apouc 2014-oracle mobile platform

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

The Oracle Mobile Platform - What you should know APOUC Leaders’ Meeting 2014

Nelson Mak Sales Consulting Director Identity Management & Security May 16, 2014


Prediction for 2014

Source: Gartner, 2013


Mobility is Key

0

500

1000

1500

2000

2500

2007 2008 2009 2010 2011 2012 2013 2014 2015

Desktop Internet Users

Mobile Internet Users

The fact

Glo

ba

l U

se

rs (

MM

)

Source: Morgan Stanley Research, 2011

More customers will access your brand from

mobile devices than computers.

More employees will access enterprise

applications from mobile devices than

computers.


Intuitive, anywhere any time, gesture control, on the move, use device features and context, engaging, fast ... fun

complex, fixed orientation,

requires concentration, content writing,

stationary interaction, data intensive

Think Mobile First for all You apps if not 1st ... always mobile included


• Apps per function or role

• Appearance and usability is a must not an option

• Mobile devices is mostly outside the firewall

• Over-the-air requires special considerations

• The app can be part of the brand

• Device functionality is rich (camera, barcode reader, accelerometer ...)

• Devices are diverse

• Devices will proliferate, be more intelligent and impact our lives immeasurably

Its NOT just another channel OR as simple as a new platform

Why and How is Mobile Different?


Gartner view of devices in the enterprise Predicted tablet shipments 2013 - 2016 Predicted smartphone shipments 2013 - 2016

Android 74.4%, iOS 18.2%, Blackberry 3.0%, Windows 2.9% But within the Enterprise: iOS = 78% market share ( iPhone 48%, iPad 30%) Android 22% (phones and tablets)

Worldwide Smartphone Sales to End Users by OS in 1Q13


App Stores

Public App Stores Enterprise App Stores


Public Network

Mobile Security Intrinsically a bigger threat and a bigger risk

Mobile Malware Threats Source: F-Secure

Private Network

Lost ...

Stolen!

Out there...

Under attack!


So, how do you deliver Mobile Services ?

Mobile Web Mobile App

Native Mobile App

Hybrid Mobile App

Mobile Service

Business

Choice

IT

Choice

Gartner, April 2013 : « by 2015, 80% of all mobile applications developed will be HYBRID or MOBILE WEB oriented »

Pre-Built App

Browser Web App

Adaptive Web pages

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 11

Oracle’s Connected Enterprise

Connected Workforce (employees & partners)

Clientelling

Dashboards

Field Service

Connect Your Business through Mobility

Connected Marketplace (customers, citizens)

Mobile

Payments

Brand

Engagement

Mobile Commerce Connected Things

(Internet of Things, M2M)

Vehicle

diagnostics

Smart metering

Urban management

Cargo

Tracking

1st Responders


CIOs Worldwide See Mobility As A Key Source Of Revenue And A Channel For Customer Engagement

KEY OBSERVATIONS

84% 84% said mobility would significantly improve customer interactions

36% are engaging customers via mobile devices

36%

Source: The Accenture Mobility CIO Survey 2013

Worldwide CIOs Take On Customer Mobility

83% said mobility would significantly affect their overall business

43% 43% said mobility would improve field/customer service delivery with instant data

83%

42% rank mobility as one of their top five priorities

42%

13 | © 2013 Oracle Corporation – Proprietary and Confidential

Organizations Are Increasingly Focused On A Robust

Mobile Strategy To Unlock Their Full Business Potential

KEY OBSERVATIONS

Source: The Accenture Mobility CIO Survey 2013; Symantec 2012 State of Mobility Survey

CIOs plan to invest more than a third of their discretionary IT budget in mobility

CIOs plan to make workflow changes to better incorporate mobility in the business

30%

43% Executives are discussing custom mobile applications

72%

Executives are discussing a corporate ‘app store’

67% CIOs have a formal mobile strategy

58%


Customer Case

• Sales Agents: ~10,000

• IT Profile:

