aot final presentation
TRANSCRIPT
Group X –
Mingder Footware
Delilah Bai 498200460Amberdine Sung 498200472
Steve Chou 408200056
AOT Final Presentation, June 17th
2
Introduction:
Mingder Shoe Pads
3
Features of Mingder Shoe Pads
• Rich clinical experience in foot biomechanics.( 足部生物力學 )
• Carefully measured and designed according to different foot structures and problems of every customer.
4
Functions of Mingder Shoe Pads
• Help the body bones to grow in the right order and arrangement.
• Help the body muscles to work in the best faculty.
• Help to properly release and divide the pressure of human feet.
5
Diverse Types of Mingder Shoe Pads
• Shoe pads for:Children
Special Decompression
Golf
LadyGentleman
High-heel shoes
Walking
SportMagnet plus
Promotion Method I:
Video
Materials
Volume 1
• Goal Catch people’s attention and make
Mingder a known brand
• How? Rabbits wearing Mingder’s logo
“adventure” through Taipei!
Sample - Volume 1Rémi Kangaroo
(to be continued…)http://www.youtube.com/watch?v=81szj1vpEu8
Volume 2
• Goal Impress people and make Mingder
remembered
• How? A warm and touching ending for the
rabbits’ story.
Sample - Volume 2大眾銀行 – Dream Ranger
Coming soon! http://www.youtube.com/watch?v=NBojqF2_Wlk
Promotion Method II:
Games
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Principles of Popular Games
• Quick & Easy Control:
Angry Birds
• Internet Interaction:
Happy Farm / Monkey Kick-off
• Brand-related:
Nike Lab
References:1. Costumes of Nashua
http://www.costumesofnashua.com/CNWebSite105/Active905/Pages/CostumeRental/Easter/Easter.htm
2. Dealnay.comhttp://dealnay.com/1226898/childs-christmas-story-pink-rabbit-costume.html
3. Clker.comhttp://www.clker.com/clipart-map-symbols-camera-black.html 4. Youtube videoshttp://www.youtube.com/watch?v=81szj1vpEu8&feature=fvsr http://www.youtube.com/watch?v=NBojqF2_Wlk&feature=youtu.be
5. Mingder.com http://www.mingder.com.tw/
Thank You!
Wish you a nice Summer!