“i can recommend hippo to other organizations. working...

The Dutch Police is joining forces on a national level and utilizing new

digital content channels are at the forefront of building relationships

with citizens and fighting crime. The Digital Police Office is a prime

example for a harmonized multi-channel strategy that creates

a holistic and meaningful digital experience.

Casestudy

Consolidation of 300 local to one single Dutch Police website.

Unified experience across web, mobile and social channels.

Mobile CMS for breaking-news delivery on the go.

Digital Miracle: The Digital Police Office

Follow the Hippo trail: onehippo.comAmsterdam • Boston

Citizen first

In 2012, a political decision

merged the 26 local police

corps into one central, na-

tional police force. Together

with the reorganization, the

Dutch Police reinvented their

digital communication to

live up the Police’s motto:

Openness, Transparency and

Citizen Involvement.

“We created a digital experi-

ence that evolved around the

citizen not our internal

organization,” says Ruud

Paulusse, the Project Man-

ager of the New Politie.nl

project.

“We structure our content

and websites based on

geography,” explains Ruud.

“Visitors want to see the

crime rate in their area and

read about national incidents

or local neighborhood news.”

The mobile site utilizes the

GPS functionality of mobile

phones to serve locally

relevant content to the

mobile citizen and helps

finding the nearest police

station.

Direct LineVia SocialRuud continues, “it was

crucial to make it easier for

citizens to ask us a question

and report an incident.

That includes uploading

photo and video footage

both from home and their

mobiles.”

A unique network of neigh-

borhood officers in the

Netherlands sets out to estab-

lish a closer relationship with

their local communities.

“Social media gives us a

direct line to the citizen,” says

Ruud. “They can find their

neighborhood officers on the

web- and mobile site and

directly engage with them on

Facebook and Twitter.”

Mobile PoliceOfficerSince every police officer

is equipped with a smart

phone, this interaction

actually helps to catch the

bad guys. “Citizens tweet us

when we ask for their help

to solve cases or when they

see something suspicious.

That means we can react a

lot faster, “ says Ruud.

The Police introduced a

revolutionary mobile app

for their press officers on

the street. Equipped with a

secure device, they can cre-

ate news via a micro

version of Hippo CMS. “Our press officers are

always at the scene of large

The Dutch Police“I can recommend Hippo to other organizations. Working with the people at Hippo

is a great experience. I am very satisfied with the way the CMS works and delighted

about the enthusiastic reactions of our editors.”

Ruud Paulusse from the Dutch Police

Casestudy


incidents very quickly.

They now create news items

and photos directly on the

street and publish them

to the website – that is an

enormous benefit for our

editorial capacity and speed

of delivery,” says Paulusse.

“We share these reports

instantaneously with the

press through automated

RSS feeds.”

This new approach to

public relations is so very

effective that the Dutch

Police has decided to get rid

of printed and email press

releases altogether.

Why Hippo

The Dutch Police has

evaluated a number of best of

breed Content Management

Systems for the Digital Police

Office.

“Hippo met all of our

functional and technical

requirements. What made

Hippo stand out was the

large number of partners who

recommended Hippo to us

because of its open stand-

ards,” says Jurjen Kamphuis,

Senior Project Manager at the

Dutch Police.

“Putting the citizen first is

important, but for the suc-

cess of this project, it was

equally important that the

CMS improves our internal

efficiencies. Hippo brought

these efficiencies as a central

platform for all our digital

communication,” Ruud

concludes.

“Our editors are very happy

how intuitive Hippo is. It was

a revelation for them to see

how quickly new people can

get up to speed with Hippo

CMS,” Ruud says,

“We still have a lot of plans to

make our digital experiences

even better for the Dutch

citizens. The vision is clear:

everything that is part of

the Dutch Police needs to be

incorporated into our unified

communication strategy.

And that means it will be in

one CMS.

At Hippo, we believe, digital is here to

make our lives a little bit better. Hippo

sets the standard for how organizations

can bring real-time relevance to their audi-

ence and is the foundation for personal-

ized communication across all channels:

mobile, social and web. Our purpose is

to facilitate innovation so our customers

can create digital miracles. We serve our

customers, by creating a platform that is

fun to use, easy to implement and open for

innovation.

Hippo CMS is a powerful, enterprise-

class foundation to deliver outstanding

Customer Experiences based on Enterprise

Agility and Innovation Power.

Hippo CMS is open source, 100% Java

and convinces with its lean product

architecture that is built for uptime,

security and performance.

