appendix d. rubrics for 307.308.pdf

7/23/2019 Appendix D. Rubrics for 307.308.pdf

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Appendix D: Grading Rubrics for 307 & 308 Assignments

Appendix E. rubrics represent the scope and sequence of English 307: Business Writing and English 308:

Technical Writing. Instructors write and share rubrics through the professional writing teacher cohort, and the

following rubrics have been provided by current and former teachers, including Jennifer Haley-Brown, Amy

Hickman, Dr. Amy C. Kimme Hea, Daylanne Markwardt, Dr. Cristina Ramirez, Becca Richards, Elise Verzosa,

Jenna Vinson, and Amanda Wray.

English 307

Memo of Introduction

Unit 1: Job Analysis Materials

Unit 2: Client Research & Proposal

Unit 3: Client Deliverable Production & Product (includes 2 rubrics for this units multiple components:

oral progress report and product)

Unit 4: Reflective Report & Peer- and Self-Evaluations

English 308

Technology Access Memo

Unit 1: Quick Reference Card Project

Unit 2: Redesign Project (includes 2 rubrics for this units multiple components: redesign portfolio and

oral report)

Unit 3: Formal Report

Unit 4: Reflection Memo

Common Rubric for 307/308 Professional Communication*

*Some instructors elect to assign 5% of the course grade to professional communication (i.e., emails

and other correspondence with the instructor, team members, and service-learning partners). Thisrubric is to clearly articulate the expectations for these communications.


2/18

English 307

Memo of Introduction

Superior Strong Competent Weak Unacceptable

WritingandContent(50%)

Content answers all

required, reflecting strong

understanding of

audience

Uses direct, active

wordswriting

demonstrates

conciseness, clarity, and

brevityWriting is coherent,

progressing logically

Language (word choice) is

appropriate for the task

and adequately varied to

avoid redundancy

Tone is professional,

engaging, and reflects a

personal voice

Content answers most of the

required, reflecting some

understanding of audience

Uses no unnecessary words

generally demonstrates

conciseness, clarity, brevity

Writing is coherent,

preventing any reader

confusionAppropriate, specific, varied

word choice

Tone is professional and

engaging

Content covers many of the

required with no unnecessary

additions

Few to no instances of

wordiness or redundancy

Writing is coherent, only

rarely slowing the reader

Word choice is appropriate,

but may be vague or lackingin variety.

Tone is professional, but

sounds forced or insincere

Content covers some

basic topics suggested,

but may include

unnecessary info or

missed some required

info

Some wordiness and/or

redundancies

Some gaps in coherenceWord choice is vague

and/or lacks variety, may

include clichs.

Inconsistent tone

Fails to cover the

minimal information

required/ includes

inappropriate info

Wordiness and

redundancies

Problems of

coherence/

digressionsInappropriate word

choice

Inappropriate/

unprofessional tone

Superior Strong Competent Weak Unacceptable

ProfessionalPresentationandDelivery(50%)

Meets all formatting

requirements listed on

checklist and in

assignment prompt (zero

or 1 inconsistencies)

Effective revision frompersonal narrative and

between drafts

Professional and elegant

presentation

Paragraphs are unified,

including strong topic

sentences; follows all

conventions of a memo

Meets almost all formatting

requirements (2-3

inconsistencies)

Significant revision from

personal narrative and

between draftsProfessional presentation

Paragraphs are unified and

follow most conventions of a

memo

Meets some formatting

requirements (4-6

inconsistencies)

Some minor revision from

personal narrative and

between draftsFew lapses in professionalism,

grammar, mechanics, and/or

usage

Mostly unified paragraphs

and follows some

conventions of a memo

Meets a few of the

formatting requirements

(more than 6

inconsistencies)

Little or no changes after

first draft or personalnarrative

Significant lapses in

professionalism/ some

significant errors in

grammar/ mechanics/

usage

Inappropriate

paragraphing and/or

follows few conventions

of a memo

Fails to meet most

formatting

requirements

No first draft included

and/or no personal

narrativeSloppy,

unprofessional

presentation; major

errors in grammar/

mechanics/usage

No paragraph breaks

and/or follows no

conventions of a

memo


3/18

English 307

Unit 1: Job Analysis Materials RubricCRITERIA DESCRIPTION POSSIBLE

POINTS

POINTS EARNED

Three job advertisements (with rhetorical analysis) 5

Professionalism of all Documents (including the organization of documents into a portfolio) 10

