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“Follow the Wire”Your Connectivity Guide for HP ProLiant Servers

October 29,2015

HPE StoreFabric : Follow the Wire

Follow the Wire : Connectivity between Servers and Storage

HPE Restricted. For HPE and Channel Partner Internal Use Only.

1.HBA (host bus adapter) installs in the ProLiant server

2.The FC connection cables between the ProLiant and storage

3.SAN switch which routes traffic between ProLiant & Storage

4.The storage – disk array and/or data protection

(1) Host Bus Adapter

(HBA)

SFP

(2) Fiber

Optic

Cables

SFP

(3) Fibre Channel Switch

(4) HP Storage Arrays and Backup

ProLiant

Server

Fiber Optic Cables

FC Storage Array Capacity Growth Continues


IDC’s FC SAN Storage Forecast = 35% CAGR (2014/2017)

Data center infrastructure is creaking under the strain


Data growth

(~40% CAGR PetaBytes)

+

Virtual machine

density

(40M by CY2015)

+

SSD(100X $1.2B)

+ =

Cloud($10B 2017)

Demand for storage

performance and

bandwidth

However, legacy SANs constrain data center performance and increase vulnerability…


ServersHi density VMs

+

New processors

Hi-demand

compute Restricted IOPS,

Bandwidth, Latency

FC SAN architecture• Legacy FC architectures are too slow

• 4 Gb FC is End of support life (ESOL)

• 8 Gb FC End of life (EOL) in progress!

3PAR StorageFlash/SSD

High-IOPS

Low Latency

Gen 5 Technology 16 Gb FC unlocks the power of your data center…


Max IOPS

Gen 5“Zero overhead” Bandwidth59%

Latency reduction vs. Gen 4

50% Lowered latency

vs. FCoE-based storage

“Five 9’s” uptime

Servers Storage Array

Source: Brocade

Less cabling &

power

VM- “Quality of service”

SSD + Gen 5 16Gb Fibre Channel unlocks data center potential


SSD/Flash

High performance

< .7ms response times

faster deployments

$1.50/Gbyte (usable)

3PAR 16 Gb FC connectivity unleashes the potential of flashWhen COMBINED with StoreFabric 16 Gb end−to−end infrastructure


25%Reduction in

power use

35%*Improvement in

Read Bandwidth

34%*Improvement in

IOPs

4x* Improvement in

latency, under a

millisecond

response time

50%Fewer links, HBAs

and switch ports

HPE 3PAR Express Writes on 8 Gb FC, built in to the HPE 3PAR OS, write acceleration when 16 Gb FC is not available!

*Need proof of performance benefits with 16 Gb FC and 3PAR StoreServ ALL Flash Array? Demartek Evaluation of HP 3PAR StoreServ 7450 16 GF All-Flash Storage report, 3/30/15 can be found Here, and a second host focused report Demartek Evaluation of HPE StoreFabric SN1100E 16 Gb Fibre Channel HBA and Brocade 6510 16Gb Fibre Channel Performance,12/3/14 can be found Here.

When upgrading from a 8 Gb to 16 Gb SAN infrastructure−less components, less power and more performance

http://www.demartek.com/Demartek_HP_3PAR_StoreServ_7450_16GFC_2015-03.html

http://www.demartek.com/Demartek_HP_StoreFabric_SN1100E_Brocade_6510_16Gb_Fibre_Channel_Evaluation_2014-11.html

The time is right…


StoreFabric can add more

Gross Margin and more

Revenue to storage dealsVM Density, cloud, and latency sensitive applications continue to grow

Gen 5 16 Gb Fibre Channel

3PAR SSD/Flash

+

Avoid SAN bottlenecks with Flash deployments quote end-to-end 16 Gb FC for 3PAR flash deployments and spinning disk

HPE Gen9 ProLiant Server ramp

3PAR Flash is growing, @ $1.50/Gb usable-more IOPs, BW and low latency needs

HPE StoreFabric 4 Gb FC switches and adapters at End of Service life (end of firmware upgrades; patches; spares or HPE T3 support ; 8 Gb FC EOL has started…

HPE Smart SAN The challenges today and their impact


Hardware Defined Storage Networking

CHALLENGES

Multiple Switch and Storage Vendors

Multiple Protocols

Multiple Device Managers

Multiple Management, diagnostic

and reporting frameworks

ISSUES

Labor intensive and slow to establish

new services

Error prone due to manual

processes

Increased risk of downtime

Limited diagnostic and

troubleshooting capabilities

HPE Smart SAN Differentiation through HPE IP and leadership in Data Center Automation


Hardware Defined Storage Networking Software Defined Storage Networking

HPE Smart SAN v1.0Why should customers care?


