“Chrysler & Fiat: a Journey around the World” Final Details Report

July 12, 2011

Submitted By:

Thomas Goulding

WPCM Intern

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Table of Contents

Program and Event Details 3

Overview 3 Recommendations 5

Timeline for Implementation 11 Communication Plan 12

Database Marketing 12 Media Outlet Advertising 14

Budget 20 Revenue Projections 23 Sponsorship Opportunities 25 Media Kit 32 Video Promotion 37 Target Market Research 38 Target Breakdown 38 Primary Research 39 Country Research 44 Europe 44 Middle East 52 Asia 55

Russia 59 South America 60 North America 65

References 68

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Overview “Chrysler & Fiat: a Journey around the World” “Chrysler & Fiat: a Journey around the World” will be a multiple six-part event, targeted primarily towards Generation X’ers who were born between the years of 1965 and 1981 (30 to 46 years old). This event will attract the Generation X’ers to the WPCM by relating to their interest in social and family-friendly events. “Chrysler & Fiat: a Journey around the World” will provide guests with the opportunity to explore different countries around the world where Fiat vehicles are produced. The adventure will start in Europe, and more specifically, Italy, before ending with explorations in Mexico. While exploring each country WPCM guests will be given a small taste of each country’s traditional and unique food, along with the opportunity to see the traditional clothing styles of each country while experiencing the traditional music and dance. There are 14 targeted countries, which are divided into six different regions. The six regions are Europe, the Middle East, Asia, Russia, South America and North America. In the first phase WPCM guests will explore one of the countries in Europe. These countries will be Italy, Poland, France or Serbia. Next, they will explore one of the Middle Eastern countries of Turkey or Pakistan. Once the Middle East has been explored, guests will move into Asia to explore either China or India. The fourth phase will consist of guests exploring Russia, before moving into South America where Argentina, Venezuela or Brazil will be the primary focus. Finally, the event will end with guests exploring either the United States or Mexico.

*countries in yellow represent where Fiat vehicles are produced, and red represents where Chrysler vehicles are produced

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While attending the Walter P. Chrysler Museum event guests will be able compare and contrast the different vehicles that are sold and produced in the given country compared to those produced in America. Examples are as follows:

US Vehicle compared to its European Counterpart 2011 Chrysler 300 2011 Lancia Thema

*Picture taken from Google Images *Picture taken from Google Images

2013 Dodge Hornet Alfa Romeo Giulietta

*http://carfanaticsforum.com/archive/index.php/thread-6736.html * http://motorimpress.com/alfa-romeo/the-new-alfa-romeo- giulietta.html

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Recommendations

In-order-to fit “Chrysler & Fiat: a Journey around the World” into realistic time constraints, a country from each of the six groups was chosen to focus on and to be used in the event itself. For each of these countries the best foods to prepare, a combination of dance and music that would be the most exciting, as-well-as the most distinguishable outfits were chosen. The six chosen countries are Italy, Pakistan, India, Russia, Venezuela and Mexico. These six countries offer a unique opportunity for Walter P. Chrysler Museum guests to sample a variety of different foods, while witnessing an assortment of extraordinary dances.

Italy: Fiat was originally established in Turin, Italy, so it makes sense to start the event with festivities relating to Italy. The Tarantella is considered to be one of the most popular folk dances in Italy, and is believed to have originated in Taranto Italy. The dance reflects the spasms that a person undergoes when they are bitten by a wolf spider, and is meant to be a healing ritual that will cure the dancers of possession. Because of the dances prominence in Italy, the Tarantella is the dance. An example of the Tarantella can be seen on YouTube at the following URL, http://www.youtube.com/watch?v=cDt0mWbFHM0.

The best type of music to use would be the Tarantolati music. This is not only the most popular type of music in Southern Italy, but it is also the type of music which traditionally accompanies the Tarantella. The Tarantella costume is the best dress for the dancers to wear because it matches the traditionally worn clothing of the dance that they will be performing. The dress consists of contrasting colors, a full circle skirt, overskirt, bustier-type corset, peasant blouse and a shawl.

The best type of food to sample WPCM guests will be a dish that contains pasta. Pasta dishes are the most commonly eaten foods in Italy. The Spaghetti alla Marinara would be a good food to serve because of its delicious combination of meatballs and wine sauces.

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Pakistan: Pakistan would be a very interesting country for WPCM guests to explore in the Middle East. Pakistan has frequently found itself in the news following the Iraqi invasion, and so museum guests may find it very interesting to learn about traditional Pakistani culture.

The Attan would be the dance of choice because it is very popular among Pakistani peasants. The Attan is also considered the national dance of Afghanistan, which shares a close border with Pakistan. An example of the dance can be seen here, http://www.youtube.com/watch?v=LJ6aNjPBhKM. The dance has its own distinctive sounds and involves the use of multiple instruments. In addition, the Humnawa would be a good type of music to include because of its distinct and unusual sound when compared to traditional American music.

The chosen clothing style will be the salwar kameez because it is the national dress of Pakistan. The salwar kameez consists of a salwar, churidars, kameez, dupatta, sherwani and achkan.

The bunda pala would be the best food to include because of its unusual cooking preparations and use of exotic spices.

The bunda pala plate consists of fish which is cleaned and stuffed with a paste made from a variety of spices and herbs, including red

pepper, garlic, ginger, and dried pomegranate seeds. It is then wrapped in cloth and is buried three feet deep in hot sand under the sun.

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India: India and China are both very interesting countries that could potentially be used for the Asian themed part of the event. India was chosen, however, because Indian dances are easier to stage and include participation from WPCM guests. The Chinese dances all require the use of professional dancers and some sort of expensive dragon or lion costume.

The Bharatnatyam is one of the most popular dances in India, and so it would be the best choice for WPCM guests to view. An example of the dance can be seen at, http://www.youtube.com/watch?v=jctdyc2GqQE. The Talas would be the best additional music choice to include because of its use of a type of drum called a tabla, which has a very unique and distinct sound.

The gaghra cholis is the best piece of clothing to demonstrate to WPCM guests because it is the traditional dress worn by Indian women.

The food would provided to guests will be taken from south and East Indian cuisine in the form of curry. Curry is an important food because it is very common in the southern and eastern regions, and because it is a full meal consisting of a variety of different foods and spices.

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Russia: The Barynya is the best Russian dance to demonstrate because of its unique dance methods and its importance to traditional Russian folk music. An example of the Barynya can be seen here, http://www.youtube.com/watch?v=66V1UP2HaM8. This dance uses its own type of music, but the gusli would also be interesting to demonstrate because it’s one of the oldest known eastern Slavic instruments.

The sarafan is the best costume to demonstrate to WPCM guests because it’s the most

commonly worn traditional Russian outfit.

Soup is the most common traditional food in Russia so the Shchi would be the obvious choice for food. This soup consists of cabbage, meat, carrots, spicy herbs and other sour components.

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Venezuela: Venezuela has a national dance which is called the Joropo. The Joropo has come to be known as the dance that identifies the Venezuelan people. An example of the dance can be seen here, http://www.youtube.com/watch?v=HcipFKAliJ8&playnext=1&list=PLF4063B01C4A6B77B. The best type of music to use would be the Hispano-Venezuelan because it matches the Joropo dance, and includes a variety of different instruments.

The liqui liqui is the best type of clothing to demonstrate to WPCM guests because it’s considered the most traditional of all Venezuelan clothing styles.

The food of choice is the pabellón criollo because it consists of a variety of different ingredients and is considered to be the national food of Venezuela.

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Mexico: Mexico would be the sixth and final destination in “Chrysler & Fiat, a Journey around the World”. The Jarabe Tapatio would be the designated dance. This is the most popular dance in Mexico, and is also considered to be the traditional dance form. An example of the dance can be viewed here, http://www.youtube.com/watch?v=wtDNYqGNK3A.

The mariachi would be the best music to demonstrate because of its familiarity with Americans and because it also uses a variety of different instruments.

The huipil will be the clothing choice because, as you can see, it is so vibrantly decorated with a multitude of different colors.

Enchiladas and burritos are the perfect foods to demonstrate because they are fairly cheap and easy to make, as-well-as being quite well known in America.

* Recommendation pictures are all taken from Google images

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Timeline for Implementation The rest of the Final Details Report will focus on an event targeted towards Italy. The foundation for Italy can then be used for the remaining countries. “Chrysler & Fiat: a Journey around the World” will be a multi-part event series which may evolve over days, months or even years. The WPCM can use Italy as the test run, and based on the results can choose whether to move forward with the other countries or not. The Italian celebration will start on Valentine’s Day, February 14th. This date was chosen to increase museum attendance during the winter months when the museum is least busy. The following dates are holidays for the six chosen countries if the event was to become a six-month long series.

◦ Italy: Valentine’s Day, February 14th ◦ Pakistan: Pakistan Day, March 23rd ◦ India: Good Friday, April 22nd ◦ Russia: Victory Day, May 9th ◦ Mexico: Father’s Day, June 20th ◦ Venezuela: Independence Day, July 5th

Italy is commonly known as the “love capital” of the world so Valentine’s Day is a good starting point for Italy. Pakistan Day is the most popular holiday in Pakistan so it would make sense to host a Pakistan Day celebration at the WPCM in the month of March. India has many different holidays to represent all of the different cultures of different regions. Good Friday, however, is one of the only nationally recognized holidays. Victory Day is the most popular holiday in Russia and it’s in celebration of the capitulation of Nazi Germany to the Soviet Union in the Second World War. Father’s Day is one of the few nationally recognized holidays in Mexico, and Independence Day is July 5th for Venezuela. The event itself, “Chrysler & Fiat: a Journey around the World”, will start at approximately 6 p.m. on February 14th and end at 10 p.m.

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Communication Plan An effective communications plan needs to be developed in-order-to attract guests to the Walter P. Chrysler Museum. “Chrysler & Fiat: a Journey around the World” will be divided into six different phases, and 100-200 people will be the targeted amount of attendees for each phase. In-order-to attract the guests; the communication plan will be divided into two parts. The first part will make use of the WPCM’s already established database, and the second part will focus on advertising. Database Advertising: WPCM members on the museum database will be contacted in three different ways. They will first be contacted by email, followed by direct mailing and lastly, through mass text messaging. An email will be sent out one week prior to the direct mail invitation. This email will be very formal and sincere, inviting guests to attend the WPCM for a chance to explore new countries. This email will give a brief description of the event, but primarily serve as a way of informing the targeted guest to keep an eye out for their invite, which will be arriving by mail. Dear (name), The Walter P. Chrysler Museum invites you and your family to come join us next month in the exploration of various countries around the world in our one-of-a-kind event, “Chrysler & Fiat, a Journey around the World”. This will be a six-part event where you will be able to explore various countries around the world where Fiat vehicles are produced. You will be given the opportunity to sample the unique foods, participate in the traditional dances; view the traditional clothing styles and hear the traditional music of Italy, Pakistan, India, Russia, Venezuela and Mexico. Your personal invite has been mailed to you and will be arriving this time next week, so be sure to check your mailbox. For more information, visit our website at http://www.wpchryslermuseum.org. We look forward to sharing this unique experience with you, and hope to see you on the guest list. Sincerely, (name) Walter P. Chrysler Museum

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One week after the guest has received their direct mail invitation another email will be sent out. This email will just be brief and its purpose is to remind the guest that they should have gotten an invite. One month before the event actually begins; people on the museum’s database will be mailed an invite using direct mailing. This invite will very formal, bright and creative in-order-to capture the targeted person’s interest. This invite will be the primary means of attracting the database guests to the WPCM.