Rsum

Clean of formatting, Uses noun phrases, No more than 2 pages, 1margins, Legible font of appropriate

size, Uses correct tense

Objective: Concise, goal oriented, specific to job advertisement

Keywords and key phrases are highlighted and relied upon clearly in the document

No extraneous or distracting information

Sentences / Phrases of explanation are specific and develop/direct readers interpretation through the

lens of the objective statement

Word choice is purposeful and dynamic

30

Cover Letter

Clearly one or two claims (skills, perhaps) being highlighted, developed, and coupled with evidence

and appropriate analysis

Word choice is varied, direct, specific, and persuasive

Opens with a greeting, closes with gratitude

Professionalismspelling, grammar, sentence construction, and content develop ethos (credibility)

Purpose of letter is clear

25

Professional Inventory Worksheet

Gathering and Sorting Evidence Table: All skills, concepts, and requirements from job advertisement

are included in the table; Rsum is directly quoted; Relationship between the two columns is clear

Evaluation of Evidence: Analysis and critical thinking are evident; Consideration of discourse context

(of the job ad) is evident; Areas in need of improvement (question #3) exhibit explicit options that are

clearly related to the broad category but reflect new layer of specificity; Means of improvement

(question #4) are specific and realistic

30

FINAL GRADE 100


4/18

English 307:

Unit 2: Client Research & Proposal RubricSECTION CRITERIA POINTS

POSSIBLE

POINTS

EARNED

Email of Inquiry Greets client

Requests any necessary information

Introduces project and teammates

Makes intentions clear for the client-consultant relationship

Emphasizes need to collect data and set up interview

Articulates with clarity what response the students are requesting

Free of grammatical errors

Style is concise, direct, professional, and rhetorical

Sentences flow logically, and paragraphs are unifiedThanks the client for participating

5

Field Research Interview transcription is clear and ethical

Questions are balanced in that some are scripted and ot hers are clearly follow up/responsive to the

interviewee

The following information is articulated in the interview: organizations history, purpose, clientele / role

in the community, organization structure, communication needs

Students maintained an appropriate level of professionalism throughout the interview

A clear purpose emerges from the interview

Questions are specific rather than broad.

Interviewers listen throughout and respond to the interviewee, paraphrasing and clarifying information

at several points, as well as following up on emerging threads

Interviewers do NOT ask leading questions that assume a particular answer

Interviewers avoid yes/no questions

Transcriptions notes are helpful and build a new layer of information into the interview

10

Client Proposal 0

Letter of Transmittal Format is correct and professional

Explains the title of the proposalDenotes research completed in preparation of the proposal

Outlines each major section of the proposal (briefly, we get the purpose of each section)

Response requested and it is clear what and when that response should be

Tone is one of good will

Purpose is clearly to contextualize the materials to follow the letter

Free of spelling and grammar errors

Paragraphs and sentences reflect diversity, precision, flow, and appeals of logos.

Credibility is established through the letter

10

Title Page Title of proposal is leading and interesting

Date and names are correct and clear

Includes a graphic or other aesthetic element to engage interest a nd creativity


5

Abstract Abstract is concise (1 paragraph)

Summarizes the proposal (the entire thing)

Offers necessary information of the sections to follow the abstract

5


5/18

Offers time line for deliverables

Indicates costs

Tone is clearly analytical versus simply summative


Need Statement Identifies mission of client

Need is abstract, not deliverable specific

It is clear why this is a need of the organization and how this need affects the entire organization

(rather than being an isolated need)

Offers evidence of the need

Offers analysis of how meeting this need will benefit the client

Is clearly persuasive employing all appeals of logos, ethos, and pathos

Demonstrates this is a primary need for the client (offering multiple reasons why)


Sentences flow logically and lead into one another with transitions.

Active verbs abound and sentences are constructed in a v ariety of ways to encourage reader

engagement.

Sentences are clear and woven into the text such t hat each sentence transitions logically from those

around it.

There is an interrelatedness to all of the details offered in the document, which builds a single purpo se.

Word choice is specific, purposeful, dynamic, and varied throughout.

15

Project Description Outlines a specific professional writing deliverable

It is clear how this deliverable will fulfill the need out lined in the need statement

It is clear how this is the best choice of a deliverable

Supports all claims with research and evidence pertinent to the or ganization

Description offers us a clear understanding of the deliverable (such that I could create it based upon the

description if I had to)

It is concise and heavily appeals to the audience through logos


Sentences flow logically and lead into one another with transitions.