Our dedicated, Certified Partner Network

delivers Hippo Awesomeness around the

globe to our valued customers. Hippo is

proud to serve organizations such as Dis-

ney, Fidelity, Dolce & Gabbana, the Dutch

Police, Thomson / Reuters and University

of New York.

Hippo is headquartered in Amsterdam,

The Netherlands and Boston, USA.

About Hippo

“With Hippo, we

rolled out the mobile

site together with the

desktop site. That’s

the advantage of hav-

ing a central Content

Management System

that serve content to

all channels.”

Ruud Paulusse from

the Dutch Police

Amsterdam • Boston

Weleda

Founded over 90 years ago, Weleda is a leader in natural cosmetics,

pharmaceuticals and dietary supplements. The company has a multi-

national presence in 50 countries on 5 continents, and over 1,800

employees. Though it is a household name in Central and Western

Europe, Weleda does not have the same level of brand awareness in

every country. When in 2012, Weleda decided to relaunch its entire

web presence, they recognized that they would need a system that

could accommodate a flexible and agile digital strategy specific to each

market, without sacrificing brand consistency.

A Holistic, Customer-centric Heritage

Previously juggling more than

50 different websites and

close to 100 microsites, each

with a different look, feel and

user experience, the company

chose Hippo to build a digital

platform that would allow

for better re-use of content

and centralize control over

Weleda’s digital experience.

Hippo enables the delivery

of personalized and targeted

content across a global de-

ployment and multiple chan-

nels, all while accommodating

diverse eCom merce strategies

in various local contexts.

Weleda’s core foundational

philosophy centers on a holis-

tic approach to the customer’s

health and wellness.

Beyond just selling products,

Weleda is a lifestyle brand,

which places interaction with

the customer as a priority.

Having published one of

the world’s oldest consumer

magazines, the brand has a

deeply rooted heritage as a

trusted advisor to customers

around natural remedies and

eco-conscious and compas-

sionate cosmetics. Weleda

needed more than just a

shopping cart oriented

eCommerce site; the company

needed a content-centric

solution that would reflect

these values.

Relevance: Putting the Customer at the Center

With consumers having more

choice and freedom in online

shopping than ever before,

delivering content that’s rel-

evant to their needs becomes

paramount. Consumers

expect to be able to find what

they are looking for quickly,

and are not afraid to go some-

where else if they perceive the

content they are reading to

not be relevant to their needs.

With Hippo’s Relevance

Module, Weleda is able to use

progressive profiling to

deliver increasingly relevant,

personalized customer experi-

ences across all channels.

Leveraging real-time analysis

of visitor behavior, the brand

is able to constantly update

and refine targeting personas,

guaranteeing tailored health

and beauty related content

to its many audiences—

from “unknown” visitors to

members of key customer

demographics like pregnant

women and new mothers.

Such a precise level of engage-

ment allows Weleda’s web

presence to go well beyond an

online catalogue of products:

the brand serves as an advisor

to visitors throughout their

customer journey, providing

in-depth information about

products, ingredients and the

lifestyle they fit into.

Casestudy

Follow the Hippo trail: onehippo.com


Global Marketing, Local TouchHippo’s multi-level content

organization and delivery,

allowed Weleda to increase

efficiency by consolidating

its fragmented sites into one

cohesive web environment.

The CMS’ geo-targeting and

multilingual capabilities give

the brand the flexibility and

agility to manage regional

campaigns, while maintaining

a centralized overview.

Hippo’s architecture

emphasizes a separation of

content from the delivery tier,

allowing teams in different

countries and regions to reuse

content and templates across

campaigns and languages. As

a result, Weleda has been able

to better streamline its digital

branding while accommo-

dating the specific needs of

regional marketing efforts.

32%

25%

14%

11%

14,7 14,4 14,4

9,38,0

9,5

13%5% Satisfaction

Conversion

Engagement

Other

Page Views

Revenue

16

14

12

10

8

6

4

2

0

“Hippo offers scalability, multi-language functionali-

ties, user-friendliness and a proven integrated eCom-

merce solution. And, we are particularly pleased that

Hippo is open-source and allows us the freedom for

ongoing development.” Daniel Kugler, International Digital Marketing Manager, Weleda

Casestudy


Content and Commerce: A Digital Toolbox

Hippo’s lean, agile solution

and open standards-based

architecture has made it

an ideal fit for integrations

with Weleda’s existing IT

infrastructure, enabling the

brand to effectively combine

eCommerce and content

under a consistent and

unified brand experience.

Hippo’s multilevel content

organization works with a

variety of front ends, allow-

ing Weleda’s multinational

teams to publish across a

multitude of channels-web,

social, mobile- instantly.

