apartments monthly network call june 14, 2011

Apartments.comMonthly Network Call

June 14, 2011

22

dial in detailsTuesday, June 14, 2011

11:00 am, Central Standard TimeToll Free Call-In Number: 866-469-3239

Meeting number: 572 416 925Login: https://classifiedventures.webex.com

PASSWORD: Apts0614BACKUP - http://www.classifiedventures.com/extranet

• If you need to leave the call momentarily, please MUTE your phone instead of using the “hold” button (*6)

• Please announce your name and market when joining the call

And remember:

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Agenda

• Traffic, Lead, and Sales Updates• News from the network• Marketing Updates – Maureen Boyle• Social Media Messaging – Specialist Kerry Sugrue

4

TrafficApartments.com continues to experience strength in our traffic and distribution channels

• May 11 Visits: 9,939,305

+8.0% from Apr’ 11 (9,205,528) +71.2% from May’10 (5,804,620)

• May 11 Leads: 1,370,832

+10.8% from Apr ‘11 (1,237,659)+17.9% from May’ 10 (1,162,456)

• May 11 Phone/Email Leads:

775,905+12.7% from Apr‘11 (688,382)+50.8% from May’10 (514,523)

•Average Property Views Per Listing: 580****Apartments.com Internal Data: May 2011 Summary PropertyViews on Apartments.com and ApartmentHomeLiving.com

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Highly qualified leads in May

Each month Apartments.com delivers our customers value through exposure, click-throughs, and leads!

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Sales review - May

Affiliate Sales Cancels Net New Sales

Chicago Tribune 27 (4) 23

Courier-Post (Cherry Hill) 6 0 6

Gannett Wisconsin Newspapers 5 0 5

Poughkeepsie Journal 4 0 4

St. Cloud Times 5 (1) 4

Tucson Citizen 4 0 4

Network Newspaper Partners = 104 sales

May Total Sales = 311

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Ancillary sales review - May

MyMedia SalesCharlotte Observer 5Washington Post 3Arizona Republic 2Los Angeles Times 2Tallahassee Democrat 2Democrat and Chronicle 2Cincinnati Enquirer2Des Moines Register 1Gannett Wisconsin Newspapers 1Lexington Herald Leader 1Orlando Sentinel 1

Text4Info Sales

Washington Post 1Arizona Republic 1Chicago Tribune 1

Ask your ASM how we can help you increase your local revenue by selling

these products!!

Video SalesKansas City Star 2Arizona Republic 1Chicago Tribune 1Pensacola 1

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Featured product deadline datesTo ensure first of month live FCL/FEL & PCL dates …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not

lose their current Featured positions.

Orders received after these dates will be processed but not guaranteed to be live on the first of the month

*Earlier due to holidays

June 21July 20

August 22

September 21October 20

*November 17*December 15

FEATURED COMMUNITY LISTING – ORDER FORM

Rev. 4-5-2011

1. AD INFORMATION

PROPERTY NAME ADDRESS CITY/STATE /ZIP MANAGEMENT COMPANY

2. CONTACT INFORMATION

CONTRACT AUTHORITY NAME EMAIL

TITLE CONTACT PHONE

FAX 3. FULFILLMENT INFORMATION

Your Featured Community Listing will display with the same information as your premium listing on Apartments.com. Please proof your Apartments.com Premium Ad to insure your listing information is accurate.

4. BILLING INFORMATION

PRODUCT NAME QUANTITY SETUP FEE MONTHLY RATE COMMENTS & SPECIAL INSTRUCTIONS

Featured Community Listing 1 FREE

REQUESTED START DATE * THIS PRODUCT WILL AUTO-RENEW PER THE TERMS & CONDITIONS

BELOW. 60-DAY CANCEL NOTICE REQUIRED * DEFAULTED TO IMMEDIATE UNLESS STATED OTHERWISE HERE

5. INVOICE ADDRESS PLEASE INDICATE BELOW WHERE TO SEND INVOICES – ADDRESS INFO NEEDED ONLY IF NOT SAME AS PREMIUM LISTING

SAME DESTINATION AS INDICATED ON THE ADVERTISING AGREEMENT FOR THE PREMIUM LISTING

PROPERTY ADDRESS

MANAGEMENT COMPANY CITY STATE ZIP Code

6. TERMS & CONDITIONS AND AGREEMENT SIGNATURES This document is the Featured Community Listings Form (“FCL Form”).The “Advertising Agreement” between Classified Ventures, LLC (“CV” or “Apartments.com”) and the undersigned customer (“Customer”) comprises this FCL Form, the Terms and Conditions, and any additional order forms (if any) issued thereunder. . This PCL Form is subject to all terms and conditions of the Advertising Agreement, including without limitation its auto-renewal provisions.

