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www.apollotyres.com Apollo Tyres Identity Guide Version 1, April '09 Here comes the sun!

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Page 1: Apollo Brand Identity Guidelines

www.apollotyres.com

Apollo Tyres Identity GuideVersion 1, April '09

Here comes the sun!

Page 2: Apollo Brand Identity Guidelines

For decades we have been making great tyres.

They've proved immensely popular not just in India but in other parts of the world as well.

Now the time has come for us to move to the next level and become a truly international player.

Our offer will be the same as ever: tyres that combine performance, safety, style and value.

But the way we present Apollo, our brand is going to change.

We intend to stand out from the other big tyre brands.

After all, we are not like them.

We are young, ambitious, Indian and proud of it.

We would like to project our internal reality to the world at large, invite the outside world into our domain.

We are going to introduce a bit of colour, wit and fun into the representation of Apollo.

Tyres engineered par excellence.

A brand for the man and woman on the street.

Enjoy the ride ahead!

Neeraj Kanwar

Vice Chairman & Jt. Managing Director

Apollo Tyres Ltd.

Page 3: Apollo Brand Identity Guidelines
Page 4: Apollo Brand Identity Guidelines

ContentsChapter One

Chapter Two

Chapter Three

Chapter Four

Chapter Five

Chapter Six

•Welcome to the sun 1•Brand Idea 2

•The key elements of the new identity system 5•The new apollo log 5•The discs 7•The colour palette 10•The Apollo font 11

•Using the elements together 12•The company name "Apollo Tyres Ltd." 14•The use of the website address 15•The literature template 15•The PPT presentation template 17•The stationery 18

•The printed / electronic collateral 21•Office posters 23•The new retail identity 24• Simulation of external retail signage 24•Flange signage 25•Network Partner External Sign 25•Banner / Flag 26•Network partner shop reception & flag 27•Welcome Banner 27•Office External Signage•Pylon sign 28•Office External Signage 29•Limda plant main building 29•Limda plant entrance 29•Coasters 30•Wall Clock 30•Mouse pad 30•External signage for Health Care Centre 31•External signage for Apollo TRUST outlets 32•External signage for Apollo Pragati Kendra 32•Supporting logos and design elements 33•Vehicle graphics 34•Material specifications for signage 35

•Print / advertising communication 36 •Square format 36•Rectangular formats 37•Strip ad and online formats 37•Corporate posters/print advertising 38•The combined corporate poster 38

•Merchandise 39•T-shirts 39 •Coffee mug 39 •Pen drive 39•Pens 39•Cap 39•Paper bag 40•Cloth bag 40•Keyring 40•Lanyard 40•Service overalls 40•Car stickers 41•Laptop Stickers 41•Shelf stickers 41•Note Book / Journal 42•Paper Cube 42•Swiss card 42

Page

Page 5: Apollo Brand Identity Guidelines

The new identity is young, dynamic, colourful and flexible. This guide is version 01. As we progress further with the implementation of the identity system we will issue upgraded versions.

The guide is designed to provide complete understanding of the new identity system and its implementation across various media. It is in a simple book format with various chapters covering various subjects.

Correct representation of the brand's identity is crucial to its success. It delivers the same message across all points of interaction with our partners, customers and stakeholders. All across the world. Therefore we must ensure correct implementation of the guidelines enclosed here. Please read the writeups in each chapter as they explain the identity system and its typical "do's and don't's".

Corporate MarketingApollo Tyres Ltd.April 2009

The new look Apollo tyre brand. The new look Apollo Tyres Ltd.

Welcome to the sun!

1

Page 6: Apollo Brand Identity Guidelines

The Brand Idea

Spending more money than you really need to on a set of tyres isn’t clever. We’re not talking about

cheap skating here – tyres are too important for that. What we are talking about, though, is self

confidence and value for money.

You’ve got the best car you can afford. You want to look after it without going mad. When you come to

buying fresh tyres, perhaps you’ll decide that conspicuous consumption is not for you. The big global

brands could look a bit too flash and cost you an arm and a leg. Competitive Indian brands are just too

old-fashioned both in terms of product performance and brand appeal.

Apollos, on the other hand, give you a combination of performance, safety, style and value. Our style is

colourfuland exuberant – a refreshing change from the macho posing in which most tyre companies

indulge. And we don’t overprice our tyres to finance extravagant sponsorships and calendars. Instead

we pay attention to the details that make a difference to our customers through more relevant

technology and a more empathetic after-sales service.