Because content editing and

management is not page-

dependent, new channels can

seamlessly be incorporated as

they proliferate. Furthermore,

an eCommerce solution al-

lows Weleda to leverage the

data from both systems in

a mutually reinforcing way.

The digital intelligence from

this digital toolbox informs

marketing and sales strategy,

even beyond the web.

About Hippo

Hippo is the leading global software

vendor in the (Web) Content Management

space, enabling organizations to connect

with their online audiences in today’s

multichannel environment through

personal customer experiences across all

channels: mobile, social and web.

Combining open source technology and

open standards, quality and customer

support, Hippo offers organizations the

agility needed to constantly innovate.

Together with its network of Certified

Partners, including Capgemini, DigitasLBi,

The Factor-e, Hinttech, Netpioneer,

Satzmedia, and DesignUK, Hippo serves

a fast growing number of enterprise

customers such as Bell Aliant, the Dutch

Foreign Office, the Dutch National Police,

Autodesk, Weleda, the University of

Amsterdam, ThiemeMeulenhoff, the

Dutch National Railways, and the

University of Maryland.

“Hippo gave us the

opportunity to have a

customized solution

across 50 different

markets.”

Jayn Sterland, Managing Director, Weleda

The Power of Design

Autodesk is a leader in 3D

design, engineering and

entertainment software. Mil-

lions of customers across the

manufacturing, architecture,

building, construction, and

media and entertainment

industries use Autodesk soft-

ware to design, visualize, and

simulate their ideas before

they are ever built or created.

Cloud Foundation

Software delivery has under-

gone a tremendous change in

the last few years. “People just

don’t want to have CDs any-

more,” says Tony Fotherby,

Lead Architect at Autodesk,

“software used to be outdated

by the time it was shipped

and we had no control over

the content once the CDs had

left the building.”

With Autodesk, software

comes with a great deal of

content. Every product is

shipped with valuable infor-

mation that helps designers

to get started – in twelve

different languages.

In the past updating these

content items meant waiting

for the next release, which

could take up to a year. “By

managing our content with

Hippo in the Amazon Cloud,

we now roll out content

updates to all our custom-

ers worldwide in just a few

minutes,” says Fotherby, “The

solution gave us the agility we

needed to transition our busi-

ness to a subscription model.”

The Power of Sharing

Autodesk products are

shipped with a variety of asset

libraries containing 2D and

3D models to support the

design process.

“We needed a platform that

allows us to store large design

files, define our own propri-etary content structures and

that caters for user generated

content.”

Next to the base libraries of-

fered by Autodesk, third party

manufacturers of parts and

equipment can now create,

update and distribute their

products to designers via 28

App Stores managed through

the Hippo CMS platform.

“When planning out a factory,

you want your robot model to

look as real as possible and

not like a grey cube,“ explains

Fotherby. “By giving the

manufacturers of these robots

the ownership of their content

back, they can ensure their

models look their best. At the

same time, our customers

benefit from a content base that is always up to date.”

In 2010, Autodesk shifted its business model from shipping software

on CDs to a platform for software and content updates in the cloud.

The technical foundation of this business transition is an open and

dynamic content platform as bridge to customers and partners.

Casestudy


Autodesk

Digital Miracle:Multilingual content delivery into Autodesk products and app stores.

Real time updates to design models through third party contributions.

Dynamic content from the Amazon Cloud to millions of global customers.

“We looked to open

source because we

wanted to be able to

more closely direct our

own destiny, should we

choose to do so”

Tony Fotherby, Lead

Architect.

Casestudy


Why Hippo

To make dynamic content

available directly in the

context of their products, Au-

todesk had to employ a CMS

built on open standards.

“What caught my attention

with Hippo was the modular

architecture. Especially the

strict separation of content

repository and presentation

layer,” says Fotherby. “I find the JCR Repository very

attractive and like how effec-

tively Hippo has augmented

it to provide a lot of added

value.”

Today, Autodesk uses Hippo’s

REST API to edit and manage

content by editors or third

party contributors. The same

REST API is also used for

searching and retrieving

content into the Autodesk

app stores and products.n,”

Fotherby continues. “And that

proved to be true, because two

years in, it still works just fine.”

About Hippo










support, Hippo offers organizations the

agility needed to constantly innovate.

