“our local community is not · • coming in at 123 was the kentucky derby on wrde ... digital...
TRANSCRIPT
“Our local community is not Dover, or Salisbury, or Easton, or Cambridge, or Rehoboth... it's Delmarva.”
-Tom Draper
This is a map of the Salisbury DMA…
Where’s Kent County?
WBOC’s Broadcast SignalCovers 11 CountiesIn 3 States DE/MD/VA
WBOC stands for
We’reBetween theOcean & theChesapeake
• WBOC feels we have a moral obligation to serve all of Delmarva
• WBOC is unique: our CBS and FOX programming is carried outside of our DMA in Kent, Queen Anne’s, Accomack, and Talbot Counties
• Two of our three offices are in Delaware; including one dedicated to Kent County
• And 50% of our audience is in Delaware
Our two stations account formore than 27% of ALL Television Viewing in our DMA from 7am - 1am
Source: Nielsen Media Research County Coverage Study
And our streaming content and targeted advertising extend far outside the market… reaching your customers from Philadelphia, Baltimore, and Washington
WBOC’s Family Of Brands Includes:• WBOC 16 • FOX 21• WBOC 102.5 FM• 33 hours/week local newscasts • Local programing:
• DelmarvaLife • Outdoors Delmarva
• Soon to launch: Telemundo Delmarva• WBOC.com + our news and weather apps• Creative Services: TV, Digital, and Radio
• Including video and audio production
Let’s Talk AboutThe New Wave Of
Marketing
It’s Marked By Rapid Digital Adoption
It’s Also Marked ByA Shift To Social Media
Platforms
Social Media v. Display Media
Part And Parcel With This: Consumers No Longer Trust
Traditional Advertising
Source: 2017 Edelman Trust Barometer
13 years ago 11 years ago
Trust Left The Building 13 Years Ago
Social Media And Candor Trumps Advertising
And within social media…Facebook Dominates
Every demographic is on Facebook…
The Young…
The Old…
Source: Business Insider/Parse.ly
In Fact: Facebook Now Drives More Website Traffic Than ALL Google Properties….Combined
And don’t forget phones: Phones Have Taken Over
“ALL GROWTH FROM MOBILE”
And get this: people 22 years old and younger…Are Talking With Photos
Don’t forget videos…
And forget keyboards… we’ve starting talking with
our devices…
This means we all have to adapt
WBOC 102.5 Is Streaming On The Web, Apps, Alexa…
WBOC News Livestreams On Facebook And YouTube
• 90% of viewers are in Delaware, Maryland, and Virginia
• They’re watching from work and across the world, at airports, and on vacation
• They are also out of state second-home owners
“Thank You WBOC for going Live, being in the Army and away from home is not easy. Hands down the
Best News Team on the East Coast!!”
PONY SWIM 2016 2017 BOAT VIDEO
Views 28,593 105,746 489,032
Reach 62,374 551,726 1,007,559
Minutes 45,168 85,310 174,859
Reactions 1,590 4,679 32,606
Comments 323 1,393 4,861
Shares 882 1,469 10,568
One video reached ONE MILLION peopleWith 121 DAYS cumulative viewing time
And 30,000 LIKES
“I’m a Delmarva girl…”
• Real-time cooking• No “magic of
television”• It’s completely
interactive • We answer comments
live• Studio audience
participates
In this new wave of marketing… our clients need new methods to reach their audiences… and get results.
The WBOC family is results-driven
When TV commercials air, results follow. People say:
“I saw your ad on TV”“I heard you on the radio”
The Power of WBOC: May 2017 Sweeps• The most-watched program on Delmarva is WBOC News
This Morning. • WBOC’s Newscasts comprised the top 25 most watched
programs on Delmarva• WBOC had the top 122 most-watched programs. • Coming in at 123 was the Kentucky Derby on WRDE• Other than Kentucky Derby and the Preakness, WBOC had
354 of the 356 top rated programs on TV • Of the 500 most-watched programs here during
May, aside from those two horse races, all the rest were on either WBOC or FOX21.
No one says, “I saw your banner ad on my computer”
To deliver on our results promise digitally, we create custom campaigns for each client… by listening.
WBOC tells the story of your brand through
marketing and advertising across all channels.
We Take A 360 Full-Agency Approach• We deep-dive with each client and find the
right mix of channels – NOT JUST DIGITAL• TV, Radio, Social, Mobile, & Targeted Digital
• We start with your business objectives and build our campaigns around them.
• We provide measureable results, dashboards, real time analytics, and regular reporting
• We also offer complete media production services
Digital Agency Services Highlights:• Facebook, Instagram, & Twitter Audience Targeting• YouTube “True View” Ads: Pay Only For Complete Video Views• Audience Display Targeting, Mobile, and Geotargeting • Paid Search and Pay Per Click• Social Media Management• Website Development• Database marketing• Call and Lead Tracking• Video and Audio Production • Native Advertising and Sponsorship Packages• Lastly: Full client services, personal commitment, and support
Clients have started watching their digital
dashboards during their commercials…
“You don't have to worry about your position on
Google if people are typing in your company name.”
-Frank Hamilton, WBOC Sales
The WBOC difference is our personal approach, expertise,
guidance, and service throughout your entire
campaign, across all of our media channels.
We are privately held, local, nimble, dominant, and we love helping our clients get results:
This is our comfort zone
