February 16, 2012

Appcelerator’s Cocoafish Acquisition and the

Future of the Mobile Cloud

Today’s Presenters

Mike Goff Co-founder, Cocoafish, and Director, Cloud Product Management Appcelerator, Inc.

Kevin Whinnery Director, Developer Relations Appcelerator, Inc.

Aaron Saunders Platform Evangelist Appcelerator, Inc.

Jo Ann Buckner VP, Product Management Appcelerator, Inc.

Ask Questions!

•  Type questions into the questions box in the GoToWebinar control panel

•  Moderators are standing by to reply personally to your questions

•  General Q&A at end of presentation

Agenda

•  Current challenges with getting rich, connected apps to market

•  How Appcelerator is addressing those challenges with Titanium + newly acquired Cocoafish cloud services

•  Cocoafish demo

•  Perspectives from a Titanium App Publisher

•  GA plans. Q & A

2012 Mobile Chaos Reigns

Client challenges: optimizing app experience for a fragmented device, OS, mobile browser world

Backend challenges: Apps must scale for an estimated 2.2M daily smartphone activations

Appcelerator makes mobility possible

Appcelerator’s Titanium Mobile Application Platform and integrated Cloud Services (Cocoafish) enable customers to build, connect, deploy, manage and scale mobile applications for all devices and operating systems from a single platform

•  Automatically create development & production ACS environments when setting up new Titanium projects

•  Add ACS features with a single line of code

•  Deploy to production and app automatically scales

The Only Mobile Client + Cloud Platform

Web developers become mobile developers overnight

Benefits

Single platform for building rich, connected apps

Get to market 70% faster

Unlimited extensibility for best-of-breed capabilities

Cloud: Pervasive Market Problem Backend app development and deployment process is terribly inefficient, costing mobile developers time and money.

1.  Hire backend developer code, test, deploy, maintain $150/hour

2.  Code network features

3.  Test network features (re-code/re-test if necessary)

4.  Deploy network features to the cloud/backend servers – test and production

5.  Maintain & scale network features over time

Launch 1 App $3k - $200k 2 - 8 months

Cocoafish Drilldown: Broad API Suite

•  One line of code to add features to your apps •  We take care of hardware, software and scaling •  Build an app in minutes instead of months

Your Pictures. Your Stories. Yours to Share. http://www.getlinea.com

Objective

To create a mobile photo sharing application that can scale to support millions of photos and users—with minimal staff and up-front capital expenditure

Features

•  Leveraged predefined RESTful cloud service APIs for: •  User management •  Photo manipulation and storage •  Social commenting •  Push notifications

•  Identical server calls across all multiple mobile platforms

Benefits

•  Design team was able to focus energy on mobile app features •  Cocoafish APIs enabled rapid, pain-free backend development •  Infrastructure scaled as fast as the business grew – 50,000 photos added in first two months

Case Study: Linea

Demo

Perspective from Aaron Saunders

•  Evaluated StackMob & Parse and chose Cocoafish

•  Significantly reduced complexity & increased time-to-market velocity

•  Build better apps: •  Cocoafish’s rich suite of features

•  Able to focus on value creation, not infrastructure

•  Opens up new opportunities - can bid on work previously unprofitable because of the costs / complexity of building out the backend

Key Dates

•  Titanium Studio integration & Cloud Services GA in late Q1.

•  Stay tuned for additional webinars as we near GA.

•  Sign up for an Appcelerator account to be notified of availability.

Q & A