That’s why people in the know choose Apollo.

It’s the smart choice.

2

Page 7: Apollo Brand Identity Guidelines

3

We make tyres

The disc…energy, sun, mobility, wheel Four discs…Four wheels…automotion!

We’re the Sun God

Page 8: Apollo Brand Identity Guidelines

Sunrises / Sunsets

4

We draw inspiration from the palette that nature provides us in sunrises and sunsets. It is from here that our core brand colours have evolved.

Page 9: Apollo Brand Identity Guidelines

The key elements of the new identity system

The new Apollo logo The new Apollo logo, as is clear, is just "Apollo" and not Apollo Tyres as it used to previously appear. Used in the context of our

business, the pure and simple Apollo logo will clearly represent the tyres we make and market. This is the best way to depict a

truly global brand of choice. And do not bother about there being other products and services also with the same Apollo name

in the marketplace. In the tyres business, there is and will be only one Apollo depicted in this style. Just like there is no

confusion between Lincoln the car brand and Lincoln the president of the United States!

While the new Apollo logo can be depicted in black / purple / orange / grey [we told you the new system is flexible!], we

recommend that the logo is best represented in purple when in colour.

One clarification, the new look "Apollo" is a logo and not a font, or writing style. It cannot be extended into creating letters of

the alphabet or used in running text.

In black

In colour

5

Page 10: Apollo Brand Identity Guidelines

Examples of correct & incorrect use of the Apollo logo

Tyres

X

X

X

X

X

X

X

X

Incorrect Correct

has a new corporate identity.

X

6

X

X

X

X

X

X

X

X

X

X

X

The minimum size the apollo logo should appear is 3.5mm in height.

3.5mm

Page 11: Apollo Brand Identity Guidelines

The discs

The discs are the design element accompanying the new Apollo logo. They represent the environment in which we marketthe Apollo brand.

The purple disc stands for the tyre.

The orange disc stands for the sun.

Both discs, in the patterns shown, have to appear with each other to complete the environment.

There is also a single colour depiction of the discs. This should be used along with single colour representation of the Apollo logo.

A word of caution... we must be very careful with the use of the discs and follow the guidelines 100% for correct depiction.

The purple discs

The orange discs

7

Page 12: Apollo Brand Identity Guidelines

The disc pattern The discs in single colour

Spacing between the discs

IncorrectCorrect

The pattern defined in the given artworks is sacrosanct. The discs can be scaled to any size but should not be moved independently.

8

In full colour against a dark background

In single colour against a dark background

The grey disks are at 60% transparencywhile the coloured portions are at 25%.

The disks are at 60% transparency

Page 13: Apollo Brand Identity Guidelines

x

x

x

Examples of correct & incorrect use of the disc patterns

9

CorrectIncorrect

x

Page 14: Apollo Brand Identity Guidelines

The colour palette

The primary colour palette is used for the representation of the key elements of the identity programme. The primary colour

palette of purple, orange, black and grey - in CMYK and Pantone references for the ease of printers.

The secondary colour palette should be used only for supporting the primary colour palette, for example, data charts etc. in

annual reports.

At this initial stage in the implementation of the system, we are not covering any implementation of the secondary colour

palette.

Apollo PurpleCMYK: 80 100 0 0RGB: 82 25 115Web: #521973Pantone: 2685CoatedPantone: 274Uncoated

Apollo OrangeCMYK: 0 80 100 0RGB: 225 86 22Web: #E15616Pantone: 166Coated/Uncoated

Apollo GreyCMYK: 14 12 17 0RGB: 202 200 192Web: #CAC8C0Pantone cool gray3CoatedPantone cool gray 2Uncoated

Apollo WhiteCMYK: 0 0 0 0RGB: 225 225 225Web: #FFFFFF

Apollo BlackCMYK: 100 0 0 0RGB: 31 26 23Web: # 000000Process Black

Primary colours

10

Apollo MagentaCMYK: 0 100 0 0RGB: 221 19 123Web: # DD137B

Apollo ChartreuseCMYK: 40 0 100 0RGB: 132 194 37Web: #84C225

Apollo TurquoiseCMYK: 60 0 20 0RGB: 59 179 194Web: #3BB3C2

Apollo Deep YellowCMYK: 0 20 100 0RGB: 248 195 0Web: # F8C300

Secondary Colours

These colours can be used to create charts and graphs for your presentations.

