime + AnyoneConvenience
• Data captured directly from patient• Data stored in cloud for analysisAccuracy
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ANYWHERE DATA
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Mapping Asthma in Real Time
http://asthmapolis.com/
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Mapping Health Data
http://maps.worldbank.org/ http://www.tudiabetes.org/
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Personalized Health Apps
http://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app
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Caregiver Support
http://strengthforcaring.com/
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Real-Time Activity Tracking
http://www.bodymedia.com http://www.nikeplus.com
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…and it even tells time!
http://mybasis.com/
Real-Time Activity Tracking
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Anywhere Blood Sugar Monitoring
http://www.myglucohealth.net/
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Anywhere Blood Pressure
http://www.withings.com/
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Wearable Sleep Monitor
http://nyxdevices.com/product/
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Health Data API
http://blog.runkeeper.com/new-feature/health-graph
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ANYWHERE DIAGNOSIS
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Anywhere ECG
http://alivecor.com/
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Anywhere Melanoma Detection
http://www.handyscope.net/
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Anywhere Malaria Detection
http://thelifelensproject.com/blog/
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Anywhere Cataract Detection
http://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html
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Anywhere Glucose Monitoring
http://www.bgstar.com/web/ibgstar
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Measuring Tremors With iTrem
http://gtri.gatech.edu/casestudy/iphone-app-may-support-monitoring-and-research-par
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ANYWHERE DELIVERY
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Reaching Moms on Mobile
http://text4baby.org/
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Text to Change (TTC) Campaign
• TTC uses short message service (SMS) communication to help mobile phone users test and build their own health knowledge, refer them to HIV testing, prevention and treatment clinics, and provide information on services in local areas.
• TTC campaigns focus principally on HIV/AIDS, malaria, reproductive health, and good governance.
http://www.texttochange.org/
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Anywhere Ultrasound
http://vscanultrasound.gehealthcare.com/pages/patients
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Blood Sugar Monitoring While You Drive
http://www.diabetesmine.com/2011/05/newsflash-ford-medtronic-demonstrate-in-car-glucose-monitoring.html
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Anywhere Compliance
http://www.vitality.net/
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Anywhere Kidneys
http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html
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Seven Steps for Implementation
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Seven Steps for Implementation
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I. Move Beyond the Basics
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II. Engage on a Personal Level
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III. Listen to What Patients Are Saying
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IV. Think Real-Time AND Long-Term
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V. Address Caregivers
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VI. Measure and Track the Small Steps
The Lean StartupHow Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Build
Measure
Learn
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VII. Plan For Change—Really
2011
$199
2013
$0
24 months
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CONCLUSION
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1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are the appropriate points of engagement?4. Develop an engaging/useful offering!5. Develop an integrated promotion strategy.6. Position offering as a value-add to existing campaigns.7. Optimize and enhance offering based on user
feedback.
How to Get Started
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www.anywherehealth.com
Coming soon..!
How to Get Started
Cafepress.com/anywherehealth
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Q&A / Discussion
484.255.9613
@anywherehealth
Anywherehealth.com