Active verbs abound and sentences are constructed in a v ariety of ways to encourage reader

engagement.

Sentences are clear and woven into the text such that each sentence transitions logically from thosearound it.

There is an interrelatedness to all of the details offered in the document, which builds a single purpo se.

Word choice is specific, purposeful, dynamic, and varied throughout.

15

Plan and Progress Checks Offers clear steps to completion (no conflated duties)

Makes clear when and where progress will be made on t he deliverables

Progress checks describes methods of evaluation

There is a visual or other too l that offers a quick-check reference guide for progress and dates

Is reasonable, developed, and specific

10

Budget All hours are accounted for

All costs are outlined with specificity and are accurate

Stipulations for future maintenance are articulated

Budget is reader-friendly, aesthetically pleasing, and offers a quick reference approach

10

GLOBAL CONCERNS All materials are submitted on time, with the appropriate minimum materials, and to the required place

of submittal (email of inquiry, signed letter of inquiry, interview transcription, client proposal)

Professionalism of all documents

15


6/18

Aesthetically pleasing materials that exhibit both creativity and professionalism

Conference time was well-organized, productive, and all required materials and people were present

TOTAL 100 0


7/18

English 307

Unit 3: Client Deliverable Production & Product (Oral Progress Report Rubric)Superior Good Average Deficient Unacceptable

Presentations Skills Monitors audience with eye contact

Strategic use of gestures with visual aids

Strategic positioning throughout room

Changes voice, projection and pace of

speech to highlight information

Makes eye contact with most

audience members

Consistent gestures with visual

aids

Moves easily around room

Some change in voice, projection

and pace of speech to highlight

information

Glances at audience from time to time

Some gestures, but may be used in

distracting ways

Movement around room is minimal

and/or forced

Some variations in voice, projection

and pace of speech, but with a few

distracting vocal habits

Little eye contact

Gestures distract from

presentation

Stands or paces

Problems of speaking (e.g.,

too fast, too slow, trailing

voice, etc.)

Read presentat

no eye contact

No gestures and

distracting

fidgeting is pres

No movement

Monotone,

inaudible, exces

verbal ticks,

aggressive tone

Content:

Project Overview,

Client Context,

Progress Time line,

Project Development

Presentation addresses all areas of the

project sufficiently and includesinformation that is interesting and useful

to the audience

Presenters make a persuasive and useful

connection between the content and

relevance to the audience

Each section of the presentation

develops a new level of understanding

for the client deliverable; consistently

building context and analysis

Presentation addresses all areas of

the project sufficientlyPresenters make a strong

connection between content and

relevance to the audience

Each section of the presentation

develops a new level of

understanding for the client

deliverable, but context and

analysis might need more

development and fluidity

Presentation adequately addresses all

areas of the project, but the audiencemay be confused at times or left with

an unanswered question

Presenters include pertinent

information, but it may lack sufficient

support

Each section of the presentation is

addressed, though context and

analysis are superficial

Some areas of content are

covered superficiallyPresenters may use

evidence/support in illogical

ways

Some sections of the

presentation are not

addressed or are de-

contextualized (the

presentation does not work

as a single project but as

loosely connected sections)

Fails to address

or more areasUnsubstantial

information

PowerPoint Design Employs exceptional design strategies

that enhance both the content and the

presentation

A unifying theme is evident and

contributes to a greater contextual

understanding of the project and/or

deliverables

Text is precise, effective, and error-free

Interesting and creative design

that contributes to a unified

presentation

A theme is evident and unified and

it enhances audiences

understanding of project and/or

deliverables

Text is clear and nearly error free

Design is not distracting, but it may

lack creativity and/or a unified theme

Text is mostly clear and errors are

minor.

Design is unclear or

distracting

Some gaps of coherence in

text and errors may be

distracting

Design is distrac

and/or creates

confusion for th

audience

Text may be

incoherent and

errors are majo

Deliverable(s) Deliverable clearly responds to the client

context provided in the presentationDesign of the deliverable exhibits

ingenuity, creativity, and a professional

and practical approach to the clients

wishes

Deliverables rhetorical purpose is

evident

Students solicit from and engage with

audience on design revisions

Deliverable responds to the client

context provided in thepresentation, though there may

be one or two questions from the

audience

Design of the deliverable exhibits

creativity; it is a practical solution

to the clients wishes; it is

professional

Purpose of the deliverable is clear

in the presentation, but may not

be fully executed in the draft yet

(though the process of getting it

there is unquestioned)

