HOW SAUCEY SENDS MORE IMPACTFUL MESSAGES WITH CONVERSION TRACKING

ABOUT

Saucey is a Southern

California-based

on-demand alcohol

delivery brand working

to make it easier and

more convenient for

consumers to enjoy

the beer, wine, and

spirits they love—

whenever and

wherever the mood

strikes. By leveraging

today’s mobile-fi rst

marketing tools

and tactics, Saucey

provides its audience

with a more valuable,

more engaging

shopping and

delivery experience.

CATEGORY:

Food & Beverage

PLATFORMS:

iOS and Android

BASED IN:

West Hollywood,

California

CHANNEL:

Email

SEND MESSAGES THAT DRIVE HIGHER

CONVERSIONS—AND QUANTIFY THAT

EFFECTIVENESS WITH CONVERSION

TRACKING

OBJECTIVE

Finding ways to encourage customers to

carry out conversions more consistently can

do a lot to support the long-term success of

on-demand apps and other mobile-fi rst

brands—but that’s a lot easier said than done.

SOLUTION

Use the Appboy platform’s support for

conversion tracking to get an accurate picture

of which messages are successfully driving

conversions and then use that knowledge

to optimize campaigns to boost conversions

going forward.

CASE STUDY

UNDERSTANDING & SPEEDING UP IN-APP

PURCHASES ADDING VALUE FOR SAUCEY

WHILE PROVIDING A BETTER

USER EXPERIENCE

KEYS TO SUCCESS

AUTOMATED SEGMENTATION: Saucey used the Appboy platform’s

support for advanced audience segmentation to carefully target its

promotional email campaign exclusively to users who failed to make a

second purchase, allowing the brand to ensure that its outreach was

relevant and valuable to the people receiving it.

CONVERSION TRACKING: Saucey took advantage of Appboy’s

conversion tracking feature to assess the impact that its re-engagement

campaign had on driving in-app purchases, supporting a more accurate

understanding of the impact of each message and the future

optimization of promotional campaigns.

RESULTS

BRAND BENEFITS: By taking advantage of Appboy’s support for

segmentation and conversion tracking, Saucey was able to send more

effective messages and quantify the effectiveness of those messages in

order to inform future campaigns. Using conversion tracking, Saucey

found that users who had received the targeted email made a second

purchase 25% sooner than individuals who didn’t receive the campaign.

USER BENEFITS: By using Appboy’s support for audience

segmentation and conversion tracking, Saucey is able to increase the

chances that the messages it sends to its customers are relevant,

valuable, and welcomed by recipients, providing its audience with a

better, more intuitive user experience.

FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM

ABCDE

CAMPAIGN RECIPIENTS MADE THEIR SECOND

PURCHASE

25%

SOONER THAN NON-RECIPIENTS