Page 15: Apollo Brand Identity Guidelines

BRAND GUIDELINES3 BRAND GUIDELINES3

The Apollo font

The primary font is called "Flama". It is used on elements like the business card, stationery, retail signage and select portions

of print communication. Being a proprietory font, it is not for general circulation and use.

The secondary font to be used is "Arial". This font is to be used in all communication and presentations.

Primary Typeface ( Apollo Flama)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 ,./';[]\=-`_+|}{":?>< #$%&@€ƒ‡†‰ŠŒŽ“”™šœžŸ¤£¢¥§ª«¬®±ÀÒÑÐØÖÜÝß áâæñûùà

Apollo Flama BasicApollo Flama BookApollo Flama MediumApollo Flama Bold

Apollo Flama Basic ItalicApollo Flama Book ItalicApollo Flama Medium ItalicApollo Flama Bold Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 Aa

Secondary Typeface ( Arial)

11

Page 16: Apollo Brand Identity Guidelines

Using the elements together

Now that we have a good idea of the key elements of the new identity system, let us have a look at how we put the elements

together, especially the Apollo logo and the discs in the right colours.

This chapter depicts the combinations worked out to be used in various pieces of communication and on various media.

Vertical Apollo - The vertical Apollo logo always faces upwards, that is it ends with the "o" of Apollo on the top - the logo can never face down.

Horizontal Apollo LogoVertical Apollo Logo Circular Apollo Logo

12

X

0.5X

X

X

0.5X

X

X

X

X

XX

X

X

Page 17: Apollo Brand Identity Guidelines

The 'combination' logo - Apollo with 4 discs

13

X

X

X0.5X

0.5X

Vertical combination

X

X

X0.5X

0.5X

X

X

0.5X

X

1.5X

X

1.5X

0.5X

Horizontal combination

Page 18: Apollo Brand Identity Guidelines

The company name Apollo Tyres Ltd. always appears in Flama font in conjunction with the Apollo logo - this is a deviation

from the past where the company name was written in the same style as Apollo. There are two ways the company name

appears with the Apollo logo, as follows:

The company name "Apollo Tyres Ltd."

Way 01 - on items like business cards, stationery, literature, reports - here the Apollo logo appears standalone while the

company name appears with the address and the website address

APOLLO TYRES LTD.7 Institutional Area Sector 32Gurgaon 122001, Indiawww.apollotyres.com

NEERAJ KANWARVice Chairman & Jt. Managing Director

D: +91-124-2721101T: +91-124-2383002F: [email protected]

Way 02 - on items like corporate signage, banners, corporate sponsorship signages - here the Apollo logo appears in purple

with the company name [in Flama font] in grey - there are two options - Option 01 where the company name appears below

the logo and Option 02 where the company name appears alongside the logo

Vertical format

Apollo Tyres Ltd.

Apollo Tyres Ltd.

The artwork of these logos are provided. There are no other variations apart from usage in reverse (as white) and must be used as is.

14

Apollo Tyres Ltd.

0.5X

0.5X

X

0.5X

X

X

X

0.5X

0.5X

X

Apollo Tyres Ltd.

X

Horizontal format

Page 19: Apollo Brand Identity Guidelines

It is proposed to use the website address in the close vicinity of the Apollo logo, as shown on our 2009 wall and desk

calendars - this helps reinforce the fact that Apollo is a tyre brand and also projects the brand as being modern and dynamic.

The use of the website address www.apollotyres.com

Consists of the Apollo logo + discs + literature title + website address - the literature can be an information folder, the Quarterly

Trade Communication, the product folder etc. - at the initial stages of implementing the new system, we propose to give all

literature one uniform look as it is crucial to drive home the new identity across as many touch points as possible, as quickly.

The literature template

Merchandise

www.apollotyres.com

Front

APOLLO TYRES LTD. 7 Institutional Area Sector - 32 Gurgaon - 122 001, Indiawww.apollotyres.com

Back

Cover layout for full-bleed printing

www.apollotyres.com

The artwork of this logo is provided. There are no other variations apart from usage in reverse (as white) and must be used as is.

15

www.apollotyres.com

0.5X

X

0.5X

X

XOption 1

Page 20: Apollo Brand Identity Guidelines

BackFront

Cover layout for non-bleed printing

APOLLO TYRES LTD.7 Institutional Area, Sector 32

Gurgaon - 122001, IndiaT: +91-124-2721101, +91-124-2383002

F: +91-124-2383359www.apollotyres.com

www.apollotyres.com

Merchandise

Front Back

Option 2

16

Page 21: Apollo Brand Identity Guidelines

17

The PowerPoint [PPT] presentation template

We have provided 2 options here; use any one that matches your mood [just to repeat, this is a flexible system we have!]

