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Download App Market in China | Daxue Consulting

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  1. 1. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM 2015 DAXUE CONSULTING ALL RIGHTS RESERVED APP MARKET IN CHINA AUGUST, 2015 Daxue Consulting
  2. 2. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM App Market in ChinaAs Chinese continue equipping themselves with mobile phones at a very fast rate, the app market inChinaisenjoyingasimilarlylargegrowth.Today there are 1.29 billion mobile users in China, and that mobile phone market is fueling the app market. Recently, with the success of the iPhone 5 (featuring a larger screen), the number of apps downloaded on the IOS store has reached record levels in China. This has been pushed to the extent that the Chinese are now downloading more IOS apps than the US. The app market is one of the most dynamic markets in China and is producing sky-high revenues. 1,290,000,000 mobile users in China
  3. 3. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM Trends in the MarketDespite having many apps imitated from the US such as Baidu browser, Baidu Maps and Baidu Photo Wonder, effectively identical in function and sometimes even look to Google apps, the Chinese are welcoming unique and innovative apps. China is displaying an advantage in terms of payment apps over any other region, partly because credit cards are not very widespread inthecountry.Thesepaymentappsarepowered by the demand for getting things delivered at home. Alipay saw the fastest growth in the last few years, however new apps are taking over, such as Tenpay, Bestpay and Lakala. Mobile payment apps are more successful than credit cards Alipay saw the fastest growth in the last few years
  4. 4. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM 200,000,000+ Chinese use mobile devices to learn Trends in the MarketAnother type of app that is particularly successful on the app market in China concerns language classes. According to China Internet Network Information Center (CINNIC), in 2013 there were more than 200 million people using their mobile device to access some form of Mobile Learning content.
  5. 5. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM The app market stretching business implementations In addition to using phones frequently and in large quantities, China has the largest 3G subscriber populationintheworld.Theirnumberisestimated to be 1.4 times greater than the US. As a result, apps requiring access to 3G Internet are developing with more ease in China. Wechat, for example, has reached 600 million monthly active users, with the vast majority located in China. 600,000,000 WeChat monthly active users (MAUs) China has the largest 3G subscriber population
  6. 6. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM The app market stretching business implementations The QQ international app is the 2nd largest messaging app and accounted 321.8 million users. The popularity of those apps is enabling new opportunities for businesses, as they are more than just messagins apps. Brands are using social media apps to reach the young generation, suggesting discounts, as well as developing and promoting the image of the business. QQ International is one of the worlds most used instant messaging clients
  7. 7. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM Chinese app market transformations The Chinese app stores are performing 2/3rd of worlds downloads and amongst them 2/3rd of apps downloaded are in Chinese language. Translating an app into Chinese before promoting them on the Chinese app market is essential to ensure large download amounts. Furthermore, QR codes are very popular and commonly used to spread apps to consumers. Their utilisations should be analysed closely in order to promote an app in China. Chinese app stores perform 2/3rd of worlds downloads QR codes are extremely popular in China
  8. 8. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM Chinese app market transformations Unlike the West, Android users on the app market in China have a choice of more than 200 android app markets. Some surprising apps appear across the platforms. For example, an app called Didi Da Ren (Didi hit people) enabled customers to hire a thug to beat up a chosen target, in a rather twisted reinterpretation of the Didi Dache car hiring service. This app has since been banned, but it does show that there is space in the app market for virtually any sort of service, and launching on an app store is comparatively simple. More than 200 Chinese app stores
  9. 9. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM Chinese app market transformations Theperspectiveoftheriseofanew,highlyprofitable and difficult to control market is being eyed closely by the Chinese government. For the first time, the Chinese government has put into place regulations for messaging apps: from now on all Wechat users must agree to comply with a strict set of regulations governing online behaviour. According to Chinese representatives the regulation will ensure building a clean cyberspace. Government tampering is likely to cause significant damages to the app market, though a thriving grey market is expected to continue growing. 1. http://pcappstore.baidu.com/en/index.php 2. https://www.techinasia.com/10-android-app-stores-china-2014-edition/ 3. http://www.forbes.com/sites/chriswright/2015/03/12/why-is-alibaba-investing-in-snapchat/ 4. https://appinchina.co/the-market/ 5. Daxue Consulting App Market Research
  10. 10. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM 1,290,000,000 mobile users Chinese app stores perform 2/3rd of worlds downloads Lakala is the fastest growing payment mobile app More than 200 Android app stores exist in China Payment with apps are more successful than credit cards China has the largest 3G subscriber population 200 million Chinese people use apps to learn Game apps in China are similar to the West Angry birds & Fruit Ninja 2/3rds of apps are downloaded in Chinese Baidu market is one of the most popular app stores in China Chinas app market
  11. 11. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM About us Daxue Consulting is a market research company dedicated to providing the best specially tailored, high-quality, customer- specific data in one of the most challenging markets in the world; China. We leverage our unique network of university organizations and professors, business associates, industry experts and foreign and local consultants to find the information you need efficiently, reliably and in a manner that addresses your specific needs. We excel because were reliable, resourceful and flexible, everything that the Chinese market demands. BEIJING, CHINA Room726,Building1,40DongZhongRoad, Dongcheng District SHANGHAI, CHINA Room1701,Building1,525FangxieRoad, Huangpu District HONG KONG, HONG KONG ISLAND 13 Queens Road Central, Floor 23, Central District PARIS, FRANCE Financire Monceau, 45 Rue de Courcelles, 75008 Paris
  12. 12. +86 (21) 5386 0380www.daxueconsulting.com TO ACCESS MORE INFORMATION ON THE APP MARKET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM If you like what you see, follow us! Yes, these are clickable buttons!
  13. 13. 2015 DAXUE CONSULTING ALL RIGHTS RESERVED Daxue Consulting CONTACT US HONG KONG | BEIJING | SHANGHAI www.daxueconsulting.com dx@daxueconsulting.com +86 (21) 5386 0380 +86 134 6658 3902 This report is the property of DaxueConsulting. No copyrighted materials may be reproduced, redistributed, or transferred without prior consent from Daxue Consulting. For more information on the app market in China, please contact us.

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