– Email for Agents are Outsourced

– 10 Mobile Apps deployed for Sales Tool, POS and CRM

• Pain-points: – Mobile App Control and Update

– User Experience

– App and Data Security including Offline Use

– Usage Tracking and Behavior

Insurance Firm


What We Are Hearing About Your Mobile Strategy

KEY INITIATIVES CHALLENGES

• Provide access to customers through the ‘My STC’

App on mobile and enable them to gain control of

their account on the go

• Continue to focus on end-to-end service

enablement through integrated systems and

improve customer satisfaction

• Offer mobile apps such as ‘Your Health’, ‘Abyat’,

etc. for mobile phones and improve customer

engagement and delivery of its services

• Support the self service needs of employees, customers and partners with mobile access to application data and capabilities

• Overcome current fragmented mobile development, deployment and management infrastructure

• Keep up with mobile technology changes and required skill sets

• Integrate mobile app into the existing enterprise security framework

Source: Company Website; Annual Report, 2012;


Oracle’ Platform For Mobility Can Help Improve Key

Benefit Areas Between 5% To 80%

What if we could Improve your Application Time To Market between 15 % - 80% ?

What if we could Improve your User Experience by 5% ?

What if we could Reduce your IT Integration Costs between 15% - 80% ?

What if we could Improve your Employee Productivity between 5% - 20% ?

What if we could Reduce your Customer Support Costs between 5% - 15% ?

What if we could Improve your Mobile Security between 5% - 30% ?


COST SAVINGS (SAR, Mn) REVENUE (SAR, Mn)

Note: Analysis Is directional in nature. Initial outside-in estimate based on Company size and Industry Norms. Improvement ranges derived based on third-party benchmarks & benefits achieved by Oracle customers. Quantification assumptions listed in Appendix. Source: Oracle customer experience and analysis

Our Initial Analysis Indicates That STC Can Realize

Significant Benefits


Mobile Use Cases


Banking ANZ Mobile Banking

• Already had the most advanced mobile banking application in Australia (goMoney).

• ANZ moved from custom to COTS that allowed Mobile and WEB channels to leverage a single security solution.

• PIN based authentication had already been delivered to the market!


Integrated to helps citizens easily find over 8,000 of San Francisco’s parking spots

Real-time data and demand-responsive pricing work together to readjust parking patterns

Implemented using Oracle SOA Suite and ADF Mobile

See More. Park Faster.

San Francisco MTA SFpark Mobile Application with Oracle SOA Foundation


Provides train managers with real-time access to

train information (e.g. stations, train delays,

delays reasons, etc.)

REST enabled web-services allow train managers

to leverage Android Samsung smart phones

Mobile solution used by 10,000 train managers,

covering 900 trains (TGV) each day

Smartphone used to perform essential tasks (e.g.

checking planned routes, driving trains and filing

daily reports)

Mobile Workforce Enables Agility

Mobile Enablement: SNCF

Largest Railways Improves Operational Excellence


Serving a population of 4.5 million people maintaining 17k km of water & 30k of sewer network

React rapidly to field requests that require manager approvals

Mobile application built in ADF-Mobile in 8 weeks

Leveraged backend infrastructure through services exposed via Oracle SOA Suite and data from EBS

Expedite Approvals - Anytime,

Anywhere

Northumbrian Water EBS iProcurement Requisitions Approval


Situation: Increasing productivity and providing store managers with better business analytics on the go.

Challenge: Providing access on IPads to 2200 store managers across North America

Solution: Deploy Oracle Access Management 11g R2 to provide access management for apps deployed on IPads.

Result: Improved manager satisfaction, Improved productivity by providing application access anytime and anywhere.

Reduce Cost & Increase Security

SuperValu Deploys 2,200 Pads with Oracle Identity


Mobile solution for cabin crew

Brings current data from reservations, loyalty,

CRM, operations and crewing systems into

the cabin

Enables electronic capture of passenger and

operations data in the air – pushed back to

ground systems on completion of flight

Key Functionality is Guest Recognition &

Preferences Rapid Customer Recovery

Operational Reporting

.

