Who is David Iwanow?What I’ve been doing for last 3 years
SEO Product Manager for eCG
What brands I worked with
App-IndexingSome insight on how it looks and why you might like it
Google is working on improved App discovery
Google is working on improved App discovery
Google App-Indexing will continue to expand
App-Indexing via API has some benefits
Remind users they have your app installed
App-Indexing helps with branding a bit
Trouble ranking for head terms or locations?
Prompt users to open your app to answer their query
Trouble ranking for head terms?
App Only SERPs are coming!
Google offering app installs within browser
Source: https://plus.google.com/u/0/+ArtemRussakovskii/posts/dmdE7dzCw3J
Streaming of apps, no download needed
People are encourage to uninstall your apps
Bing also supports App Linking from SERPs
Now you have 4 Pillars of SEO
TECH
NICA
L
CONT
ENT
OFFS
ITE
APPS