The front of the invitation will invite the guests to the event, along with the start and end time, and the WPCM’s address and phone number. The back of the invitation will be similar to the email. It will be personal to the guest, so dear (their name), and will also include a description of what the guest can expect to experience, such as dancing, food, wine, etc. The ticket cost, and where to buy the tickets will also be included on the back of the invitation. A text message will be sent to the database guests on the day that they receive their invite and three days before the event actually starts. There are multiple companies that allow mass texting for a reasonable price, such as a company called Text180 (http://www.txt180.com/ ). Mass texting allows the WPCM to target certain guests and text them a final

invitation to the event through their cell phone. The message needs to be short, and is usually under 20 words.

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An example of a text message would be: The WPCM is hosting “Chrysler & Fiat, a Journey around the World” on (date). Make reservations online, or call. The primary function of these text message is just to, once again, remind the guests that they will be receiving an invitation and then to remind them that the event will soon be starting, in case they had forgotten or misplaced their invite. Media Outlet Advertising: Dependant on budget, the media outlet advertising will make use of magazines, newspapers and internet sites. The media scheduling will be divided into high budget options, medium budget options and low budget options. The highest amount of money being used for advertising will be just over $9,000 and the lowest will be just over $750.00. Using a program called Cision the best media outlets were determined based on the target market for “Chrysler & Fiat, a Journey around the World.” The magazines being used are Hour Detroit, Real Detroit Weekly, and Chrysler’s Forward magazine. The newspapers will be The Oakland Press, Troy-Somerset Gazette and The New Monitor. Two event websites will be used called Nextleg and Smalltown Lowdown, Cruis’ News, as-well-as the social media sites of Facebook and Twitter. Hour Detroit: a magazine aimed at college educated Metro Detroit men and women who lead culturally sophisticated and active lives. Focuses on events in and around the Detroit area, including arts, fashion, personalities, politics, businesses and dining selections. Covers the history of Detroit and what it has to offer today. Ad Rate: $5,985.00 Circulation: 46,035 Frequency: Monthly Topic: Arts & Entertainment, Business, Calendar & Events, Consumer General Interest,

Fashion, History, Lifestyle, Local News, Politics, Restaurant Reviews Real Detroit Weekly: Provides current information about the goings-on in Detroit. Highlights national and local music, exclusive stories, fashions, dining out, local personalities, nightlife, movie reviews, celebrities, sports, gallery watch, techno bytes and automotive trends. Ad Rate: $1,015.00 Color Ad Rate: $1,505.00 Circulation: 65,000 Frequency: Weekly Topic: Calendar & Events, Concerts & Tours, Lifestyle, Local Entertainment

Guides, Local News, Movies & Video, Music, Nightlife

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The Oakland Press: a daily newspaper for the residents of Oakland County, MI. It covers the day’s events, from the goings-on in local communities, schools, police departments and courts to the political events in the nation’s capital. It provides local, regional, state and national news, as well as sports, business, features, special reports and entertainment coverage. It strives to “deliver quality products and services that exceed our customers’ expectations.” Ad Rate: $240.47 Color Ad Rate: $351.00 Circulation: 65,067 Sunday Circulation: 76,177 Frequency: Daily Topic: News Troy-Somerset Gazette: a community-based publication that prides itself on serving its readers with comprehensive coverage of local area news and information. Ad Rate: $15.60 Circulation: 25,000 Frequency: Weekly (Mondays) Topic: News & Current Affairs The New Monitor: weekly newspaper serving residents of Detroit. It covers local news, community events and family-oriented feature stories. Ad Rate: $16.50 Circulation: 35,000 Frequency: Weekly (Thursdays) Topic: Local News Nextleg: an interactive resource blog and social network for travelers. Provides news briefs, features stories, videos, podcasts, photo galleries, forums and more offering advice and insight into what’s up, opening now, or next around the world, from hotels to bars, galleries to sporting action. Additionally features travel fashion tips and cool gear and gadgets reviews. Visits per month: 409 Smalltown Lowdown: Written for bar-goers in Western Oakland and Eastern Livingston Counties, MI. Reports on recreational, entertainment and local activities and provides the latest news of the nightlife happenings in the area. Features sponsored promotions and encourages readers to be on the scene, be caught in the action and to get involved. Aims to help the small Mom and Pop businesses in the local area. Content includes pictures of local hotspots, short and controversial articles and information of entertainment events from concerts to benefits in the area. Circulation: 5,000 Visits per month: 588 Cruis’ News: whether in print, online, or other media formats, it is the mission of Cruis’news to enrich the lives of classic car enthusiasts by creating resources where they can obtain

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information, instruction, and entertainment regarding all things classic car related in an efficient, relevant, creative, and engaging format. High Budget: The total amount of money spent on advertising using a high budget would be $9,235.40. Each advertising option has been designed with the three-exposure hypothesis in mind. This means that the average person will have the opportunity to see an advertisement for the event at least three times, whether it’s in the form of magazines, newspapers or internet. Hour Detroit is a month long magazine publication, so $5,985.00 was spent placing an advertisement for the WPCM event for the month of January. This magazine will run from January 1st to January 31st. Real Detroit Weekly is a weekly magazine and so advertisements have been placed to run the week before the event actually takes place, so February 5th – February 12th. The cost of using Real Detroit Weekly is $1,505.00. The final magazine being used in the WPCM’s own Forward. This magazine is only produced three times a year, so the first magazine of the year will feature the event from January through to April. This advertisement will therefore not just focus on Italy, but on “Chrysler & Fiat, a Journey around the World” as a whole. Advertisement will be run in The Oakland Press only on Sundays. Sundays are the best day because the circulation is much higher for that day, so more people will potentially see the advertisement. An ad will be placed in The Oakland Press three times, on three separate Sundays with the dates being as follows, January 22nd, 29th and February 5th. The total cost of running these three ads is $1,053.00. The Troy-Somerset Gazette and The New Monitor are relatively inexpensive means of advertising and each have quite a large circulation. These are both weekly newspapers and advertisements will be ran in both for a month starting on January 15th and ending on February 12th. The total cost of running ads in The Troy-Somerset Gazette is $62.40 and The New Monitor is $66.00. Cruis’ News has its own section where events can be uploaded to the site. This is free of charge, and the WPCM will post the event on the website starting on January 15th, and leave it up until after the event is over on February 14th. The owner of the blogging site Nextleg also has her own Twitter page, and if the WPCM were to contact her she could potentially Tweet to her followers that the museum will be hosting an event. The WPCM should try to have her Tweet around Feb 10th so followers have time to plan their visit. Smalltown Lowdown is also a site where different events in the Detroit area can be posted. The WPCM should contact the site owner and try to have the event listed starting February 15th and have it left up until the event is over. The WPCM currently has its own Facebook page so it should post a status once a week about the upcoming event starting on January 8th. The WPCM should also create its own Twitter page so that its Tweets can relate to its status updates on Facebook. The Tweets should go along with the Facebook status updates, and so they should start on January 8th.

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Medium Budget: The medium budgets’ media schedule is the same as the high budget, except that the magazines Hour Detroit and Real Detroit Weekly have been removed in-order-to save a large chunk of money. The total cost of the medium budget is $1,809.60.

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Low Budget: The low budget follows the same criteria as the medium budget by removing the magazines, but it also removes the advertising in The Oakland Press as well. This cuts the cost of advertising down, and with some of the saved money more advertising is put into the Troy-Somerset Gazette and The New Monitor. An advertisement is placed in each of these newspapers for an additional two weeks, and the final cost of advertising using the low budget is $756.60.

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Budget The expenses for “Chrysler & Fiat: a Journey around the World” will be divided into various categories. These categories include the temporary liquor license, the surety bond for the liquor license, entertainment which includes the dancers and music, housekeeping, refreshments, utensils, catering, movers, wine, promotional art, posters, banner hanging and removal, the banner permit, personal invite printing and postage. The budget was designed to accommodate 100, 150 and 200 attendees. The ticket price was 35 dollars, with a 95 dollar three-day package and a 185 dollar six-day package. The expenses were taken from the 35 dollar individual ticket sales. Opening Reception Expenses: The temporary liquor license and the surety bond for liquor license costs were based off of the cost of the wine tasting event at 25 dollars and 50 dollars respectively. These costs were the same for 100, 150 and 200 attendees. The entertainment costs, which include dancers and music, are currently unavailable. A partnership with the Italian American Cultural Society (IACS) will result in dancers and music being supplied for the event. Housekeeping costs were determined using the costs from the wine tasting event, and the cost is 181 dollars regardless of the amount of attendees. Refreshments are cheaper if purchased from a grocery store such as Costco, Kroger, VG’s, etc. 2-Liters can be purchased from these stores for about a dollar a piece and the costs come to $19.82, $26.82, and $34.98 for 100, 150 and 200 attendees. These prices were based on 17, 23 and 30 2-liters which were determined using an online drink calculator. The catering service being used is Classic Fare Catering. Classic Fare

Catering will be able to supply either a choice of chicken parmesan or sausage and peppers which will be accompanied by a Caesar salad, roasted broccoli, rotini marinara and biscotti. The cost comes out to $12.99 a person and the final cost for 100, 150 and 200 people is $1,299, $1,948.50 and $2,598. These costs include all the plastic utensils that will be needed. Wine will also be supplied by Classic Fare Catering for $15 a bottle. Using an online calculator it was determined that 30, 45 and 60 bottles would be needed for 100, 150 and 200 attendees. The cost of the wine expense would be $450, $675 and $900. The cost of movers for the event would be $185 regardless of the number of attendees. The total for the event expenses are as follows, 100: $2,209.82, 150: $ 3,091.32 and 200: $ 3,973.98. Based on the expenses, the cost per person is $22.10, $20.61 and $19.87.

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Additional CTT Expenses: The additional expenses include promotional materials, outdoor signage and the personal invites. The cost of the promotional materials is $430 regardless of the number of attendees and this includes the expense for the promotional art for all CTT material which is $250 and posters which are $180 at $90 a piece for two. The cost of outdoor signage is $711 regardless of the amount of attendees. This price includes the cost of the banner hanging, removal and permit which are $350, $195 and $166 respectively. The cost of personal invite printing is $500, which makes the total additional expenses $1,641.00. *Expenses sheet on following page

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Revenue Projections The revenue projections are based upon the combined ticket sales and gift shop sales after opening reception expenses and additional CTT expenses have been removed. Gift cost sales were estimated using the sales from the wine tasting event, and were estimated at $171.54 for 100 attendees, $257.31 for 150 attendees, and $343.08 for 200 attendees. The total revenue projections are 100: ($179.28), 150: $774.99, and 200: $1,728.10.

