apa 2013: leveraging social media in psychology (& blogs)
TRANSCRIPT
Leveraging Social Media(& Blogs) in Psychology
John M. Grohol, Psy.D.Founder & CEO
“I am only alive & flourishing today because of the support of my therapists and the community at Psych Central.”
Web4 million Unique visitors/month
17% of our traffic is blogs
5% is driven by social media
28% of traffic is mobile(2 years ago it was 12%)
Facebook72,000*Likes on Facebook
90,000 peopleWeekly reach
Twitter60,000 Followers*(* includes This Emotional Life community)
Social MediaIt’s a tool, not a means to an end.
BlogsCan be anend goal.
Why engage with social media?
Boundaries vs. Engagement
Social Media &BloggingTips
Updatesare thecurrencyofsocialmedia.
Make it a partof your daily routine.
Use toolsto help.
HootSuite
Share your expertise.
Keep it Simple > Headlines Matter
• 10 Tips When Looking for a Doctor• Looking for a Doctor? 10 Questions You Should Always Ask
Know Your Audience > Share with Other Professionals
Photos & images increaseengagement.
SummaryUnderstand why you’re engaging with social media or bloggingMake it a part of your daily routine (consistency is important)Use social media tools to help automate stuffShare your expertiseKeep it simple > Headlines matterKnow your audience > Share with other professionalsPhotos & images increase engagement & interest
John M. Grohol, Psy.D.Founder & CEO
Twitter: docjohngEmail: [email protected]
(Portrait by Matthew Inman, The Oatmeal)
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