• Learn from the experience and analysis of digital publishing leaders: what is the secret of their success?

• Join break-out discussions on data collaboration, managing the real impact of GDPR, driving reader revenues and product innovation: understand how to refine your own strategy to deliver results

• Find out more about next-tech-solutions from a selection of new industry solutions providers

• Network with publishing leaders, advertiser and agency delegates to build connections essential to your business development

AOP Digital Publishing Summit 2018

Providing you with the essential perspectives to plan the future for your digital publishing business

Thibaut PortalGlobal Media Hub Leader

Pernod Ricard

Helen McRaeUK CEO & Western

Europe Chair Mindshare

Ronan HarrisVP & MD

UK & Ireland Google

Marco BertozziVP Head of Sales

Europe & Multi-Market Sales

Spotify

Ian Whittaker Head of European Media Research Liberum Capital

Hear our keynote “Future Perspectives” speakers share their vision for the future of the media ecosystem. What will be the most

profitable opportunities for digital publishers?

ETC.VENUES, LONDON SE1 7PB 31ST OCTOBER 2018

ukaop.org/summit

• To gain insights to inform the future mapping of your business

• To be an integral part in driving the conversations 

• To network with your industry leaders and peers

The AOP Digital Publishing Summit 2018 aims to provide leadership teams working in digital publishing the perspective needed

to inform future business decisions.

The compact, one-day agenda will bring together industry leaders from platforms, advertisers and agencies, investors and innovators around three key questions…

1. What are the global challenges that they expect to face over the next three years? 

2. How are they preparing to meet those challenges?

3. What role do they see for digital publishers, and how would that create a better future for all?

PLUS: an expert panel of publishing leader speakers will provide analysis around the most topical challenges and opportunities for digital publishers.

OUR HOST

BOOK YOUR PLACE TO JOIN THE SUMMIT…

Matthew GarrahanGlobal Media Editor

FT

AGENDA08.15am REGISTRATION

09.00am WELCOME & INTRODUCTION TO YOUR CONFERENCE CHAIR Richard Reeves, Managing Director, AOP

09.15am CHAIRMAN’S INTRODUCTION Matthew Garrahan Global Media Editor, FT

09.20am FUTURE PERSPECTIVES: PART ONE • Understand how those who are driving the future of media advertising are preparing for the next

big challenges and opportunities • What role do they see for online publishers of quality content?

Followed by joint Q&A

10.35am THE FUTURE FOR MEDIA BUYING • What strategies can publishers pursue to win back agency revenues that had been lost

to programmatic? • How is media tech developing to support a contextual sell? • What’s the future for Programmatic Guaranteed and how should publishers be responding? • Will there be a growth of private marketplaces?

11.15am REFRESHMENTS

Ronan HarrisVP & MD

UK & Ireland Google

Mary Keane Dawson

Co-Founder & CEO

TRUTH Data Cloud & TRUTH Agency

Simon DaviesManaging Director

EMEA Quartz

Jessica Burley Global CEO

m/SIX

Thibaut PortalGlobal Media Hub Leader

Pernod Ricard

Ian Armstrong Global Head

of Advertising Jaguar Land Rover

Helen McRaeUK CEO & Western

Europe Chair Mindshare

David BillingsHead of

ProgrammaticAccenture Interactive

14.00pm

TIME TO FOCUS PART II... Time to focus... delegates have the opportunity to choose between breakout sessions to drill deeper in to some of the challenges, opportunities and strategies most relevant to their business and their role.

14.00pm – 14.30pm

BREAKOUT 7: GDPR – SO WHAT? Tracking the impact on consent, ad blocking and the contextual buy. Where are the ongoing pain-points? What can the industry do together to fix them?Moderator:• Simon Morrissey, Partner,

Eversheds SutherlandPanellists:• Maria Reyes, Marketing

Director, Bauer Xcel Media• Nick Flood, Deputy MD

Digital, Dennis• Antony Hitchings, Digital

Advertising Operations Director, FT

BREAKOUT 8: INNOVATION SESSION: The future for voice interaction with your content is nowPanellists:• Norm Johnston,

Global CEO, Unruly

BREAKOUT 9: DRIVING PUBLISHER REVENUES THROUGH EVENTS• How are publishers

innovating around the integration of events in to business models to grow revenues?

