“Over time, a company with a great CFO is more likelyto be valued by investors” (Former CFO at American Express)

CONFERENCE AT A GLANCE:

Who Will You Meet:CEOs, CFOs, COOs, Directors, Presidents, Vice Presidents, General Managers, Chiefsand Officers of: Finance n Accounts n Audit n Compliance n Treasury & Cash Managementn Marketing & Sales n Business Strategy & Development

Top Level Financial Executives from these target industries:Oil & Gas n Basic Materials n Industrials n Consumer Goods n Health Care n Consumer Servicesn Telecommunications n Utilities n Financials n Technology

The role of CFOs - the guardians of profitability – is evolving nowadays; they need to be both excellent accountants and visionary decision makers. Some of the most powerful and trans-formative CFOs and other experts in finance, leadership, risk, fraud, tax planning and capital management will gather together to provide inspirational guidance on how CFOs should

respond to the unique set of challenges presented by a world recovering from recession.Join us in Prague to explore the latest and most effective CFO strategies. You will have the opportunity to learn how to manage the firm in a challenging era, what makes a great chief, implement best- in-class pricing practices and technologies to protect margins and maintain a competitive edge.

Pre-Forum Master ClassMonday, 17th October 2011

What strategic leadership skills are necessary for today’s CFO? How can CFOs develop a highperformance finance team to meet today’s challenges? This session will present strategic leadership skills CFOs can develop and use to build and lead a high performance finance team.

“Strategic Leadershipfor CFOs”

Jim Hurley was most recently President and CEO of a privately-held global manufacturer and marketer of specialty products to the industrial food marketplace. Prior to his tenure as a CEO,

Mr. Hurley was Vice President and Chief Financial Officer with HPR Partners, a division of HAVI Group. In this role, Jim directed all aspects of global financial, accounting, treasury, planning and budgeting functions for this $2.5 billion manufacturing and logistics company. Prior to joining HPR Partners, Mr. Hurley was Senior Vice President, Chief Financial Officer and Secretary with Britannica.com, Inc., a startup technology and Internet division of Encyclopedia Britannica with subsidiaries in the United States, Australia and United Kingdom. Previously, Mr. Hurley was

President of LP International, Inc, where he was recruited to turn around profitability for this troubled international marketer and distributor of consumer packaged products.Jim holds an MBA with distinction from DePaul University in Finance and a BA from Lewis College in Accounting. Jim has taught advanced financial topics at the DePaul University’s Kellstadt Graduate School of Business in Chicago, Illinois for over 13 years including Mergers and Acquisitions, Business Valuation, Option Theory and Advanced Corporate Finance. Jim has also taught finance classes in DePaul’s Chartered Financial Analyst (CFA) review program in Chicago. This workshop is co-developed with Dr. Mark L. Frigo, director of the Center for Strategy, Execution and Valuation at DePaul and co-author of the book DRIVEN: Business Strategy, Human Actions and the Creation of Wealth (www.markfrigo.com)

Workshop LeaderJames E. Hurley, DePaul University Clinical Professor in the Center for Strategy, Execution and Valuation

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14:00 SESSION ONE Strategic Thinking: Aligning Strategy with creating shareholder and stakeholder value using the Return Driven Strategy framework Strategic Risk Management: Creating and Protecting value

15:30 BREAK FOR REFRESHMENTS

16:00 SESSION TWO Strategy Execution Skills: Aligning performance measures with value creation Strategic Communication Skills

17:40 REVIEW AND SUMMARY

18:00 GALA DINNER: Networking, entertainment and fabulous food in one evening All participants will be invited to attend the Gala Dinner. Conversations started during the day will no doubt be continued, delegates will be served a fabulous Classical Czech meal.

DAY 1, 18th October 2011

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8:30 REGISTRATION & COFFEE

9:00 OPENING REMARKS FROM THE CHAIR

ECONOMIC OUTLOOK: WHAT SHOULD CFO’s CONSIDER

9:10 KEYNOTE: Managing the Firm in a Challenging Era n Financial crisis and its reverberation to the real sector n Will new regulation make finance a safer place, or will it lead to a recession? n The financial landscape changing drastically n Questions & Answers ÉRIC LAMARCq, European Investment Bank Head of Division Coordination and Financial Policies

9:50 LATEST NEWS: Creating a Compliance Culture: IAS Perspective n Hear the Recent IAS Developments n Consolidation of GAAP and IFRS: pros & cons n Engaging local entities and auditors to ensure smooth implementation n Questions & Answers PAVEL KLIMENT, KPMG Partner

10:30 MORNING COFFEE

11:00 CASE STUDY: How the CFO can lead a corporate business structure transformation and simultaneously get tax authority approval through advanced pricing agreements n Transformation of a European corporate distribution structure to an agency structure n Realization of efficiency gains by centralizing corporate services n How to tackle a transfer pricing structure and get approval from the tax authorities? Tax and TP in practice n How to realize a win-win in both business opportunity and tax compliance? n Questions and answers SAM STRIJCKMANS, Nitto Europe CFO & Board Member

11:40 SPECIAL FEATURE: Focused Round-Table Discussion Our attendees will split into groups of roundtables. Each roundtable will have a discussion leader who will present the results and conclusion from the discussion on the following subjects: n What are the key issues facing CFOs in the challenging economy? n CFOs major concerns in 2011 n Insight into recovery: where are the growth opportunities n Short term and long term goals to maintain organizational focus

12:00 LUNCHEON

MAXIMIZING CORPORATE EFFICIENCY13:30 CASE STUDY: How can CFOs become effective change agents to drive performance optimization n How can CFOs work together with other aspects of business to drive strategic growth n Tools to measure and evaluate corporate performance n How can companies achieve greater ROI? n Questions & Answers STANISLAV GEORGIEV, UniCredit Tiriac Bank CFO and Executive Vice President

