app academy: marketing (sf) info kit
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APP Academy: Marketing (SF) Info KitTRANSCRIPT
APP Academy: MarketingInformation Kit
June 13, 2013San Francisco
@partnerforce
When: June 13, 2013 at 8:30am (Breakfast)Where: 1 Market @ Embarcadero
San Francisco, CA 941056th Floor, Spear TowerKilauea 1-2 Conference Room
Costs: Program is free, meals provided; youare responsible for travel & lodging
Contact: John RichterISV Success (Enablement)[email protected] (mobile)
Welcome, we look forward to seeing you there!
APP Academy: Marketing
IMPORTANT:If you cannot attend the session for any reason please email John Richter ASAP. We have a waiting list and would like to accommodate as many partners as possible. Thank you for your consideration.
Contact: John Richter, [email protected]
APP Academy: Marketing
Session Goals
• Understand marketing resources and tools• Optimize your message and create killer content• Create brand excellence for large-scale impact• Manage your ApppExchange listing and associated assets• Identify your top lead generation strategies & alignment with sales• Lead inspired campaigns and run PR like a pro• Modernize online marketing and take your events to the next level• Inspire & motivate your marketing team!
Our overall goal for the session is for you to understand the key milestones & actions in the marketing process, learn how to succeed at each milestone, and become an advocate for best practices within your own company. Build brand, generate demand, delight your customers
Morning (Build Your Brand)
Breakfast (8:30am)
Overview (9:00am Start Time)
High Impact Messaging
Break
Big Brand Excellence
AppExchange: The Insider’s Guide
Lunch (12:30pm)
Afternoon (Build Your Channel)
Funnel of the Future
Marketing Strategy: 360° View
PR: Pump up the Volume
Break
Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Summary & Survey 15m
End (5:00pm)
APP Academy: Marketing
Salesforce.com, 1 Market @ Embarcadero, Spear Tower, San Francisco, CA 94105
Spear Tower
Spear Tower (6th Floor, Kilauea 1-2)
:: When you arrive at Spear Tower (across from the Food Court on the 1st Floor), tell Security you are here for a salesforce.com training on the 6th Floor. Be prepared to show your ID.
:: Check-in with reception on the 6th Floor to receive your ID badge:: The session is in Kilauea 1-2:: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592
Enter Here
Kilauea
http://p.force.com/appacademy
Free training for ISV partners
Contains best practices by Roles
Videos, Checklists, FAQ’s
Build your own Custom Training
Partner Portal – APP Academy
Read ‘Behind the Cloud’ by Marc Benioff
Startup Inspiration Industry Expertise Sales Strategy Marketing Best Practices Technical Wisdom Event Planning Product Launch Financing Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you purchase this book for yourself and your team members. We will refer to this book during the session (purchase is not required).
www.salesforce.com/behindthecloud
Read ‘Complete B2B Online Marketing’ by Maura Ginty & Lauren Vaccarello with William Leake
Understanding B2B Online Marketing Building a B2B Brand Online Search Engine Optimization Using Paid Online Media Optimizing with Metrics Conversion Rate Optimization & Usability Managing Your Leads Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between awareness and demand-generation.
Find the book at
Read our new Business App Blog
To help you be succeed, our new partner-specific blog contains:
– Tips and tricks from every team supporting you
– Help & how-to’s
– Industry thought leadership
– Announcements and program newshttp://p.force.com.com/blog
http://p.force.com/marketing
Office Hours
Marketing Best Practices
Event Management
AppExchange
Social Media
Recorded Training
Marketing FAQ
APP Academy Topic – Partner Marketing
Follow us on Twitter@partnerforce on Twitter
•Announcements•Webinar Replays•Release Updates•Dreamforce Alerts•Program Changes•Partner News•New Resources
http://www.twitter.com/partnerforce
@partnerforce
Pre-Session ChecklistBring Your Own Laptop or Tablet (wifi available)
Review the APP Academy (Online) before attending*Tip: Share this link with other team members http://p.force.com/appacademy
Read the recommended marketing resourceshttp://p.force.com/marketing
Follow us on Twitter @partnerforce
Be prepared to discuss:(1) your company marketing strategy (2) your plan for next steps (3) the roles you have in place to support those plans(4) the metrics you are using to guide and manage your business
Frequently Asked QuestionsHow much does the program cost?This program (valued at $2000 USD) is free to members of our AppExchange Partner Program. Meals are provided. You are responsible for transportation & lodging.
Can I bring a colleague who was not pre-registered?Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will have access.
Are purchasing the recommended resources required for the session?No. It is not our intention to sell books, but many of our partners have found these resources to be helpful, which is why we recommend them.
Can I have a copy of the slides from the session?Some of the slides are proprietary and cannot be shared. However, many of our modules are available in the train-the-trainer materials of the APP Academy.http://p.force.com/appacademy
If I need directions, have an issue, whom should I contact?Contact John Richter at [email protected] or 415-572-0592 (mobile).
See you there!