app store optimization ticonf 2014 singapore
DESCRIPTION
My slide of "Basics of App Store Optimization" from tiConf 2014 SingaporeTRANSCRIPT
![Page 1: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/1.jpg)
Singapore, October 25 2014
App Store Optimization
![Page 2: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/2.jpg)
Mariano GlasFounder, Owner, Editor-‐in-‐chief
Serienjunkies.de
@murrayde
+MarianoGlas marianoglas
Mariano_GlasConference Apps for iOS & Android using Appcelerator Titanium
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 3: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/3.jpg)
Mobile First?
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
![Page 4: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/4.jpg)
Mobile First?
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
![Page 5: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/5.jpg)
Why ASO?
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
Source: yodel mobile
![Page 6: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/6.jpg)
The Problem
0,1%
Apps50%
Downloads
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
Source: XYO
![Page 7: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/7.jpg)
You still can win big!
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
https://www.adjust.com/assets/downloads/AppleAppStore_Report2014.pdf
![Page 8: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/8.jpg)
iOS & Android App Store Optimization
° No Standards ° No reliable data from Stores ° Analytics ° There are more then two App Stores ° Rock the SERP
° ~50% all Apps => /dev/null ° Craftsmanship
ASO Challenges:
Singapore, October 25 2014@murrayde
![Page 9: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/9.jpg)
iOS & Android App Store Optimization
ASO Challenges: No Standards
° Trial & Error – your daily business!
Singapore, October 25 2014@murrayde
![Page 10: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/10.jpg)
iOS & Android App Store Optimization
ASO Challenges: No reliable data from Stores
There are no reliable data on the ° Search behavior ° Search volumes ° Keywords ° user behavior !I would get suspicious if someone try to sell me these data
Singapore, October 25 2014@murrayde
![Page 11: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/11.jpg)
iOS & Android App Store Optimization
ASO Challenges: There are more then two App Stores
° App Store ° Operating system ° Version ° Device ° Country (localization /specific adaptions) ° Translation ° payment model (Free/Freemium/Pay)
Singapore, October 25 2014@murrayde
![Page 12: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/12.jpg)
iOS & Android App Store Optimization
ASO Challenges: !
Big Spending vs. Free Thinking
Apple App-‐Store: 10-‐40k/day for Top 10 rankings
!vs. !
ASO / SEO / Marketing / PR
Singapore, October 25 2014@murrayde
![Page 13: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/13.jpg)
iOS & Android App Store Optimization
ASO Challenges: Rock the SERP
Google search for a well known App* :
1. Website 2. Google Play App-‐Page 3. iTunes Smartphone App-‐Page 4. iTunes iPad App-‐Page 5. App im Windows Store
* Google organic ranking. Privacy mode.
Singapore, October 25 2014@murrayde
![Page 14: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/14.jpg)
ASO Challenges: ~ 50% of Apps => /dev/null
50% of all Apps on the Apple App-‐Store are never ever downloaded. Not even by the coder*
* Source: Adeven 2012 Survey
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
![Page 15: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/15.jpg)
ASO Challenges: ASO is Craftsmanship
A Craftsman needs
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
✓ Plans✓ Deadlines✓ Tools
![Page 16: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/16.jpg)
iOS & Android App Store Optimization
Exploring the App Store
Source: http://www.parisoma.com/app-‐store-‐optimization-‐on-‐metadata-‐off-‐metadata/
Singapore, October 25 2014@murrayde
![Page 17: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/17.jpg)
Exploring the App Store: Beginer
Source: Mobile Media Report NIELSEN
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
![Page 18: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/18.jpg)
Exploring the App Store: Advanced User
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
Source: Mobile Media Report NIELSEN
![Page 19: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/19.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Search the App Store: What about Siri?
![Page 20: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/20.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Search the App Store: What about Siri?
![Page 21: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/21.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Search the App Store: What about Siri?
