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Post on 14-Apr-2017

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Slide 1

We wander for distraction,But travel for fulfillment

GOALS-Robust Social Presence-Favorable App Store Ratings-From Good to Great-$1M/month by years end

Existing APPs

APPs aTz travel Tripcase ExpediaHotel Booking Yes Yes YesTicket Booking Yes Yes YesCar Rental Yes Yes YesHoliday Activity Yes Yes YesTravel Documentation Yes Yes NoLocal Assistance Yes No NoMulti-lingual Yes Yes NoMaps On the Go Yes No NoFamous Lookouts Yes No NoManage Photos Yes Yes NoCustomized Itinerary Yes No No

Competitors

Helpful Statistics

Take us with you

a single place for all your trips

Travelling Alone?Not A Local?aTz Travel-caters to local languages-customizes mode of transport

plan it with us-premium hotels to budget lodges-customized itinerary-Local guide services

Are you a travel freak?-self drive car rental-unifies google maps-customizes travel

food-pops out nearby restaurants-adapts to your food habits-reminds you exotic places on the go

manage your trips-organize your travel-customized albums-keeps your travel document

Call the locals -local services instantly-resolves travel issues

sneak into market strategy

revenue model-In-app Ads-Free premium services-allows easy integration

find your niche-target audience-engage beta-testers-be unique and exclusive

-Budget Backpackers-Spontaneous Wanderer-Pre-planned Traveler-Big Spender-Adventurer

What gives us an edge?-Local Assistance-Customized Itinerary-Famous Lookouts Suggestions

Privileges-Frequent Travelers get upgrades-Early bird schemes allow discounts-Complimentary Tickets**Terms and Conditions apply(Only after 3 international travels/year)

Welcome to Barcelona! View your free in-app walking guide here - well show you the sites!Wondering what to do next? See our list of top activities for Paris, FranceDont forget - youre booked for the 10:00am Tower of London tourJoin our Gold Club for exclusive access to the best hotels and dining across the globe!Youve always wanted to skydive - now is the time! Chiang Mai Skydiving is just 3 miles away!

Lucrative Taglines

REVIEWS-analyze reviews of similar apps-get insight of their loopholes-fix the errors

market research-best advisor-helps with pricing-use leader-board for best apps

design

-hire a designer-coherent design-stunning visual asset

How we make money? - Advertisements(Admob &iAds)-Cost per install-Sponsorship by related companies

Our collaborators

Access Level and Benefits-Pre-Viewer, Uploader,Co-Owner-Regularization of Income-Benefits to share-holders- Premium Benefits

Go online!!!-Blogs and Websites are resourceful-Provide links for support and social media-Promotional video and reviews should be highlighted-App and website must be coherent

-A banner campaign on social media-Declaration of early bird privileges-Convincing Notifications

MUSTs-before the launch day

Promotion and Social Media

Like . Share . Comment

The Launch-App developers should understand the trend-Dec-Feb seems the best time

user retention-retention is the key to app success-push notifications-make the users your marketers-find your viral aspects

Feedback and Customer Engagement-Customer should be able to contact easily-Try to look after unhappy customers-Try to answer them and solve issues-Encourage them to give feedback

RECAPThe AppPLANDevelopmentMarketing

DISCLAIMERPresentation by:-Asimanshu DasNIT,RourkelaMarketing InTERnshipProf. Sameer MathurIIM,Lucknow