Option 1

Option 2

Title Slide

www.apollotyres.comText Slide

www.apollotyres.com

This is dummy copy dummy copy this is dummy copy

this is dummy copy this is dummy copy this is

----This is dummy copy this is dummy copy

This is dummy copy this is dummy copy this is dummy copy

Thank you!Thank you!

www.apollotyres.com

The sun never sets

Title Slide

www.apollotyres.com

This is dummy copy dummy copy this is dummy copy

this is dummy copy this is dummy copy this is

----This is dummy copy this is dummy copy

This is dummy copy this is dummy copy this is dummy copy

Text Slide

www.apollotyres.com

www.apollotyres.com

Thank you!Thank you!The sun never sets

Page 22: Apollo Brand Identity Guidelines

Here we provide the images of the business card, the letterhead, the envelope and the clear document folder; ideally get the

first batches of each item produced centrally from the Administration Department at Head Office, Gurgaon as a ready

reference - this will ensure uniform representation of the identity

The stationery

APOLLO TYRES LTD.7 Institutional Area Sector 32Gurgaon 122001, Indiawww.apollotyres.com

NEERAJ KANWARVice Chairman & Jt. Managing Director

D: +91-124-2721101T: +91-124-2383002F: [email protected]

Business card

18

APOLLO TYRES LTD.7 Institutional Area Sector 32Gurgaon 122001, Indiawww.apollotyres.com

NEERAJ KANWARVice Chairman & Jt. Managing Director

D: +91-124-2721101T: +91-124-2383002F: [email protected]

X

X

X

2X

X

X

Font Size: 7pt

Front

Back

Page 23: Apollo Brand Identity Guidelines

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India

T: + 91 124 2383002F: + 91 124 2383017/20/21www.apollotyres.com

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

APOLLO TYRES LTD.Village Limda Taluka WaghodiaBaroda 391760Gujarat, India

T: + 91 2668 262580F: + 91 2668 262588www.apollotyres.com

Letterheads

Head Office

Limda Plant

APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India

T: + 91 124 2383002F: + 91 124 2383017/20/21www.apollotyres.com

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

APOLLO TYRES LTD.Village Limda Taluka WaghodiaBaroda 391760Gujarat, India

T: + 91 2668 262580F: + 91 2668 262588www.apollotyres.com

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

19

Page 24: Apollo Brand Identity Guidelines

Envelopes

Vertical

75% of folder width

20

Document Folders

APOLLO TYRES LTD. 7 Institutional Area Sector - 32 Gurgaon - 122 001, Indiawww.apollotyres.com

Horizontal

APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India

Horizontal with window

APOLLO TYRES LTD.7 Institutional AreaSector 32Gurgaon 122001, India

Page 25: Apollo Brand Identity Guidelines

All collateral and printed forms / formats must incorporate the new Apollo logo ideally in the designated purple colour.

The printed / electronic collateral

Cheques

21

ANWBC.C. A/c No.

OR ORDER

Rs.

Authorised Signatories

A/C PAYEE O

NLY

Wrapping paper

Page 26: Apollo Brand Identity Guidelines

Electronic reports

Record No: Date: Project No: Type: Size: Category: Design /Pattern: Construction: Customer: PAGE NO: 1 OF 2 TES NO

SL NO PARAMETER REF TEST MTHOD TEST RESULT TARGET

1 Rim width(Inch)

2 Inflation pressure(Psi)

3 Overall width (mm)

4 Section width (mm)

5 Tread arc width (mm)

6 Tread width(mm)

7 Tread arc radius (Inch)

8 Non skid depth (mm)-CL

9 Size factor(mm)

10 Static loaded radius (mm)(Calcualted)

11 Rolling circumfernce (mm)(Calculated)

12 Foot print analysis - Land /sea ratio

13 Tyre weight (Kg)

14 Hardness -Tread / Sidewall

1 High speed endurance

2 Load endurance

3 High speed endurance with 2° camber (pass radial)

4 Plunger energy

5 Bead unseat pressure ( for pass radial)

6 Bead compression value ( average of 5 tyres,,

individual data to be attached ) - (pass radial)

COMPILED TEST REPORT

INDOOR PERFORMANCE

UNIFORMITY YIELD ( for passenger car radial tyres only)

INFLATED DIMENSIONS

1 RFV / RFH1 (max)

2 LFV (max)

3 Gas yield / OE yield

22

Claim forms

Claim Inspection Docket

Dealer Name & Address Customer’s Name & Address

Date:

Tel. No:

Tel. No:Complaint Docket No.

