PowerPoint

Flipboard

APP SHARINGPAN WEIFAN 1155074704

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CONTENTS

01 Introduction02 Main Functions & Features03 My Thoughts About Flipboard

01IntroductionSocial-network aggregationSubscribing the topics you are interested in and connect your social network accounts with Flipboard, then you will get your personalized news magazine.Magazine-format mobile appThrough touching and flipping the screen, you will get multimedia information like news, pictures, videos, blogs and micro blogs.

Flipboard: Your Social News Magazine

02Main Functions & FeaturesFlipboard will push information according to your previous settings, that means you will only get information from your interested fields, which saves much time in this too much information society.a. Subscrption & Personalization

02Main Functions & FeaturesInformation in Flipboard is gathered and selected from various websites and social media, and you can get international news and articles from at least 25 countries.Also, you can keep up on stories or specific topics you are interested in after following the topics.b. Abundant Information Resources

02Main Functions & FeaturesSince you have got your own account on Flipboard, you can follow other people to see what they have collected from Flipboard, and you can also add interesting articles to your homepage and even make your own magazine!c. Social and Sharing

02Main Functions & FeaturesFlipboard also allows you to connect other social network accounts, and you can receive information from various social platforms within this APP. d. Integrating Various Social Platforms

02Main Functions & FeaturesSimple interface which is quite user-friendly Smooth user experienceIconic flip animation effectEven better use feeling in IPAD (big screen)

e. Good Interface Design

03My Thoughts about FlipboardI think Flipboard provides a quite unique way for readers to receive news, as well as social network information. What impresses me most is its interface design, delicate, aesthetic, effective and efficient.As we can see from the screenshot on the right side, when you are reading the push information selected by Flipboard, you can choose whether you like it or not. This action may help Flipboard to detect your taste more precisely, which in turn contribute to more high-quality information for you.

03My Thoughts about FlipboardWhats more, after linking your accounts from other social networking sites, such as Facebook, Instagram and Youtube, you can even use just one APP to receive all the information from various platforms, which helps enhance stickness of media users.

However, there are still some weakness of Flipboard need to the updated. For example, contents in Flipboard can not be downloaded, that means the users can read contents relying on cache or when having access to Internet. And as a foreign APP, how to find the unique characteristics of Chinese users and how to face the similar products in Chinese market is challenging for Flipboard.

THANKSEnjoy Your Time WithFlipboard!