The total revenue projections after advertising costs are taken into effect is as follows:

The extra costs will be raised using different sponsorship opportunities, and other miscellaneous funds. *Full revenue projection sheet on following page

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Sponsorship Opportunities There are multiple venues in the Detroit metro area that could be used as potential sponsors. The main form of sponsorship will come from different ethnic clubs that relate to the various countries that “Chrysler & Fiat: a Journey around the World” focuses on. Each of these clubs could choose to cover some of expenses needed to prepare and distribute the various foods, buy or rent the different clothing outfits, and the expenses needed to hire the various musicians and dancers. The clubs would also be able to supply additional information about certain traditions of their represented countries, as-well-as supplying possible speakers or entertainers. The sponsorship could also come in a form of a partnership, which would allow the WCPM to use the clubs various databases and advertising mediums. If anything, gaining involvement from different ethnic clubs around the Detroit metro area opens new doors for the Walter P. Chrysler Museum, and helps to generate more community involvement. Italian American Cultural Society: The Italian American Cultural Society is an Italian club which expressed an interest in a partnership with the WPCM. Bill Morelli is the administrative director at the IACS and in a meeting he was given ways which would allow members of the IACS to celebrate their heritage at the WPCM. Bill Morelli had several recommendations in regard to Italy. He said chicken, wine and pizza should not be used during the event because they can cause friction in the Italian community. Many of the Italians are used to home-made meals and feel that their way of cooking is the traditional way, so if they are provided other foods they may not approve of them. What Bill did recommend using was meatballs with a variety of different sauces. Bill agreed that February 14th

is a good start date, but also recommended some other holidays. The holidays are the Unification of Italy in March, and the Foundation of the Republic of Italy celebration which is held in the first weekend of June. Every Italian recognizes this holiday, and it consists of a three-day weekend. The IACS currently holds celebrations on Sunday, but the WPCM could use one of the other days for a combined celebration. Bill also recommended contacting the consuls of different cultural communities in the area. Some of these consuls are the German and Polish communities, and the Islamic community. There is also a council of presidents which consists of all the presidents from various Italian clubs around the area. Bills final recommendation was to make the event family friendly. This would require dropping the ticket costs to 10 dollars and adding face-painting and clowns, and using coffee and pop instead of alcohol. An example of what the expected revenues will be if the event was made to be family-friendly is as follows:

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Alcohol was removed from the expenses and balloon artists and face painting were added. The costs for these entertainers were determined using the costs from the wine tasting events from James Polony and Bernie Stevens. Classic Fare Catering Service was the catering service used again, but instead of pasta dishes they would be serving hot dogs, meatballs, burgers, chips, watermelon, pop, etc. The revenue is much less for a family-friendly event, and as the number of attendees increases the expenses actually rise. The WPCM will gain a few things through a partnership with the IACS. The IACS will supply the WPCM with dancers and entertainers who use traditional Italian costumes, as-well-as the contact information for Marco Nobili, Victoria Mobley and Tom Bommarito. Marco Nobili is the Michigan consul for Italy, and Victoria Mobley deals with the IACS’ Cruisin Italian Style. She sets up the various car nights for the IACS. Tom Bommarito sets up drive-in movies for various parking lots and is very good at bringing people to various venues. Bill Morelli said to contact Tina’s Country Kitchen for catering services because they are a relatively cheap Italian food vendor. The most important aspect of the partnership, perhaps, is the various advertising mediums that the WPCM would be able to use. There are three big Italian newspapers in the Detroit area and these are The Italian American, The Italian Tribune and The Italian News. The Italian American is actually produced and published by the IACS. Bill also talked about hosting their “Celebrate Children” event at the WPCM in the theatre. The Pakistan Association of America also expressed an interest in a partnership with the WPCM. Amna Husain is the executive director of the PAA and said, “I assure you that we are interested in participating in anything positive related to Pakistan.” The PAA would be able to contribute a couple hundred dollars to the WPCM, but could find more funding from individuals within the organization itself. Bill Morelli: billmorelli@comcast.net Amna Husain: amnahusain2008@gmail.com Here is a list of other clubs and restaurants around the WPCM area that could be used. Italy Downriver Italian-American Club: This club has been around for almost 45 years and has shared the Italian cultures, traditions, dances, foods and wines with the surrounding communities. The club has its own building that can host up to 400 people. The club currently sponsors the Saint Joseph Celebration, and the Taste of Italy. http://www.downriveritalianamericanclub.com/index.php Italian American Club of Livonia: According to their website, “The Italian American Club of Livonia is one of the most prestigious Clubs in the metro Detroit area. Our goal is to perpetuate the heritage of all Italian Americans, heighten the awareness of Italian culture and participate in social and cultural activities. We offer a diverse array of activities and events planned to assist in the enrichment and enjoyment of our members.”

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http://www.iacl.us/index.html Italian American Club of Lansing: This club was founded in 1935 and is very active in community events. They have membership options and have hosted and sponsored different events in the past. http://www.lansingiac.org/index.php Italian American Cultural Center: According to their website, “The Italian American Cultural Society was established in 1957 by a small group of dedicated visionaries. They dreamed of developing a meeting place where Italian Americans could gather to preserve their traditions, values, and customs. These concerned few planned a community-oriented structure in which to develop cultural programs and educational services attuned to enhancing the lifestyles of all Italian Americans, indeed the entire community.” http://www.iacsonline.net/index.html Bacco Ristorante: A high class Italian restaurant in Detroit that provides some of the best Italian cuisine in Michigan. http://www.baccoristorante.com/ Ristorante Volare: A high class Italian restaurant that specializes in Italian steakhouses and wines. http://www.ristorantevolare.com/ Maggiano’s Little Italy: Italian restaurant in Troy. http://www.maggianos.com/en/Pages/home.aspx D'Amato's Neighborhood Restaurant: A restaurant and wine bar with a fun and inviting casual fine-dining concept offering a blend of classic and contemporary Italian cuisine. An Italian bistro at heart, D'Amato's allows its chefs the creativity to branch out beyond traditional Italian techniques. The atmosphere at D'Amato's is casual and inviting. http://www.damatos.com/index.php Pakistan Pakistan Association of America: It is the oldest Pakistani club in America, and was created in 1976. This would be the best place to possibly seek a sponsorship from. The association is huge and very professional. They have members all over America, and may be willing to sponsor the event. http://www.paamich.org/. University of Michigan Pakistani Students Association: According to their website, “The Pakistani Students Association at the University of Michigan, Ann Arbor, is a non-profit student based organization committed to promoting cooperation and fellowship among students of Pakistani origin.” http://www.umich.edu/~pakistan/home.html

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Star of India: Pakistani and Indian restaurant. http://www.facebook.com/pages/Star-of-India/116042971749667 Earthen Jar: Pakistani and Indian restaurant located in Ann Arbor. Madras Masala: A South Indian and Pakistani restaurant that is located in Ann Arbor. http://www.madrasmasala.com/home.html India Indian American Cultural Association: It is an esteemed Indian club in the Greater Detroit area which provides a platform to promote the rich Indian culture to surrounding communities. They strive to achieve their goals through the partnerships with surrounding businesses and artistic talents. http://www.miiaca.com/ Michigan India: A website which has databases on the different Indian restaurants, temples, travel agents and grocery stores. http://www.michiganindia.us/

- Could also seek sponsorships from the various Indian grocery stores that are listed for the food needed to prepare the meals.

Michigan State University’s Indian Students Organization: Their objectives are to showcase Indian culture on the Michigan State University campus, represent the Indian graduate student community at campus events and festivals, and serve as a common forum for Indian graduate students and to assist Indian students in general. https://www.msu.edu/~msuic/ Michigan Indian Community Blog: A blogging website designated towards Indians in Michigan. Most of the posts are from Indians who live in the Detroit Metro area. http://indians.mibazaar.com/ garamchai.com: A website designated towards all the different Indian businesses in the United States. http://www.garamchai.com/ * There are multiple Indian restaurants listed on the www.michiganindia.us website that could be selected based on where they are located. One restaurant, however, which has its own website, is: Ashoka Indian Cuisine: An Indian restaurant that is well known for its different Indian meals from the various parts of India. The restaurant also caters, as-well-as having its own dining area. http://www.ashokaindiancuisine.com/index.htm Russia

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Michigan Russian Cultural Center: A center for preserving all Russian culture and heritage. The club has its own classes aimed at young children ranging in ages from 5 – 15. They offer multiple services to its members, including free translations from Russian to English. They are currently sponsored by ABA Home Care, Reklama Newspaper, italmoda The Art of Fine Furniture, Zepter International USA – Michigan Division and Ideation International. http://www.russianculturalcenter.com/index.html Russian Student Association at the University of Michigan: This club was founded in the early 1990’s by a group of Russian immigrants attending the University of Michigan. http://www.umich.edu/~umrsa/about.htm Fiddler Restaurant: One of the only authentic Russian restaurants in Michigan. It has traditional Russian, Ukrainian and Jewish foods. Besides having a dining area they also cater to specific needs. http://fiddlerrestaurant.com/welcome.html Allegro Restaurant: One of the only major competitors to the Fiddler restaurant with Russian cuisine. It is located in West Bloomfield. http://www.facebook.com/pages/Allegro/181092811930949 Venezuela Marcano’s Take Out: A Venezuelan take-out restaurant that prepares meals as they are ordered. All of their meals are prepared in the traditional fashion with traditional ingredients. It’s located in Ann Arbor. http://www.facebook.com/pages/Marcanos-Take-Out/173290562683167?sk=info http://www.mykitchengourmet.com/ Sabor Latino Authentic Latin Cuisine: Located in Ann Arbor. They specialize in Latin American and Mexican dishes. http://www.annarborsabor.com/index.html Mexico Detroit’s Mexican Town Community: A website which lists three restaurants that demonstrate Mexico’s unique authentic culture. http://www.mexicantown.com/

- Armando’s: An authentic Mexican food restaurant which caters and has its own dining area. http://www.mexicantown.com/armandos/

- Mexican Town Bakery: A business that specializes in Mexican desserts.

http://www.mexicantown.com/bakery/

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About a Journey to Mexico: A website which lists different Mexican restaurants in Mexico Town, Detroit. It also lists different writers, movie producers and videographers. http://www.famie.com/mexico/f_about.htm Mexican Village: A Mexican restaurant in the Detroit Metro area. http://www.mexicanvillagefood.com/ *Various restaraunts could be used as potential sponsors or vendors but because of a WPCM contract the museum has to choose from a selection of approved vendors. The only way an outside source could be used was if they were to donate the food free-of-charge. The approved vendors are:

• Chub’s Concessions • Classic Fare Catering • Epoch Catering • Forte Belanger • Splendid Plates carried away cuisine and catering • 2 Unique Caterers and Event Planners

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Media Kit Following is an example press kit that could be sent to the various newspaper mediums. The press kit includes a museum overview, fact sheet and feature release.

Internship Project CONTACT: Tom Goulding, WPCM

trgouldi@oakland.edu 586-219-1902

OVERVIEW The Walter P. Chrysler Museum is a non-profit organization located in Auburn Hills, Michigan, and is a part of the Chrysler Group LLC complex. The museum first opened its doors on October 5, 1999, and started its life as the first fully-fledged museum operated and maintained by a North American car manufacturer before becoming a non-profit organization in 2008. The WPCM building is a three-story tall, 55,000-square-foot museum which holds over 65 antique, custom, modern and concept vehicles each displaying Chrysler’s past and present contribution to the American automobile industry. The first floor follows the car industry's progression over the first 50 years from Chrysler’s perspective. Information is available on Walter P. Chrysler himself, including life-size models portraying him hard at work. The vintage collection of rare vehicles date back to the beginning of the 1900's: including the historic marquees of Desoto, Hudson, Nash, Plymouth, Rambler and Willys-Overland. Chrysler’s history is continued on the second floor, beginning with the first HEMI that was introduced in 1951. There are descriptions of the design, engineering and even marketing success of the HEMI. The exhibitions on this floor demonstrate the styling brilliance of cars from the 1950's, including electronic transistors, Mopar Muscle®, turbine technology, family transportation, safety and fuel economy. The lower level of the Walter P. Chrysler Museum is called "Boss Chrysler's Garage", and it’s here that the muscle cars from the 1950s through the 1970s can be found. These are the extraordinary muscle and classic-cruising cars that set records in their times. WPCM visitors can also view three continuously running short movies that explain Walter P. Chrysler's life and times, display muscle cars of the 1950s and 1960s, as-well-as give an inside look at the Chrysler Technological Center.