DD/MM/YY

DD/MM/YY

History Card

Claim No. PR Serial No. I/II Mould No. Invoice No. Invoice DateSize & Description

Cargo Parcel TK Bus PM ST Car Jeep T/T

4x2 6x2 6x4 TA-I TA-II TA-III

Wheel Position at the time of Removal :

(Circle whichever is applicable)

3 4 5 62 1

7 8 9 10

1411 12 13 15 16 17 1819 20 21 22

Product development request forms

Export / Domestic

Priority:Top /Medium /Low:

A. OBJECTIVE OF THE DEVELOPMENT :

Size Construction

PR / LI

Pattern

Customer specified special characteristics, if any :

B1. Whether the development is an extension of the existing product?

B2. If yes,details of the exisiting product.

OD (mm) Speed rating DLR (mm) Satic Bal (gm) RFV

SW (mm) Weight (Kg) SLR (mm) Dyn. Bal (gm) LFV

NSD (mm) R. Circ (mm) Valve Conicity

Tyre Std.

Name Contact person

Address

Terrain

Specific vehicle details, if any.

Exp.Mileage (Km) Retreadability

Avg.Distance/Day Km Max tyre Inf

Tyre Size Brand 1

Brand 2

Reason for selection

Specific property to be addressed from benchmark

Suspension

Brake front:Disc / Drum Brake Rear : Disc / Drum

Braking system Drive: Front / Rear

Camber angle

Competitor

Ranking A B C

A Appearance

B Mileage

C Retreadability

Structural perf.

Replacement OEM Inst./Other Wear Nature

A Noise

B Riding comfort

C price

ATL Weight

FR-CT-01/New/10-09-06 PAGE 01 OF 03

PRODUCT DEVELOPMENT REQUEST (PDR) & VOICE OF CUSTOMER (VOC)

PDR No. Domestic / Export: Date :

Project No. Replacement OE / Replacement:

B. PRODUCT INFORMATION (Essential)

Radial/ Bias:

Type Tube type / Tubeless:

Lug / Rib / Semilug / C.C / M & S / All terrain / Any other ( specify):

C. PRODUCT INFORMATION (Desirable)

( For reference only. CFT to decide the final dimension for tires other than OE tires. For OE follow OE specification)

ITTAC/ETRTO/JATMA/T&RA/BIS/INMETRO/SASO/SABS/FMVSS/ECE/ASRTU/DOT -

E.SERVICE / APPLICATION CONDITIONS (Desirable)

D. CUSTOMER DETAILS

E mail

Service Area Export / Domestic - (Any specific region / state / country)

Application Passenger / MUV / SUV/ Van / 6 Wheeler / Multi Axle / Trailer / Dummy Axle / Bus / LCV / Mini Bus / Front / Rear

% % 0% - ___% Moderate- ___ Normal - ___ Heavy -___ Super Heavy Load(%)

Highway / Mining / Sand / Country Road / Industrial

Regroovability

Any other requirments

F. BENCHMARK TYRE DETAILS

G. VEHICLE INFORMATION: If customer is OE, give OE details.

Essential Information

Rim : Speed ( Max.):

Desirable Information

Vehicle Make : Laden Front / Rear Axle load :

Vehicle Model: kerb / GV Weight :

Ground clearance Engine BHP

Min.dual spacing

Toe in / Toe out

Caster angle Drive: 2 wheel / 4 Wheel

H. KEY COMPETITOR'S INFORMATION (Essential)

Ranking on the basis of market perception / performance

Brand Outstanding features * ATL Existing

Market Share %

* Tyres to be ranked with 1 as the best

Test plan

TEST PLAN

Date & Ref. no.

Pr

Request No.

Date

Released Date

Test Plan Code

oduct Description Item Code

NDP

Product Features

Special Identification

and Serial Block

Objectives

Total Tyres

Distribution RDC Location Control Test Follow up Total

Fitment Plan Parameters Location No. of Tyres

Rotation Plan No Rotation permitted

NSD measuring points Marking in grooves / Distance from the centre lines

MD M729MD M729 M729 MDM729 MD

First vehicle Second vehicle

Page 27: Apollo Brand Identity Guidelines

Apollo Tyres Ltd. is committed to the security of Organisational Information Assets including data of all business partners associated with it.