Students are active in the

discussion of design revisions

Deliverable clearly linked with the

information of the presentation, butaudience has a few questions about

execution

Design of the deliverable is

professional, but lacking in creativity

and/or feasibility

Purpose of some of the design

elements of the deliverable are

unclear, but overall the deliverable

attends to rhetorical purpose

Students consider revision

suggestions, but they may not clarify

information or thoughtfully engage

the conversation

Relationship of the

deliverable to thepresentation is unclear (e.g.,

sets up a need that is not

met by the deliverable)

Purpose of the deliverable is

fuzzy.

Design of the deliverable

reflects disorganization

and/or haste; there is not

enough attention to detail

and design

Students listen to the

audience, but do not make

notes or ask questions in

regard to revision

suggestions

Students fail to

distribute a drafthe draft reflect

minimal design

effort

Rhetorical purp

is absent

Students do not

engage with

audience on de

revisions


8/18

English 307

Unit 3: Client Deliverable Production & Product (Project Rubric)

/100 Deliverable

/30 Rhetorical Effectiveness

Clearly responds to context of case study Clearly addresses the needs, interests, and concerns of its target audience

Takes into account audiences existing knowledge and understanding

Clearly addresses clients primary needs/purposes as outlined in client proposal

Achieves those purposes through strategic tailoring of both content and design

/20 Design

Exhibits ingenuity, creativity, and strategic thinking in all aspects of design

Adheres consistently to CRAP principles

Employs unifying design elements in and across deliverable(s)

Makes effective use of color, spacing, shape, and line

Incorporates appropriate layout and visuals

Chooses fonts an headings for design appeal and readability

Makes information both easy to find and visually appealing

Exhibits utmost professionalism in preparation and presentation of mock-up(s)

/50 Content

Uses creative strategies to attract and maintain audience interest

Uses appropriate language, style, and tone for target audience

Exhibits consistent you attitude toward audiences

Is clearly and effectively organized to achieve purpose

Is effectively informative, persuasive, or action-oriented depending on purpose

Writing is clear, concise, and cohesive

Reflects careful revision and editing Material is truthful, ethical, and unbiased

Reflects well on brand image and reputation of client

Contains no errors in spelling, grammar, punctuation or mechanics

Deliverable Assignment Grade: /100


9/18

English 307

Unit 4: Reflection & Peer- and Self-Evaluation

Superior

(40-36)

Strong

(35-32)

Competent

(31-28)

Weak

(27-24)

Unacceptable

(23-0)

PeerandSelfEvalua

tion(40%)

Content confirms

evaluations of other group

members

Content demonstrates

exceptional critical and

self-awareness

Writing uses strong,

specific evidence tosupport claims

Tone is professional and

reflects a personal voice

Content confirms most


members

Content demonstrates a

strong critical and self-

awareness

Writing uses evidence to

support claimsTone is professional

Content confirms some


members


some critical and self-

awareness

Writing uses some evidence

to support claimsTone is professional, but

affected

Content confirms little in

the evaluations of other

group members


little critical and self-

awareness

Writing uses little

evidence to supportclaims

Inconsistent tone

Content refutes the

evaluations of the

other members

Content demonstrates

no critical and self-

awareness

Little to no evidence

to support claimsUnprofessional tone

Superior

(60-54)

Strong

(53-48)

Competent

(47-42)

Weak

(41-36)

Unacceptable

(35-0)

ReflectiveReport(60%

)

Effective and precise use of

formatting for the

design/genre

Content creates a full

picture of your work this

semester

Ideas and tone are deeply

analytical


presentation

Paragraphs/slides are

unified including strong

topic sentences and

organizational features


conventions for genre

Content gives the reader a

strong picture of your work

this semester

Ideas and tone are analytical

rather than simply

summative

Professional presentation


unified and organized


requirements

Content gives the reader an

adequate picture of your

work this semester

Ideas and tone are somewhat

analytical.

Few lapses in professionalism,


usage

Mostly unified and organized

paragraphs/slides

Meets few format

requirements

Content gives imprecise

or nonspecific insight

regarding your work this

semester

Ideas and tone are

summative.


professionalism/


grammar/mechanics

Inappropriate

organization

Fails to meet most

formatting

requirements

Content rambles or

digresses.