Time Taken

2 hoursSIMPLE

Automated Target Driven Zoning makes

zoning simple for a 3PAR SAN

Embedded in the firmware - No additional

software needed

Troubleshoot Network issues faster by seeing

all device information from a single point in the

fabric

Fewer steps, fewer zones and a lot

less time to configure

No. of initiators

No. of targetports

# of zones

Without HPE Smart SAN

128 8 1024 (1 to 1)

With HPESmart SAN

128 816

(64 members per

zone)

98% fewer zones 99% less time

Steps to zone for -

1 Server, 2 Switches, 1 HP StoreServ

3PAR

Without HPE Smart

SAN10

With HPE Smart SAN 2

1 Minute !

SAN Test ConfigurationSN8000B director as core switch and 8 SN6000B as edge switches3PAR systems used – Chimera and Tornado, all the 8 target ports in the above example are from Chimera all 128 initiators distributed on multiple switches.


Regular 1:1 zoning, using Expect script..

1.Establish a telnet session with switch

2.Create a zone cfg and name it

3.Script will read host WWNs and target WWNs from a file

4.Pick 1 host wwn and 1 target 1 wwn

5.Send ZoneCreate command to the switch

6.Wait for the command to complete

7.Add it to active zone cfg

8.Wait for it to complete

9.Repeat 1024 times steps 4 through 8

Hardware defined storage networking Software defined storage networking

3PAR target driven peer zoning (using a script)

1.Create active zone cfg on switch and activate it (this will

also be automated in the next release for Brocade, HPN

already automates this step)

2.Read host WWNs and Target WWNs from a file

3.Send single or multiple ‘createhost’ commands to

include 8 target ports and 128 initiators (up to 1 minute all

commands will be consolidated)

4.Wait for zone done status from switch

HPE Smart SANVision


RESILIENTSIMPLE

Automated Target Driven Zoning makes

zoning simple

Embedded in the firmware - No additional

software needed

Troubleshoot Network issues faster by

seeing all device information from a single

point in the fabric

Configure accurately in minutes and

not in hours

Port optimization for Maximum

Performance

Predictive Diagnostics & Self Healing

Extends best-in-class 3PAR QoS to the

SAN

Ensure uptime and performance for

your applications

FUTURE PROOF

Application and Storage centric views

enabled through REST APIs and

integration with standard HPE Management

Tools

Supports FC, FCoE and iSCSI fabrics

Built for convergence

HPE StoreFabric : Ask your customers these questions

“Follow the Wire” conversation starters : Attach to Flash


What level of availability

does your data center

require?

Is your SAN Network ready for

Flash Array performance?

Does your SAN

infrastructure still include the

now obsolete 4Gb

technology?

May I provide you a

proposal for

additional SAN

ports?

Do you have budget

dollars available to

upgrade your SAN

this year?

Do you need connectivity

between multiple data centers?

How are you protecting your data

from loss , corruption or disasters?

How do you troubleshoot when a VM is running

slowly?

HPE StoreFabric : Increase the Sale and Account Control


Attach Gen 5 Fibre Channel infrastructure – HBAs, switches, connections to increase deal size

Focus and Sell major components

ProLiant Servers XP Blades Tape 3PAR

Customers consult with the SAN Vendor on EVERY

addition they make to the Storage Environment

RE

VE

NU

EC

ON

TR

OL

MSA

www.hp.com/go/san

http://www.hp.com/go/san

HPE StorageWorks 4/32

HPE StorageWorks4/32B

HPE StorageWorks4/64

HPE StoreFabric : HPE B-Series Installed Base


No More FOS Upgrades

No New Patches

No Spare Parts from Brocade

No More Escalation Calls to Brocade

HPE StoreFabricSN6500B

EOL: 10/2007EOS: 10/2012

EOL: 7/2009EOS: 7/2014

HPE StorageWorks 4/8,4/16




EOL: 2/2009 EOS: 4/2014

What does EOS = End of

Support mean to your

customers?