Together with its network of Certified Partners, including Capgemini, DigitasLBi,





Foreign Office, the Dutch National Police, Autodesk, Weleda, the University of

Amsterdam, ThiemeMeulenhoff, the

Dutch National Railways, and the


Open Source Transparency

“Hippo really delivered

on what we expected. The

promises Hippo made, were

reflected 100% in the code, ” explains Fotherby. “I actually

downloaded the code and

reviewed it and could see

that the integration points fit together as planned.”

Hippo Professional Services

helped Autodesk to kick-start

the initial project and extend-

ed Hippo CMS to Autodesk’s

requirements.

“We found it was most

efficient to involve Hippo Professional Services in the

first phase. It put us into the position where it was easy for

our internal engineers extend

the implementation going

forward,” says Fotherby.

“We implemented a solu tion

that meets all our require-

ments and provides a lot

of value for Autodesk. The

entire project just went

extremely smooth,” Fotherby

concludes.

“Hippo CMS helped us

to rapidly achieve our

goals.” Tony Fotherby,

Lead Architect.

Bell Aliant

Bell Aliant’s existing home-grown web content manage-ment system only controlled a portion of its site. The other sections required IT involve-ment and manual updating. Further complicating matters was the fact that the com-pany markets its services to multiple Canadian provinces with regional differences in language and substance of the content.

The company had looked at switching before – but all the systems they were looking at were too big and unwieldy for its simple purposes. The company knew they had to create more optimal web customer experience – but needed a much simpler, more flexible way of accomplishing that task.

The Change

Bell Aliant is one of North America’s largest regional telecommunications providers. The company serves more than 5.3 million Canadians across six provinces.

As the company was deciding to move forward with the selection of a Web content management system, it was looking for something that would not lead to a really long development or implementa-tion timeline. The company wanted something relatively powerful, but simple at the same time.

Additionally, Bell Aliant was looking for a system that would leverage cloud technology to accelerate time to market. As Rick Lowes, Online User Experience Lead explained, “we were looking for something that was going to be much more user-friend-ly and extensible, but at the same time were looking to the option for a cloud based solution.”

Deploying Hippo CMS in the cloud enabled Bell Aliant to roll out home and landing pages very quickly and benefit from Hippo CMS right away, to then gradually transition the remaining Bell Aliant websites in later stages.

An Easy To Use System

One of the main benefits of Hippo CMS is that it can be deployed to manage parts of the site, while other parts are still being implemented. This enables clients to start recog-nizing the ability to manage content more easily while the rest of the CMS is deployed.

Bell Aliant experienced the benefits of a much easier to use interface immediately. For example, prior to the deployment all home page edits had to be made by internal IT managers. As Melanie Dysart, Sr. Manager Self-Serve Operations and Planning, said “it was entirely updated by IT.

Bell Aliant faced an important challenge. Research showed that more

than 70% of its potential new customers were going to its website

prior to making a decision about whether to choose them. When they

further segmented that research down to those under the age of 30,

the number was even higher.

Casestudy


Bell Aliant

Digital Miracle:Deployment of a completely portable solution, that enables fast, flexible cloud delivery, with the option of moving it in-house later.

Fast deployment and optimization of part of the site, while simultaneously deploying the rest of the site.

Seamless ongoing support for web content management, meaning complete trust in a WCM process.

Casestudy


About Hippo

Now, it’s already easier, because we can make changes to the home page quickly. And we haven’t even begun to see the full benefits of managing pages yet be-cause we’re just in the midst of deploying the CMS out to other areas.”

Additionally, Hippo’s profes-sional services team made it easier to roll out these

changes for the technical team at Bell Aliant.

Architecture of Flexibility & Reliability

Hippo met one of the biggest requirements of Bell Aliant by offering the fast deploy-ment of the CMS hosted in the cloud, but with the option of moving it to an internal architecture at any time.

Hippo’s focus on system reliability, and open stand-ards and architectures is also something that Bell Aliant found attractive. As Rick Lowes said, “we had

a target for our website to be available 99.9% of the time. And, with a complex system that can be a difficult number to achieve. Hippo’s focus on reliability and open technolo gies like Java and Apache really helped make our decision.”

Down the road, the company is looking to leverage Hippo’s strong capabilities in language and content targeting as well. Bellaliant will look to automatically target content based on language prefer-ence, regional differences and of course, creating customer experiences that are optimized for mobile and other devices.

“Hippo is very coop-erative to work with, and provides timely responses to our various requests as we complete the migration.” Alan

Richards, IT Planner

Why Hippo

In the end, Bell Aliant needed a system that was easy to use, flexible, reliable and gave them options. They needed a system that could be deployed for parts of the site quickly and could start providing an easier way to manage content as it was simultaneously

being deployed for other areas of the site. And, the company needed the option to be able to deploy the solution in the cloud.