Sloppy,

unprofessional

presentation; major

errors in grammar/

mechanics/usage

Mostly disorganized


10/18

English 308

Technology Access Memo

Professionalism /20

Does the document reflect a professionals eye for detail? Is the layout of the page organized and visually appealing? Does the

document reflect accessibility and readability?

1 2 3 4 5

Is the tone of the document appropriate for its audience? Does the tone of the document adhere to the conventions of the genre?

Is the document free of slang or colloquialisms unsuited to a professional working environment?

1 2 3 4 5

Does the document reflect careful editing? Is the document free of grammatical and spelling errors?

1 2 3 4 5 6 7

Did the author complete all aspects of the assignment (for example, drafts, peer review, workshops, and so forth)? Were all aspects

of the assignment completed in a timely manner?

1 2 3

Format and Design /20

Does the document reflect the required font size and style, margins, header, page length, spacing (and so forth)?

1 2 3 4 5 6 7 8 9 10

Does the document follow the criteria required in terms of subject matter? That is, does the document sufficiently address all the

points required by the assignment?

1 2 3 4 5 6 7 8 9 10

Content /30

Does the document reflect a clear and concise purpose? Does the overview efficiently convey its scope? Does the document reflect

a clear sense of audience and attention to the audiences needs? Does the overall document achieve its purpose?

1 2 3 4 5 6 7 8

Does the document include and address only pertinent information? Is the document free of all unnecessary information? In other

words, do all the sentences and paragraphs within the document work together and build upon each other to fulfill the intended

purpose?

1 2 3 4 5 6

Is the document organized in a logical manner? Are headings and subheading used appropriately (if applicable)?

1 2 3 4

Does the document reflect a clear emphasis on description? Does the document adequately explain and provide sufficient

rationales (that is, does the document thoroughly explain the why rather than give vague, imprecise descriptions)?

1 2 3 4 5 6 7 8 9 10 11 12


11/18

Style /30

Does the document reflect careful attention to word choice? Does the document consistently use word choice that is specific,

purposeful, varied, and most accurately conveys meaning?

1 2 3 4 5 6 7 8

Is the document written primarily in active voice and are the sentences constructed in variety of ways to encourage readerengagement?

1 2 3 4 5 6 7 8

Are the transitions between sentences smooth? How about between paragraphs?

1 2 3 4

Does the document reflect a professional writing style that is coherent, clear, and concise? Are sentences and paragraphs

constructed in a manner that clearly and accurately conveys meaning, thus executing its intended purpose?

1 2 3 4 5 6 7 8 9 10

Final Comments


12/18

English 308

Unit 1: Quick Reference Card Project

Usability Test

Memo

(20% of QRC

Grade)

This grade reflects both your usability test questions and your usability test memo synthesizing the results of your test. Among the

grading criteria include:

Clarity in goals of usability testing (clarity and correlation of usability test with intended goalsquestions, instructions, etc)

Inclusion of sample responses

Clarity of written memo (demonstration of thoughtful analysis of results, clear, professional writing style, reflects careful

editing, etc.)

Memo addresses required content

QRC Deliverable

(50% of QRC

Grade)

Your final product, the QRC Deliverable, will be graded according to the following criteria.

One, two-sided 8.5 X 11 inch page.

Printer friendly margins.

Creators namesare listed.

Includes references for images or other information that is not your own

Includes a descriptive titleDescribes the aim, purpose, or desired outcome of the procedure in a concise, clearly-written statement.

Shows the location of key parts and explains its functions(if applicable)

Notes needed materials and equipment (if applicable)

Exemplifies the principles of effective design discussed in class (emphasis, alignment, repetition, etc.). Focal points

enhance reader understanding.

Insightfully corresponds to the audiences needs, goals, and values. The superior QRC reflects an advanced awareness of

the rhetorical situationthe context (including genre considerations), the target audience (including level of expertise),

and the purpose (to educate or inform).

The information included in the QRC is written for a non-expert audience (includes no technical jargon, defines key

terms, and uses plain language).

Access points are clear throughout and are rhetorically constructed (to lead scanning eyes).

Design attributes such as font color, face, size, emphasis for title, head, body, caption, callout, header, footer, and any

other text; bullet styles for unordered and ordered lists; table design attributes are standardized and develop a

professional image.

Color scheme for document builds unity.Color used rhetorically, contrast in positive ways and analogous when needed.

Graphics are clearly associative with text and they contribute to the readers understanding

Graphics look neat, professional, attractive, and easy to read

Clear indicators of where the card starts and stops.

