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TRANSCRIPT
“HOW TO CREATE A WINNING LINKED IN
PROFILE THAT DRIVES TRAFFIC AND INCREASES
INBOUND PROSPECTS
ENQUIRIES”
675 million monthly users
30 million companies
94% of B2B marketers use it
Is this for you?
A WARM GLOBAL WELCOME!
• HOUSEKEEPING
• CHAT ETIQUETTE
• Q & A OPPORTUNITIES
KEEPING OUR PROMISE TO YOU: RESPONDING TO LAST WEEKS WEBINAR POLL:
HOW TO OPTIMISE YOUR LINKED IN PAGE TO DRIVE CONNECTIONS
“TOPICS TO SUPPORT YOU DURING THIS ‘NEW NORMAL”
THIS WEEKS POLLS
WHO DO WE HAVE WITH US?
WHAT DO YOU WANT MOVING FORWARD ?
OUR TIME TODAY:
ANTHONY MADDALENA FROM
POWERCALLTRAINING
…be the change you wish to see
Anthony Maddalena,
CEO and Head Trainer
Generating Opportunities
With LinkedIn
7th March, 2020
The LinkedIn Mind-set
If we always make an important contribution, we’ll always be in demand…
Two types of Members: Drains and Radiators!
Radiators generate opportunities….
With the right mind-set we will enthuse others!
Why should customers engage with us?
What are our reasons for being on LinkedIn?
Creating a Winning Profile
Your profile is your online brand…
Should magnetically draw target prospects to you!
Prospects use LinkedIn as a Yellow Pages to search for experts/services…
The object is to make yourself as “findable” as possible
Once found your profile should demonstrate credibility / inspire action!
Creating a Winning Profile
Photo: Professional, head and shoulders, dress like your target audience
Name: No professional or academic letters after your name- you’ll be harder to
find!
Headline: Don’t just put your company name and job title!
Provide a context as to why they should contact you (what problems are
you solving for them?)
Enter searchable key words to increase visibility
Summary: The basis of why prospects will get in touch…create a keyword
dense paragraph addressing the prospect’s WIIFM
Creating a Winning Profile
Why your Profile may not be working:
1. Not mentioning the problems you solve.
-Tell your target market about the problems, pains, or predicaments you fix!
(Otherwise how will they know?)
Action: Make a note of these and add to your profile.
2. Not describing the people you help.
- Do you mention who your clients are, your ideal client, the key criteria?
Action: If not add these to your profile.
Creating a Winning Profile
3. Next Step
- Tell your prospects how to contact you with a Call to Action!
- People are begging to be led!
- Include a Telephone Number
ACTION: Update to include
4. What about the Media Section?
- Set up a Slideshare account and add a Free Item of Value
- Add Keywords to your document urls and start to generate views!
ACTION: Update to include
How to Maximize your LinkedIn Company Page
1. Provide Expert Content
Create content that demonstrates your company’s expertise in your field.
Share articles that solve problems that your target audience experiences
Establishing expertise in your field will increase traffic to your LinkedIn page
2. Use Visual Media
Incorporating pictures & short 15 second videos into posts great way to
capture readers’ attention.
Click through rates increase..
How to Maximize your LinkedIn Company Page3. Keep Updates Brief
When creating posts for your page, keep your updates short and sweet.
Use a simple title with an interesting image and a concise lead in order to
encourage clickthroughs.
When the reader can understand the full meaning of the post at a glance,
they are much more likely to spend time on the post and click them.
4. Engage Your Audience
Be sure to create content that encourages commenting and sharing in order
to create a conversation with your readers.
Ask questions or hold contests that encourage readers to share their best
story about a certain topic.
How to Maximize your LinkedIn Company Page5. Use Paid Content
Organic growth of your LinkedIn page great, but utilizing paid content can
help generate leads quickly!
LinkedIn offers a wide variety of tools to target your ads based on location
industry, and job position.
You can create sponsored content sure to reach your target audience
6. Share Company Culture
LinkedIn is a professional network, so the perfect place to talk about your
company culture.
Give your company a personality and show that there are faces behind your
business by sharing information about the goings on in your workday.
How to Maximize your LinkedIn Company Page
7. Optimize Your Page
Much like Google and other search engines, LinkedIn has its own search
parameters to ranking company pages.
Therefore, don’t forget about SEO. Especially in your “About Us” section,
it’s important to incorporate keywords that will ensure your company page
comes up in the right searches.
8. Share Other Content
It’s important to make sure that you share content other than your own.
When you produce of all of your content, it can seem as if your page is
purely self-promotion.
Thank You!
I hope that you found this informative and enjoyable.
If you have questions regarding any part of this course, please don’t hesitate to contact me.
Anthony Maddalena, CEO and Head Trainer
Contact details:
Tel: +44 (0) 7971 959226
Skype id: anthonyjmad19651LinkedIn: Anthony MaddalenaEmail: [email protected]: www.powercalltraining.com
SIMON WEST FROM NETT-
SALES
I want more sales from LinkedIn...
But how?
Simon West, Nett Sales
Follow a Process
Know Trust Buy
No Trust… Bye!
Research Contacts
Regular contact sharing knowledge
Connect with relevant contacts
Engage
Yes, No, Maybe, How would we…, How much?
Target Audiences
Group Activity Thanks for connecting
KNOW
Your target audience
• Location
• Job Role
• Group Membership
• Keywords
• Business Attributes
• Goal: less than 30k target audience
Research Contacts
Regular contact sharing knowledge
Connect with relevant contacts
Engage
Yes, No, Maybe, How would we…, How much?
Target Audiences
Group Activity Thanks for connecting
KNOW
Follow a Process
Know Trust Buy
Research Contacts
Regular contact sharing knowledge
Connect with relevant contacts
Engage
Yes, No, Maybe, How would we…, How much?
Target Audiences
Group Activity Thanks for connecting
TRUST
Follow a Process
Know Trust Buy
Research Contacts
Regular contact sharing knowledge
Connect with relevant contacts
Engage
Yes, No, Maybe, How would we…, How much?
Target Audiences
Group Activity Thanks for connecting
BUY
Every Day…In This Order
• Reply to EVERY message
– Ask questions, don’t sell!
• Say “thank you”
• 40 new connection requests
• 50 new messages to engaged connections
– share great content
• Your daily challenge
– 90 minutes every day
• Your Weekly Reward
– 80 new Connections
– 20 good conversations
– 3 new leads
THANK YOU FOR YOUR TIME TODAY!
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