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The WPCM has its own 125-seat theatre and a gift shop which specializes in exclusive, hard-to-find Chrysler, Dodge Jeep, Ram, Mopar and Plymouth collectibles and souvenirs. These souvenirs include scale models, clothing, jewelry, office accessories, books, signs, toys, CDs, DVDs and much more. The Walter P. Chrysler Museum annually hosts public events and workshops, which include the annual summer Cruise Nights, Trunk or Treat and the Cars, Trees and Traditions Exhibition and Opening, as-well-as multiple lecture and workshop series. The WPCM offers self-guided, as-well-as guided tours, with different K – 12 grade educational programs. Museum guests can rent the facility for corporate or private events, and sign up for multi-level membership programs. The museum features a fully functioning website which can be found at www.wpchryslermuseum.org. This site offers all the information pertaining to workshops and events, the museum costs and heritage, as-well-as information on how to become a member and support the museum. The Walter P. Chrysler Museum is an exciting environment to learn about the rich heritage of Chrysler and the role that it played in shaping the American car industry. Museum visitors can not only learn about Chrysler’s rich history, but also take a piece of it home with them. On February 1, 2008 the WPCM became a non-profit organization as described in Section 501(c)(3) of the Internal Revenue Code, which granted the museum tax exempt status. The museum operates independently from the Chrysler Group LLC, and relies on contributions to support its exhibitions, education programs, vehicle preservation and special enthusiast and community programs and events. All Walter P. Chrysler Museum Foundation contributions are tax-deductable according to IRS guidelines. For more information about the WPCM visit www.wpchryslermuseum.org, become a Facebook fan or call 248-944-0001.

###

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Internship Project CONTACT: Tom Goulding, WPCM

trgouldi@oakland.edu 586-219-1902

FACT SHEET Museum Event: Tuesday, February 14 the Walter P. Chrysler Museum will be hosting the first portion of its six-part event series, “Chrysler & Fiat: a Journey around the World”. Museum guests will be able to explore the wonders of Italy by sampling traditional Italian foods, viewing traditional Italian dance and dress, and by hearing traditional Italian music. Multiple Chrysler and Fiat vehicles will be on display, and museum guests will be able to compare the American cars to their European counterparts. Location: The Walter P. Chrysler Museum is located at the corner of Featherstone and Squirrel Road in the Chrysler Group LLC complex in Auburn Hills, Michigan. The museum is accessible from North and Southbound I-75 via the Chrysler Dr. exit (exit 78) and from M-59 via the Squirrel Road exit (exit 41 westbound, or exit 41B eastbound). Free on-site parking is available. Hours:

• February 14, 6 p.m. – 10 p.m. Admission:

• $35 Individual Tickets • $95 Three Day Package • $185 Six Day Package

Walter P. Chrysler Museum One Chrysler Drive, Auburn Hills, MI 48236-2778

888-456-1924 (U.S. only) or 248-944-0001

For more information visit www.wpchryslermuseum.org

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Internship Project CONTACT: Tom Goulding, WPCM

trgouldi@oakland.edu 586-219-1902

FEATURE RELEASE

The WPCM Takes Guests on a Journey around the World

Detroit – It’s about time you did something special this year for Valentine’s Day, so let

the Walter P. Chrysler Museum take you on an all inclusive adventure to the love capital of the

world.

On February 14, WPCM guests will be able to go on the journey of a lifetime as the

museum brings the taste of Italy home in its six-part event series, “Chrysler & Fiat: a Journey

around the World”.

“Chrysler & Fiat: a Journey around the World” will explore Italy and five other countries

where Fiat vehicles are produced.

While exploring Italy, museum guests will be able to sample unique Italian foods while

sampling delicious white and red wines. But that’s not all; museum guests will also get the

opportunity to participate in the Tarantella, a traditional Italian peasant dance which was meant

to ward off the poisons of the tarantula bite, while listening to all of the beautiful music that

accompanies it. There will also be entertainers dressed up in the traditional Tarantella costume,

which consists of a full-circle skirt, overskirt, corset, peasant blouse and shawl.

-more-

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-feature release continued-

Multiple Chrysler and Fiat vehicles will also be on display so that museum guests will be

able to compare the American cars to their European counterparts.

“Chrysler & Fiat: a Journey around the World” will start at 6 p.m. and end at 10 p.m.

Individual tickets are on sale for 35 dollars, with discounts for WPCM members. There are also

three day package deals for 95 dollars and six day package deals for 185 dollars.

So make your way down to the Walter P. Chrysler Museum this Valentine’s Day and join

us in celebrating the rich cultural heritage of Italy, all while getting the chance to view the

Chrysler cars that you grew up with and have come to love. For more information visit the

museum website at www.wpchryslermuseum.org, or call 248-944-0001.

###

The Walter P. Chrysler Museum became a nonprofit 501 (c)(3) public charity, effective February 1, 2008 and operates independently of Chrysler Group LLC. Contributions to the Walter P. Chrysler Museum Foundation support exhibitions, education programs, vehicle preservation and special enthusiast and community programs and events.

*The media kit could be sent to perspective TV and radio news outlets a few days prior to the event itself. The kit could invite them to bring film crews out to tape the event and festivities. This is free publicity for the museum, and another way to advertise the upcoming events.

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Video Promotion A small sample of a possible video promotion can be seen at the following link, http://www.youtube.com/watch?v=Q0pK4U9LI0I. The WPCM should invest in an Apple laptop with the editing software FinalCut Express and an HD camera. The museum could then use future interns for film editing. This would allow the museum to upload different lectures and workshops and potential museum guests would be able to get a sample of what they would be paying for. These educational lecture series could also be sold online as downloads. The WPCM could also use the camera to create virtual tours of the museum, as-well-as creating potential promotional videos.

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Target Breakdown The lecture and workshop series have been designed to specifically target four different groups. The target markets are Baby Boomers, Generation Xers, Millenials and children. Baby Boomers: Baby Boomers were born between the years of 1946 and 1964 and, as of 2011, they are currently 47 to 65 years old. Based on information from BridgeWorks at a Michigan Nonprofit Super Conference they are typically competitive, questionnaires of authority, desiring to put their own stamp on institutions, sandwiched and optimistic. They are interested in car museums because of the different exhibitions that display the heritage of certain vehicles. Generation X: Generation Xers were born between the years of 1965 and 1981, and, as of 2011, they are 30 to 46 years old. They are primarily interested in attending social events with other Generation X’ers and family-friendly events where they can bring their whole families, such as children, grandparents, aunts, uncles, etc. BridgeWorks determined that Generation Xers typically have the traits of being eclectic, resourceful, self-reliant, skeptical of institutions, highly adaptive and independent. Millenials: Millenials were born between 1982 and 2000, which makes them, as of 2011, 11 – 29 years old. Millenials are the hardest targeted group to attract, and according to BridgeWorks they are typically globally concerned, integrated, cyber-literate, media savvy, realistic, environmentally conscious and collaborative. Children: The targeted children will be ranging in age from 5 to 12 years old. They will primarily be the children of the Generation X’ers and some of the later Baby Boomers. Children are generally interested in hands-on events and workshops, not the historical lectures of museums.

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Primary Research The primary sources of research used were the various museum surveys, which included the Morpace Research Data, Chrysler LLC Employee Survey Results, 2008 Cruise Night Questionnaire Responses and the 2009 Ross School of Business Study. The interest people had in attending general events was compared to their interest in attending events specific to the WPCM. Information on page 65 of the Morpace Research Data results was used to determine which types of general events both males and females would be most interested in attending. This was done by combining the total number of very interested and somewhat interested votes from both the men and women. There were a total of 197 males and 115 females surveyed. The breakdown of total votes is as follows: • Exhibits: 179 M: 107 F • Special Events: 162 M: 100 F • Self-Guided Tours: 153 M: 101 F • Movies: 139 M: 92 F • Hands-On Events: 131 M: 93 F • Guided Tours: 120 M: 72 F • Educational Lectures: 117 M: 63 F • Evening Events: 117 M: 71 F • Workshops: 110 M: 63 F • Family-Friendly Events: 106 M: 80 F

Put into graph form the breakdown of votes looks like this:

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Women

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The events that men are most willing to attend are exhibits, special events, self-guided tours, movies and hands-on events, while the events women were most willing to attend are exhibits, self-guided tours, special events, hands-on events and movies. An equation was then used to determine which of these events a woman was more likely to attend over a man. This was done by dividing the number of female votes for an event into the number of male’s votes. This gave a percentage and the higher the percentage, then the higher the probability would be of a woman attending the event over a man. The breakdown was as follows:

• Family-Friendly Events – 75.5% • Hands-On Events – 71% • Movies – 66.2% • Self-Guided Tours – 66%

This information shows that women are much more likely to attend family-friendly and hands-on events than men. Using the information listed on page 78 of the Morpace Research Data results, it was determined that males and females were most interested in attending the following events if they were to be hosted specifically at the Walter P. Chrysler Museum. • Exhibitions & Changing Car Themes: 152 M: 67 F • Interactive Displays: 144 M: 67 F • Guided Tours: 134 M: 68 F • Movies: 133 M: 56 F • Workshops: 131 M: 39 F • Lectures: 120 M: 39 F • Experiential Activities: 118 M: 80 F • Extended Hours: 102 M: 53 F • Adult Social Evening Events: 90 M: 53 F • Family-Friendly Events: 79 M: 67 F

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Put into graph form the breakdown looks like this:

The WPCM events that men are most willing to attend are exhibitions, interactive displays, guided tours, movies and workshops, while the events women are most interested in attending are experiential activities, guided tours, exhibitions, interactive displays and family-friendly events. The breakdown of which events a woman is more likely to attend over a man is as follows (using the same equation as above):

• Family-Friendly Events – 84.8% • Experiential Events – 67.8% • Adult Events – 58.9% • Extended Hours – 50.7%

This information demonstrated that women are much more likely to attend WPCM hosted family-friendly events and experiential events than their male counterparts.

0

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The comparison of general events to WPCM events looks like this: Men General Exhibits Special Events Self-Guided Events Movies Hands-On Events Women General Exhibits Self-Guided Events Special Events Hands-On Events Movies Based on these comparisons, it can be determined that Exhibits are the number one interest for men for both general and WPCM specific events. The special events in the general exhibits could be related to the workshops at the WPCM, and handsinteractive events hosted at the WPCM. For women, exhibits are number one for general events and number three for WPCM events. The general special events could be related to the familycould be related to the WPCM experiential activities and interactive displays. The comparison of general events and WPCM events that women are more likely to attend looks like:

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The comparison of general events to WPCM events looks like this:

WPCM Exhibits Interactive Events Guided Events Movies Workshops

WPCM Experiential Activities Guided Events Exhibits Interactive Displays Family-Friendly Events

Based on these comparisons, it can be determined that Exhibits are the number one interest for men for both general and WPCM specific events. The special events in the general exhibits could be related to the workshops at the WPCM, and hands-on events are similar to the interactive events hosted at the WPCM.

For women, exhibits are number one for general events and number three for WPCM events. The general special events could be related to the family-friendly events and the hands

ated to the WPCM experiential activities and interactive displays.

The comparison of general events and WPCM events that women are more likely to attend looks

Based on these comparisons, it can be determined that Exhibits are the number one interest for men for both general and WPCM specific events. The special events in the general exhibits

similar to the

For women, exhibits are number one for general events and number three for WPCM events. friendly events and the hands-on events

The comparison of general events and WPCM events that women are more likely to attend looks

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As you can see, family-friendly and hands-on events are more likely to be attended by women in both general and WPCM events. Based upon this information it can be concluded that varying exhibits, special events in the form of workshops and hands-on events that include interactive displays would be best suited towards targeting men. In targeting women, family-friendly events, exhibitions that include interactive displays and social-adult events that include hands-on material would be best suited for targeting the women. “Chrysler & Fiat, a Journey around the World” has been specifically targeted to fit into the interests of both men and women in the Generation X categories. The event will provide women with a social event which they will be able to bring the whole family to. There will be many interactive displays in the form of dance and musical performances, as-well-as hands-on material in the form of different foods from around the world that they can sample. This will also appeal to men because of their interest in varying exhibits (six different countries that will be explored at different times), hands-on events and interactive displays. “Chrysler & Fiat, a Journey around the World” will provide guests with the unique opportunity to explore various countries while getting involved in the dance and music of each culture and the chance to sample different foods.