Apollo Tyres Ltd. will ensure that appropriate information security controls are applied and integrated to ensure information protection and threats to confidentiality, integrity and availability, thereby enhancing the confidence of and adding value to all its stakeholders.

There will be continual monitoring at the management level to ensure compliance.

Neeraj Kanwar Vice Chairman & Jt. Managing Director

Information Security Policy

Office posters

We will achieve customer delight

by striving for excellence

in the quality

of our products and services,

using a fact-based approach

for continual improvement,

that ensures all processes

contribute to business success.

Quality Policy

Our Core Values

CREATE represents the Apollo One Family concept.It takes each one of us to complete this circle.

It is only when each Apolloite successfully completes what he or she is responsible for, is success possible.

Care for customer

Respect for associates

Excellence through teamwork

Always learning

Trust mutually

Ethical practices

C

R

E

A

T

E

A significant player

in the global tyre industry

and a brand of choice,

providing customer delight

and continuously enhancing

stakeholder value.

Our Vision

23

Page 28: Apollo Brand Identity Guidelines

This chapter is dedicated to the way the new identity will look in the marketplace.

External signage, internal signage.

In various size formats.

Horizontal. Square. Vertical.

In the designated colours.

The external retail signage is one application of the new identity where the Apollo logo appears in white against a black box.

This has been deliberately done to ensure maximum visibility in daylight and at night.

Please go through all elements of the signage depicted here to ensure the implementation is 100% as desired.

The dealer name will appear on signages in Apollo Flama Bold in English and a similar font in the local language.

The new retail identity

Simulation of external retail signage

24

National Tyres

us’kuy Vk;lZ

Page 29: Apollo Brand Identity Guidelines

Shri National Tyres

X

Y

Y

0.5X

X

0.5X

1:1 With dealer name

Flange signageX

X

X

Up to 2 feet

X

X0.5X

0.5X

X

2-6 feet

X

0.5X

1.5X

3X0.5X

Above 6 feet

X

0.5X3X

0.5X

Network Partner External Sign

25

Shri National Tyres Jh us’kuy Vk;j

XY Y

Y

X XX

0.5X

XX

0.5X

XY Y

Y

XX

2:1 With dealer name

1:1 Without dealer name

2:1 Without dealer name

Page 30: Apollo Brand Identity Guidelines

3:1

4:1

XY Y

XX

Y

Shri National Tyres

Jh us’kuy Vk;j

Y

X X

2YXY

Y

Shri National Tyres

Jh us’kuy Vk;j

Y

X XX X

26

2Y

Shri National Tyres

Jh us’kuy Vk;j

3Y Y

Y

X

XX0.5X0.5X

6:1

Banner / Flag

Y

X

.5X.5X

X

Y

1.5Y

2:31:2

Y

1.25Y

X

0.5X

X

0.5XX

0.5X 0.5X

X

Y

2.25Y

1:3

Page 31: Apollo Brand Identity Guidelines

27

Network partner shop reception & flag

3:2X

0.5X

0.5XX

Y

0.75Y

The design/artwork is the same as a horizontal flag.

Welcome Banner

WelcomeThis is dummy copy this is dummy copy

This is dummy copy

www.apollotyres.com

i:4

Page 32: Apollo Brand Identity Guidelines

28

Tyres

Alloy Wheels

Alignment

Balancing

Services

Tyres

Alloy Wheels

Alignment

Balancing

Services

3:2

Pylon sign

1:1

X

X

0.5X

0.5X

X

Y

0.75Y

X0.5X

0.5XX

Y

0.75Y

Page 33: Apollo Brand Identity Guidelines

District Office www.apollotyres.com.25Y

2Y 4Y

YXX

X

29

Limda plant main building Limda plant entrance

Office External Signage

Page 34: Apollo Brand Identity Guidelines

Wall Clock

X

4X

3X

4X

3X

30

Mouse pad

Coasters

X

X

X

X

1.5X

0.5X

Y

0.75Y

Page 35: Apollo Brand Identity Guidelines

External signage for Health Care Centre

The artwork of this signage is provided. Sizes will be adapted along the guidelines for retail signage.