PURSUANT TO ADVERTISING AGREEMENT DATED

CUSTOMER SIGNATURE TITLE DATE

PRINT NAME

APARTMENTS.COM SIGNATURE TITLE DATE

PRINT NAME FOR INTERNAL USE ONLY

APARTMENTS.COM PROPERTY ID PEOPLESOFT ID NEWSPAPER NAME

NATIONAL KEYWORDS and region= and area=

ORDER ADV CONSULTANT (AE) NEW ORDER ORDER UPDATE

PLEASE FAX THIS COMPLETED FORM TO APARTMENTS.COM SALES:

9

New and Improved Ancillary Order Forms

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• Ancillary order forms are updated and posted on

the Extranet for you to use NOW!

• Delete all old versions and begin using these

ASAP.

• Any contracts submitted after July 1st using the

old forms will be rejected and orders team will ask

you to resubmit

1010

2011 Product & Sales Training Dates• Designed to educate and train

managers and sales executives on growing Apartments.com business in your market. Please join us….

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Monday & Tuesday

June 27 – 29

July 25 - 27

Please contact your ASM to register for your next class!

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Monthly Apts.com Sales & Product 101 & 102 Webinar Training Series

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Now offering a 2 part Introduction webinar training series.

Each series focuses on assisting new reps and managers

with sales and product knowledge.

Apts.com 101 & 102

•Presenting Apartments.com

•Best practices for selling

•Sales talking points

•Product knowledge

•Navigating the extranet

•More!

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Two Part Apts.com Intro Sales Training Series

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When: Bi-Monthly on Friday’s

Apts.com 101*

Date: Friday, June 10, 2011

Time: 12:00 pm, Central Daylight Time

Apts.com 102

Date: Friday, June 17, 2011

Time: 12:00 pm, Central Daylight Time

* Already past

1313

News from the Network

Welcome!• Andrew Bacon – The News Tribune

Marketing Updates

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National Apartment Association

Education Conference Agenda

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Heading to Vegas for NAA? Join Apartments.com:June 22 Customer Appreciation Party 7:30 pm – 12:00 am

The Mix Lounge – THEhotel@Mandalay Bay

June 23 NAA Education Session Presentation 9:00 am – 10:00 am

Mandalay Bay Convention Center, Room TBA

NAA Conference & Exposition 2:00 pm – 5:00 pm

Mandalay Bay Convention Center, Booth #755

NAA Opening Party 7:15 pm – 9:30 pm

Mandalay Bay Ballroom (Requires ticket purchase)

June 24 NAA Conference & Exposition 10:00 am – 12:30 pm


NAA Conference & Exposition 3:45 pm – 6:15 pm


1616

Introducing…New Sales Collateral• Sales Brochure/Folder

– Sells the overall value of Apartments.com exposure, product and value add products/services

– Use as stand alone or with new upgrade product one sheets

• Upgrade Product Sell Sheets– Individual sell sheets for upgrade

products

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17

Monthly Snapshot – June Snapshot Available• Keep your customers and

prospects informed of the amazing traffic and exposure Apartments.com drives to their community

• New updates added each month • Redesigned to match new sales

collateral

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Roommate of the Year – Finalists Announced• Check out the 2011

Roommate of the Year finalists

• Vote for your favorite finalist 1x/day from June 20-July 31

1919

What We’re Blogging About…• Apartments.com blog:

– June 10: Free MyMedia download: Keep Your Pool Glass Free Author: Kerry Sugrue, Social Media Specialist

– May 26: If you don't have an iPhone...Author: Brandon Hollembeak, Product Manager, Advertising Products and Services

– May 17: Apartments.com creates national media blitz around saving money with smart movesAuthor: Tammy Kotula, PR and Promotions Manager

Blog updates are posted regularly. Read the blog at www.apartments.com/blog!