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“Chrysler & Fiat, a Journey around the World” will be a six-part event that will explore the various countries in the world where Fiat cars are produced. The final phase will then explore the countries of Mexico and the United States where Chrysler vehicles are primarily produced. The event series will detail countries from Europe, the Middle East, Asia, South America, and North America as-well-as Russia. Listed below are the various countries in each of the groupings and descriptions of the specific countries traditional dance, music, dress and food.

Europe Italy: Italy currently houses over 60 million people, making it the fifth most populated country in Europe, and the 23rd most populated in the world. Italy is a democratic republic, and its citizens enjoy a very high standard of living. Italy is the world’s largest wine producer, and also hosts the founding spot of Fiat, in Turin, Italy. Traditional Dance: Italian traditional dance varies depending on the region. The traditional dance is divided between Northern Italy, Weapons Dances, Lachera Groups, Friuli, South Tyrol, Central Italy, Southern Italy, Sicily, Sardinia, Istria, and Dalmatia.

Northern Italy: regions of Aosta, Piemonte, Liguria, Lombardia, Venetia, Emilia-Romagna, Friuli, Trentino.

• Monferrina: 6/8 time dance that originated in the Piedmont district of Monferrat. It has, however, slowly become widespread in northern and central Italy. It consists of two-parts, a promenade followed by a couples figure.

• Girometta: Originated as a peasants couple dance of Bologna. It’s 2/4 time in three parts, a promenade around, the dance proper, and a final turning figure.

• Giga: A 6/8 rhythm dance which consists of a couple making two promenades and then beginning the dance proper, which is a hand-in-hand two step forward, then changing hands and going two steps backward. The couple then interlaces arms and dances, and the man raises his arms with the woman turning underneath them to separate and begin the dance over.

• Ruggero: A 2/4 rhythm dance done by two men and two women in the form of a diamond. One couple makes four promenade tours, and the woman then stops to form a group with the second couple who all circle around. They then separate and go to the first man before making another tour, returning to place.

• Galletta: A rustic dance in 6/8 time from the province of Bologna. Consists of one man and two women, one on each side of the man.

• Veneziana: Well-known dance of Bologna done by four or more dancers, forming a diamond. The dance consists of men and women crossing over to each other's positions.

• Bergamasca: A dance for a single couple using 2/4 time with turning figures.

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Weapon dances: dances that involve some sort of weapons play, usually in the form of a staff or sword.

• Spadonari di San Giorio: A sword dance done for the festival of San Giorgio in the Piedmont village of San Giorio di Susa, which consists of six swordsmen, armed with large, slightly curved swords, starting with a historical prologue section, followed by the sword dance proper, and then a procession and banquet.

• Spadonari di Venaus: Sword dance from Venaus in the Val di Susa done for the feast of San Biagio. Four men dressed like medieval warriors perform the dance with large two-handed swords.

• Spadonari di San Vicenzo: Done for St. Vincent's Day, January 21st, in the village of Giaglione in Val di Susa. Four swordsmen in plumed helmets participate in a mock fight at the piazza.

• Bal dâ Sabbre: A sword dance from Fenestrelle in Piedmont done for the feast of San Luigi, August 25th. The dance is done by 16 spadonari who are preceded by two Heralds and a drummer.

Lachera group:

• Lachera: a modified weapons dance from Rocca Grimalda in Piedmont. An engaged couple are accompanied in the dance by an escort of two masked Lacheri who do a characteristic dance with high leaps.

Friuli:

• Furlana: 3/4 time dance involving a handkerchief and several figures which can be seen as flirtation, courting, fighting and making-up.

• Vinca: A couple’s dance in 2/4 which alternates a skipping figure with a mock scolding with stamping, clapping and finger pointing.

• Lavandera: A 2/4 rhythm couples dance with two parts. The women mime washing movements while the men strut like roosters. The second part is an antique polka.

• Quadriglia di Aviano: A square dance formation in 2/4 rhythm. • Torototele: Is a dance by several couples where a woman holds a flower to woo a man. • Stajare: Originally from the Austrian province of Styria. The dance is done by the

nuptial couple at a wedding. • L'esclave: A couple’s dance widespread in Friuli where partners approach and move

away. • Resiana or Resianca: A row of men, opposite a row of women, move back and forth,

toward and away from each other, and then dance in place.

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South Tyrol:

• Schuhplattler: A couple’s dance which involves men slapping patterns. • Ländler: An older form of the Ländler. • Siebenschritt: Widely spread couples dance. • Knödeldrahner: Couples dance. • Boarischer: Has many different variations and forms.

Central Italy: includes the areas of Tuscania, Marche, Umbria, Lazio and Abruzzi e Molise.

• Lu Sardarellu: A dance by a single couple which has three parts. • Laccio D'Amore: An ancient traditional Maypole-type dance from Pena Sant'Andrea in

Abruzzi which consists of twelve couples. • Trescone: A 2/4 rhythm dance done by four couples in a square. The women dance

lightly and demurely in place while the men make rapid turns and pass from one woman to another in a bravura fashion.

• Tresconeto: A 6/8 time dance, usually done by a single dancer or couple and the continually increasing tempo of the dance is meant to test the endurance of the dancers.

Southern Italy: includes the regions of Campania, Puglia, Basilicata, Calabria and Sicilia.

• Ndrezzata: The dance consists of 16 dancers accompanied by drum, flute and song. The men carry a small stick in the right hand and a wooden sword in the left, the women reverse this.

• Pizzica: Traditional dance 2/4 rhythm dance. • La Pecorara: A traditional 6/8 time dance by one or two couples. Steps are usually close

to the ground with occasional small leaps.

Sicily:

• Tarantella Siciliana • Taritatu: A religious sword dance. A large procession, mostly on horseback, is led by a

corps of 20 dancers. The dancers have two curved swords or scimitars, the right hand sword being used for combat while the left hand one produces the rhythm.

Sardinia:

• Ballu tundu: A closed or open circle dance.

Istria:

• Furlana: A six-person 6/8 rhythm dance. • Settee Passi: Dance where a man and women face one another.

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Dalmatia:

• Moresca: A weapon dance portraying a battle between Christians and Saracens.

Traditional Music: Each region in Italy has its own traditional heritage in music. The music ranges from the tarantella to the male polyphonic singing and Celtic melodies.

• Central Italy: Carries less musical history than the rest of the country because it is so urbanized. It combines the major modes of northern Italian music with the minor, Arabic-influenced sounds of the South. Two musical traditions can be found, the vocal ottava rima, chanted peasant poetry, and the saltarello dance. There is also the organetto music which is played by artists like Ricardo Tesi; this music is most popular to foreigners.

• Southern Italy: The tarantolati is the most popular type of music in the south. The dance is a healing ritual that is meant to cure the female dancers of possession resulting from the bite of the tarantula spider. There is also Neapolitan song, which is a combination of folk and classical music that requires dancing to frame drums and percussion resulting from scythes and staves being used on barrels. Zampogna bagpipes and brass bands are also popular.

• Northern Italy: The music to the north is reminiscent of traditional Celtic music. Bagpipes and fiddle are the most commonly used instruments. There is also a type of tavern singing called trallalero.

• Sardinian Music: There is luannedda piping and polyphonic singing. The most prominent is that of the tenores, male quartets that sing a capella in an old village style.

Traditional Dress: There is no traditional dress in Italy because the country is populated by so many different people that have their own traditions and customs. The tarantella uses a special type of clothing that could be used as the demonstration of traditional dress.

• Tarantella Costume: a costume containing contrasting colors, full circle skirt, an overskirt, bustier-type corset, peasant blouse, a shawl over the shoulders and a headscarf.

Traditional Food: Italian food has its roots in Etruscan, ancient Greek, ancient Roman, Byzantine, Jewish and Arab cuisines.

• Spaghetti alla Maranara: a type of spaghetti made from noodles, wine sauces, and meatballs.

• Penne with Vodka Sauce: a type of pasta that has some sort of chopped meat, usually chicken, and topped off with a sauce using vodka as one of its main ingredients.

• Orecchietta with Rapini and Sausage: a type of pasta made primarily from sausage, orecchietta and long green onions.

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Poland: Poland is a Republic with a population of 38.1 million, and has a strong agricultural heritage with its export of food items such as high-quality fruits and vegetables, honey, hams, sausages, and dairy. Poland is also a leading producer in Europe of dairy, apples, potatoes, and rye, with significant production of rapeseed, grains, hogs, and cattle.

Traditional Dance: There are five national dances in Poland. These dances are the Polonaise, Kujawiak, Mazur, Oberek and Krakowiak.

• Polonez: The Polonaise evolved from a dance called the Chodzony from the 15th century. The dance consists of dancers walking around the dance floor.

• Kujawiak: Originated in the Kujawy region, and is a slow-romantic dance. • Mazurka: The best known of Polish dances and originated in Kujawy, but got its name

from Mazovia the region around Warsaw, and the dance was used by Chopin. Mazur is a fast-paced dance that is used by the social elite and has become the Polish National Anthem.

• Oberek: The Oberek came from the Mazowsze region of Poland. It is the fastest Polish dance, and involves spinning.

• Krakowiak: Originated in Krakow and the Malopolska region. The Krakowiak has a syncopated rhythm. The national dance of Poland.

Traditional Music: Polish folk music has its roots in the same Slavic tradition as Ukrainian, Czech and Russian music, and is strongly related to dance.

• Southern Poland: Area where the krakowiak and the polonez were developed. The krakowiak is a duple-time galloping dance and is generally performed in traditional Polish garb. The polonez is a triple-time form derived from the 17th century chodzny. Stringed instruments are important and bands still play goralski music. High-pitched men also sing songs of Polish folk heroes in the traditional idyzowanie style.

• City Music: The Trebuina Family Band is a traditional Polish string and wind band that made a name for itself in 1994. The popular Warsaw Village Band attempted to reclaim folk music for modern Polish youth by merging traditional instrumentation and themes with modern beats and performance styles. These hybrid folk forms dominate Polish cities.

Traditional Dress: The traditional Polish dress was highly influenced by the Eastern ornamental style as-well-as Islamic textures. The traditional Polish dress includes the Delia, Kontusz, Kontuszowy and Zupan.

• Delia: A dress meant for a man that was made of wool or velvet. It has a fine finish with the fur. It has loose, short sleeves which are not stitched. The buttons that decorate the delia are metals stitched to a position above the breast.

• Kontusz: Polish noblemen used to wear the Kontusz in the 16th and 17th century. It’s an outer garment which is worn over a zupan. It consists of a long robe which hangs down to the knees, and in the summer the sleeves were worn untied, and thrown onto the back.

• Zupan: Inner garment.

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• Kontuszowy: long-wide belt used to tie the kontusz to the body.

Traditional Food: Polish traditional foods consist of traditional Slavic fare and have influences from Italian and French foods. Polish traditional food contains many soups which are made with mushrooms, broth, and beets.

• Bigos: A stew with a combination of cabbage, mushrooms, and various meats—traditionally pork, bacon, sausage, venison and duck.

• Pierogi: Dough filled with cheese, potatoes, onions, cabbage, mushrooms, meat, and served boiled or fried accompanied by sour cream.

• Zrazy: A filling of bacon, breadcrumbs, mushrooms, and cucumber is rolled inside a seasoned slice of sirloin beef and then fried or grilled.

• Mizeria: A cucumber salad composed of thinly-sliced cucumbers, sprigs of dill, and chopped onion in a sour cream and lemon juice dressing.

• Sernik: Cheesecake • Szarlotka: Apple tarts • Makowiec: Poppy seed filled sponge cake. • Eklerka: éclairs

France: France is a republic of 64.7 million people. France is the world’s fifth largest economy, and has many agricultural resources, a large industrial base, and a highly skilled work force.

Traditional Dance: Baroque dance, which is a type of traditional ballet that was originated in the French courts under the rule of Louis XIV.

