Appbistro Webinar:“Five Misconceptions about Marketing on your

Facebook Fan Page”

August 17th, 2011

Agenda for Webinar this morning

1.Intro 2.Look at the Five Misconceptions Marketers fall into when promoting on Facebook3.In-depth look at new MicroSite product from TabSite4.Summary 5.Time for Q&A

Welcome

Rhett Stonelake – Marketing Manager @ Appbistro

Email: rhett@appbistro.com

Twitter: @rhettstonelake

Special Guest TabSite

Mike Gingerich– Community Manager & Marketing @ TabSite

Email: mike@digitalhill.com

Twitter: @mike_gingerich

@TabSite

Contact for Q&A

Please submit any/all questions you may have related to this webinar by either “@” us on Twitter @appbistro + @tabsite or using the hashtag #appbistrotricks

Five Misconceptions when Marketing on Facebook

Misconception #1

Your Marketing message needs to be “clever” to catch attention

Misconception #1

FALSE

As soon as your marketing campaign becomes too intellectual, too cute or too confusing, your audience is lost

Gimmicks don’t work to sell your product

Brand loyalty = result of offering a product that fills a need, not how creative you get with you messaging.

Opportunity: Listen & Learn

Aim to create content that invites participation

Be direct in your message, and always keep the customer benefit in mind

Deliver on your promise

Listen &Learn

Misconception #2

Misconception # 2

High frequency is always the best strategy

Misconception #2

Contrary to “more is better” and “engagement all the time” studies have shown a correlation between post frequency and fan count to be the inverse.

Lots of talk ≠ engagement

Misconception #2

Over 2,600 Fan Pages were analyzed and the number of likes was highest for pages that post around once every other day

Takeaway: Don’t spam your users with content

Opportunity: Set a Pattern

Find rhythm that works best for you + deliver on your promise

Try creating standard topics to set customer expectations

Analyze + Measure feedback and adjust posting accordingly

Set a Pattern

Misconception #3

Misconception #3

The conversation on your wall alone is enough to keep fans coming back

Misconception #3

Custom tabs offer engagement tools thatIncrease engagement.

Takeaway: Don’t rely only on the Wall!

While the Wall is a component of connection, socialization is done via engagement methods.

Opportunity: Increase engagement through Apps

Increase engageme

nt through

Apps

• Fan-Gating to gain a “Like” Strong Call to Action!

• “Content is King”, Engaging Content is Queen! • ‘Publish content to Wall,’ linking back to tabs

Opportunity: Increase engagement through Apps

Fan-Gating

Opportunity: Increase engagement through Apps

Increase engageme

nt through

Apps

• Giveaways, Contests

• Add Social Feed (RSS, Tweets, YouTube, right in Page)

Misconception #4

Misconception #4

News Feed is the best way to reach your Fans

Misconception #4

Recent PageLever report released revealed average Fan Page receives 7.49 news feed post impressions and only 3.19 unique Page views per day per 100 fans

Example w/ 5,000 Fans:

395 news feed impressions160 unique Page views

Misconception #4

Although reaching fans through the the news feed can be part of your strategy, a more integrated approached with targeted ads and sponsored stories can only help you further amplify your message and connect with your customers

Opportunity: Sponsored Stories

Ability to generate more stories (touch points) about your business that will be shown to a wider base of your fans and beyond

Increase App engagement via the App Shared story

Fine tune the targeting of stories to reach your desired users

Sponsored Stories

Misconception #5

Misconception #5

Maintaining control of content should be a top priority

Misconception #5

FALSE

Ability to learn first hand from your customers what matters most – from pricing to product to brand value

Establish relationships with your customers faster

By allowing users to contribute, you can gain invaluable insight into their greatest needs and adjust your business goals accordingly

Opportunity: Open to crowdsourcing

Open to Crowdsourcing

Have boundaries in place, but through this interaction you can encourage a shared sense of ownership (contributors have interest in helping promote)

Provides you more information sources for prospects + customers

Creates opportunity for a trusting relationship between you & your customer

TabSite MicroSite

iFrame app limits

When Facebook switched to iFrame apps, this limited the ability of search engines to index content

on Fan Page tabs

TabSite Microsite

iFrame Solution!

A MicroSite of your TabSite Fan Page Tabs!

• Get Tab Content and Sub-Pages indexed (no iframe, content is on the web)

• Gives another web location to “Like” your page• Integrates all your Tab Content• Can be navigated by mobile & tablet users• Available to ALL TabSite users!

TabSite Microsite

TabSite Microsite

- Pulls fan page logo& links to your fan page

- Add “Find Us” link

- Add Tabs & Sub-Pages- Paid Plans Control

Publish and UnPublish

- Third Row Column option

TabSite Microsite

SEO Tools:

- Tab Views

- MicroSite Views

- Keyword Density

- Set MetaData (for MicroSite)

TabSite Microsite

TabSiteMicroSite

WithTwitter Feed

in3rd Column

TabSite Microsite

TabSite information:

www.TabSite.com

www.Facebook.com/TabSite

www.TabSite.com/MicroSite

Q&A

Time for Q&A

Thanks for you time!

We want to hear from you. If you have a moment please head over to the following link and fill out our survey. We want to make the marketplace and selection of applications a great process – your feedback is valued!

https://appbistro.wufoo.com/forms/appbistro-customer-survey-and-feedback-forum/