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20

2011 Summer Sales Summit

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Join Apartments.com in Chicago this July for the 2011 Summer Sales Summit!.

When: July 11-13, 2011

Where: Summit Executive Center, Chicago IL

Topics Covered: – Apartments.com Update– Marketing Update/Social Media Overview– Product Update– Apartments.com Upgrade Product Workshops– Special guest speaker – And more!

The Power of Social Media with Apartments.com

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At Apartments.com Social Media is

All About

YOU

2323

[Insert

Management

Company Name]

25

Exposure

• Facebook Advertising

• Facebook Search App

• Social Syndication

There are over 500 million active users on

so we took your listings

…to them

Source: Facebook

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Exposure




Apartments.com and Apartment Home

Living reach Facebook users an average of

70 million times per month with targeted

ads, driving that much more exposure to

your listings

27

Apartments.com and

Apartment Home Living

are the ONLY ILSs to

give consumers a

self-contained search app

within

Exposure




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Social Sharing ButtonsExposure




There are over 30 billion pieces of content

shared monthly on

There are an average of 140 million

tweets sent daily on

Source: Facebook and Twitter

Each of your listings on Apartments.com has

social sharing buttons, so visitors can share

your community information with one click!

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Exposure




Source: YouTube

The second largest search engine in the world is…

with over 100,000,000 videos

including yours!

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Slide ShareExposure




There are 50 million monthly visits to

Apartments.com creates and posts a slideshow

brochure of your community to reach this vast

audience

Source: Slideshare

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95%Empowerment

• MyMedia

• Apartments.com Training

Series

• Industry Tips, Trends and

News

of consumers

expect YOUa social presence, so we help you get there

and

to have

SUCCEED

Source: CRM Magazine, 2010

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MyMedia is your

one-stop-shop for all of

your marketing needs…

including

social media

Empowerment

• MyMedia


Series


News

34

Getting social with MyMedia is as easy as…

Empowerment

• MyMedia


Series


News

1.

2.

3.

Create a custom Facebook tab for your community –

Apartments.com will even help you with the heavy lifting

From your Facebook page, residents and prospects can see your

photos, videos, floorplans, community calendar, newsletters and

more!

Customizable page layouts automatically update once any

change is made to your Apartments.com advertisement

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But why stop at Facebook…

Empowerment

• MyMedia


Series


News

• Resident Newsletters

• Flyers

• Announcements

• Videos

• Notices

• Forms

• Leads Dashboard

• Craigslist Postings

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We provide YOU with the tools and knowledge you need to feel comfortable with social media through our FREE Training Series

Empowerment

• MyMedia


Series


News

37

We bring the hottest industry information, tips and trends to you through Apartments.com news resources

Empowerment

• MyMedia


Series


News

38

Empowerment

• MyMedia


Series


News

Visit Our BlogRead and Share Our Newsletter

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By building the trusted Apartments.com brand, we are opening the door for YOU to build your brand

Elevating Brands

• Apartments.com

• [Insert Apartment

Community Name]

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Elevating Brands

• Apartments.com

• [Insert Apartment

Community Name]

Use the awareness and exposure Apartments.com drives to

your community to:

• Create a social presence & build your social networks

• Extend your reach to renters

• Increase renter retention

• Recruit brand ambassadors

4242

Connect with Apartments.comApartments.com

Apartments.com Manager Center

@Apartmentscom

#AptsTraining

Request a list of industry relevant LinkedIn Groups

AptsTV

Apartmentscom Walkthrough Videos

Apartments.com/blog

Email us to be added to the Monthly Rewind Newsletter

mailing list

4343

[insert management

company name]

Thank you!Questions?

45

Join us Next Month…

3rd Tuesday next month due to Sales Summit

July 19, 2011

11am Central

apartments monthly network call june 14, 2011

Documents

listing information

premium listing

sales updatesnews

improved ancillary order

mayeach month

old forms

qualified leads

phoneemail leads