• Bourrée: A quick double time dance. • Canarie: A fast paced 3/8 or 6/8 meter dance. • Chaconne: A set of varying harmonic progressions. • Courante: Triple meter dances. • Forlane: A copy of an Italian folk dance. • Gavotte: Originated as a French folk dance, and is in 4/4 or 2/2 time. • Gigue: Baroque dance originating from the English Gig. • Loure: Originated in Normandy, and is in 6/8 meter time. • Menuet: Dance for two people in 3/4 time. • Passacaille: Written in triple meter, and is a dance based on a serious character. • Passepied: Dance movement in binary form. • Rigaudon: Written in a lively double meter. • Sarabande: A triple meter dance. • Tambourin: A dance that imitates a drum.

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Traditional Music: French music is a mixture of a variety of music styles including Latin American, African and Asian music. Corsica and Auvergne are two of the regions that preserve folk and traditional French music, which uses the piano and accordion as the main instrument. In Auvergne, Limousin, Morvan, Nivernais, Bourbonnais and Berry the French bagpipe and the hurdy gurdy are used.

• Hurdy gurdy: A fusion between the piano accordion and violin.

Traditional Dress: Traditional French clothing was conceived from the early Renaissance period, and matches the traditional clothing in surrounding European countries.

• Bliaut: Man’s and woman’s over garment which features voluminous skirts and horizontal puckering or pleating across a fitted under bust abdomen. The sleeves it closely from the shoulder to approximately the elbow, and then widen from the elbow to drape to floor.

• Chemise: A type of women’s undergarment. • Faluche: cap worn by French students. • French Hood: A rounded piece of women’s head gear. • Incroyables: Green jackets, wide trousers, huge neckties, thick glasses and hats topped

with dog ears. • Merveilleuses: Semi-transparent tunics in gauze. • Kepi: Cap with a flat circular top and a visor

Traditional Food: Traditional French food has drastically changed over the centuries due to social and political change.

• Andouille and Potato Crepes: a type of crepe made with crumbled sausage, chopped onions, baked potatoes and crepes.

• Ratatouille: a traditional type of vegetarian stew. It consists of eggplant, peeled tomatoes, chopped parsley, etc.

• Wine-Poached Salmon With Black Truffles: a meal of poached salmon that is soaked in wine and served with truffles.

• Truffles: the fruiting body of an underground going mushroom, these are highly thought of in French kitchens.

Serbia: Serbia is an Eastern European Republic that consists of over seven million people.

Traditional Dance: Traditional dances in Serbia are a social function, meant to bring communities and families together for a special event. There are three distinct dances based on the regions, the Nisava, Kosovo and Gnjilane.

• Nišava: Danced at village festivals.

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• Kosovo: Regarded as being the most beautiful and graceful of Serbian dances. • Gnjilane: Wedding dances that begin with the mother-in-law performing the welcoming

dance, and is continued by the young women's guest dance, then the bride's wedding song. The men's dance ends in the culminating Gnjilane chochek.

Styles:

• Kolo: the traditional collective folk dance. • Cocek: Dance that originated in the Balkans. • Hora/Ora: Traditional dance for all of the ethnic groups.

Traditional Music: Traditional Serbian music include various kinds of bagpipes, flutes, horns, trumpets, lutes, psalteries, drums and cymbals such as:

• Frula (woodwind) • Diple (dvojanka, woodwind) • Gajde (bagpipe) • Zurna (woodwind) • Duduk (woodwind) • Tambura (lute) • Tamburitza (lute) • Gusle (lute) • Kaval (šupeljka, lute) • Davul (tapan, goč, drum) • Bouzouki (šargija, lute) • Tarambuke (drum)

Traditional Dress: Serbian traditional costumes are still worn today on national holidays, and rural celebrations. Serbian clothing is known for its variety of textures and embroidery.

• Opanak: Form of footwear made from leather, and has no laces. They are very durable and have a horn-like ending on the toes.

• Jelek: Waistcoat made from wool or velvet. • Montenegrin Caps: A flat cylinder cap with a red top. • Opanci: embroidered woolen socks that go to the knee for women. • Pregace: a type of apron decorated with some sort of floral design.

Traditional Food: The national food of Serbia is Cevapcici which is cooked with minced meat, which is grilled and seasoned. The food is influenced from Mediterranean, Oriental and Hungarian cuisine.

• Cevapcici: a dish of grilled minced meat and it is served on either a flat plate or in a flatbread. It contains chopped onions, sour cream, kajmak, ajvar and cottage cheeses.

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Middle East

Turkey: Turkey is a Republic which currently holds over 76 million people. Turkey is currently transitioning from an agricultural and industrial economy into an economy with a larger and more globalized service sector. Traditional Dance: Turkish dance is a very important part of Turkish culture. There are several forms of Turkish dance and some dances have won immense popularity in several countries around the world.

• Halay: the national dance of Turkey. Dancers form a circle holding each other and the last dancer holds a piece of cloth.

• Karsilama: A couple’s dance where the couples stand facing one another. • Hora: this dance is also popular in several other countries, and the dancers form a circle

and dance together. • Belly Dance: this dance is the most popular of Turkish dances and is practiced around

the world.

Traditional Music: Melodies of differing types and styles have been created by the people in various spheres and stages of life, joyful or sad, from birth to death. Minstrels, accompanying themselves on the saz, played a most important role in the development and spread of Turkish folk music.

Stringed Instruments:

• Saz • Baglama • Tar • Qanun • Kabak • Kemane • Kemenche

Wind Instruments:

• Zurna • Duduk • Sipsi • Cifte • Kaval & Ney • Tulum

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Percussion Instruments:

• Davul & Nagara • Tef • Kasik

Traditional Dress: Characteristic features of Turkish traditional dress include the layering of garments, distinctive surface or woven-in decoration on the fabrics, and a geometric cut. Wool, silk, cotton, and fibers indigenous to Turkey are commonly used for apparel. Separate garments are layered to accommodate the need for adjustments according to climate; to create storage areas for coins and other small items in fabric folds; and to create a system for holding garments onto the body. Careful cutting exposes portions of garments underneath the top layers. Surface design is achieved by embroidering, dyeing, or weaving.

• Salvar: a type of baggy trouser. • Gomlek: a chemise • Ucetek: a three skirted cloak • Turban: an elaborate piece of headgear that always includes one or more headscarves for

women • Shawl: a girdle of belt that holds the layers together.

Traditional Food: Main courses are generally fish or meat kebabs. The spices and herbs used to delicately flavor the meat vary from region to region.

• Guvec: casseroles cooked in earthenware pots. • ev yemek: a vegetable and meat-based stew. • Kuzu Güveç: lamb which is cooked in casserole. • Kuzu Kapama: stewed spring lamb. • Haşlama: lamb that is boiled along with vegetables and lemon juice. • Kavurma: prepared with diced lamb with tomatoes, onions, mushrooms, peppers and

herbs. Kavurma is one of the favorite dishes of Ramadan.

Pakistan: Pakistan is a parliamentary democracy with a total of 167 million people. Pakistan has consistently belonged to various empires and dynasties, and so it has consistently been exposed to many different cultures.

Traditional Dance: Dances in Pakistan vary depending on the regions. There are the Punjabis, Kashmiris and Sindhis in the east, Muhajirs an Makrani in the south, Baloch and Pashtun in the west, and the ancient Dardic, Wakhi and Burusho communities in the north.

• Bhangra –Punjab: Bhangra dance began as a folk dance conducted by punjabi farmers in 11th century to celebrate the coming of the harvest season.

• Luddi – Punjab: Dhammal - Punjab and Sindh:

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• Attan - Pashtuns tribes: A folk dance conducted in the time of war or during wedding or other celebrations. It is now considered the national dance of Afghanistan.

• Khattak Dance – Khyber: is a swift martial sword-dance performed by professional dancers.

• Jhumar - Siraiki and Balochi folk dance: The songs evoke a quality which reminds people of swaying. Though the content of these songs is varied, they are usually emotional songs to represent love.. The Jhummar is a dance of ecstasy.

Traditional Music: Pakistani music includes various influences from other cultures, such as parts of South Asia, Central Asia, Persia, Turkey, Arab countries and Western civilizations.

Qawwli: is the devotional music from Chishti Sufis.

Instruments: • Tabla • Dholak • Harmonium

Humnawa: a group of 8 or 9 men, which includes a lead singer, a side singer, two harmoniums and a percussionist.

Instruments: • Table • Dholak • Hand-clapping

Traditional Dress: Salwar kameez is the national dress of Pakistan.

• Salwars: loose trousers that are flared towards the bottom with embellishments or fancy cutwork.

• Churidars: narrow tight-fitting salwars. • Kameez: is a large and loose fitting tunic worn with the baggy salwar. • Dupattas: long yards of cloth available along with the salwar kameez because their color

and pattern is coordinated as per the entire ensemble. • Sherwani: is a long coat worn, made from heavy fabrics, with a salwar. • Achkan: is a long jacket, with sleeves reaching all the way to the knees.

Traditional Food: Pakistani meals consist of foods that are readily available and inexpensive. Wheat and flour are the most important foods.

• Chapati: unleavened bread akin to a Mexican tortilla. This is made with dough prepared from whole wheat flour.

• Lassi: milk from which curds and butterfat have been removed. Vegetables, usually seasonal, lentils are commonly used.

• Ghee: This is clarified butter, instead of with vegetable oil.

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• Bunda Pala: fish is cleaned and stuffed with a paste made from a variety of spices and herbs, including red pepper, garlic, ginger, and dried pomegranate seeds. It is then wrapped in cloth and is buried three feet deep in hot sand under the sun.

Asia

China: China is not only one of the world’s most populated countries, but also one of the oldest countries. China, therefore, has a rich culture and heritage which dates back many thousands of years.

Traditional Dance: The traditional Chinese dances are the lion and dragon dances. These dances are performed at festive celebrations. The dragons are believed to bring people luck, and bring great power, dignity, fertility and wisdom.

• The Lion Dance: is one of Chinas most distinctive dances that’s supposed to bring good fortune. The Lion Dance is usually performed by group of two or three people. One is at the head and one is at the tail of the lion. The third person usually wears a mask and acts as the "Happy Buddha".

• The Dragon Dance: is a dance where a team of people carry a dragon on poles. A dragon can be composed of up to 50 people. The dance team mimics the movements of the dragon in a sinuous, undulating manner. The movements in a performance traditionally symbolize historical roles of dragons demonstrating power and dignity.

• Fairies in the Moon Palace: A classical Chinese dance which dates back to the Tang dynasty in the early eighth century. The Chinese legend has it that Emperor Tang- Ming-Hwon, who reigned from 713-755, once dreamed that he was in the moon palace with many fairies singing and dancing in multicolored cloud-like long robes. The dance with the flowing silk ribbons and accompanied by Chinese instruments, the Erhu and Pipa, and is characterized by its refreshing and poetic mood.

• The Silk Fan Dance: A dance about a group of lively children who play games and chase butterflies with round silk fans in the garden. The dance represents the happiness of Chinese children.

Traditional Music: Traditional Chinese music is played on solo instruments and small ensembles of plucked and bows instruments are primarily used. Musical instruments are divided into categories based on their materials.

Instruments:

• Woodwind and percussion: dizi, sheng, paigu, gong, paixiao, guan, bells, cymbals • Bowed strings: erhu, zhonghu, dahu, banhu, jinghu, gaohu, gehu, yehu, cizhonghu,

diyingehu, leiqin • Plucked and struck strings: guqin, sanxian, yangqin, guzheng, ruan, konghou, liuqin,

pipa, zhu

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Vocal Music: Chinese vocal music has traditionally been sung in a thin, non resonant voice and is usually solo. All traditional Chinese music is melodic rather than harmonic. Chinese vocal music was originally developed from sung poems and music verses

• Chinese Opera: Chinese opera is often guttural with high-pitched vocals, and is usually accompanied by suona, jinghu, and other kinds of string instruments.

