api guidelines v2 lovefilm

API Guidelines Version 2.0

Application name guidelines LOVEFiLM can be used as part of an application name, but cannot be the first word of that name. For example, “QuizMaster for LOVEFiLM”, or “Geoff’s LOVEFiLM List Manager”. This ensures the LOVEFiLM name is used in accordance with brand guidelines, but makes it clear to the user that LOVEFiLM has not designed, built or sponsored the application. To keep things consistent for our members, please use only the approved electronic files when you use our logos. Please note that any additional icons found on the LOVEFiLM site are not available for use.

Essential Attribution The LOVEFiLM API logo (or “delivered by LOVEFiLM” in text) must be used wherever your app appears. The logo (or text) must link to http://www.lovefilm.com. It must also be used next to where your application appears in the UI.

API Naming & Logos (available at developer.lovefilm.com) Logo Usage API

DELIVERED BY

Primary API logo (2-Colour)This is our primary logo. Secondary API LogoYou should use this secondary logo only when space is limited. This logo must not be used smaller than 16 pixels in width.

Minimum sizeThe minimum size for this logo usage is 120 pixels. If the creative cannot allow this then please contact: [email protected]

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POWERED BY

Find the films you want to watch






POWERED BY

POWERED BY

POWERED BY


120 pixels

77 pixels x 19 pixels

This is most commonly used


This is when you add a movie series to your queue

134 pixels x 19 pixels 97 pixels x 18 pixels


Button sizesPlease choose from 4 different button sizes, and do not distort, obstruct or re-design them. Authorised electronic files are provided for use within API designs – do not use any alternate files.

DELIVERED BY

LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. © 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.

Layout examples To avoid misunderstanding, a LOVEFiLM app must appear alongside other brands; it cannot be the primary or only brand seen. See examples below for how the LOVEFiLM brand might appear in situ alongside yours. OR your brand might appear in situ alongside the LOVEFiLM brand

Logo usage In order to maintain the integrity and consistency of the brand, please follow these rules when using the logo. This applies to all versions of the logo.

• Thelogomustmaintainitsrelativeproportions–theelementsmust neverberesizedindependentlyofeachother

• Thecoloursofthelogomustneverbechangedfromthespecification inthisguide

• Thelogomustneverberecreated,imitatedormimicked

• Thelogomustneverbeobstructedasthisaffectsitslegibility

• Thelogomustneverbeskewedordistorted–donotchangeitsshape

Logo Usage API

Incorrect proportions

Elements resized

Altered colours

Inverted colours Logo recreated

Logo mimicked

Logo obscured Logo skewed Logo distorted

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Secondary API logoHere is an example of using the LOVEFiLM

LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. © 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.

LOVEFiLM VALUES LOVEFiLM has a set of core brand values, key messages and a tone of voice that you should comply with if you are building a Premium application. Whatever type of application you are building, if you want to refer to us or our service, please stick to these. Brand Values • Range–over 70,000 titles (and counting); DVD, Blu-ray, streaming, trailers,

cinema listings and editorial features

• Convenience–in the comfort of your own home, 24/7, no late fees, keep as long as you like, free first class post

• Value–a package to suit your viewing needs at a price that’s right for you

Key Messages Key messages focus on what we do best and what we know is attractive to the customer. Key messages should be used whenever possible to explain how the service works. Always keep the key messages in this order. The messages in brackets are optional depending on your audience.

• Britain’s largest range of films and games

• (– 70,000 titles and counting)*

• FREE first class post for DVD, Blu-ray & Games rental

• Thousands of films to stream instantly to your PC, TV or PS3TM and now iPad® at no extra cost

• No late fees or long term contracts – cancel anytime

• (Films delivered direct to your door)

*indicates that depending on space this message can be a separate bullet or run after the first point. eg: · Britain’s largest range of films and games – 70,000 titles and counting

Always keep the key messages in this order, and do not add or subtract.

ToneofVoice Keeping the LOVEFiLM tone of voice the same across all marketing communication reinforces a sense of consistency.

There are three key elements at the very foundation of our tone of voice: • Isitcustomerfocused? Everything we do is focused on helping our customers get more from the LOVEFiLM service, always highlighting how they will benefit.

• Isithonestandstraighttalking? We don’t hide things from our customers, we give them the facts, and take things like our exceptional service, money saving features and free trials as standard.

• Isitentertaining,warmandwitty? Reading something from LOVEFiLM should never be boring. We like to be clear and concise, with a little humour and warmth. Different customer groups require different levels of this.

Help us keep this tone of voice.

If you feel you need to change or edit any of this, please speak first to us at [email protected]. These guidelines may change from time to time; we’ll keep you updated via the developer portal.

Logo Usage API

6LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. © 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.

api guidelines v2 lovefilm

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