• Identifying the success factors for publisher-led events

• Is there still room for growth in events?

Moderator:• John Barnes, Interim Chief

Digital Officer, Infopro DigitalPanellists:• Steve Newbold,

Divisional Managing Director, Media & Events, Centaur Media

• Orson Francescone, Director of Events, Haymarket Media Group

• Susie Boone, Editorial Director, Immediate Media Co

14.35pm – 15.05pm

BREAKOUT 10: EMPOWERING PUBLISHERS IN THE DIGITAL TRANSPARENCY ERAHow to improve relationships and work more efficiently with the buy side?• Understanding media quality

to drive greater transparency in combination with maximising revenue

Panellists:• Lee Moulding, Head of

Platform Solutions EMEA, Integral Ad Science.

Hosted by:

BREAKOUT 11: TURNING AUDIENCE INSIGHT INTO VALUE• Learn about the world’s most

successful media monetisation strategies from the man who led The Times transition to a digital subscription model

• How to move from asking ‘what can we sell?’ to focus on existing customers, their behaviour, needs and desires

Speaker: • Tom Whitwell,

Senior Consultant, Fluxx • Ian Dowds,

CEO, UKOMHosted by:

BREAKOUT 12: Session details to be confirmed

11.50pm

TIME TO FOCUS Delegates have the opportunity to choose between breakout sessions to drill deeper in to some of the challenges, opportunities and strategies most relevant to their business and their role.

11.50pm –12.25pm

BREAKOUT 1: How can technology drive subscriptions?• Learn what works from trials

carried out with 60 news organisations across 18 countries

• Find out about the next-stage tech solutions that will help publishers build direct consumer revenue streams

Speaker:

• Christian Heise, Google News Product Partnerships Manager, Google

Hosted by:

BREAKOUT 2 Marketplaces and Fair Trade for Digital Advertising• Understanding the state of the

programmatic supply chain in the UK and the need for greater marketplace transparency and accountability.

• Exploring the concept of a Fairtrade stamp for digital advertising.

Speaker:• Nigel Gilbert, Chief Market

Strategist at AppNexusHosted by:

BREAKOUT 3: Creativity in a Regulatory World• The challenges that are

causing us to rethink the way we work

• How to stay creative, engaging and relevant in a world.

Speaker: • Lolly Mason, VP Media

Partnerships, EMEAHosted by:

12.30pm –13.00pm

BREAKOUT 4: DATA COLLABORATION: Understand why Publisher alliances are growing in scale and success.• Get the inside view on the

Ozone Project, Pangaea, Gravity Allianz and the European Broadcasting’s Union’s data collaboration

• See the different approaches that alliances are taking and the benefits they are creating.

• What’s the developing opportunity for newspapers and the wider premium publishing world

Moderator:• Sam Tomlinson, Partner, PWCPanellists: • Fiona McKinnon, General

Manager of Pangaea Alliance• Jonathan Lewis, Head of

Digital and Partner Innovation Channel Four

• Ben Walmsley, News UK• Fabien Magalan,

Managing Director, Alliance Gravity Data Media

BREAKOUT 5: INNOVATION SESSION: Focusing on innovative business models for digital publishing• Ideas are easy: understanding

the challenges to innovation within a digital publishing organisation and finding ways to work through them

• Identifying the new ideas that are out there – where is the potential for innovation?

• Platform-agnostic innovation and future-proofed business models

BREAKOUT 6: DRIVING READER REVENUES THROUGH SUBSCRIPTION AND MEMBERSHIP MODELS• Exploring the range of

approaches that publishers are employing to persuade readers to pay for content

• How are tech solutions developing to support more sophisticated paid content models?