Folk Music: There are multiple types of traditional Chinese folk music.

• Han Folk Music: Primarily used at weddings and funerals, and includes a form of oboe called a suona. Ensembles using mouth organs, shawms, flutes and yunluo gongs are popular in northern villages.

• Xian Folk Music: Xian drum music consists of wind and percussive instruments, and parades led by Western-type brass bands are common.

• Traditional Ballads: Used in southern Fujian and Taiwan. The ballads are sung by a woman accompanied by a xiao and a pipa. The ballads are sorrowful, and typically deal with love-stricken women.

• Jiangnan Sizhu: is a style of instrumental music using silk and bamboo. • Guangdong Music: is based on Cantonese Opera music, combined with new music from

the 1920s and onwards.

Traditional Dress: Chinese traditional clothing consists of three main types. These types of clothing are the pien-fu, the ch’ang-p’ao and the shen-i. All of the typical clothing styles were wide and had very loose fitting sleeves. They also used a bare minimum of stitching. Sashes were also used in decoration because the clothing was quite plain and boring in design.

• Pien-fu: a two-piece ceremonial costume which consists of a tunic which extends to the knees and a skirt or pair of trousers which extend to the ankles.

• Ch’ang-p’ao: a one-piece garment which extends all the way from the shoulders to the heels.

• Shen-i: it is a cross between the pien-fu and the ch’ang-p’ao. It has a tunic and a skirt similar to the Pien-fu’s, but they are sewed together to be a one piece.

Traditional Food: Traditional Chinese cuisine is founded on opposites, where preserved balances fresh, hot balances cold, and peppery balances mild. There are five major styles of Traditional Chinese Food, and each of these can be attributed to the various territories in the country from which they originated. These territories are Beijing, Hunan, Sichuan, Fujian and Canton. Yin Foods: Yang Foods:

• Poaching Roasting • Boiling Deep-Frying • Steaming Stir-Frying

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Examples of Yin and Yang foods are: Yin Foods: Yang Foods: Bean Sprouts Beef Cabbage Bamboo Carrots Crab Cucumber Chicken Duck Ginger Tofu Eggs Watercress Mushrooms Water Rice

• Jai: Jai is a famous traditional Chinese dish which primarily contains roots of vegetables. Whole fish is eaten and the chicken is served with head, tail and feet.

• Nian Gao: sweet steamed sticky rice pudding. • Zong Zi: sticky rice wrapped in reed leaves. • Man Tou: steamed wheat bread served with meat dumplings. • Jiaozi: steamed or fried. • Chinese Fried Meatballs: The Chinese fried meatballs are prepared by mincing the

meat and mixing it with variety of spices. • Nian Gao: is a cake made of rice flour. • Fa Gao: a cake made from wheat flour. This cake is a symbol of prosperity. • Spring Rolls: Fillings come in multiple varieties.

India: India is the world’s second most populated country with over 1.2 billion people. The country is divided into many different regions, each with its own rich heritage and culture. Traditional Dance: Dancing and music are a very important part of Indian social life. The Natya Shastra, which was written by Baratha between 2 B.C. and 2 A.D., is the source for all forms of Indian classical dance.

• Bharatnatyam: Bharatnatyam is one of the most popular dances of India. All the dance forms are structured around nine different emotions, happiness, wonder, fear, courage and serenity. The dance is a very traditionalized and stylized dance form, which is a solo dance.

• Kathakali: The dance requires complete control over every part of the body, and draws heavily from drama, using masks and costumes.

• Kuchipudi: The emphasis is on the animation. Each dancer introduces himself or herself on the stage with a brief composition of dance and song, specially designed for the character to help reveal his or her identity and show the performers` skill in the art.

• Mohiniyattam: a solo dance which has graceful movements and attractive, yet sober, costumes.

• Yakshagana: a 400 year old dance which is a blend of dance as well as drama.

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• Odissi: a solo dance from where its technique is built around a basic motif in which the human body takes the thrice deflected position of Indian sculpture. The dances are performed to poetry, and the dancer has the freedom to perceive it however he wants.

• Kathak: The Kathak dance goes through a regular format, mostly concentrating on rhythm. It’s variation is between Tatkar, Paltas, Thoras, Amad and Parans.

• Manipuri: Uses colorful and bright costumes, and the music is slow as well as rhythmic.

Traditional Music: Indian classical music is primarily either based on tenets of the Hindu religion or about nature.

• Hindustani: the music of Northern India, which uses one raga per song and one tala per song. It is heavily influenced by Persian music.

• Carnatic: the music of southern India, which emphasizes a large vocalist part. • Ragas: A raga is the equivalent to Western music’s scale or mode. Ragas dictate which

of notes may be used, and how frequently, thereby laying a framework for improvisation.

• Talas: A rhythmic pattern, which follows Indian drums known as the tabla. • The Sitar: a stringed instrument with moveable frets.

Traditional Dress: Traditional Indian clothing varies depending on whether it is designed for men or for women.

• Saris: a strip of unstitched cloth, which drapes over the entire body in various ways. • Salwar Kameez: a unisex dress which is similar to shirts and pants worn by Westerners. • Gaghra Cholis: a traditional dress worn by North Indian women. It is a two-piece piece

of clothing that consists of a choli and a lahenga. • Choli: midriff-baring blouse shell worn in India. • Lahenga: a type of skirt which covers all parts of the legs. • Sherwani: a long coat-like garment that is generally associated with the upper class

Muslims.

Traditional Food: Traditional food types in India are very diverse. The foods vary depending on what region they are from.

North & West:

• Chapatis: an unleavened type of flat bread. • Dals: a combination of peas and beans which have been taken out of their shells and

stripped. • Curd: a type of plain yogurt. • Chutney: Chutneys are wet or dry, having a coarse to fine texture, and are mixed with

different types of spices. • South & East: The dishes are mostly rice based. There are a lot of curries, and coconut

is a very widely used food. • Desert Area: There is a wide variety of dals and achars because of a lack of vegetables.

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Russia

Traditional Dance: Traditional Russian dances take some characteristics from Eastern Slavic dance styles.

• Khorovod: A traditional Slavic dance form that combines both a circle dance and singing.

• Barynya: a traditional Russian folk dance which combines the chastushka with spirited dancing. The dancing has no set choreography and consists of stomping and squatting.

• Kamarinskaya: traditional Russian folk dance and song. • Chechotka: traditional tap-dance which uses an accordion.

Traditional Music: Russian music includes a variety of styles from ritual folk song, to the sacred music of the Russian Orthodox Church, and also includes the legacy of several prominent 19th century classical and romantic composers.

Chordophones

• Balalaika: a three-stringed, triangular sound-board, played with the fingers. • Domra: small three or four-stringed Russian variant of the mandolin with a rounded

soundboard, plucked or strummed with a plectrum. • Gudok: a three-stringed, pear-shaped Russian bowed instrument tuned in 5th which is

usually held vertically. • Gusli: one of the oldest known Eastern Slav musical instruments, described by the

Greeks as early as the 6th century AD. • Kolyosnaya Lira: a Russian version of the hurdy-gurdy usually made with a violoncello

body. • Semistrunnaya Gitara: a seven string version of the acoustic guitar with its own

preferred method of construction and unique open G major tuning.

Aerophones

• Bayan: a chromatic button accordion • Garmon: a kind of diatonic Russian button accordion, featuring a unique unisonoric

design. • Kalyuki: a hollow pipe with no additional air holes, used for whistling sounds. • Vladimirsky rozhok: made in Russia's Vladimir Oblast by shepherds who composed

melodious calls on it. This horn has a range of two octaves and a very distinctive idiosyncratic sound.

Idiophones

• Buben: an equivalent of the tambourine • Korobochka: an equivalent of the wood block • Lozhki: an equivalent of spoons

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• Rubel: an equivalent of the washboard

Traditional Dress: traditional Russian clothing is usually red or brown in color, and contains some sort of fur lined jacket or hat. Russian clothing is designed to keep the wearer warm in the cold winter months. Women’s clothing in Russian was also designed to emphasize their inner dignity and emotional constraint.

• Kokoshnik: a traditional head-dress worn by women and girls in Russia. It is either rounded or pointed, and ties to the back of the head with long bows or ribbons.

• Rubashka Shirts: a colorful woman’s shirt. • Sarafan: a traditional Russian dress that is very long.

Traditional Food: soups are a very important food in Russia, and have been a traditional staple for years. The soups can be divided into seven separate varieties, chilled soups, light soups, noodle soups, cabbage soups, thick soups, fish soups and grain-based soups.

• Okroshka: cold soup based on sour milk. Vegetables are mixed with cold meats in a 1:1 ratio.

• Tyurya: is very similar to okroshka, the main difference being that instead of vegetables, bread is soaked in kvass.

• Shchi: A very popular Russian soup consisting of cabbage, meat, carrots, spicy herbs and sour components.

• Ukha: warm-watery fish soup. • Rassolnik: a hot soup in a salty-sour cucumber base.

South America

Venezuela: Venezuela has some very strong Spanish cultures due to being colonized by the Spanish in 1522. Venezuela consists of 23 states and is the most urbanized country in South America.

Traditional Dance: The Joropo is the national dance of Venezuela.

• Joropo: is a dance that resembles the waltz with an accompanying dance which has African and European influences. The Joropo has come to mean the type of dance and music which identifies the Venezuelan people.

Traditional Music: Venezuelan music combines varying degrees of Spanish, indigenous and African influences. There are three general ethnic areas associated with music in Venezuela, indigenous, Hispano-Venezuelan and Afro-Venezuelan.

• Indigenous Music: includes flutes and percussion instruments, and has maintained its more "organic" role in community life, from the supernatural and ritual to healing.

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• Hispano-Venezuelan Music: encompasses the traditions of both old Spain and the mestizo genres, which incorporates styles such as the malagueña as well as the central role of the guitar. Other stringed instruments used are the bandolín and the bandola. The most significant Venezuelan guitar is the cuatro, which serves as the premiere instrument along with the arpa in much of the inland styles.

• Afro-Venezuelan Music: Uses multiple drumming forms along its coastal area and started many folklore styles of music. Rhythms and dances became featured in Catholic celebrations.

Traditional Dress: Venezuela doesn’t really have a traditional clothing style because it is too geographically and culturally diverse.

• Liqui Liqui: traditionally made of linen or cotton cloth, or gabardine and wool can also be used. The outfit is made up of a pair of full-length trousers and a jacket. The jacket has long sleeves and a rounded Nehru-style collar, which is fastened and decorated by a junta.

• Junta: a chain link similar to a shirt cuff which joins the two ends of a collar. Alpargata: open-toed sandal.

• Llanero: type of rounded, cowboy hat. Traditional Food: The most common meat dishes in Venezuela are fried and grilled fish and meats usually served with rice. Generally, beef and chicken are most popular.

• Arepa: A plain fried corn pancake. They are filled with almost anything, including eggs and tomato for breakfast, beef, chicken, ham, sausage, shrimp, cheese, salad and even baby shark.

• Empanada: Deep-fried cornmeal turnover filled with chicken, ham, cheese and fish. • Cachito: Hot croissant filled with chopped ham and or cheese. • Cachapa: Thick, slightly sweet pancake made with maize and served with mozzarella-

type cheese. • Hallaca: Traditional Christmas dish made from chopped beef, pork and chicken with

green peppers, onion, garlic, tomatoes, raisins, olives and various herbs and spices all mixed into maize dough which is then wrapped in banana leaves and steamed.

• Pabellón Criollo: Venezuela’s national dish, consisting of shredded beef, black beans and cheese, served with fried plantain and rice.

Brazil: Brazil is the largest country in South America, and the fifth largest country, both land and population wise, in the world. It is the only Portuguese speaking country in South America.

Traditional Dance: Brazilian dances contain examples of African, Portuguese and European dance forms.