Seamless One-to-One Service

JetStream Passenger App used by Qantas


Jetstream

Screen shots

Seat Map Passenger Details Operational Reports


Medtronic Enhances Sale Force Productivity with WebCenter Content Mobile Solution

COMPANY OVERVIEW

• Medical device company that develops pacemakers, defibrillators, stents, catheters, shunts, and surgical tools

• Location: Minnesota, USA • Employees: 41,000 • Revenue: US$15 billion

CHALLENGES

• Minimize sales call preparation by giving sales reps quick and easy mobile access to the latest product and treatment services collateral

• Comply with FDA regulations by providing the most accurate and up-to-date information to physicians and ensuring that product information could not be changed or altered

SOLUTION

• Apple iPad integration with Oracle WebCenter Content

RESULTS

• Mobile access to most up-to-date product

and treatment services collateral

• More productive sales meeting preparation

and easier follow-up

• Compliance with FDA regulations around

product information access and security


Components of Mobility Strategy & Roadmap

2

7

Setting the Direction

Business

Applications

Information

Technology

Device Policy

Security

Deployment, Management & Monitoring

Governance

Business Case

App Portfolio

Mobile Platform

Reference Architecture

Development


Oracle Mobile Strategy


MOBILE SECURITY

Build Your

Own Apps

Oracle’s

Mobile Apps

MOBILE STRATEGY

ORACLE MOBILE PLATFORM

APP


Maximize existing IT investments

Develop cross platform & multi channel

and multi device applications

Integrate data and services across the

Enterprise and Mobile devices

Secure information uniformly across all

layers of enterprise and mobile apps

Deploy & Manage cloud and on-

premises for multi-channel delivery

One Platform, Any App, Any Data, Any Device – Secure

Oracle Mobile Platform

ON-PREMISE PACKAGED

APPLICATIONS

CUSTOM APPLICATIONS CLOUD

Multi-Channel NATIVE, WEB, HYBRID

SECURE

DEVELOP

INTEGRATE M

AN

AG

E

DE

PL

OY

ORACLE MOBILE PLATFORM


Mobile Apps Today

SAAS HCM

RECRUITING

SAAS HCM

RESUME SCREENING

SAAS HCM

CANDIDATE SCREENING

SAAS HCM

SUCCESSION PLANNING

SAAS HCM

TIME CARD

SAAS HCM

INTERVIEW MANAGEMENT

SAAS HCM

TALENT REVIEW

SAAS HCM

LEARNING

SAAS HCM

TIME CARD

PeopleSoft

MAINTENANCE SERVICE REQUEST

JD Edwards

EXPENSES

E-Business Suite

REQUISITION

SAAS HCM

APPROVALS

PeopleSoft

TIME REPORTING

PeopleSoft

PROJECTS

PeopleSoft

TRAVEL AUTHORIZATION

PeopleSoft

CASH MANAGER

PeopleSoft

EXECUTIVE HOMEPAGE

PeopleSoft

LINE LEVEL MANAGER

JD Edwards

REQUISITIONS

JD Edwards

SERVICE ORDERS

JD Edwards

PURCHASE ORDERS

JD Edwards

