PRESS RELEASE – October 21, 2009

Appello to deliver turn-by-turn GPS-navigation to Sony

Ericsson

Gothenburg, Sweden October 21, 2009: Appello Systems, the supplier of

Wisepilot, Europe’s leading online navigation and local search service

today announce that they will be a strategic partner for turn-by-turn

navigation and Location Based Services (LBS) to Sony Ericsson. This

will allow owners of Sony Ericsson mobile phones to have a state-of-the-

art navigation experience directly on their GPS-enabled mobile phone.

“Sony Ericsson is happy to enter a partnership with Appello for turn-by-turn navigation

under the Wisepilot™ brand. Navigation, search and Location Based Services are

natural parts in our portfolio. Together with Appello we offer a well integrated user

experience with ease of use”, says Rikko Sakaguchi, Executive Vice President (EVP)

and Chief Creation Officer (CCO). “Wisepilot will be pre-loaded in our phones as well

as downloadable from our application store Playnow™ and the Fun & Downloads web service.”

“We at Appello are very excited about our strategic global partnership with Sony Ericsson. This

partnership further reinforces Appello as the leading European mobile navigation provider for the

telecom industry and strengthens our global presence. Appello has together with Sony Ericsson

adapted the Wisepilot solution to maximize the user experience on Sony Ericsson mobile phones.

The majority of Sony Ericsson customers having a GPS-enabled phone will from now be offered

our award-winning solution WISEPILOT® on a try & buy basis.” says Leif Sundström, Vice

President and General Sales Director at Appello.

The service will initially be offered in over 55 countries, where Wisepilot will be pre-installed on all

Sony Ericsson Satio, Aino and Yari handsets. Users will get 30 days of free usage of Wisepilot - a

turn-by-turn navigation solution with voice directions and moving 3D maps. In addition premium

guides, real-time traffic information, weather forecasts, Wikipedia local search, safety camera

warnings, a unique web portal community and an automatic travel report journal are available.

Following the free trial, the user will be able to continue the service choosing from several

subscription plans.

FOR MORE INFORMATION, PLEASE CONTACT Leif Sundström, Vice President and General Sales Manager, Appello Systems Mobile: +46 706 155 146

E-mail: Leif.Sundstrom@appello.se About Appello and Wisepilot Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators, handset manufacturers and business customers. Appello has developed WISEPILOT® a unique and award-winning navigation platform for mobile devices providing applications to the telecom and automotive industries. Appello's customers include some of Europe's largest mobile network operators, as well as international handset manufacturers, telecom distributors, web portals, directory service providers, and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden. For more information, visit www.appello.se | www.sonyericsson.wisepilot.com Trademarks and copyright notices Wisepilot is a registered trademark of Appello Systems AB and its products are the property of Appello Systems AB and are protected against unauthorized use by trademark laws. All other brands, product names, company names, trademarks and service marks are properties of their respective owners.