Because of Hippo, Bell Aliant is now free to improve its content management process and immediately create more relevant customer experiences for all those

users coming to the web site prior to making a decision.Additionally, as the system is fully deployed, the company can choose when to imple-ment more powerful content and marketing automation features which will give them even more flexibility and power down the road.

Hippo is the leading global software vendor in the (Web) Content Management space, enabling organizations to connect with their online audiences in today’s multichannel environment through personal customer experiences across all channels: mobile, social and web. Combining open source technology and open standards, quality and customer support, Hippo offers organizations the agility needed to constantly innovate.

Together with its network of Certified Partners, including Capgemini, DigitasLBi, The Factor-e, Hinttech, Netpioneer, Satzmedia, and DesignUK, Hippo serves a fast growing number of enterprise customers such as Bell Aliant, the Dutch Foreign Office, the Dutch National Police, Autodesk, Weleda, the University of Amsterdam, ThiemeMeulenhoff, the Dutch National Railways, and the University of Maryland.

E-Business as a

Service HellermannTyton is the go-to for

products for bundling, securing,

protecting, labeling and working

cables and lines as well as their

connectors.

A leader in its industry, Hel-

lermannTyton operates with 34

affiliated companies worldwide

and sells more than 65,000 prod-

ucts internationally.

In Tornesch near Hamburg,

Germany, Alexander Platzbecker

(Head of E-Business Europe)

makes sure that HellermannTyton

has the lead in the digital world too.

“We provide E-Business as a Ser-

vice for our European branch of-

fices from our location in Germany.

That is, we provide a centralized

system for managing our digital

channels and train our employees

in the various countries on how to

use it,” explains Platzbecker.

Stability and

flexibility as the

basis for

innovation

HellermannTyton’s existing

CMS could no longer meet the

e-business team’s expectations for

stability, performance and customi-

zation options.

“If the market or our business

expects new functionality, I have to

be able to provide it in e-business,”

says Platzbecker. “Innovations on

the Internet have to be implement-

ed quickly, and for that we needed

a Content Management System

with flexibility to match. That’s the

power of Open Source.” To evaluate

the systems, HellermannTyton

commissioned the Hamburg e-

business agency Satzmedia, which

recommendation Hippo CMS fol-

lowing an in-depth analysis.

“Hippo CMS is based on the latest

technology and easily met the

requirements for reliability and

performance,” recalls Markus

Meyer-Westphal, CTO of Satzme-

dia. “Hippo CMS provides a solid

foundation and is extremely agile.

It simply won us over.”

International

business, local

experts

HellermannTyton implemented

Hippo CMS as a new platform in

16 languages for all its European

country websites.

“We provide our content in English

from our central location. The

Content Managers in the countries

can then translate the materials,”

explains Platzbecker.

“Hippo is ideally suited for seam-

lessly managing translations,

whether they’re for the Internet,

intranet or mobile devices.”

The employees who manage the

local HellermannTyton websites

in the countries aren’t actu-

ally dedicated Content Managers.

Rather, they maintain and update

the content alongside their primary

functions in Sales or Product Man-

agement. These experts localize

product information in Hippo CMS

so that the content does more than

sound right to local ears.

This is particularly important

for search engine optimization

across 16 countries. “Hippo

greatly simplified the logistics

HellermannTyton is renowned on the market for utilizing the latest

technologies and for constant innovation. In 2012, the European

e-business team reached the limits of the existing Content

Management System. A new, cutting-edge platform was needed.

Fallstudie

On the Hippo trail: onehippo.com/deAmsterdam • Boston

HellermannTyton

Digital Miracle:International e-business on a centralized platform for 16 countries

Multi-channel solution for Internet, web and e-mail

Content as a Service: White-label websites for sales partners worldwide

White-label

websites for sales

partners

The new e-business platform also

enabled HellermannTyton to of-

fer white-label solutions for sales

partners.

It includes a download area with

product data sheets and bro-

chures that distributors can pass

on to their end customers.

HellermannTyton retains control

of the content, so any modifi-

cations are made centrally in

Hippo CMS and are automatically

updated on all partner sites.

“The benefit for us is that all

of our partners always have

up-to-date information about

our products,” says Platzbecker.

“The benefit for our partners is

that they can provide their end

customers with comprehensive

information without the effort of

maintaining it.”

This is a very special service that

HellermannTyton provides to its

sales partners, especially in the

white-label product range.

