app campus overview_20120929

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Paolo Borella 29.9.2012

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Page 1: App campus overview_20120929

Paolo Borella

29.9.2012

Page 2: App campus overview_20120929
Page 3: App campus overview_20120929

AppCampus

• A three year project, based in

Aalto university: a fusion of

engineering + business + design

• Funded with 21M€ by Microsoft,

Nokia and Aalto University.

• A new kind of accelerator for next

generation of mobile experience

We think AppCampus is the most

exciting innovation project EVER!

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Page 4: App campus overview_20120929

A Go-To-Market slingshot

A Unique Accelerator

• No Equity Dilution

• No Revenue Share required

• IPRs remain property of developers

Three key facets

• Award Platform

• Coaching Program

• Marketing Support

Our only demand: 6-month Mobile Patform exclusivity

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Page 5: App campus overview_20120929

New Ecosystem Advantage

• Windows Phone defines the new paradigm for UX

• Pool of 500 million Nokia devices in the market

• Virgin territory for developers to differentiate by creating exciting

never-before-possible apps

• New monetization opportunities via the Windows and Nokia

distribution networks

Windows Phone together with Nokia will lead developers and

users into a new era of mobile computing

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Page 6: App campus overview_20120929
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Who You Are

• A developer with world class skill

and ambition potential. You breathe

mobile and love to deliver great UX.

• An entrepreneur with world class

management and monetization

capability. You are aggressively

seeking the next big opportunity

in mobile.

• A finessed facilitator, a connector of

opportunities to ideas and people.

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Page 8: App campus overview_20120929

How you can

Accelerate with AppCampus

• Awards: 20-50-70.000 euro / App

• Coaching & Education, Product-oriented

• Professional SW-Dev. Process & Quality Assurance

• Network & Marketing Support, Marketplace & Nokia Store

• Co-working space

Online submission: appcampus.fi

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Page 9: App campus overview_20120929
Page 10: App campus overview_20120929

Awards – We've set a high bar

Application should meet some* combination of these criteria:

• Innovative, first-to-market app-concepts.

• Differentiated, unique apps, not already available on

competing operating system.

• Support for platform key features & APIs as they become

available.

• Demonstrated design elegance and technical quality.

• Potential to drive momentum of the new ecosystem.

(*) not necessarily all.

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Page 11: App campus overview_20120929

Award Categories

Level 1 (e.g. 20kEUR)

•Relatively simple (standalone) applications.

Level 2 (e.g. 50kEUR)

•Application which requires interfacing with some existing network (cloud)

based service/media/information.

Level 3 (e.g. 70kEUR)

•App includes development of network (cloud) service back-end, and

interfacing with it.

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Page 12: App campus overview_20120929

Acceleration Process

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Page 13: App campus overview_20120929

AppCampus Core TeamPekka Sivonen, Head of AppCampus

Tapio Siik, Evangelist

Paolo Borella, Director AppCampus

Alina Kangasluoma, Marketing

Zaira Mammadova, Communications

Teemu Tapanila, Coordinator

Chris Bouret, Operations

Julio Castillo, Operations

Tiina Muttilainen, Quality

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Page 14: App campus overview_20120929

Submission Status 17.9.2012

Page 15: App campus overview_20120929

Get Funded Now!

Do you have a great idea, a great team?

Here are the 3 steps to success:

1. Speak to us Now! Our experts are ready for feedback and

suggestions.

2. Submit your proposal: appcampus.fi

3. Rock the world!

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Contacts

AppCampus

Metallimiehenkuja 10, 2nd floor

P.O. Box 17600, FI-00076 Aalto

FINLAND

[email protected] mobile +358504132462

Web appcampus.fi

Twitter @appcampusfi

Facebook facebook.com/appcampus.fi

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