“profit leadership” ‘in times of zero revenue’ aipma · source: kpmg report; 1 apr 2020...

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“Profit Leadership” ‘In Times of ZERO Revenue’ for AIPMA Mr. NC Narayanan Ganesh Iyer

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Page 1: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

“Profit Leadership”

‘In Times of ZERO Revenue’

for

AIPMA

Mr. NC Narayanan

Ganesh Iyer

Page 2: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

AGENDA

❑ Industrial Scenario due to Pandemic

❑ Potential Opportunities opening for ‘Make in India’

❑ SWOT analysis of Indian Plastic processing industries

❑ Paradigm shift needed for survival & growth

❑ What is ‘Profit Leadership’

❑ Short term & Long-term strategies

Page 3: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

INDUSTRY SCENARIOS

Page 4: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

MAZE OF PANDEMIC

INDUSTRIES

HOSPITALITY

FINANCE

POLITICS

FAMILY

HEALTHCAREGLOBAL TRADE

Page 5: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

WORLD ECONOMIC OUTLOOK

Page 6: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

COVID19 IMPACT

2.9%

3.4%

-3.0%

4.2%

7.0%

1.9%

2.3%

3.5%

-0.5%

-5.0%

-3.0%

-1.0%

1.0%

3.0%

5.0%

7.0%

9.0%

2019 2020 Forecast

(as on Oct-19)

2020 Forecast

(as on Apr-20)

Economic Growth Projections (% Change in GDP)

World India Sri Lanka

Source: IMF WEO – Oct 2019 and Apr 2020

Optimistic figures

Page 7: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

GROWTH DISRUPTION FACTORS

DEMAND

SHOCKS

SUPPLY

SHOCKS

Page 8: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

COVID19 IMPACT ON INDIA SO FAR

53%Indian Businesses

report marked

impact of covid 19

on business

operations

80%Indian Businesses

report decrease in

cash flow

60%Indian Businesses

report disruptions in

supply chain

Barclays estimates the economic loss during the lockdown period

to be at US $234.4 Billion (8.1% of GDP)

Source: https://www.livemint.com/; FICCI’s Industry Survey to Assess Impact of Coronavirus

Page 9: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

SERVICE SECTORS

First industry to bear the direct brunt of the pandemic. World-

wide, the crisis to cost USD 22 Bn. Indian tourism and hospitality

staring at potential job loss for ~70% of work force

AVIATION AND TOURISM (2.4% AND 9.2% OF GDP RESP)

Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy

Despite the effort by RBI to mitigate the impact on the

financial institutions, liquidity and potential risk of defaults to

remain main concerns

FINANCIAL SERVICES – BANKING AND NBFC

From the perspective of services, the impact is low with primary

concern with being increased pressure on network due to

increased use of broadband.

TELECOM

Page 10: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

NATURAL RESOURCES SECTOR

Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy

With reduction in movements, the transport fuels have seen

reduction inn demand. The natural gases also face supply

chain disruptions as >50% is imported

OIL AND GAS

With no fluctuation in the demand and supply of electricity,

power sector has been least impacted. However, collection

delays and cash flow crunch do pose some challenges

POWER

With construction, automotive and infrastructure sectors seeing

drop in production levels, the demand for steel, aluminium and

copper to take a hit. Coal demand to have minimal impact

METALS AND MINING

Page 11: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

FOUNDATION OF ECONOMY

Since it falls under government declared essential category,

the impact is likely to be low on both primary agricultural

production and use of agri-inputs like seeds, fertilizers, etc.

FOOD AND AGRICULTURE

Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy

About 25% of total MSMEs in India face the risk of closure due

to the current lockdown situation.

MSMEs (~30% of GDP)

Page 12: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

RECOVERY BENCHMARK

3 M people died 25% of nations wealth lost

8:15 am on August 6, 1945

Page 13: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

JAPAN’S TURNAROUND

126 M people GDP 4.84 Tr.$ 38,210 Per Capita

GDP 8.70 Tr.$ 55,904 Per Capita322 M peopleUSA

JAPAN

By 1980 Japan became the 2nd largest economy in the world

Page 14: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

SUGGESTED ATTITUDE

We cannot direct the wind but;

We can adjust our sails!

Page 15: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

TRANSFORMATION APPROACH

Year of

Recovery

Year of

Consolidation

Year of

Excellence

Page 16: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

RAY OF HOPE FOR FUTURE

Page 17: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

OUTLOOK MAKES THE DIFFERENCE

“Every problem and adversity is a seed of

Equivalent benefits”

-- Napoleon Hill

Page 18: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

GOVERNMENT RELIEF PACKAGES

Page 19: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

THE NEW NORMAL

Page 20: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

US CHINA TRADE WAR

Page 21: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

LEADING ECONOMIES

BRIC GDP forecast

2006 2010 2015 2020 2030 2040 2050

US US US China China China

China China China US US US

Japan Japan Japan India India India

Germany Germany Germany Japan Brazil Brazil

UK UK UK Russia Russia Mexico

France France India Germany Japan Russia

Italy Italy France Brazil Mexico Indonesia

Canada Russia Russia UK Germany Japan

Russia India Italy France UK UK

Brazil Brazil Brazil Mexico France Germany

Page 22: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

OUR STRENGTHS

PROCESSING

CAPACITY

POLYMER CAPACITY

ENGIG.