31

3X

X

X

Y

Y 2Y

3X

X

Page 36: Apollo Brand Identity Guidelines

2YXY

X

Y

Shri National Tyres

Jh us’kuy Vk;j

Y

X XX0.5X

0.5X

External signage for Apollo TRUST outlets

32

External signage for Apollo Pragati Kendra

The artwork of this signage is provided. Sizes will be adapted along the guidelines for retail signage.

World-class Tyres. World-class Service.

2YXY

X

Y

Shri National Tyres

Jh us’kuy Vk;j

Y

X XX0.5X

0.5X

Page 37: Apollo Brand Identity Guidelines

Supporting logos and design elements

World-class Tyres. World-class Service.

33

2 0 0 9 I S M I N EInvent Innovate Implement + +

Page 38: Apollo Brand Identity Guidelines

Vehicle graphics

35

Office / Plant Bus

Service / Delivery Van

Tata Ace delivery vehicle

Page 39: Apollo Brand Identity Guidelines

Material specifications for signage

34

Material Specs Waranty

3M Panagraphics-II Flex + 3M 3630-22 / 3630-44/3630-128 and SC

2330-93 series vinyl + Acrylic Letters

3 Years

3M Panagraphics III Flex + Back to Back Printing on HP Scitex + 3M 8520

Over laminate 3 Years

3M Lumina II Flex +3M SC 3630-22/SC3630-

44/SC3630-128/SC 2330-93 Vinyl

18 Months

3M Lumina II Flex +Back to Back Printing on HP

Scitex + 3M 8520 Over laminate

18 months

3M Lumina Flex 1-2 Year

3M Lumina -II Flex + Printing 1 Year

Sign Facia Specifications Box Specifications

3M Panagraphics-II Flexible Substrate

1” X1” M.S. Double Frame with Anti Rust Coating

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers

3M SC 3630-22/SC 3630-44/ SC 3630-128/SC 2330-93 Vinyl

28 Gauge GI Sheet for Back Cover

Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring

10 MM Solid Acrylic Letters – 010 Al “ L” angle Extrusion for Edge to Edge Lighting

3M Panagraphics –III Flexible Substrate

1” X1” M.S. Double Frame with Anti Rust Coating

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers

3M 8520 Over laminate

28 Gauge GI Sheet for Back Cover

Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring

Back to Back Printing on HP Scitex Al “ L” angle Extrusion for Edge to

Edge Lighting

3M Lumina –II Flexible Substrate

1” X1” M.S. Double Frame with Anti Rust Coating

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers

3M SC 3630-22/SC 3630-44/ SC 3630-128/SC 2330-93 Vinyl

28 Gauge GI Sheet for Back Cover

Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring

Al “ L” angle Extrusion for Edge to Edge Lighting

3M Lumina –II Flexible Substrate

1” X1” M.S. Double Frame with Anti Rust Coating

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers

Back to Back Printing on HP Scitex

28 Gauge GI Sheet for Back Cover

CG/Osram/Wipro Make Tube Light/Copper Choke/Starter with ISI

marked Wiring

3M 8520 Over laminate Al “ L” angle Extrusion for Edge to

Edge Lighting

3M Backlit Flex “Lumina” 1.5” X 1” M.S. Fame with Anti Rust Coating

Solvent Printing 1” AL “L” angle as a covering for the frame

3M Lumina –II Flex 1” X 1” M.S. Frame with Anti Rust Coating

Solvent Printing

Type

Backlit Signage

Backlit Signage

Backlit Signage

Backlit Signage

Non Lit Signage

Non Lit Signage

Page 40: Apollo Brand Identity Guidelines

This short chapter provides us with the templates of any print advertising we may use for products, promotions etc. in

newspapers / magazines / brochures / journals.

We have left the options of the pictorials to be used as open but they must be used in consultation with

• The Corporate Marketing team in case of corporate / product communication

• The India Operations Marketing team in case of promotions

There are templates in square, horizontal and vertical formats.