PO APPROVAL

JD Edwards

SUPPLIER SELF SERVICE

JD Edwards

PROJECTS ON THE GO

E-Business Suite

SUPPLIER SELF SERVICE

E-Business Suite

PROJECTS ON THE GO

E-Business Suite

WAREHOUSE INTEGRATION

E-Business Suite

AGILE PLM

E-Business Suite

EXPENSES

E-Business Suite

COMPANY DIRECTORY

PeopleSoft

PAYMENT REQUEST

PeopleSoft

PROCUREMENT OFFICER HOMEPAGE

PeopleSoft

TIME CARD

PeopleSoft

BENEFIT PLANS MODIFICATION

Siebel CRM

CUSTOMER 360

Siebel CRM

MOBILE KNOWLEDGE

REQUISITIONS

SAAS HCM PeopleSoft

TIMECARD

PeopleSoft

BENEFIT PLANS MODIFICATION

PeopleSoft

GUIDED SELF SERVICE

JD Edwards

WAREHOUSE INQUIRY

E-Business Suite

EXPENSES

E-Business Suite

ASSET MANAGEMENT

E-Business Suite

WORKER ABSENCES

E-Business Suite

WORKER PORTRAIT

SAAS HCM

WORKER ABSENCES

JD Edwards

ASSET MANAGEMENT

Siebel CRM

PRM

Siebel CRM

CLIENTELLING

PeopleSoft

EXPENSES

PeopleSoft

REQUISITIONS

PeopleSoft

APPROVAL

PeopleSoft

COMPANY DIRECTORY

Siebel CRM

PHARMA SALES LIFE SCIENCES

Siebel CRM

PHARMA SALES REP

SAAS HCM

RESUME SCREENING

Siebel CRM

TPM CONSUMER GOODS

Siebel CRM

OPPORTUNITIES

SAAS HCM

WORKER PORTRAIT

Siebel CRM

RETAIL EXECUTION CONSUMER GOODS

Siebel CRM

CONTACTS

SAAS HCM

APPROVALS

SAAS HCM

CANDIDATE SCREENING

JD Edwards

EXPENSES

SAAS HCM

COMPANY DIRECTORY

SAAS HCM

RECRUITING

Siebel CRM

SERVICE ORDERS

JD Edwards

PO APPROVAL

JD Edwards

REQUSITIONS

SAAS HCM

GOALS

E-Business Suite

ORDERS

E-Business Suite

SERVICE ORDERS

E-Business Suite

TRANSPORTATION

E-Business Suite

AGILE PLM

Siebel CRM

SERVICE REQUEST STATUS

Siebel CRM

FIELD SERVICE

E-Business Suite

REQUEST STATUS

PeopleSoft

EXPENSES

PeopleSoft

REQUISITIONS

PeopleSoft

APPROVAL

PeopleSoft

COMPANY DIRECTORY

Siebel CRM

PHARMA SALES LIFE SCIENCES

Siebel CRM

PHARMA SALES REP

SAAS HCM

RESUME SCREENING

Siebel CRM

TPM CONSUMER GOODS

Siebel CRM

OPPORTUNITIES

SAAS HCM

WORKER PORTRAIT

Siebel CRM

RETAIL EXECUTION CONSUMER GOODS

Siebel CRM

CONTACTS

SAAS HCM

APPROVALS

SAAS HCM

CANDIDATE SCREENING

JD Edwards

EXPENSES

SAAS HCM

COMPANY DIRECTORY

SAAS HCM

RECRUITING

Siebel CRM

SERVICE ORDERS

JD Edwards

PO APPROVAL

JD Edwards

REQUSITIONS

SAAS HCM

GOALS

E-Business Suite

ORDERS

E-Business Suite

SERVICE ORDERS

E-Business Suite

TRANSPORTATION

E-Business Suite

AGILE PLM

Siebel CRM

SERVICE REQUEST STATUS

Siebel CRM

FIELD SERVICE

E-Business Suite

REQUEST STATUS

… and More On The Way


Oracle BI Mobile Stunning & Interactive Analytical Applications For Any Mobile Device

Allows you to view, analyze, and act on all

your analyses, dashboards, scorecards,

reports & notifications on-the-go.