Moderator:• Paul Lee, Global Head of

TMT Research, DeloittePanellists will include:• David Walmsley, Chief

Marketing Officer, Future• Sarah Thorpe, Managing

Director, Europe, New York Times

• Kjersti Thornéus, Director of Product Management Schibsted Media Group

AGENDA

13.00pm LUNCH

14.00pm

TIME TO FOCUS PART II... Time to focus... delegates have the opportunity to choose between breakout sessions to drill deeper in to some of the challenges, opportunities and strategies most relevant to their business and their role.

14.00pm – 14.30pm

BREAKOUT 7: GDPR – SO WHAT? Tracking the impact on consent, ad blocking and the contextual buy. Where are the ongoing pain-points? What can the industry do together to fix them?Moderator:• Simon Morrissey, Partner,

Eversheds SutherlandPanellists:• Maria Reyes, Marketing

Director, Bauer Xcel Media• Nick Flood, Deputy MD

Digital, Dennis• Antony Hitchings, Digital

Advertising Operations Director, FT

BREAKOUT 8: INNOVATION SESSION: The future for voice interaction with your content is nowPanellists:• Norm Johnston,

Global CEO, Unruly

BREAKOUT 9: DRIVING PUBLISHER REVENUES THROUGH EVENTS• How are publishers

innovating around the integration of events in to business models to grow revenues?

• Identifying the success factors for publisher-led events

• Is there still room for growth in events?

Moderator:• John Barnes, Interim Chief

Digital Officer, Infopro DigitalPanellists:• Steve Newbold,

Divisional Managing Director, Media & Events, Centaur Media

• Orson Francescone, Director of Events, Haymarket Media Group

• Susie Boone, Editorial Director, Immediate Media Co

14.35pm – 15.05pm

BREAKOUT 10: EMPOWERING PUBLISHERS IN THE DIGITAL TRANSPARENCY ERAHow to improve relationships and work more efficiently with the buy side?• Understanding media quality

to drive greater transparency in combination with maximising revenue

Panellists:• Lee Moulding, Head of

Platform Solutions EMEA, Integral Ad Science.

Hosted by:

BREAKOUT 11: TURNING AUDIENCE INSIGHT INTO VALUE• Learn about the world’s most

successful media monetisation strategies from the man who led The Times transition to a digital subscription model

• How to move from asking ‘what can we sell?’ to focus on existing customers, their behaviour, needs and desires

Speaker: • Tom Whitwell,

Senior Consultant, Fluxx • Ian Dowds,

CEO, UKOMHosted by:

BREAKOUT 12: Session details to be confirmed

11.50pm

TIME TO FOCUS Delegates have the opportunity to choose between breakout sessions to drill deeper in to some of the challenges, opportunities and strategies most relevant to their business and their role.

11.50pm –12.25pm

BREAKOUT 1: How can technology drive subscriptions?• Learn what works from trials

carried out with 60 news organisations across 18 countries

• Find out about the next-stage tech solutions that will help publishers build direct consumer revenue streams

Speaker:

• Christian Heise, Google News Product Partnerships Manager, Google

Hosted by:

BREAKOUT 2 Marketplaces and Fair Trade for Digital Advertising• Understanding the state of the

programmatic supply chain in the UK and the need for greater marketplace transparency and accountability.

• Exploring the concept of a Fairtrade stamp for digital advertising.

Speaker:• Nigel Gilbert, Chief Market

Strategist at AppNexusHosted by:

BREAKOUT 3: Creativity in a Regulatory World• The challenges that are

causing us to rethink the way we work

• How to stay creative, engaging and relevant in a world.