Text is free from grammatical errors.

Text demonstrates the use of active voice in written instructions

Text is free from unnecessary information

Text distinguishes action from supporting information

Headings group related tasks under action-oriented headings

Tasks are arranged in a logical order and clearly listed

Submission of QRC materials follows instructions and requirements

Component Criteria Grade

Documentation

Memo

(10% of QRC Grade)

This will be graded according to standards outlined in your Technology Access Memos. The general criteria for grading includes (for

more specific criteria, refer to the memo rubric):

Professionalism (professional tone, careful editinglack of errors, completion of drafts, peer reviews, etc.)

Format and Design(criteria includes meeting requirements for both subject matter and page formatting)

Content(clarity of purpose, free of unnecessary information, organization, emphasis on descriptionevidence/explanation)

Style(word choice, active sentences, smooth transitions, professional writing style that is clear and concise).

Design Template

(20% of QRC Grade)

This grade reflects your technical descriptions in your Design Template, the specificity of your planned design, and the correlation

of your Design Template with the intended purpose of the Documentation Memo and its application in your QRC deliverable.

Among the criteria for grading include:

Descriptive title for template

Name of team members and date template was last updated

Thumbnail sketch of your two-page quick reference card layout including specifications for margins, justification,

paragraph spacing, column layout, image/icon placement, image captions, note/tip/warning placement, white space use,

border placement, and header/footer placement.

Specific listing and/or depiction of design attributes including font color, face, size, emphasis for title, header, body,

caption, callout, header, footer, and any other text; color scheme for document; bullet styles for unordered and ordered

lists; table design attributes; callout format; and file formats and resolution for icons and graphics.


13/18

English 308

Unit 2: Redesign Project (Portfolio)SECTION CRITERIA POINTS

POSSIBLE

POINTS EARNED

Process and Venue

Selection

Paragraphs

Two processes per team member (one paragraph for each process)

Rationale for possible venue (Instructables, eHow, etc.)

5

Project Proposal

Memo

Addresses all criteria as required in the Project I assignment sheet (Process to Document,

Website Venue, Audience, Preliminary Research, Research Plan, Rationale, Drafting Plan)

Follows conventional memo formatting1-inch margins, full block formatting, memo header,

memo overview, memo closing, etc.

Written text is clear and concise; eliminates redundancy

Professionalismspelling, grammar, sentence constructiontext is carefully edited and

proofread

10

Technical

Instruction Portion

(1st

Draft Used)

Includes a completed draft of instructions to document chosen process

Includes relevant images to accompany text

Makes use of principles of segmenting

Displays a clear organizational hierarchy

5

Usability Testing

Portfolio

Written TestingInstructions for

Testers

Includes pre-testing script introducing the team and explaining purpose of the test; any pre-testing questions for evaluators; information about administering the test; any post-testing

questions for evaluators; any post-testing scripts.

Text is clear and concise; exhibits professionalismspelling, grammar, sentence construction,

etc.

5

Written Testing

Instructions for

Evaluators

Includes instructions explaining what evaluators are to do before, during, and after testing.

Explains any practices such as pre-testing/post-testing interviews.


etc.

5

Written Usability

Test

Asks specific questions and/or requires evaluators to do specific tasks.

Questions are crafted with clear testing goal in mind (read/locate, performance,

understandability, etc.)

5

Description of

environment and

user-testing notes

Concisely describes the testing environment, time, date, location, persons present, and other

environmental factors.

Includes a diagram of room layout with placement of computers/other equipment.

Includes notes, if applicable

5

User-Testing

Results Documents

1-page memo providing information about the test itself and its effectiveness; indicates both

positive and negative results; synthesizes testing results and explains revisions to

documentation

Follows all memo conventions and formatting requirements


etc.

10

Video Instruction Demonstrates visual demonstration of process

Exhibits professionalismvideo is carefully edited; sound and audio complement visuals, etc.

5

Final Draft of

Documentation

Matches instructions posted on Instructables

Describes the aim, purpose, or desired outcome of the process in a concise, clearly-written

statement.

Notes needed materials and equipment

Shows the location of key parts and explains its functions (if applicable)

Instructions are written for a non-expert audience (includes no technical jargon, defines key

terms, and uses plain language)

Presents steps in a list and is arranged in a logical manner

Uses action-oriented headings

40


14/18

Uses active voice and imperative mood

Uses blank space rhetorically for readability and ease of use

Highlights or marks key words in some fashion to denote level of importance

Presents branching steps clearly

Images are clearly associative with text and contribute to the readers understanding

Images look neat, professional, attractive, and easy to read

Text is consistent throughout documentationparallelism, etc.

