aone membership mailing list rental

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(312) 422-2805 | Email: [email protected] Contact Cristen Bolan | Senior Marketing Specialist 2 2016 Media Planner

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Page 1: AONE Membership Mailing List Rental

(312) 422-2805 | Email: [email protected] Contact Cristen Bolan | Senior Marketing Specialist

2

2016

Media Planner

Page 2: AONE Membership Mailing List Rental

(312) 422-2805 | Email: [email protected] Contact Cristen Bolan | Senior Marketing Specialist

2

Our Mission To shape health care through innovative and expert nursing leadership

Our Vision Global nursing leadership—one voice advancing health

Circulation AONE digital and print media platforms and educational events reach 9,000 nurse leader members.

Reach the most influential nurse leaders in health care!

AONE provides a one-stop shop for savvy advertisers looking to deliver a targeted message to an influential audience in today’s competitive health care market. When you partner with the American Organization of Nurse Executives (AONE) you connect with 9,500 nurse leaders who manage nursing units and are key decision makers in health care purchasing. With AONE’s members-only communications, including AONE’s weekly e-newsletters, e-blasts, career center job posts, and print newsletter, you can effectively deliver your marketing message to these nurse leaders. AONE also offers experiential marketing opportunities through Webinars and event sponsorships.

Who are AONE members?

AONE members are among the best and brightest people working in the field of health care today.

AONE Member Profile Demographics*LEVEL OF RESPONSIBILITY

Director 32% Executive 21% Chief Nursing Officer/ 21% Chief Nursing Executive

Manager 17% Other 9% Vice President 4% Specialist/Coordinator 2% Chief Executive Officer 2% Other positions 9%

TYPE OF ORGANIZATION

Acute care hospital 60% Health system 16% Academia 8% Other medical facilities 3% Consulting firm 4% All other types 9%

YEARS WORKING IN HEALTH CARE

> 20 yrs 85% 11 – 20 yrs 13% 6 – 10 yrs 2% 2 – 5 yrs 0%

1 year or < 0%

EDUCATION (DEGREE)

Master’s degree 70% Doctoral degree 17% Bachelor’s degree12% Associate degree 1% N/A

Page 3: AONE Membership Mailing List Rental

(312) 422-2805 | Email: [email protected] Contact Cristen Bolan | Senior Marketing Specialist

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Mailing List Rentals Deliver your marketing message to 9,000 AONE members when you rent a membership mailing list! The AONE membership list is also available for research purposes.

List rentals are available as: Entire Membership or Geo Targeting (AONE Regions/States)

The 2016 membership list rental fees are as follows:

Number of Member Addresses

Rate

< 500

$600.00

501 – 1000

$900.00

1001 – 2000

$1,200.00

2001 – 3000

$1,600.00

> 3000

$1,800.00

List Rental Procedures • Please complete and submit the List Rental Agreement on page 18.

• AONE will review and approve a sample of the material to be mailed to AONE members prior to processing the list order.

• The list rental cost must be paid prior to list processing.

• Payment can be made as follows:

Check paid to the order of the American Organization of Nurse Executives and mailed to the following address: 155 N. Wacker Drive, 4th Floor, Chicago, IL 60606

• List orders will be processed within seven (7) business days after receipt of payment, unless otherwise specified • The minimum fee per order is $400.00.

• Submit list rentals agreements to Cristen Bolan at (312) 422-2805 or email [email protected]

List Rental for Researchers List rentals for researchers will receive a 50% discount. A rental fee discount is available to graduate students who are conducting thesis or dissertation research. All research must be submitted for approval by AONE prior to receiving a list rental discount. For more information on this service, contact M.T. Meadows, AONE director of professional practice, at (312) 422-2807. AONE may announce approved research studies in AONE Working for You and AONE eNews Update weekly e-newsletters.

Credit Card submitted by fax to Cristen Bolan AONE to Fax: (312) 278 - 0861

Page 4: AONE Membership Mailing List Rental

Contact Cristen Bolan | Senior Marketing Specialist (312) 422-2805 | Email: [email protected] 18

AONE Membership List Rental Agreement

AGREEMENT by and between the American Organization of Nurse Executives (AONE), a subsidiary of the Ameri- can Hospital Association (AHA), an Illinois not-for-profit corporation with principal offices at 155 N Wacker Drive, Suite 400, Chicago, Ill., 60606.