![Page 22: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/22.jpg)
iOS & Android App Store Optimization
App-‐Store Highlights und Fails
Searching for “Make App”
Singapore, October 25 2014@murrayde
![Page 23: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/23.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Apple Appstore
![Page 24: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/24.jpg)
iOS & Android App Store Optimization
App-‐Store Highlights und Fails
Singapore, October 25 2014@murrayde
![Page 25: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/25.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 26: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/26.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 27: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/27.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Google Play Store DE
Searching for „Gas Prices“
![Page 28: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/28.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Google Play Store DE
![Page 29: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/29.jpg)
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
http://4sj.de/aso1
Automatic approach
![Page 30: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/30.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Mixed approach: local & ranking
![Page 31: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/31.jpg)
Singapore, October 25 2014@murrayde
iOS & Android App Store Optimization
Amazons A9 Search Exec Benoit Dupin hired by Apple
Mastermind approach
![Page 32: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/32.jpg)
Commercial break: Banners suck iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 33: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/33.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Commercial break: Winning!
![Page 34: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/34.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Commercial break: System message!
![Page 35: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/35.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Commercial break: Uhm!
![Page 36: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/36.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Commercial break: BEST AD EVER!
![Page 37: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/37.jpg)
iOS & Android App Store Optimization
ASO Basics App Name
Keywords
Categorie
Publisher Name
Support, Marketing, Help-‐URLs
App-‐Type
Description
Localization
Icons
Screenshots
Marketing graphics
Product Video
Links directly to the store landing page
Social signals
Ratings
Reviews
Downloads
E-‐Mail Marketing
✓ Title ✓ Keywords ✓ Description ✓ Localization ✓ Icons ✓ Screenshots ✓ Product Video ✓ Pricing
Singapore, October 25 2014@murrayde
![Page 38: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/38.jpg)
iOS & Android App Store Optimization
Enterprises: You need
App-‐Editor / App-‐Manager
* Chief Of Chaos
Bild: CC2.0 Intel Free Press
Singapore, October 25 2014@murrayde
![Page 39: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/39.jpg)
iOS & Android App Store Optimization
ASO BasicsApp Name / App Title
iOS Google Play Store
Name der App 255 Characters No limit ?
Optimizing Search 255 Characters 32 Characters
Optimizing Device 12 Characters 8+1 Characters 8+8 Characters
Singapore, October 25 2014@murrayde
![Page 40: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/40.jpg)
App Name vs. App Title iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: iPhone device / Apple App Store Desktop
![Page 41: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/41.jpg)
iOS & Android App Store Optimization
ASO BasicsKeywords
iOS Google Play Store
Number of keywords 100 Characters -‐
Optimizing Search Start with most important keywords. Keywords divided by comma
Start with most important keywords. No keyword stuffing. Optimize your description according to your Pro Tip 1. High search volume
2. Little competition 3. High relevance 4. Don’t include your app title
1. High search volume 2. Little competition 3. High relevance
Singapore, October 25 2014@murrayde
![Page 42: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/42.jpg)
iOS & Android App Store Optimization
ASO Basics
Singapore, October 25 2014@murrayde
http://keywordtool.io/app-store
![Page 43: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/43.jpg)
iOS & Android App Store Optimization
ASO BasicsDescription: Best practice
Singapore, October 25 2014@murrayde
✓ Persuasion in 10 seconds ✓ Measure up expectations ✓ Bullet points ✓ Feature lists ✓ Short sentence ✓ Cite positive reviews ✓ Social Media Links ✓ Support mail and App Landing Page
![Page 44: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/44.jpg)
iOS & Android App Store Optimization
ASO BasicsDescription, Change log & What’s New
Singapore, October 25 2014@murrayde
Description Intro: Think Tweet USP in 140 Characters or less
!What‘s New is immediately visible
!Google Play: Split huge keyword set in description
and change log
![Page 45: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/45.jpg)
iOS & Android App Store Optimization
ASO BasicsDescription, Change log & What’s New -‐ Fail
Singapore, October 25 2014@murrayde
![Page 46: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/46.jpg)
iOS & Android App Store Optimization
ASO BasicsDescription, Change log & What’s New: Winning
Singapore, October 25 2014@murrayde
![Page 47: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/47.jpg)
iOS & Android App Store Optimization
ASO BasicsDescription
iOS Google Play Store
Number of Characters 4.000 4.000
Impact on search None High
Optimizing Search Short description on top (more)
“Features Apps.” / “Recommendation of the day”
List most important USP
Avoid large blocks of text
Avoid large lists
Use Testimonials
Clickable URL on Google Play (Testing!)