Text is conciseinstructions are not wordy or redundantText is free from grammatical errors and exhibits professionalism

Monitoring of

Responses

Includes copies of comments from Instructables

Includes thoughtful responses to comments

Exhibits professionalism

5

TOTAL 100

Additional Comments:


15/18

English 308

Unit 2: Redesign Project (Oral Presentations)

Speakers:

Project Title:

Content Organization and DevelopmentIn the introduction, the group provides an effective overview of the original Websites rhetorical context, including its purpose and target

audience. In the body of the presentation, the student group makes a convincing case for the need for a redesign of the site, explains what they

want to accomplish with the redesign, and details what they propose the redesign to look like. The body also indicates a plan for carrying out the

redesign of the project. In the conclusion, the group aptly summarizes key points, thanks their audience, invites questions, and answers questions

effectively.

5 4 3 2 1

Exceptional Good Competent Poor Unsatisfactory

Power Point Design and Presentation Visuals

The Power Point slides are well-designed and reinforce, but dont simply repeat, the main points of the presentation. The visuals were easy to see

and understand and did not compete with the speakers for the audiences attention.

5 4 3 2 1


Speaking Presence

The speakers used clear language to get points across and seemed relaxed and poised. They exhibited no distracting vocal or physical mannerisms

and made eye contact throughout the presentation. They conveyed a sense of enthusiasm about the project.

5 4 3 2 1


Redesign Sketch

The proposed redesign offers an effective revision of the original Website in that it responds to the needs the readers identified in the

presentation. The new design succeeds in improving the document with apt consideration of the Websites purpose and audience.

5 4 3 2 1Exceptional Good Competent Poor Unsatisfactory

Collaboration

The group seemed well rehearsed and the presentation transitioned smoothly from one group member to the next. Each group member seemed

to have done an equal amount of work in preparing and delivering the presentation.

Evaluator Comments:

5 4 3 2 1



16/18

English 308

Unit 3: Formal ReportFormal Report: Professionalism /20

Does the document reflect a professionals eye for detail? Does the document reflect accessibility and readability? Was all correspondence

conducted in a professional manner?

1 2 3 4 5

Is the tone of the document appropriate for its audience? Does the tone of the document adhere to the conventions of the genre? Is thedocument free of slang or colloquialisms unsuited to a professional working environment?

1 2 3 4 5

Does the document reflect careful editing? Is the document free of grammatical and spelling errors?

1 2 3 4 5 6 7

Did the authors complete all aspects of the assignment (for example, drafts, peer review, workshops, and so forth)? Were all aspects of the

assignment completed in a timely manner?

1 2 3

Formal Report: Formal Qualities and Design /20

Does the writer effectively employ design principles in order to achieve a reader-centered document? (font size and style, margins, header, page

length, spacing (and so forth)?

1 2 3 4 5 6 7 8 9 10

Does the document follow the criteria required in terms of subject matter? That is, does the document sufficiently address all the points required

by the assignment and conform to elements of the genre?

1 2 3 4 5 6 7 8 9 10

Formal Report: Content Development and Ethical Considerations /30

Does the document reflect a c lear and concise purpose and establish a line of inquiry? Does the overview efficiently convey its context and scope?

Does the document reflect a c lear sense of audience and attention to the audiences needs? Does the overall document achieve its purpose?

1 2 3 4 5 6 7 8

Do all the sentences and paragraphs within the document work together and build upon each other to fulfill the intended purpose? Does the

writer use specific details, and strong topic sentences that support excellent paragraph development?

1 2 3 4 5 6

Is the document organized in a logical manner? Are headings and subheading used appropriately (if applicable)? Does the document avoid

repetition? Are all outside sources (including visuals) cited appropriately within the text and noted within the appendices?1 2 3 4

Does the document reflect a c lear emphasis on description regarding process and planning through a description of methods used, research

results, obtained and an analysis of those results? Does the document adequately explain and provide sufficient rationales regarding

recommendation? (that is, does the document thoroughly explain the whyrather than give vague, imprecise descriptions)?

1 2 3 4 5 6 7 8 9 10 11 12

Formal Report: Style Considerations /30

Does the document reflect careful attention to word choice? Does the writer consistently use word choice that is specific, purposeful, varied, and

most accurately conveys meaning?