Print / advertising communication

36

Title text goes hereSub title text goes here

Address will come here

Square format

1:1

Title text goes hereSub title text goes here

Address will come here

www.apollotyres.com

X

X

www.apollotyres.com

X

0.5X

Page 41: Apollo Brand Identity Guidelines

2:11:2

Rectangular formats

37

Strip ad and online formats

1:4

1:4

X

X

0.5X

X

Address will come here

Title text goes hereSub title text goes here

Address will come here

Title text goes hereSub title text goes here

www.apollotyres.comwww.apollotyres.com

X

X

0.5X

X

Address will come here

Title text goes hereSub title text goes here

Address will come here

Title text goes hereSub title text goes here

www.apollotyres.com

www.apollotyres.com

X

X

0.5X

X

Address will come here

Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here,

Title text goes hereSub title text goes here

www.apollotyres.com

Address will come here

Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here,

Title text goes hereSub title text goes here

www.apollotyres.com

Title text goes hereSub title text goes here

Title text goes hereSub title text goes here

Address will come hereAddress will come here

Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here,

Title text goes hereSub title text goes here

Title text goes hereSub title text goes here

Address will come hereAddress will come here

Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here,

www.apollotyres.com

X

X

0.5X

X

www.apollotyres.com

Page 42: Apollo Brand Identity Guidelines

38

Corporate posters/print advertising

The combined corporate poster

OUR COMMERCIAL:1 IN 41 IN EVERY 4 COMMERCIAL VEHICLES IN INDIA RUNS ON APOLLO TYRES

1/4

www.apollotyres.com

70+ SOLD IN 70+ COUNTRIESNOT JUST BIG IN INDIA BUT INDIA’S BIGGEST EXPORTER OF TYRES

www.apollotyres.com

1800 1800 TYRES AN HOURINDIA’S LARGEST DEALER NETWORK SURE CAN SHIFT

www.apollotyres.com

30 SATISFACTION IN 30 SECONDS:QUITE A CLAIMINSTANT CLAIM STATUS: AN EXAMPLE OF OUR COMMITMENT TO PUTTING CUSTOMERS FIRST

www.apollotyres.com

500/500: NOTHING LESS WILL DOEVERY APOLLO TYRE HAS TO PASS 500 TESTS – A BENCHMARK FOR QUALITY AND SAFETY500/

500

www.apollotyres.com

30-300KMPH: SAFETY IN NUMBERSTHE WIDEST RANGE OF TYRES MEANS ONE THAT’S PERFECT FOR YOUR VEHICLE30-

300KMPH

www.apollotyres.com

www.apollotyres.com

30-300KMPH: SAFETY IN NUMBERSTHE WIDEST RANGE OF TYRES MEANS ONE THAT’S PERFECT FOR YOUR VEHICLE

30-300KMPH

30 SATISFACTION IN 30 SECONDS:QUITE A CLAIMINSTANT CLAIM STATUS: AN EXAMPLE OF OUR COMMITMENT TO PUTTING CUSTOMERS FIRST

500/500 500/500: NOTHING LESS WILL DOEVERY APOLLO TYRE HAS TO PASS 500 TESTS – A BENCHMARK FOR QUALITY AND SAFETY

OUR COMMERCIAL:1 IN 41 IN EVERY 4 COMMERCIAL VEHICLES IN INDIA RUNS ON APOLLO TYRES

1/4 70+ SOLD IN 70+ COUNTRIESNOT JUST BIG IN INDIA BUT INDIA’S BIGGEST EXPORTER OF TYRES

Moving India taking on the world

1800 1800 TYRES AN HOURINDIA’S LARGEST DEALER NETWORK SURE CAN SHIFT

Page 43: Apollo Brand Identity Guidelines

Merchandise

This chapter provides us with the templates for depicting the Apollo logo / the combination logo on various items of

merchandise such as

T-shirts

Coffee mug Pen drive

Pens Cap

39

Page 44: Apollo Brand Identity Guidelines

40

Paper bag

Cloth bag

Lanyard

Keyring

Service overalls

Page 45: Apollo Brand Identity Guidelines

Laptop Stickers

Shelf stickers

4:1

41

Car stickers

Overtake from the right side. not the wrong side.

This close? and not on Apollo tyres?

Baldness doesn't suit tyres either.

Alcohol is an uplifting spirit.

Page 46: Apollo Brand Identity Guidelines

42

Note Book / Journal

APOLLO TYRES LTD.Plot No. 7, Sector 32, Institutional Area, Gurgaon 122001 - Haryana, India.www.apollotyres.com

2009 JOURNAL

Paper Cube Swiss card

Page 47: Apollo Brand Identity Guidelines

The sun never sets!

IDEN

TITY

GU

IDE

/APR

IL 2

009

/ GRA

VITY

/ N

OS.

APOLLO TYRES LTD.7 Sector 32

Gurgaon - 122001, IndiaT: +91-124-2721101, +91-124-2383002

F: +91-124-2383359www.apollotyres.com

Institutional Area,