To this end, Satzmedia imple-

mented the Apache Solr enter-

prise search technology, which

searches though all the product

data and delivers lightning fast

results via Hippo. The actual data

resides in the centralized product

information system and is syn-

chronized with the search index

via a service interface.

The future:

intranet and

customization

International websites, mobile

channels, newsletter creation and

partner sites are just the begin-

ning for Alexander Platzbecker.

The next steps are the launch

of the new global intranet and

the development of customized

websites utilizing targeting and

customization strategies.

Fallstudie

On the Hippo trail: onehippo.com/deAmsterdam • Boston

of creating search engine-op-

timized texts and URLs in all

countries,” says Platzbecker.

“And our keyword-optimized

landing pages are showing

excellent results both in im-

proved search engine rank-

ings and increasing numbers

of visitors.”

User friendliness

as a top priority

“Hippo is exceptionally user-

friendly. We have received very

positive user feedback,” reports

Platzbecker.

“I still receive e-mails saying,

‘Wonderful!’ Great job!’ and ‘It’s

so fast and simple!’.”

Previously, the e-business team

had to fly the Content Managers

from the different countries to

Hamburg for days of training

courses at the headquarters. With

Hippo, employees are now ready

to go after just a 90-minute web

conference. This user acceptance

has led to new content being

published online more frequently

and HellermannTyton reach-

ing its customers with the right

product information faster and

more precisely.

Integrated

channels pay off

Visitors to HellermannTyton can

access web content in a mobile-

friendly format in addition to the

conventional desktop view. Pub-

lishing to multiple channels does

not involve any additional effort

by editors. Hippo CMS employs

Responsive Design principles

to handle formatting and page

layout for mobile devices.

HellermannTyton not only pub-

lishes to each individual channel

but also combines them into a

complete customer experience.

For example, the iPad prod-

uct catalog and all digital PDF

product data sheets contain “deep

links” to further information on

the Internet. Both customers and

HellermannTyton’s own employ-

ees make use of these.

“Our field service employees

use the Internet very actively. If

a customer has a question, for

example, our employee will send

the product information to the

customer directly from a cell

phone,” says Platzbecker.

Case Study

“This is especially useful at trade

fairs because it lets us provide

the right information to potential

customers on the spot while also

establishing a direct connection.

“Content from the websites is

also reused in HellermannTyton’s

newsletter and links from the

e-mail back to the website.

“It’s a huge advantage for us that

Hippo provides unified manage-

ment of multiple channels,”

says Platzbecker. “This really

lightened our workload.”

‘‘

“Our current e-business is a very clear competitive advantage for Hel-

lermannTyton as a whole.” Alexander Platzbecker, Head of E-Business

Europe‘

‘

‘

“Our trusting relationship with Satzmedia has paid off once again.

With Hippo, we now have the cutting-edge platform that we were

looking for.” Alexander Platzbecker, Leitung E-Business Europa

ANWB

The Algemene Nederlandse

Wielrijdersbond (Royal Dutch

Touring Club), or ANWB is a

traveler’s association, covering

various modes of road travel.

With 3.9 million members,it is the

largest non-profit association in

the Netherlands.

The ANWB’s involvement in its

members’ travel is all encompass-

ing, and spans the spectrum from

practical

support to lifestyle resources.

The association provides services

including medical and repatria-

tion assistance abroad, insur-

ance and mobility, travel and

recreation-related advocacy, but

also publishes 7 special-interest

magazines with a circulation of

400,000. It has an annual turno-

ver of €1037 million.

Handling 1.3 million vehicle

breakdowns a year and serving

more than 600,000 unique

visitors (generating 30 million

pageviews per month) on its web-

site daily, it is imperative that the

ANWB deliver instantly updated

and relevant content to its demo-

graphically diverse members in a

user friendly way

Bentralized Content for a Decen-

tralized Organization.

When choosing its CMS, the

ANWB needed a solution that

accommodated the wide-ranging

needs content management

needs associated with the wide-

ranging services it provided its

members, all with a user-friendly

and consistent interface. Like

its organizational structure, the

ANWB’s IT environment was very

decentralized and required over

40 integrations.

Hippo’s flexible open architecture

was up to the task: the current

ANWB website runs on Hippo

7.8, with 200 forms and 68 ap-

plications. A team of 12—includ-

ing 6 local developers, 2 Hippo

developers, a Hippo architect

and a Hippo solutions consultant

made certain that the transition

was seamless. Alongside a content

management system, the ANWB

also implemented a “MyANWB” portal based on Hippo.

