appeasing the search engine gods€¦ · appeasing the search engine gods seo from a coding...
TRANSCRIPT
![Page 1: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/1.jpg)
Appeasing the Search Engine Gods
SEO from a Coding Perspective
Beck Cronin-Dixon
![Page 2: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/2.jpg)
SEO in a Nutshell
![Page 3: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/3.jpg)
Position 1 - 33%
Position 2 - 15%
Position 3 - 10%
Top 10 - 70+%
![Page 4: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/4.jpg)
How Does Google Find My Site?
![Page 5: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/5.jpg)
Links
➔ Inbound Links (backlinks)
➔ Interlinking
➔ Site Architecture
![Page 6: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/6.jpg)
Inbound Links
![Page 7: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/7.jpg)
Interlinking on Eventbrite Homepage
![Page 8: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/8.jpg)
Interlinking - Breadcrumbs
Things to do in Nashvillehttps://www.eventbrite.com/things-to-do/tn--nashville/
Conferencehttps://www.eventbrite.com/d/tn--nashville/conferences/
Businesshttps://www.eventbrite.com/d/tn--nashville/business--conferences/
![Page 9: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/9.jpg)
HTML Sitemap
![Page 10: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/10.jpg)
XML Sitemaps
➔ Individual Sitemap Structurehttp://www.meeplemountain.com/sitemap.xml
➔ Metadata
➔ Sitemap indexhttps://www.eventbrite.com/sitemap_index.xml
➔ No Guarantees
➔ Robots.txt https://eventbrite.com/robots.txt
![Page 11: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/11.jpg)
Individual Sitemap
![Page 12: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/12.jpg)
Sitemap Index
![Page 13: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/13.jpg)
Sitemap link in Robots.txt
![Page 14: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/14.jpg)
Manual Submission
➔ Single page submission
➔ Sitemap submission
➔ No Guarantees
https://www.google.com/webmasters/tools/submit-url
![Page 15: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/15.jpg)
How Does Google Rank My Site?
![Page 16: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/16.jpg)
Google’s Three Principles
➔ Authority
➔ Trust
➔ Relevancy
![Page 17: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/17.jpg)
Url Optimization➔ Optimized Urlshttps://www.eventbrite.com/d/ca--san-francisco/events/https://www.eventbrite.com/d/tn--nashville/seminars/https://www.eventbrite.com/e/hack-tennessee-7-tickets-15777996412
➔ Non-optimized Urlshttps://www.eventbrite.com?type=d?region=ca?city=san+francisco?word=eventshttps://www.eventbrite.com?type=d?region=tn?city=nashville?cat=seminarshttps://www.eventbrite.com?type=e?title=hack+tennessee+7+tickets?pid=15777996412
➔ Url Keyword Stuffinghttp://account.free.online.savings.samedaypaydayloansusa.comwww.gmailloginsigninup.comhttp://loan.payday.paydayloanspaydayloansusa.com
![Page 18: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/18.jpg)
Https vs Http
![Page 19: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/19.jpg)
Status Codes
➔ Soft 404 vs Custom 404
➔ 301 redirects
➔ 302 redirects
➔ Unnecessary redirects
Url A Url B Url C
Url C
![Page 20: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/20.jpg)
Indexation
![Page 21: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/21.jpg)
Nofollow noindex tags
➔ Separate Links
➔ Page
![Page 22: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/22.jpg)
Robots.txtwww.eventbrite.com/robots.txt
![Page 23: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/23.jpg)
Canonical Url
➔ Duplicate content warnings
➔ Split rankings
http://eventbrite.com vs https://eventbrite.com vs https://eventbrite.com/
![Page 24: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/24.jpg)
Rich Snippets➔ Schema.org
www.schema.org/Event
https://developers.google.com/structured-data/testing-tool/
➔ Microformats vs Json-ld
➔ meta tags
![Page 25: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/25.jpg)
Schema Implementation
OR
![Page 26: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/26.jpg)
Javascript and SEO
![Page 27: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/27.jpg)
Speed
![Page 28: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/28.jpg)
Mobile
![Page 29: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/29.jpg)
White Hat vs Black Hat SEO
![Page 30: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/30.jpg)
Google Filters
![Page 31: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/31.jpg)
Penalty Examples
![Page 32: Appeasing the Search Engine Gods€¦ · Appeasing the Search Engine Gods SEO from a Coding Perspective Beck Cronin-Dixon](https://reader035.vdocuments.net/reader035/viewer/2022080718/5f78c9fea0f9705e731e3e12/html5/thumbnails/32.jpg)
Useful Links➔ Schema site
https://schema.org/➔ Sitemaps site
http://www.sitemaps.org/➔ Manual page submission
https://www.google.com/webmasters/tools/submit-url➔ Manual sitemap submission steps:
https://www.wix.com/support/html5/article/submitting-your-sitemap-directly-to-google➔ Google Developer schema validator:
https://developers.google.com/structured-data/testing-tool/ ➔ Google Webmaster Guidelines https://support.google.com/webmasters/answer/35769?hl=en ➔ SEO and the Basics Blog Post➔ https://www.eventbrite.com/engineering/appeasing-the-search-engine-gods-seo-through-a-co
ding-perspective/