EOL: 7/2009 EOS: 7/2014

4Gb

FC

16Gb

FC

4Gb

FC

4Gb

FC

16Gb

FC 16Gb

FC

4G End of Support Brocade No Longer Supports 4G

HPE StoreFabric : SAN Health = FREE Tool


Now Simplified for 4G Refresh

- Discovery: Documentation and Planning tool

- Inventory the entire SAN environment

- Provides performance analysis and identifies potential bottlenecks

- Flags any common errors and recommends a course of action

- Customizable with HP and Partner Logo

http://www.brocade.com/services-support/drivers-downloads/san-health-diagnostics/index.page

http://www.brocade.com/en/support/support-tools/brocade-san-health.html

HPE StoreFabric B-series switch portfolioBuilding blocks for a converged network


Brocade 8Gb &

16Gb FC SAN

Switch for HP

BladeSystem

c-Class

8/8 & 8/24 Switch

1606

Extension

Switch

DC Directors

SN8000B Directors

• 12-24 ports

• 8Gb FC• 8-24 ports

• 8Gb

• FC, 1-10GbE,

FCIP, FICON,

FCoE

• 16-512 ports

• 8Gb

• 16-512 ports

• 16Gb & 8Gb FC

• 32-64- port blades

• FC, FICON, FCoE

Common, scalable B-series Fabric OS

SN6000B 16Gb FC

Switch

• 12-96 ports

• 16Gb

SN3000B 16Gb FC

Switch

HP StoreFabric 8/24 8Gb

Bundled Optics switch

HP StoreFabric SN6000B

16Gb Bundled Switch

HP StoreFabric SN6500B 16Gb FC Switch

Common, scalable B-series Fabric OS

SN4000B San

Extension Switch

En

try

Mid

ma

rke

tE

nte

rpri

se

• 12-28 ports

• 16 Gb FC

HP Fabric Vision

SAN Software

HPE Wins SSD POC w/ Fabric Upgrade7450 Beats PURE Storage


On line Dating Service

Context:

• SSD array Bake-Off: Pure vs HPE 7450

• Customer testing on a legacy 4G Brocade 48K Fabric

• 7450 was not meeting performance expectations

Action:

• SAN Health identified the fabric as a bottleneck, 4G could not deliver the necessary

IOPs

• HPE Champion worked with Brocade to upgrade the SAN for the POC

• Increased IOPs from 350k to 700k and decreased application latency to win bake-off

• PURE’s performance increase was minor, while HPE’s 7450 performance took off

Win:

• (2) 7450 Arrays (2) SN8000B Brocade directors – $1M revenue to HPE

• HPSD team now working to verify all SSD quotes have latest fabric

HP Internal use only

Huge Director Win Opens the Door for 3PAR


Large ISP

HPE Wins Over 5,000 SAN Ports with “No” Storage on the Floor

(32) SN8000B directors from 2HFY13 – 1HFY14

$7.5M in revenue, ultra-competitive

Major win in EMC marquis account• HPSD team now fully engaged in storage opportunities through access to Customer

SAN team

• “Customer Storage team would not return our phone calls”,

but now calls us with storage opportunities since we closed the B-Series SAN deal”

$12M in incremental 3PAR storage business closed in FY ’14

$10M in incremental 3PAR storage business closed in FY ‘15

Customer Insight:

Realized that 75% of their SAN ports are connected to servers

Multiple storage vendors in the data center; HPE is the Server vendor

“Will these ProLiant servers connect to fibre channel switches?”


If the answer is “Yes,” you can increase your ProLiant Server deal.

Host Bus Adapter

(HBA) Fibre Channel Switch

Storage Array, Storage Backup

ProLiant

Server

Why Buy HBA’s from HPE


• 90% of all level 3 support calls are with 3rd party adapters.

• HPE certifies an End to End solution

Point solution manufactures qualify their respective offering not the solution

Ex: point solution manufacturer is at version 10 of the firmware, HPE can break

version 9 and 10.

• 3 year warranty, HBA follows the Proliant warranty.

• HPE Server Smart Updates

• 1 Step

• will only flash to the supported firmware revision

• HPE Server and HBA firmware updates via HP Server Smart Update take 93%

less downtime for online updates.

Customer buys HBA’s but not HPE’s


Customer Statement:

1. I have a multi vendor environment and buy the generic brand

2. EMC does not support HPE branded HBA

3. EMC does not support HPE branded HBA

4. HPE is too expensive

Your Response:

1. HPE Offers through HPE Complete the Emulex brand for that reason

2. Again, we offer that through HPE Complete

3. Funny, they only support HPE HBA’s for the C-Class

4. Let’s put this through “Big Deal”

• If 70% of the ports in the fabric are connected to HPE Proliant’s, would it not make

more sense to buy the HBA’s from HPE.

• HPE can integrate the HBA’s in our facility saving time and money for the customer

(do they really want to open each box and insert the adapter?)