Critical Information at Traveler’s FingertipsThe ANWB is a primary resource

for Dutch travelers seeking road-

side assistance within the Nether-

lands and abroad. Its team of over

900 Road Patrols, Battery Service

Patrols and Towing chauffeurs

provides roadside assistance 24/7,

and repair 90% of breakdowns

on-site.

Furthermore, the ANWB is a

source of real time traffic informa-

tion for travelers in all types of

vehicles. Access to these critical

services can be time-sensitive.

With Hippo CMS, this important

information is consistently avail-

able digitally, with instantane-

ous updates across all channels,

available to travelers regardless of

what device they use to access it.

Being able to handle peak-traffic

is critical for ANWB. One of the

key applications on their web-site

provides route information (traffic

jams primarily) and particularly

when there is heavy snowfall,

the web-site needs to be able to

handle large peaks in web-traffic.

Casestudy


ANWB

The Challenge:

Centralized Content for a Decentralized Organization.When choosing its CMS, the ANWB needed a solution that accommodated the wide-ranging needs content management needs associated with the wide-ranging services it provided its members, all with a user-friendly and consistent interface. Like its organizational structure, the ANWB’s IT environment was very decentralized and required over 40 integrations.

Hippo’s flexible open architecture was up to the task: the current ANWB website runs on Hippo 7.8, with 200 forms and 68 applications. A team of 12—including 6 local developers, 2 Hippo developers, a Hippo architect and a Hippo solutions consultant made certain that the transition was seamless. Alongside a content management system, the ANWB also imple-mented a “MyANWB” portal based on Hippo.

Casestudy


At Hippo, we believe, digital is here to make our lives a little bit better. Hippo sets the standard for how organizations can bring real-time relevance to their audi-ence and is the foundation for personal-ized communication across all channels: mobile, social and web. Our purpose is to facilitate innovation so our customers can create digital miracles. We serve our customers, by creating a platform that is fun to use, easy to implement and open for innovation.

Hippo CMS is a powerful, enterprise-class foundation to deliver outstanding Custom-er Experiences based on Enterprise Agility and Innovation Power. Hippo CMS is open source,100% Java and convinces with its

lean product architecture that is built for uptime, security and performance.

Our dedicated, Certified Partner Network delivers Hippo Awesomeness around the globe to our valued customers. Hippo is proud to serve organizations such as Autodesk, Dolce & Gabbana, Max Bahr, the Dutch Police, Weleda and Crédit Agricole.

Hippo is headquartered in Amsterdam, The Netherlands and Boston, USA. Curious for more?

Visit http://www.onehippo.com

About Hippo

Critical information is available,

at all times.

A Traveler’s Lifestyle Brand

Beyond providing travel-related

support to its members, the

ANWB has evolved into a trave-

ler’s lifestyle brand, providing

relevant media and products to

the Dutch motorist, cyclist, hiking

and camping communities. Of the

ANWB’s seven special interest

magazines, Kampioen ranks as

the most popular magazine in

the Netherlands, with 4.8 million

readers. Kampioen’s readers

expect more than a webpage when

visiting the magazine’s site—they

demand a digital experience.

Because all of ANWB’s content

is managed in one centralized

system, they are easily presented

with relevant content from other

ANWB pages.

Involved in all facets of its mem-

bers’ travel experience, the ANWB

has its own Hippo-integrated

eCommerce solution. In the

ANWB “webwinkel” (webshop),

members can purchase holiday

packages, as well as travel related

items including outdoor attire,

camping supplies and electronics.

It’s ANWB’s ambition to increase

online sales revenue with 500% in

three years time.

User Friendly and Accessible

Founded in 1883, the ANWB

has a longstanding reputation of

reliability in the Netherlands. It

has been a part of Dutch heritage

for generations. In order to serve

the full demographic range of its

members—including seniors—

consistency and use friendliness

across all channels are a top

priority. With Hippo, the ANWB

is extremely familiar with the cus-

tomers visiting its site. Based on

this information, the organization

has decided to phase

targeting and personalization into

its web experiences incrementally.

To avoid alienating older or less

digitally oriented members, the

ANWB does not automatically

redirect to a mobile layout site,

instead it displays a mobile-

friendly replica of its website.

Mobile layout is available to those

who explicitly access m.anwb.nl.

Currently, the mobile site allows

visitors to identify their own

context—by selecting their mode

of transport and objective.

Over time, it will transition into

location-based personalization.

With Hippo’s open architecture,

ANWB was able to maintain con-

sistency of appearance and func-

tion while incrementally updating

its content management system.

