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McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. HOW THE RESEARCH INDUSTRY WORKS Appendix 1a

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Appendix 1 a. How the Research Industry Works. Who Conducts Business Research?. Some Organizations Use Internal Research Sources. Some Organizations Use External Research Sources. Business Research Firms. Proprietary Research. - PowerPoint PPT Presentation

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Page 1: Appendix 1 a

McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

HOW THE RESEARCH INDUSTRY WORKS

Appendix 1a

Page 2: Appendix 1 a

App1a-2

Who Conducts Business Research?

Page 3: Appendix 1 a

App1a-3

Some Organizations Use Internal Research Sources

Page 4: Appendix 1 a

App1a-4

Some Organizations Use External Research Sources

Page 5: Appendix 1 a

App1a-5

Business Research Firms

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App1a-6

Proprietary Research

Decision Analyst, Inc. uses Internet-based concept testing called Conceptor to examine new product concepts

Page 7: Appendix 1 a

App1a-7

Syndicated Services

Nielsen Media Researchprovides audience data for television programs like Court TV

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App1a-8

AC Nielsen Scarborough Millward Brown Nielsen Media Research Roper ASW CSA TMO Yahoo! ORC International

Some Syndicated Data Providers

DoubleClick Nielsen/NetRatings Taylor Nelson Sofres

Intersearch J.D. Power Associates MediaMark Simmon (SMRB) BRMB Information Resources Inc.

Page 9: Appendix 1 a

App1a-9

Specialty Business Research Firms

Methodology

Process

Industry

Participant group

Geographic Region

Page 10: Appendix 1 a

App1a-10

Communication Agencies

Direct Business

Public Relations

AdvertisingSales Promotion

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App1a-11

Consultants and Trade Associations

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App1a-12

Trade Associations

NHRACASROMRA

ESOMARBRAAMA

WAOBRPMPANAB

Page 13: Appendix 1 a

App1a-13

Many Firms Conduct Research

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App1a-14

Information Revolution

1960

U.S. DODcommissions

forerunner of Internet

1964 OCR shows

promise

1968Word processing first demonstrated

1971First CATI

surveyconducted

1972Optical laser disk revealed

1973UPC bar-code

scanningintroduced

1975Microsoft

is born

1979First

VisiCalc ships

1964 IBM

introduces model 360

1968SPSS created

1971Intel introduces first

microprocessor

1973Basic ideas of

Internet created

1976 Apple I released

1980Apple owns

50% ofpc market

1980

Page 15: Appendix 1 a

App1a-15

Information Revolution

1980

1981IBMPC

released

1987 First

Internetsurvey

1990sOCR used for

data entry

1993WWW experiences

3,400X growth in service traffic

1994Greenfield Online

Introducesonline focus group

2001Online survey

software widelyavailable

2002Web-conferencing

Softwareintroduced

1987 IRI conductsfirst scanner

tracking study

1991WWW

developed1996

Internet World Exposition

held2002

High-speedchip technology

for servers

201280% US

households have

Internet access

2003Wal-Mart commits

To use RFID

2012

Page 16: Appendix 1 a

App1a-16

Custom Researcher Full-service researcher Specialty researcher Syndicated data provider Omnibus researcher Omnibus study

Key Terms

Page 17: Appendix 1 a

Photo AttributionsSlide Source

6 Courtesy of Decision Analyst, Inc.7 courtesy of Court TV

12 Medioimages/Photodisc/Getty Images

App1a-17


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