HPE Complete September 24th 2015


Brocade branded Directors, Emulex branded HBA’s, limited Qlogic branded

HBA’s.

Why did HPE roll out HP complete?

HBA: customer will not buy HPE branded!

Directors: Customer has Brocade direct support contract

Large opportunity 6 or more

Follow the Wire- Training


Brainsharks

Follow the Wire - Introduction to StoreFabric 101 14 min

https://h20507.www2.hp.com:8443/Saba/loginAsUser.jsp?deepLinkNam

e=CourseDetail&deepLinkParams=courseId=01037953

Follow the Wire - Which wire do I follow? - 201 17 min



Follow the Wire - Fibre Channel protocol - the Choice of the Modern

Data Center - 202 11 min



Follow the Wire - Gen9 Servers Opportunity Knocking - 203 12 min



Follow the Wire - Flash needs I/O to bash - 204 12 min



Follow the Wire - Converged Networking multi-protocol party 205 12 min



Flexible Network Adapters for HP by QLogic 25 min



Connectivity Switch Portfolio by Brocade 25 min



FabricVision - Connectivity Management by Brocade 25 min



Storage at the speed of business - Emulex, An Avago Technologies

Company 25 min



https://h20507.www2.hp.com:8443/Saba/loginAsUser.jsp?deepLinkName=CourseDetail&deepLinkParams=courseId=01037953










HPE & Brocade PartnershipA Winning Partnership Shaping the Industry


+14 years of OEM partnership and collaboration

• Nearing 12 Million HPE B-Series ports installed and growing

• 90% of HPE’s FC installed base is Brocade

• Approx $1B in FC Revenue for HP annually

Most Complete and Consistent Product Line Available

• Embedded to Director: single FOS and feature Set

• Custom built options available only through HPE

Top Tier OEM Pricing from Brocade

• HPE Can Compete and Beat Any other Source for Brocade Equipment

• Extensive Incentive Programs in Place for the HPE Channel

Integrated SW Management Strategy

• Brocade Web-tools and SNA are Integrated with SIM/SE, VC-EM, SPM

Expertise with Server Connectivity and Virtualization

• VM-level Fabric Services

• QoS, Chargeback, Diagnostics and Troubleshooting down to the VM

HPE IT is Brocade’s largest customer >250,000 ports

• The largest mission-critical FC Fabric in the World

HP Tools and Resources HPE StoreFabric Sales Portal (internal site)


•HPE StoreFabric Sales Portal (internal site)

− http://intranet.hp.com/eg/sales/storage/ww/Pages/StoreFabric.aspx

•Video: Benefits of Gen5 FC to a customer

− URL: http://youtu.be/4rsbxTja5bs

•Benefits of 16Gb Fibre Channel Infrastructure: Business White Paper

− http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA3-6611ENW.pdf

•David Scott Video on Benefits of Gen5 FC Infrastructure

− http://youtu.be/crv3sv1fpDc

•HPE 3PAR + B-series Gen5 is better together

− http://www.youtube.com/watch?v=GD6Z1X3WQEc&feature=share&list=PL4884891E6822C9C6&index=29

•ChalkTalk by HP Storage Guy Calvin Zito on Benefits of Gen 5 FC

− http://youtu.be/nltjhJBQ-3U

•HPE StoreFabric SAN Fabric switch family guide

− http://h20195.www2.hp.com/V2/GetDocument.aspx?docname=4AA2-6642ENW&cc=us&lc=en

•HPE 4Gb FC Installed Base Refresh Sales Guide

− http://intranet.hp.com/eg/sales/storage/ww/Pages/StoreFabric.aspx (Listed under B-series Tab)

− Use the StoreFabric resources available including engaging the HPE Brocade Alliances team to help improving underperforming partners.

http://intranet.hp.com/eg/sales/storage/ww/Pages/StoreFabric.aspx

http://youtu.be/4rsbxTja5bs

http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA3-6611ENW.pdf

http://youtu.be/crv3sv1fpDc

http://www.youtube.com/watch?v=GD6Z1X3WQEc&feature=share&list=PL4884891E6822C9C6&index=29

http://youtu.be/nltjhJBQ-3U

http://h20195.www2.hp.com/V2/GetDocument.aspx?docname=4AA2-6642ENW&cc=us&lc=en

http://intranet.hp.com/eg/sales/storage/ww/Pages/StoreFabric.aspx

Thank You• Is Your SAN Ready for Flash

• FV: Advanced Functionality for Virtualization• Evaluator Group Report


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