Reusing Content across All Channels

With more than 120 content

editors, 16 mobile apps and 7 pub-

lications, providing a consistent

user experience for visitors was a

priority.

Hippo’s loosely coupled archi-

tecture centres around editing

content, not individual pages, and

guarantees the ability to reuse

content across all channels and on

all devices.

Casestudy


The Universityof MarylandLibrariesComposed of eight libraries,

the University of Maryland

Libraries system serves

one of the most prominent

research universities in the

United States. The Libraries

needed a content manage-

ment system that brought

crucial information to

students and researchers effi-

ciently, even at peak research

times during the semester.

Up to the minute library

information would need to

be accessible on mobile de-

vices, and in more than one

language. With over 37,000

students and faculty relying

on the Libraries in the flag-

ship campus alone, a rapid

implementation was key.

Empoweringthe End-User,Increasing EfficiencyThe University of Maryland

Libraries’ Digital Col-

lections, curated by the

Libraries’ Digital Systems

and Stewardship division is

an ongoing initiative to pre-

serve and digitize histori-

cal materials ranging from

postcards and newspapers

to films and audio record-

ings in an effort to make

them more accessible to

the public.

Given the continuing

nature of the project, it is

of utmost importance that

end users not only have

the power to customize

digital exhibits, but also

have the flexibility to edit

them incrementally. Hippo

provided an intuitive user

interface that allowed

end-users to take control

over publishing and editing

content in a short time.

By helping the Digital

Collections streamline its

workflow, Hippo CMS has

allowed the Libraries to

make greater portions of

the digital collections ac-

cessible to the public in a

more dynamic fashion.

The effects are apparent:

the number of unique

visitors to the Digital

Collections website has

doubled in the year since

implementation.

University of Maryland

Challenge

“The Libraries’ decision to implement Hippo has greatly changed the way we

think about creating webpages,” Jennie Knies, Manager of Digital Programs

and Initiatives


In 2013, the University of Maryland Libraries took a major step in streamlining its

digital landscape: the organization would select its first ever content management sys-

tem. The Libraries needed a system that integrated easily, fit with the University’s open source philosophy, empowered end-users while giving flexibility to developers—and could be implemented before the end of the summer holidays.

Composed of eight libraries, the University of Maryland Libraries

system serves one of the most prominent research universities in the

United States. The system serves the teaching, learning and research

goals of 127 undergraduate degrees and 112 graduate degrees in 13

different colleges and schools under the auspices of the university.

Casestudy


A Strong Technical Fit

Technically, Hippo CMS

was an excellent fit for the University of Maryland Li-

braries. Not only did Hippo’s

open standards architecture

resonate with the Univer-

sity Libraries’ approach to

free and open information,

it served as a guarantee of

technical quality. Hippo’s

open architecture made for

easy integration into the

Libraries’ existing architec-

ture, including open source

search platform Apache Solr

and digital asset manager

Fedora Commons. Wallberg

further cites Hippo’s folder

based hierarchy as a factor in

selection: “author and editor

permissions being configur-

able and able to apply to a

folder and all child folders

and content was a firm user requirement for the CMS

and the primary factor which

knocked Drupal out of con-

tention.” Hippo’s multi-site,

multi-channel and multi-

lingual publishing capabili-

ties were also central to the

Libraries’ decision. Because

Hippo manages content

rather than pages, users

can publish on multiple

pages and platforms

instantaneously.

A Recognizable Library WebsiteThe Maryland Libraries’

simplified, more cohesive

web environment not only

makes improvements and

changes easier, it allows for

a better user experience.

“It’s much easier to comply

with University branding

guidelines,” notes Director

of Communications Eric

Bartheld. “A major part of

mission statement is to sup-

port teaching, research and

learning in the University.

With Hippo, our website

could really reflect this in a

way that it hadn’t previ-

ously.” The work doesn’t

stop there: “We’re working

on a more serious refresh,”

says Bartheld, “We’re going

to dig a little deeper into

analytics, usability studies,

to really identify how we can

make it more user friendly.

Making global changes

to the site would not be

possible without a CMS.

Hippo will certainly help us

achieve these goals.”

“Whereas previously difficult to support and update, thanks to Hippo users can

now easily maintain the English and Japanese versions of the site.” Ben Wallberg,

Manager of Software Systems Development and Research

About Hippo










support, Hippo offers organizations the agility needed to constantly innovate.

Together with its network of Certified Partners, including Capgemini, DigitasLBi,





Foreign Office, the Dutch National Police, Autodesk, Weleda, the University of

Amsterdam, ThiemeMeulenhoff, the Dutch National Railways, and the


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