“stores telling stories” - magentoinfo2.magento.com/rs/magentoenterprise/images... · “stores...
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“STORES telling STORIES”
NARRATED BY PAUL SHEEHY, FOUNDER OF FOLK
@folkdigital
• Why storytelling is the ‘new black’
• What the best tools are for publishing your
story
• Some inspiration & ideas to start, improve,
develop yours
@folkdigital
But first...
@folkdigital
“Born in NZ. Came to UK to work. Fell for tea, my wife and digital. Set up Folk
in 2003 to help brands tell stories online. We have 2 babies.”
Me in a tweet ...
@folkdigital
Folk in pictures ...
WHO WE WORK WITH
@folkdigital
Who we work with
Who we work with
Who we work with
Who we work with
Who we work with
FOLK CORE BELIEF NO.1
@folkdigital
“The world is made
of stories, not atoms”
@folkdigital
FOLK CORE BELIEF NO.2
@folkdigital
Humans are made of
stories ... narrative is at
the heart of all human
experience
@folkdigital
FOLK CORE BELIEF NO.3
@folkdigital
If you want to survive in
today’s brand driven
economy you MUST
become a great storyteller
@folkdigital
Because a brand is only as strong as the
stories people tell about it ...
@folkdigital
GOOD?
GOOD?
BAD?
GOOD?
BAD?
Either way, there is a story
attached to the experience ...
So what has all this got to do with your
Magento store?
@folkdigital
People buy stories.
@folkdigital
92% of consumers say they trust
earned media (social) above all other
forms of media and messaging.
Source: Nielson
@folkdigital
In 2007, it was 18%.
Source: Nielson
@folkdigital
It’s the new black.
@folkdigital
So, how can you tell yours?
@folkdigital
1. Keep it simple
@folkdigital
2. Don’t stress
@folkdigital
3. There are no rules
@folkdigital
@folkdigital
‘micro-blogging in under 140 characters’
Launched in 2006
over 465 million accounts
11 accounts added every second
42 % aged 35-to-49
20% ages 25 to 30
@folkdigital
@folkdigital
#ciderfolk
@folkdigital
@folkdigital
‘‘a virtual pin-board’
Launched in 2010
Over 15 million visitors per week -
70% females aged 25-44
More traffic to publishers than Google +, You Tube and
Linked In combined
More traffic to blogs than twitter #ciderfolk @folkdigital
Add a Pinterest “Follow” and/or “Pin It” Button
Link to your Twitter and Facebook accounts
Add keywords and links to Pins
Use hashtags that include your brand and key search terms
Add Pin button to emails and product pages
Install the “Pin It” Bookmarklet to Your Browser
#ciderfolk @folkdigital
‘‘micro-blogging”
Launched in 2007
9.7 million visitors daily - 42 million blogs
Popular in Fashion
Strong youth following - 50% under 35
Tumblr searches to take over blog in 6 months
#ciderfolk @folkdigital
#ciderfolk @folkdigital
#ciderfolk @folkdigital
‘‘modern polaroid -a photo-sharing application”
Launched in 2010
15 million users
Take a photo - apply a filter and share
(twitter, Facebook, Tumblr)
On apple and now on android devices
#ciderfolk @folkdigital
#ciderfolk @folkdigital
So, how do we measure?
#ciderfolk @folkdigital
So, how do we measure?
Platform choice for Story telling is crucial
Create remarkable stories to be remembered
Which platforms you use depends on
the brand, your demographic and what you
have to share
Keep it simple. Be interesting. Tell your story.
Summary ...
#ciderfolk @folkdigital