• Samba: The dance was originally created as a dance form for religious ceremonies. Samba is usually performed by couples. The rhythm is 2/4 at a time, or 2 beats to a bar of

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music. There are three steps to every bar of music, or three steps to two beats. The first step performed by women involves sliding of the right foot smoothly and placing the weight of the entire body on it. In the second step, the left foot is slid slowly and the body weight is shifted to it. In the third step, the right foot which has been raised is allowed to come back to the floor with the entire body weight placed on it.

• Capoeira: it is an Afro-Brazilian dance, and believed to have evolved from martial arts. It has many fighting movements like kicks, sweeps, punches and elbow strikes. The participants usually form a circle and then take turns in pairs in playing a musical instrument, or singing or performing fighting acts in the center.

• Carimbo and Lambada: Carimbo is the name of both the dance and the large drums that accompany it. Carimbo is a sensual dance, where the woman tries to cover the man with her skirt. Sometimes, the woman throws her handkerchief on the floor, which her male partner has to retrieve by using his mouth.

• Lundu: Lundu is a dance form brought by the African slaves, and it became very popular in Brazil during the seventeenth and early eighteenth centuries. The basic musical instruments involved are guitar, piano and drum. This dance also involves the use of handkerchief and castanets, an instrument consisting of a pair of hollow pieces of wood, or bone, and is held between the thumb and the fingers.

• Forro: It is one of the most popular dances of Northeastern Brazil and can be danced to the rhythm of different music genres. The instruments used in this dance are accordion, zabumba and a metal triangle.

Traditional Music: The three most important music styles in Brazil are Chorinho, Samba and Sertanejo.

• Chorinho: it’s played with a flute or clarinet, tambourine, piano, acoustic guitar, mandolim and a mini acoustic guitar with four strings.

• Sertanejo: Brazilian folk music and is played with violas. • Violas: acoustic guitar-like instrument, but it has 8 strings.

Traditional Dress: The traditional dress of Brazil varies between regions because of the huge cultural differences. Brazilian clothes are comfortable, vivid, beautifully crafted and decorated with attractive laces. The clothing is influenced by different races and cultures all over the world. Some of these cultures are Germany, Russia, Italy, England, Portugal and Africa.

• Bombachas: loose, baggy trousers that are tied tightly at the ankle and worn for riding and outdoor work.

• Ponchos: a blanket with a slit in the middle so that it can be slipped over the head and worn as a sleeveless garment.

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Traditional Food: Traditional foods in Brazil vary depending on whether you are in the Southeast, North or Northeast.

Southeast:

• Feijoada: a stew consisting of beans, beef and pork. • Feijão Com Arroz: a rice dish mixed with beans. • Tutu: a paste made from beans and maniouc flour. • Moqueca Capixaba: a tomato and fish stew that is prepared in a stew pot. • Farofa: a dish of toasted manioc flour with small amounts of flavoring ingredients

North:

• Pato no Tucupi: duck is boiled in tucupi and served with white rice and manioc flour. • Tacacá: this dish is based on tucupi with shrimp, jambú, garlic and chilli pepper. • Caruru: made with okra, dried shrimp, alfavaca and chicory, dry and fine flour and oil

from palm. • Vatapá: uses the heads and the shells of shrimp with salt scented alfavaca, chicory,

garlic and green smell, combined with rice. • Maniçoba: charqui, fat, tripe, calf's foot jelly, ear, foot and salted pork ribs, sausages is

served with white rice, flour water and hot peppers to taste.

Northeast:

• Vatapá: a dish made from bread, shrimp, coconut milk and ground peanuts. They are all mashed into a creamy paste.

• Moqueca: it is cooked with fish, onions, garlic, tomatoes, cilantro, and is cooked slowly with no water.

• Acarajé: made from peeled-black eye peas that are rolled into a ball and then deep-fried.

Argentina: Argentina is the second largest country in South America. Argentina is South America’s country with the highest amount of purchasing power.

Traditional Dance: The most popular dance in Argentina is the Tango. The Tango is also one of the most popular dances in the world.

• Tango: is danced in an embrace that can vary from very open, in which leader and follower connect at arm’s length, to very closed, in which the connection is chest-to-chest, or anywhere in between. Tango dance is essentially walking with a partner and the music. Dancing appropriately to the emotion and speed of a tango is extremely important to dancing tango.

• Chamame: a dance where people are in a cheek-to-cheek embrace. The dance has its roots from Czechoslovakia, Poland, Austria and Germany with its combination of

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waltzes, mazurkas and polkas. There dances were blended in with Amerindian traditions and African rhythms to create Chamame.

• Cuarteto: the dance is combined with music which is usually comprised of a solo singer piano, accordion, violin or possibly a bandoneon. Dancers gather in a large circle and move counter-clockwise to a rhythm called tunga-tunga.

• Argentine Folk: this dance is characterized by tight arrangements with four-part harmonies.

Traditional Music: Traditional music in Argentina is divided into the groupings of folk, Andean, Chacarera and Chamame.

• Andean: Is primarily performed in the Andes Mountains and reflects the spirits of the land. Typically used instruments are percussion and stringed instruments.

• Chacarera: a type of folk music which is accompanied by Spanish guitars and bombo legüero.

• Chamame: The Chamaméis a mix of the Spanish guitar and the European accordion.

Traditional Dress: The traditional clothing style in Argentina is the Gaucho clothes, which were used by the cowboys who lived in Argentina, Uruguay and Brazil.

• Alpargatas: a rope sole and canvas shoe. They are produced with either a black canvas or with a wide range of colours and patterns, and some are even made with a rubber sole.

• Bombachas de Campo: strong pure cotton trousers. They come in beige, black, white, dark blue and dark green, and are used for horseback riding.

• Gaucho Pants: pants that don’t go down to the ankle and are worn mainly by women. • Poncho: used in winter to protect from the harsh weather. • Gaucho Hats: have differences in shape and style based on the region.

Traditional Food: Argentina is one of the world’s leading food producers in beef, and because of this most of their foods are meat based.

• Asado: people eat a series of different meats prepared over and open-top barbeque. Different types of meats include sausage, rib, steak, intestines and other types of beef.

• Locro: A soup made from navy beans, corn and spices. • Argentinean Beef Stew: made from dried fruits, sweet potatoes, tomatoes and onions,

winter squash, and hearty chunks of beef. • Milanesa: Thick slabs of steak that have been breaded and fried. • Milanesa Napolitana: similar to the Milanesa but after the steak is breaded and fried,

it's topped with a slice of ham, tomato sauce, and melted mozzarella cheese, and served with french fries.

• Cumin Pork & Sweet Potato Guiso: a stew made from pork, cumin, sweet potatoes and raisins.

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North America

Mexico: Mexico had a large Mayan and Aztec population before it was invaded by the Spanish and conquered in 1521. Mexico is one of the world’s economies and is considered a newly industrialized country.

Traditional Dance: Each region and state in Mexico has its own variation of a different dance form which is unique depending on their own customs and traditions. There are differences in the music, the dance and the costumes of the dancers.

• The Jarabe Tapatio: is the most popular dance in Mexico, and is considered to be the traditional dance form. It is a courting dance, where the man tries to romantically sway a woman into courtship. While the women wear the traditional china poblana, which includes a fringed blouse, a skirt and a shawl, the men are dressed in an ornate charro or cowboy suit.

• La Danza del Venado: This is a ritualistic dance form performed by the tribe of Yaqui Indians. It is an illustration of a deer hunt, with the dancers wearing wooden masks and impersonating deer and hunters.

Traditional Music: Traditional Mexican music is a combination of music that dates back to the time of the Aztecs, and then later combined with types of European music after Mexico was invaded by the Spanish.

• Mexican Son: is a fusion of indigenous, Spanish and African traditions, much like Cuban son. Varies depending on the reason and some of the songs include son jarocho from the area around Vera Cruz, son jaliscenses from Jalisco, son huasteco, son calentano, son michoacano, etc.

• Ranchera: is a type of song that was sung on Mexican ranches. The music concerned itself with traditional themes of love, patriotism and nature. The music is similar to a waltz, polka or bolero. Their form is standardized with an instrumental introduction and conclusion, with verse and refrain in the middle.

• Mariachi: is a group of musicians. This type of music is traditionally played during weddings. The mariachi orchestra is composed of at least two violins, two trumpets, a Spanish guitar, and two other types of guitars.

Traditional Dress: Traditional Mexican clothing makes use of very bright and vibrant colors.

• Huipil: a sleeveless, sack-like garment or tunic. It is generally made out of wool. The fabric is designed with motifs that tell some sort of story.

• Quechquemitl: a cape like garment that has fabric hanging down on all four sides. • Poncho: an outer garment which is used to keep the body warm. • Rebozo: rectangular in shape that is made out of materials such as cotton, silk and wool.

It is worn as a scarf or shawl. • Puebla Dress: a blouse that has short sleeves and fits very loosely. • Sombrero: a hat that has a brim that protects the wearer from the sun.

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Traditional Food: traditional Mexican foods are largely based on corn, chilies, tomatoes, bell peppers and beans mixed with different spices.

• Burritos: A large flour tortilla filled with beans, meats, and cheeses and then wrapped. • Ceviche: A fresh fish dish eaten all over Central and South America. The fish is cooked

in lime or lemon juice. • Chilaquiles: Crisp tortilla chips covered in salsa, meat, and cheese. • Chiles Rellenos: A hot green pepper that is stuffed with cheese and fried in an egg batter. • Empanada: A fried turnover with a savory or sweet filling. • Enchiladas: Corn tortillas filled with a meat mixture and cooked with cheese and sauce. • Menudo: A spicy soup made from intestine. • Pozole: A thick soup made from hominy. • Quesadillas: The traditional kind is made with corn rather than flour tortillas, fried, and

filled with cheese, meats and beans. • Tacos: A corn tortilla with a meat or fish filling and a fresh garnish.

United States: The United States has a rich combination of heritages and cultures because it is a relatively new country whose population comes from all over the world. It houses the original location of Chrysler, and most of the production facilities.

Traditional Dance: Traditional American dances are taken from all other countries in the world. A type of dance that could be called traditionally American would be the square dance.

• Square Dance: is a dance with four couples (eight dancers) arranged in a square, with one couple on each side. Each dance begins and ends each sequence with "sets-in-order" in the square formation.

Traditional Music: American music is as varied as the traditional dances due to a large immigrant base. Jazz, Blues and Rock n’ Roll have all played an important part in America’s history.

Traditional Dress: There really is no traditional clothing style to America because of the diversity of people that populated it. Native American dress would be the best style to target because of its rich heritage and distinctive costumes.

• Moccasins: a slipper that is most commonly made from deer skin. • Cloaks: a loose garment that is worn over indoor gear. It was worn in the winter as a

sort-of jacket to help keep the wearer warm. • Fur Parkas: a heavy jacket with a hood that was made out of various animal skin and

furs. • Mukluks: a soft boot made from reindeer or seal skin. • Fur Trousers: a type of pants that was made out of fur to keep the wearer warm in the

winter months.

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Traditional Food: America really has no traditional food because it was originally made up of immigrants from all over the world. One way to get more interesting foods, besides pizza, hotdogs, burgers, etc., would be to concentrate on the original Native Americans.

Traditional Indian foods consisted of maize, beans and squash.

• Akutaq: made from caribou or moose tallow and meat, berries, seal oil, and sometimes fish, whipped together with snow or water. • Bean bread: made with corn meal and beans. • Chinook Olives:, a type of cured acorn eaten by the aboriginal people of the Columbia River Valley. • Nokake: Algonquian hoecakes made of cornmeal. • Psindamoakan: a hunter's food made of parched cornmeal mixed with maple sugar. • Salted Salmon: an Inuit dish of brined salmon in a heavy concentration of salt water, left for months to soak up salts. • Succotash: a dish of beans and corn.

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