BI Mobile HD IT Controlled – Managed - Consistent

BI Mobile App Designer Purpose Built Analytical Apps

Allows business users to create and

distribute mobile apps through self

service capabilities


Develop: Mobile Development Framework

Build Once, Run on Multiple-Platform

– Phones, Tablets, IOS, Android

HTML5/Javascript or Native

Consistent Business Logic & Data Model

Disconnected: SQLite with Encryption

Full Access to Native Device Features

Modular, Reusable Application

Components


Oracle WebCenter

ENTERPRISE CONTENT MANAGEMENT

WEB EXPERIENCE MANAGEMENT

ENTERPRISE PORTALS

To Address Mobile Engagement Requirements For All

DEVELOPER

KNOWLEDGE WORKER

ADMINISTRATOR

PARTNERS

EMPLOYEES

CUSTOMERS

PORTAL MARKETERS CUSTOMERS SITES END USERS CONTENT END USERS


Integrate: Mobile Service Integration

Service Enablement, Management and Integration

Reuse existing application

services

Rapid response to new

business requests

Fast access to data and

services across the Enterprise

and external sources

Reliable and solid

orchestration platform

Inventory Check Service

Credit Check Service

Production

Service

Customer Status Service

Order

Service

Billing

Service

Integration Infrastructure

Existing Services

SOA Foundation

RESTful API

ORACLE APPLICATIONS

CLOUD APPLICATIONS

ISV/CUSTOM APPLICATIONS


Deploy & Manage: Enterprise Scalability

Performance: Highly responsive

mobile apps through in memory

data cache

Scalability: Support millions of

concurrent mobile applications

and users

Availability: 24X7 availability

Business Logic

Weblogic Server

REST

Coherence

Notifications

JPA / TPMC


Oracle Enterprise Manager

Business Driven Application Management

Complete end to end

management across the stack

Real end user experience

Trace transactions across stack

Monitor applications in depth

Diagnose issues quickly for

remediation

Applications and Application Services

Middleware

Database

Host, OS, Storage and Network


Extend Identity to Enterprise Mobility

Unify Identity and BYOD Management

– Extend user/role mgmt to device mgmt

– Role Request based Application

Distribution

Secure, Managed Application Container

– Single Sign-On for Mobile Applications

– Application Security policies

– Wrap Custom, ADF Mobile & Oracle

Applications


API Security – Secure Mobile Access to Corporate Information

Extend

Access Management to

REST API’s

Context Aware

Authentication

Authorization

Fraud Detection

Security Tokens

Data Redaction

Audit

Ac

ce

ss

Ma

na

ge

me

nt

Transformation

API Control &

Governance API Management

& Monitoring

Threat Protection

Secure

REST API’s

OAUTH 2.0

Client & Server

Client

Throttling

Native JSON & XML

Processing

< XML >

{“JSON”}

API Key

Management

http://www.oracle.com/



4

0


Business

Applications

Information

Technology

Device Policy

Security


Governance

Business Case

App Portfolio

Mobile Platform


Development


How To Secure Corporate Data In A BYOD World?



Mobile Device

Management:

Lock down the

phone and treat

it as a corporate

asset – no

personal data


Mobile Application

Management:

Create a secure

container that

separates

corporate data

and apps from

personal



Oracle’s Mobile Security Strategy Securely Separate & Manage Corporate Apps and Data

Secure Container For App

Security And Control

Secure Controls And Management

For Enterprise Apps

Extend Identity Services To Avoid

Redundancy And Overlaps

Separate, protect and wipe

corporate apps and data

Strict policies to restrict viewing or

moving data out of container

Consistent support across multiple

mobile platforms

Secure communication with enterprise

application servers

Corporate app store

Common users, roles, policies,

access request, cert etc.