Cost of List Rental: $

Date of proposed mailing:

First Name Last Name

Name of organization or company being advertised

Type of File:

Excel file

List Selection:

Full list

City State/Province Zip/Postal Code

Telephone Fax E-Mail Address

The following policies have been established for the rental of the AONE membership list. Please carefully review these policies.

1. All drafts and final versions of the AONE member- ship files and labels are the sole and exclusive property of AONE.

2. All list rental orders must be made in writing using the AONE membership list rental contract. Each request must be accompanied by a sample of the material to be mailed to AONE members. AONE will review and approve the sample prior to processing the list order.

3. Lists will include only member names and preferred mailing addresses; telephone/fax numbers and e-mail addresses will not be released. Please note that many AONE members use their home address as their preferred mailing address.

4. Requests will be accepted only for purposes appropriate to the nurse executive/director/ manager roles and responsibilities, and shall not be in conflict with the AONE mission, goals and activities.

5. The AONE membership list cannot be rented for the purpose of publicizing employment opportunities. Contact AONE’s Chicago office at (312) 422-2805 to learn about employment advertising options.

6. Products and educational programs to be marketed must not conflict with AONE offerings. If you have any doubt about this, please contact AONE to discuss your proposed mailing before determining your print quantity and submitting the rental contract. In general, AONE will not rent its membership list for promotions of in-person national education programs scheduled one month before or after an AONE education program or distance education programs scheduled one week before or after an AONE distance education program. However, AONE reserves full discretion to deter- mine when a conflict exists and to deny a mailing list rental request.

7. Rental of the AONE membership list is available for the conduct of both proprietary and nonproprietary research. In both cases, rental will be permitted only for those that conform to generally accepted norms and standards for survey research and that impact the role of nurses in executive practice who design, facilitate and manage patient care delivery across the health care continuum. Proprietary re- search, that is, for the purpose of informing future product and service development, may not use the AONE name nor associate AONE in any way with the study. A copy of the survey must be provided to AONE in advance for its review and approval. Study results do not have to be shared with AONE. Research that is non-proprietary (i.e., will be shared with the public) must be shared with AONE upon completion of the final report. Non-proprietary study publications must include the following statement: “Participation of AONE mem- bers does not indicate AONE review or endorsement of this study.” A rental fee dis- count is available to graduate students who are conducting thesis or dissertation research; please contact Mary “MT” Meadows at (312) 422-2807 or HYPERLINK “mailto:mmeadows@ aha.org” [email protected] for details.

Page 5: AONE Membership Mailing List Rental

Contact Cristen Bolan | Senior Marketing Specialist 19 (312) 422-2805 | Email: [email protected] Organization of Nurse

Executives:

AONE Membership List rental agreement continued

8. Each list rental is for one-time use only. Lists may not be reproduced, copied, sold or used to compile a database of any kind. Viola- tions of this policy may result in the indefinite suspension of membership list rental privileges.

9. AONE will not provide refunds for unused portions of rented membership lists. Unused portions of a rented membership list may not be used for another mailing without the advance written consent of AONE.

10. All membership list renters are responsible for reviewing and adhering to the AONE membership list rental policies and procedures. These policies and procedures can be changed at any time without notice. AONE reserves full discretion to rent its membership list or any portion thereof. AONE shall not be responsible for any expenses incurred by a prospective list renter if its rental request is denied.

Exceptions to these policies and procedures can be made only at the discretion of the AONE chief executive officer or his/her designee.

11. AONE Mailing: Lists may not be rented for any type of monetary solicitation or fund raising purposes.

IN WITNESS WHEREOF, the parties have executed this Agreement

AONE:

Signature

Title

Date

Client:

Signature

Title

Date

Page 6: AONE Membership Mailing List Rental

Credit Card Form

Cardholder Name Signature

Address City State Zip Code

Credit Card Type: Visa Mastercard Discover

Credit Card Number Expiration Date

Billing Zip Code

Card Identification Number (last 3 digits located on the back of the credit card)

2016 Calendar Keep track of your company’s advertisements for 2016

January February

March

April

May

June

July

August

September

October

November

December

Contact Cristen Bolan | Senior Marketing Specialist (312) 422-2805 | Email: [email protected]