Speaker: • Lolly Mason, VP Media

Partnerships, EMEAHosted by:

12.30pm –13.00pm

BREAKOUT 4: DATA COLLABORATION: Understand why Publisher alliances are growing in scale and success.• Get the inside view on the

Ozone Project, Pangaea, Gravity Allianz and the European Broadcasting’s Union’s data collaboration

• See the different approaches that alliances are taking and the benefits they are creating.

• What’s the developing opportunity for newspapers and the wider premium publishing world

Moderator:• Sam Tomlinson, Partner, PWCPanellists: • Fiona McKinnon, General

Manager of Pangaea Alliance• Jonathan Lewis, Head of

Digital and Partner Innovation Channel Four

• Ben Walmsley, News UK• Fabien Magalan,

Managing Director, Alliance Gravity Data Media

BREAKOUT 5: INNOVATION SESSION: Focusing on innovative business models for digital publishing• Ideas are easy: understanding

the challenges to innovation within a digital publishing organisation and finding ways to work through them

• Identifying the new ideas that are out there – where is the potential for innovation?

• Platform-agnostic innovation and future-proofed business models

BREAKOUT 6: DRIVING READER REVENUES THROUGH SUBSCRIPTION AND MEMBERSHIP MODELS• Exploring the range of

approaches that publishers are employing to persuade readers to pay for content

• How are tech solutions developing to support more sophisticated paid content models?

Moderator:• Paul Lee, Global Head of

TMT Research, DeloittePanellists will include:• David Walmsley, Chief

Marketing Officer, Future• Sarah Thorpe, Managing

Director, Europe, New York Times

• Kjersti Thornéus, Director of Product Management Schibsted Media Group

AGENDA

AGENDA15.05pm REFRESHMENTS

15.25pm THE ATTENTION ECONOMY: AN EDITORIAL PERSPECTIVE Hear from editors leading the way in their understanding of audience engagement • What new strategies are editors activating to grab attention

Gillian OrrContent Director

Refinery29

Chris MoranEditor, Strategic

ProjectsGuardian News

& Media

Jess Brammar, Head of News, Huffpost UK

16.40pm WHAT WILL WE DO DIFFERENTLY? HOW CAN PUBLISHERS TAKE CONTROL? • Three publishers respond to the learnings from the day: what are their key takeaways

and how will it change their approach to business?

17.00pm CHAIRMAN’S SUMMING UP

17.10pm DRINKS

16.00pm FUTURE PERSPECTIVES PART II • Understand how those who are investing in media are preparing for the next big challenges

and opportunities • What are they forecasting as the “next big thing” for digital publishing? • Hear a media “disrupter”, investor and tech platform perspective

Ian WhittakerHead of European Media Research Liberum Capital

Ruth Mortimer Managing Partner

eConsultancy

Marco BertozziVP Head of Sales

Europe & Multi-Market Sales

Spotify

Piers North Group Digital

Director Trinity Mirror

Gavin Johnson Managing Director UK

JOE MEDIA

HOW TO BOOK

PREMIUM PARTNERS

PARTNERS

If you are booking 3 or more tickets, you can benefit from group discounts of 10% or more. Please email summit@ukaop.org to make a group booking.

Book a group of 3-5 delegates to receive an additional 10% discount

Book a group of 6-8 delegates to receive an additional 15% discount

Book a group of 9+ delegates to receive an additional 20% discount

VENUE etc Venues County Hall, Riverside Building, Belvedere Rd, Lambeth, London SE1 7PB

If you need assistance with your booking, would like to organise a group package or have a general inquiry please contact us directly.

EVENT INFORMATION Wednesday 31 October 2018

AOP MEMBERS NON MEMBERS NON MEMBERS Publisher / Associate Publisher / Advertisers

/ AgenciesMedia Tech Vendors

/ Suppliers

£450 £599 £699STANDARD STANDARD STANDARD

summit@ukaop.org +44 (0)1732 424 076 ukaop.org/summit

Registration starts at 8:15am, with the first session starting at 9:00am