PLASTIC

CAPABILITY

CHEAPER LABOUR

GOVT

POLICY

EXPORT EXPERIENCE

EQUIPMENT

MFG TECHNICAL

COMPETENCY

Page 23: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

OUR WEAKNESSES

Poor Quality Image

Lack of Cost Control

No latest tech/automation

Poor Labour management

Lack of Integrity

Poor reliability of supplies

No best practices adopted

Poor accountability & management practices

Saving mentality than investment

Page 24: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

EFFECT OF CHALLENGES

GLOBAL PANDEMIC

Reactive Leadership

companies Closed

Proactive Leadership

companies survived

Page 25: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

TIME TO CHANGE

Page 26: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PARADIGM SHIFT NEEDED

Page 27: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

WHAT IS THE PARADIGM SHIFT?

Page 28: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

NEED OF THE HOUR - AAA

AMBITION

ALIGNMENT

AGGRESSIVENESS

Page 29: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PARADIGM SHIFT – REVISIT BUDGET

Page 30: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

CUSTOMER SENSITIVITY

DO’s & Needs Interaction Zone becomes the Business Model

DO’s

Business Process Capability

NEEDS

• Instant delivery

• Zero defects

• Value for money

Page 31: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

Economy

ProtectedGlobal

PASS ON THE COST TO CUSTOMER

CUSTOMER DECIDES THE PRICE

CHANGING RULE OF THE GAME01

Page 32: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PARADIGM SHIFT – PROFIT DRIVERS

Page 33: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

COST OPTIMIZATION

Page 34: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

TRANSFORMATION AGENDA

PRODUCT

PROCESS

MARKET

PEOPLE

TECHNOLOGY

Page 35: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PRODUCT TECHNOLOGY

Design Optimization through Value Engineering

& Mould design optimization

Page 36: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PRODUCT TECHNOLOGY

Industry 4.0

Smart manufacturing

Page 37: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

SYSTEMS & PROCESSES

Customer Management

Design Management (Product & Process)

Material Management

Production Management

Outbound Logistics

After sales service

QUALITY MANAGEMEN

T

FINANCE MANAGEMENT

PEOPLE MANAGEMENT

INFRASTRUCTURE MANAGEMENT

INFORMATION / KNOWLEDGE MANAGEMENT

Value Stream

Page 38: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

LEAN MANUFACTURING

Plossl’s Law

Page 39: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

LABOUR OPTIMIZATION

Page 40: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

WASTE ELIMINATION

Page 41: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PARADIGM SHIFT – REVIST VALUE STREAM

Page 42: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

BUSINESS PROCESS MANAGEMENT01

Page 43: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

REENGINEERED PROCESS

Page 44: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

CONTINUOUS IMPROVEMENT CULTURE

Continuous Improvement Culture with

Total Employee Involvement

Page 45: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

WHAT IS PROFIT LEADERSHIP?

Page 46: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

WHAT IS ‘PROFIT LEADERSHIP’

“’PROFIT LEADERSHIP’ is a holistic approach to enhance profits by focusing on the

‘value’ delivered to the customer through the optimum ‘VALUE STREAM’,

engaging everyone in the organization”

Page 47: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

Highest Profit in the Industry1

Lowest Cost Producer2

Perpetuity through value added services3

Image – Well respected in the industry4

WHAT IS PROFIT LEADERSHIP?

Page 48: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

Profit

Leadership

‘Profit’

‘Leadership’

SINGLE POINT AGENDA

Page 49: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PROFIT ENTITLEMENT & ACTUAL

Entitlement

ProfitActual Profits

“Area of

Concern”

Actual Profit is far less (20-30%) than Entitlement profit

Page 50: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PROFIT LEADERSHIP

ROI Capital Investment + Working Capital

Net Profit

Net

ProfitSales Revenue - Cost=

=

Page 51: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PARADIGM SHIFT – PROFIT DRIVERS

Page 52: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

TRADITIONAL COST REDUCTION

Inventory

ReductionChangeover time

Reduction

Down time

Reduction

Rejects & re-work ReductionRight sizing Spare parts

Reduction

01

Page 53: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

TRANSFORMATION APPROACH

Dr. Edward Deming

Speed of Response

TEI

Total Employee

Involvement

Zero

Defects

Page 54: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

GENERIC PROFITABILITY DRIVERS

Profitability

1

FTR

New products

2

Optimum

Working Capital

3

Velocity of Information Flow

4

Velocity of material flow

(manufacturing)

5

Efficient Distribution

Network

ENABLING IT SYSTEMS

Page 55: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

HOW TO IMPROVE PROFITS?

Searching for profit leaks and analyzing the root causes & solutions

Consider the risk factors that apply to the processing in each area

Quantify the financial loses based on the evidence & data

Integrating the measures with other Improvement projects.

Page 56: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

PROFIT LEAKAGE

Su

pp

ort

Ac

tiv

itie

s

Firm Infrastructure

Human Resource Management

Technology Management

Procurement

Bidding &

contractingDesign &

Estimation

Execution Survey &

billing

Primary Activities

PROFIT LEAKAGES

VALUE STREAM

Sourcing

&

Purchasing

Page 57: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

3 P ALIGNMENT

PROFIT

PROCESSPEOPLE

ALIGNMENT

ACCOUNTABILITYDEFINED & MEASURED

REPEATABLE EXCELLENCE

Page 58: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

LEAN MANUFACTURING SYSTEM

Old Process Manufacturing system New Lean Manufacturing system

Page 59: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

LEADER ROCKS THE BOAT

“Willingness to change is a strength, even if it

means plunging part of the company

into total confusion for a while.”

- Jack Welch

Page 60: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

GURU’S FINAL WORD

“You don’t need to DO THIS as survival is not compulsory”

- Dr. Edward Deming

Page 61: “Profit Leadership” ‘In Times of ZERO Revenue’ AIPMA · Source: KPMG Report; 1 Apr 2020 potential impact of Covid 19 on the Indian economy Despite the effort by RBI to mitigate

If You Do Not Change Your

Direction, You May End Up

Where You Are Heading.

LAO TZU