Singapore, October 25 2014@murrayde
![Page 48: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/48.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Perfekt: App Title
Description Teaser Icon
Screenshot
![Page 49: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/49.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Perfect Description
![Page 50: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/50.jpg)
iOS & Android App Store Optimization
ASO Basics: Pro Tip
Singapore, October 25 2014@murrayde
![Page 51: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/51.jpg)
iOS & Android App Store Optimization
ASO BasicsLocalization
iOS Google Play Store
Localization • App Title • App Name • Description • What‘s New • Change log • Home/Support/Privacy Policy • Screenshots • Error messages • Categories • App Type
• App Title • App Name • Description • What‘s New • Change log • Home/Support/Privacy Policy • Screenshots • Error messages • Promotion text • Categories • App Type
Don’t forget! Brand names swear words Inappropriate language/Images/Icons/Videos
Singapore, October 25 2014@murrayde
![Page 52: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/52.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Localization !
![Page 53: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/53.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Distimo
![Page 54: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/54.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Tip: Use professional native translator services. Not Google, Bing or anything else.
![Page 55: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/55.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 56: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/56.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 57: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/57.jpg)
iOS & Android App Store Optimization
Localization Highlight: Error Messages
Singapore, October 25 2014@murrayde
![Page 58: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/58.jpg)
iOS & Android App Store Optimization
Ratings & Reviews
Singapore, October 25 2014@murrayde
![Page 59: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/59.jpg)
iOS & Android App Store Optimization
ASO BasicsIcons
iOS Google Play Store
Icon size Master: 4096x4096 App-‐Icon: 76x76,120x120 & 152x152 App-‐Icon on App-‐Store: 1024x1024 App-‐Icon Spotlight: 80x80 App-‐Icon Preferences: 58x58 App-‐Icon Toolbar: ~44x44 App-‐Icon Tab Bar: 50x50 !
Master: 4096x4096 App-‐Icon: 1024x1024
Optimizing Search Big influence exploring store Big influence exploring store
Singapore, October 25 2014@murrayde
![Page 60: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/60.jpg)
App-‐Icons: True colors iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: iPhone test device
![Page 61: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/61.jpg)
App-‐Icons: True colors -‐ RED iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
YouTube Google+ Avira Mobile
Red => stimulus color energy & youthful vigor
![Page 62: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/62.jpg)
App-‐Icons: True colors -‐ ORANGE iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Badoo SoundCloud iBooks
Orange => signal color Trend: Orange & Yellow Icons
![Page 63: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/63.jpg)
App-‐Icons: True colors -‐ YELLOW iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
SoundHound Watchever Snapchat
Yellow => Trend color Mix Yellow & Orange
![Page 64: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/64.jpg)
App-‐Icons: True colors -‐ GREEN iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
WhatsApp 7 Min Workout Line Deco
Green promises something natural, health and inner peace.
![Page 65: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/65.jpg)
iOS & Android App Store Optimization
ASO BasicsScreenshots
iOS Google Play Store
Screenshots Smartphone 3.5: 4 Screenshots (960x640) Smartphone 4.0: 4 Screenshots (1136x640) Tablets: 4 Screenshots (1536x2048) JPEG, TIFF or PNG !
Smartphone: 8 Screenshots Tablet: 8 Screenshots >=320 Pixel <=3840 Pixel 480x800 and 480x854 PNG or JPG (No Alpha)
Optimizing Search
Big influence exploring store Big influence exploring store
Singapore, October 25 2014@murrayde
![Page 66: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/66.jpg)
Screenshots: Boring iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 67: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/67.jpg)
Screenshots: Boring iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 68: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/68.jpg)
Screenshots & Usability Fail: Boring iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 69: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/69.jpg)
Screenshots: Show what the user can expect!