14:10 Challenges and Opportunities for CFOs The CFO is playing an increasingly broad and vital role within today’s organizations. Traditional finance skills of analysis, reporting and control are in demand outside of the finance function and the job of the CFO is broadening far beyond its technical skills into a role that is much more strategic. Leading CFOs are now seen as partners to their business. Their contribution focuses on providing insight and analysis to support the CEO and ensuring that business decisions are grounded in sound financial criteria. The presentation will outline what the role of CFO is and how CFOs can excel within it. KATKA BENEŠOVÁ, ACCA Head of ACCA Czech Republic, Slovakia, Hungary

14:50 Remedial actions during crisis times n Pricing policy n Working Capital reduction n Improvement of the Supply Chain Management and Sales & Operations Planning MICHAL BIRNBACH, Wienerberger CFO, Member of the Managing Board

15:30 AFTERNOON COFFEE & NETWORKING

INSIGHT TIPS: OPERATIONS & EXCELLENCE

16:00 Forecasting and budgeting: How do we forecast the future when the past is something irrelevant n Cash Flows 2011: Where Will the Money Come From? n Identifying the right capital structure to suit the dynamics of the business n Where will the money come from to fund growth? n Questions & Answers

16:40 EXPERT’S INSIGHT: Critical Role for CFOs: Strategic Planning n Strategic Planning: now more than ever n Where is the value in today’s market? n Questions & Answers OLEG VLADIMIROVICH LOBANOV, JSC AVTOVAZ Executive VP for Finance and Corporate Development, CFO

17:20 INTERACTIVE PANEL DISCUSSION: The audience has the opportunity to ask questions and open an interactive discussion with the speakers from the afternoon session.

17:45 CLOSING REMARKS FROM THE CHAIR

SPEAKERS AND DELEGATES ARE CORDIALLY INVITED TO ATTEND NETWORKING COCKTAIL RECEPTION

DAY 2, 19th October 2011

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8:30 REGISTRATION & COFFEE

9:00 OPENING REMARKS FROM THE CHAIR

POST-RECESSION MANAGEMENT OF WORKING CAPITAL

9:10 KEYNOTE: How CFOs can Drive Innovation and Growth In the current economic environment, corporate strategies need to be realigned to identify and exploit the market opportuni ties that are driven from shifts in technology, customers, competitors, demographics, globalization, and regulations. As companies emerge from the recession, a major challenge is to drive innovation and growth with fewer resources while managing risk. This presentation will feature applications of the Return Driven Strategy framework for driving growth and innovation developed by Dr. Mark L. Frigo. In this presentation, a leading expert on strategy and innovation shares his insights and experience in helping CFOs to drive profitable growth. n Developing an Innovation and Growth Strategies n Using the Return Driven Strategy framework to prioritize and execute growth strategies n How to Drive Growth and Innovation while Managing Risk n Making Innovation Work with Less Resources n Strategic Leadership Skills Needed for Today’s CFO JAMES E. HURLEY, DePaul University Clinical Professor in the Center for Strategy, Execution and Valuationn

9:50 CASE STUDY: Moving financial applications to the cloud n PCI compliancy? n Future of online Payments n Smartpay CHRISTINE MAGNOWSKA, Barclaycard Strategic International New Business Manager - Payment Acceptancer

10:30 MORNING COFFEE AND NETWORKING

11:00 EXPERT’S INSIGHT: Growth opportunities and business success in difficult markets: how do we finance growth? n Short presentation CEVA Logistics n Difficult markets – Investment or Exit n Unloved Volatility – Chance or Risk? n Capital – Magic dust or growth stopper? n Financing growth from internal resources? n Business models – Simple or unique? SVEN KIRKERUP, Logistics Central Europe CFO Central Europe

11:40 CASE STUDY: How to act in crisis situation - automotive sector in a struggling market DÁVID KOVÁCS, Fiat Group CFO

12:20 HARD TALK: Imagine a CFO World if… n This interactive panel discussion will give participants a unique opportunity to discuss a wide range of critical CFO topics – issues, innovations and challenges

12:50 LUNCHEON

TAP INTO MODERN CFO SKILLS

14:00 “Chief Bean Counter” or a True Business Leader – What Makes a Great Chief? n Understand what are company boards looking for from their finance chiefs n CFOs as not just “chief stewards”, but “strategist/ business partners” or CFO as the right hand man of the CEO n Hear about every day activities that create energy and passion in the organization n Questions & Answers VLADIMIR RADA, ArcelorMittal Distribution Central Europe ChiefFinancialOfficer 14:40 Building world class organizational capability for finance n Create a talent system so robust that it becomes a competitive advantage for attracting talent to the firms TOM DE WEERDT, Whirlpool EMEA VP Finance & CFO

15:20 Interactive Panel Discussion n The audience has the opportunity to ask questions and open an interactive discussion with the speakers from Day 1 and Day 2 16:00 CLOSING REMARKS FROM THE CHAIR

16:10 FAREWELL COFFEE AND NETWORKING

1. Raise your profile and position yourself as the global product leader to take advan-tage of major current and future international investment prog–rams.2. Two full days of networking opportunities with key international decision makers providing you with unparal-leled face-to-face time with potential new customers.

3. Tailor made sponsorship packages enabling you to competitively position your brand and increase awareness of your product or service to your target market4. A strictly enforced end-user to vendor ratio, creating a more intimate environment for networking and knowledge sharing

I would like to thank to everyone, who has helped withthe organization of this event, especially to the speakersand advisors for their support and commitment.

Aliz Abraham | EBCG Project Director

4 Reasons Why You Should Sponsor CFO Forum

For sponsorship info contact: milan.ilanovsky@ebcg.biz