1 2 3 4 5 6 7 8

Is the document written primarily in active voice and are the sentences constructed in variety of ways to encourage reader engagement?

1 2 3 4 5 6 7 8

Are the transitions between sentences smooth? How about between paragraphs?

1 2 3 4

Does the document reflect a professional writing style that is coherent, clear, and concise? Are sentences and paragraphs constructed in a manner

that clearly and accurately conveys meaning, thus executing its intended purpose?

1 2 3 4 5 6 7 8 9 10

Final Comments:


17/18

English 308

Unit 4: Reflection Memo

Superior

(100-90)

Strong

(89-80)

Competent

(79-70)

Weak

(69-60)

Unacceptable

(59 or below)

ReflectiveReport(100%)

Effective and precise use of

formatting for the

design/genre

Content creates a full

picture of your work this

semester

Ideas and tone are deeply

analytical


presentation


unified including strong

topic sentences and

organizational features


conventions for genre

Content gives the reader a

strong picture of your work

this semester

Ideas and tone are analytical

rather than simply

summative

Professional presentation


unified and organized


requirements

Content gives the reader an

adequate picture of your

work this semester

Ideas and tone are somewhat

analytical.

Few lapses in professionalism,


usage

Mostly unified and organized

paragraphs/slides

Meets few format

requirements

Content gives imprecise

or nonspecific insight

regarding your work this

semester

Ideas and tone are

summative.


professionalism/


grammar/mechanics

Inappropriate

organization

Fails to meet most

formatting

requirements

Content rambles or

digresses.

Sloppy,

unprofessional

presentation; major

errors in grammar/

mechanics/usage

Mostly disorganized


18/18

English 307/308

Professional Communication Grading Rubric (optional assignme

Superior

A

Strong

B

Competent

C

Presen

tationandDelivery(50%)

Consistently uses subject lines that

concisely convey the purpose of

the email or post.

Consistently uses greetings thatconvey respect for the audience

and establish a rapport

appropriate for the situation.

Uses body paragraphs that convey

the purpose of the message;

paragraphs are concise stick to a

point.

Consistently ends with appropriate

closings and signatures that

establish a rapport with reader.

Signature indicates role and

contact information that is

pertinent to the audience of the

message.Consistently titles files with last

name, assignment title, and date.

Always includes subject lines

that are somewhat specific.

Always includes a greeting

that is appropriate foraudience.

Uses strong body paragraphs;

paragraphs are brief and

usually stick to one point.

Always ends with an

appropriate closing and

signature.

Signature indicates role and

contact information.

Always includes titles on files

attached to the message.

Includes subject lines in most

emails and discussion posts

Usually begins with a

greetingsIncludes body paragraphs in

most emails or post;

paragraphs may be unclear or

lack a central point

Usually ends with a closings

and signature

Signature indicates some

specifying information. role

and contact information

Usually titles file names on

attachments

Som

subj

lack

Mosgree

inap

Bod

lack

post

bod

Mos

clos

inap

Sign

Atta

cons

StyleandRhetoricalAwareness(50%)

Emails and posts are timely and

appropriate medium.

Includes attachments only when

solicited by reader.

Formality of prose is appropriate

for the rhetorical situation;

conveys professional tone and

goodwill.

Writing is exceptionally clear in all

emails and posts; writer

consistently uses complete words

and sentences.

Emails and posts showcase

exceptional grammar, spelling, and

mechanics.

Writing is concise but concrete

conveys just the information the

reader needs to know.

Most emails and posts are

timely; email and/or posting

usually a strong choice of

medium.

Attachments are solicited by

reader; one may not be.

Prose is formal, professional,

and establishes rapport with

reader.

Writing usually clear in most

emails and posts. Some may

be rushed or incomplete.

Emails and posts showcase

strong grammar, spelling, and

mechanics.

Writing is typically concise

but may lack some important

information.

Many emails and posts are

timely, but some are not.

Emails and posts when

required, but may have a few

unreasonable emails/posts.

Attachments included when

solicited, but two or more

may not.

Prose is respectful, but

sometimes too casual or

formal for the situation.

Writing is fairly clear in most

emails and posts.

Emails and posts show

adequate grammar, spelling,

and mechanics. There may be

some issues.

Writing is brief but at times

too brief or too long.

Miss

wait

teac

inap

once

Inclu

atta

Pros

and

Sign

mec

writ

and

Ema

conv

style