apac tech4good summit 2011
DESCRIPTION
This is the slide deck from my presentation at APAC Tech4Good Summit '11, which was held in Colombo, Sri Lanka last May 2011.TRANSCRIPT
www.connectingup.org
Tech4Good Asia Pacific SummitTech4Good Asia Pacific SummitMay 2011 #APACtech4goodMay 2011 #APACtech4good
Colombo, Sri LankaColombo, Sri Lanka
Presentation by: Presentation by: Shai CogginsShai Coggins
Manager, Communications & Web ContentManager, Communications & Web ContentTwitter: @shaicogginsTwitter: @shaicoggins
Growing Social Media Growing Social Media for Social Good for Social Good
in the APAC Regionin the APAC Region
www.connectingup.org
Programs and Services
DonorTec National DirectorySAcommunity
MatchITConference, Website, SocMed, NetSquared
www.connectingup.org
www.connectingup.org
IS SOCIAL MEDIA RELEVANT?
www.connectingup.org
www.connectingup.org
www.connectingup.org
Social Media Use in Asia Pacific (2010)
Watch on YouTube:http://www.youtube.com/watch?v=KHqnMxltYoE
www.connectingup.org
IS SOCIAL MEDIA RELEVANT?
www.connectingup.org
Word of Mouth = Social Networking
www.connectingup.org
www.connectingup.org
Social Media Growth Stages
Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)
SIT CRAWL WALK
RUN FLY
www.connectingup.org
Growth Stage:
SIT•Awareness / Taking Notice•Acknowledge the Need•Tentative Attempts
www.connectingup.org
Growth Stage:
CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisation awareness•Broadcasting Mode
www.connectingup.org
Growth Stage:
WALK•Support from top level•Staffing allocation (part-time/full-time)•Updates more often, no schedule•Start @replies, etc•Creation of original content
www.connectingup.org
Growth Stage:
RUN•Managed by full-time staff•Scheduled and planned updates•Organisation-wide awareness•Engagement with RTs, hashtags, etc•Regular original content•Multimedia use•Basic analytics
www.connectingup.org
Growth Stage:
FLY•Organisation-wide use•Facilitation •Strong community engagement•Co-creation of content with community members•Community ownership•Effective use of additional tools (analytics, etc)
www.connectingup.org
Which stage are you at right now?
SIT CRAWL WALK
RUN FLY
Social Media Growth Stages
www.connectingup.org
Social Media Strategy
www.connectingup.org
Growth Tips: PLAN
•Identify your social media goals - awareness, fundraising, community engagement, etc.
•Allocate appropriate resources.
• Create a content/social media strategy.
www.connectingup.org
Growth Tips: EXECUTE
•Choose a platform and learn it well. Make sure you go where your stakeholders hang out.
•Engage, not broadcast! (Remember 555+ rule)
• Include community and original content.
www.connectingup.org
Growth Tips: MEASURE & ANALYSE
•Know what you need to measure – both quantitative and qualitative data.
•Use the right tools at the right time – Excel spreadsheets, TwentyFeet, PostRank, HootSuite, Twitalyzer, etc.
•Make LISTENING a part of your strategy!
www.connectingup.org
www.connectingup.org
Recruit volunteers
Engage with Stakeholders
Fundraising Campaign
www.connectingup.org
Feedback,Promotions, Comments,
Likes...
http://www.facebook.com/pages/The-Parents-Jury/111753535541539
http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-
Sydney/469351070787
www.connectingup.org
© Luke Bowering. Used with permission from the artist.
www.connectingup.org
www.connectingup.org
Twitter: @ConnectingUp
Facebook: http://www.facebook.com/connectingup
Website: http://connectingup.org/
Twitter: @DonorTec
Facebook: http://www.facebook.com/pages/DonorTec/185503456986
Website: http://donortec.org/
www.connectingup.org
Thank You!Thank You!