SSO for native and browser apps

Risk/policy based step up and

strong authentication


Oracle Mobile Security Vision

Mobile Security Suite that can extend the Oracle

IDM platform

Separate personal and corporate apps and

data

Application centric solution – avoid device

lockdown

Extend Identity Management platform to manage

the lifecycle of applications and containers

Extend Access Management platform to mobile

devices and applications

Oracle/ADF Mobile Apps secure-by-default by

consuming these security services

Addressing Customer Requirements for Mobile Security


Oracle Mobile Security Suite

Secure Enterprise Workspace Secure Browser

Mobile File Management w/ doc editing

Authentication

Encryption in transit

Encryption at rest

DLP

Policy control

Business Apps

PIM (email, calendar, contacts, tasks)

• Employees want to access corporate data on

mobile devices

• Solution addresses authentication, security,

encryption, access to apps & documents

Secure Container/

Workspace


Oracle Mobile Security Solution

Complete Protection of Enterprise Information on Mobile Devices

• Secure, touch-enabled enterprise workspace for iOS and Android

• Trusted workspace for enterprise secure mail, browser, file manager, in-

house or 3rd party apps

• Single sign-on just like from your desktop

• No restrictions or controls over personal apps or data

• Increase productivity for mobile workers

• Data leaking control by policy to restrict or allow email, copy/paste, sharing

• Isolate enterprise data access from personal data access

• Manage application and data lifecycle to ensure users only have access to

authorized data

• Manage user credential lifecycle

• Deployment options include on-premise or in the cloud

Preserve User Experience

Enable Enterprise Security and Control

Data Leakage Control

Policy Enforcement

Authentication

Encryption in Transit

Encryption at Rest


Oracle Kerberos Authentication Versus Competitive Impersonation Approach


Mobile Security Use-Case Scenarios All Covered by Oracle Access Management

Custom

App

Oracle

App

Commercial

App

OAM Suite

Protected

Resources

REST Translation To

(Mobile Enablement Of)

Legacy Apps

Custom App Development

ADF Mobile – Single Code Base

w/ Mobile Security SDK

for Native App Security

API Security

Data Redaction

Device Fingerprinting

Risk-Based AuthZ

Session Management

Policy Enforcement

Audit/Governance

OAuth ID Server

Containerization

of Corporate

Apps & Data

Protection against

Copy-Paste, Save-As,

Unauthorized Apps, etc.

Email & Other Utilities

SSO via

Enterprise Credentials

SSO to Commercial Apps

w/o Requiring Browser

Mobile Enables

Oracle

Business Apps

Secure Apps for

Non-Corporate Use Cases

Containerized

Apps

via AppTunnel

Non-Container

Apps

Oracle

API Gateway

Oracle

Mobile Access

Server

Optional Social Logon

Strong, Step-up,

KBA, & OTP

Authentication


Use-Cases for “App Container” Competitors No Coverage for Many Critical Scenarios

Custom

App

Commercial

App

OAM Suite

Protected

Resources

REST Translation To

(Mobile Enablement Of)

Legacy Apps

Custom App Development

ADF Mobile – Single Code Base

w/ Mobile Security SDK

for Native App Security

API Security

Data Redaction

Device Fingerprinting

Risk-Based AuthZ

Session Management

Policy Enforcement

Audit/Governance

OAuth ID Server

SSO via

Enterprise Credentials

SSO to Commercial Apps

w/o Requiring Browser

Mobile Enables

Oracle

Business Apps

Secure Apps for

Non-Corporate Use Cases

Containerized

Apps

via AppTunnel

Non-Container

Apps

Oracle

API Gateway

Oracle

Mobile Access

Server

Optional Social Logon

Strong, Step-up,

KBA, & OTP

Authentication

Oracle

App

Containerization

of Corporate

Apps & Data

Protection against

Copy-Paste, Save-As,

Unauthorized Apps, etc.

Email & Other Utilities



5

1


Business

Applications

Information

Technology

Device Policy

Security


Governance

Business Case

App Portfolio

Mobile Platform


Development


New Integration Architecture

Service Providers

Delivery

Service Aggregation

Capabilities

Service Consumers Mobile Platform

Analytics Dashboard

Composite Apps Cloud Apps & Services

Public Resource Pool

Private Resource Pool

API Security Management

Integration Platform

Content

Business Services

Serv

ice

s A

PI

Devices Social Networks Cloud Services Big Data Cloud Services

Enterprise 3rd Party

apouc 2014-oracle mobile platform

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