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 70: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/70.jpg)
Screenshots: Meet your audience iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 71: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/71.jpg)
Screenshots: Meet your audience iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 72: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/72.jpg)
Screenshots: Huge Difference iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Before After
![Page 73: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/73.jpg)
Screenshots: Get some Action iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
mockuphone.com
![Page 74: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/74.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
placeit.net
Screenshots: More Action #2
![Page 75: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/75.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
2 Screenshots iOS 8
![Page 76: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/76.jpg)
iOS & Android App Store Optimization
ASO BasicsMarketing Graphics
iOS Google Play Store
Graphics -‐ Marketing Graphics for “Featured Apps, Staff Picks, Special Events” are optional bit highly recommended! * 1024 x 500 (Frame: 924 x 400) * 24-‐Bit-‐PNG or -‐JPEG (No Alpha) * No Transparency
-‐ Old (only older devices, but think Asia, Africa) * 180 x 120 * 24-‐Bit-‐PNG or -‐JPEG (No Alpha) * No Transparency
Singapore, October 25 2014@murrayde
![Page 77: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/77.jpg)
iOS & Android App Store Optimization
ASO Basics: Recommended to 1.3 Mio Users
Singapore, October 25 2014@murrayde
![Page 78: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/78.jpg)
iOS & Android App Store Optimization
ASO Basics: Recommended to 3.8 Mio Users
Singapore, October 25 2014@murrayde
![Page 79: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/79.jpg)
iOS & Android App Store Optimization
ASO BasicsProduct Videos
iOS (>= 8.x) Google Play Store
App-‐Stores Upload Video via iTunes Connect Link to your YouTube-‐Video !Tipp: Use a non-‐public YouTube-‐ID and YT-‐Analytics to get some numbers that you can not get from Google Play Dashboard
Singapore, October 25 2014@murrayde
![Page 80: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/80.jpg)
iOS & Android App Store Optimization
ASO Basics
iOS (8.x)
• 30 Seconds videos • UI-‐Demonstration, Functionality or special Features (USP) • Capture-‐Video -‐ NO „Shiny Happy People“ • Different Phone and iPad Videos • Don’t forget about localization • Upload via iTunes Connect
Singapore, October 25 2014@murrayde
Product Videos
![Page 81: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/81.jpg)
iOS & Android App Store Optimization
ASO BasicsPricing
Singapore, October 25 2014@murrayde
https://blog.sensortower.com/blog/2013/10/03/how-to-automate-your-app-promotions-and-testing-with-scheduled-price-tier-changes/ https://blog.sensortower.com/blog/2013/09/17/a-simple-ios-mobile-app-marketing-pricing-strategy-boost-your-downloads-with-a-price-drop/
![Page 82: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/82.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Social Media Promotion 1/3
![Page 83: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/83.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Social Media Promotion 2/3
![Page 84: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/84.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Social Media Promotion 3/3
![Page 85: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/85.jpg)
iOS & Android App Store Optimization
ASO BasicsSEO: Link to the Landing page at the App Store
iOS Google Play Store
App-‐Stores https://itunes.apple.com/<countrycode>/app/id<id>?mt=8 !http://appstore.com/mac/pixelmator *
https://play.google.com/store/apps/details?id=<PackageName>
App-‐Site with text links & official badges
Links directly to the landing page Links directly to the landing page
* Apple Document
http://4sj.de/aso5
Singapore, October 25 2014@murrayde
![Page 86: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/86.jpg)
Black Hat ASO using Chat Bots (Tinder) iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 87: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/87.jpg)
Black Hat ASO using Ratings iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 88: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/88.jpg)
Black Hat ASO using keyword stuffing iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
![Page 89: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/89.jpg)
iOS & Android App Store Optimization
There are more then two App Stores!
Google Play Apple App-‐Store Amazon App-‐Store
Windows Phone Store
Singapore, October 25 2014@murrayde
![Page 90: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/90.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
There are more then two App Stores!
Asia, Africa, Emerging Regions
![Page 91: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/91.jpg)
There are more then two App Stores!
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Pre-Installs (Samsung, LG) Provider-Installs und App-Stores
Smart-TV Apps 3rd Party App-Stores*
!!* 72% of all Apps in China installed via 3rd Party App Store
![Page 92: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/92.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Screenshot D.nc Games Center
Blog des Ex-Googlers Junyu Wang
!http://appindex.wandoujia.com
![Page 93: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/93.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Amazon.de Screenshot
![Page 94: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/94.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: T-Mobile Screenshot
+100k Apps !
10% customer discount if
bought thru Yandex
![Page 95: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/95.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: T-Mobile Screenshot
![Page 96: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/96.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: Samsung App Portal Screenshot
![Page 97: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/97.jpg)
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
Source: The New York Times
![Page 98: App Store Optimization tiConf 2014 Singapore](https://reader034.vdocuments.net/reader034/viewer/2022042715/557d5d1ad8b42ae1438b4c6d/html5/thumbnails/98.jpg)
Mariano Glas @murrayde
+MarianoGlas marianoglas
Mariano_Glas
iOS & Android App Store Optimization
Singapore, October 25 2014@murrayde
♥ Thanks!