appexchange for developers: monetize your app in the cloud webinar

Monetize Your App In The Cloud

The AppExchange for Developers

@ReidCarlberg @JoshBirk

Join the conversation: #forcewebinar

Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.


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Have questions?

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Assumptions

This webinar assumes the following: §  You know how to get a Developer Edition

§  You are broadly familiar with platform concepts

But don’t worry, you can catch up via these resources:

§  http://developer.force.com


Upcoming Events

December 12, 2012 Apex CodeTalk Live Q&A http://bit.ly/apexct-ae

*See chat window now for hyperlink

Check out the Developer Force calendar for upcoming local events such as meetups, workshops, and user group meetings: http://developer.force.com/Calendar


Agenda

• Basics

• Security

• Partnership

• DEMO

• Considerations

• AppExchange Checkout

• Resources


What Can You Find on the AppExchange?

• 1740+ Apps

• Force.com Apps

• Composite Apps

• Mobile Apps

• Heroku Apps


What’s An App?


Two Key Things

Packages Listings


Three Kinds of Packages

Managed Unmanaged Extension

• This is an app

• Code hidden

• Upgradable

• No org limits

• Starter kit

• Code visible

• Not upgradable

• Org limits

• Managed only

• Package dependent

• Adds functionality

• Flexible


Banner

Video

Get It Now Details

Reviews


SOQL/SQL Injection

XSS CSRF

Sharing


Security Review

• Trust is #1

• Security conscious ecosystem

• Automated scans •  http://security.force.com

• Manual testing

•  Important: Be prepared •  http://wiki.developerforce.com/page/Security


Partnership

• Required for listing

• Join: salesforce.com/partners

• Apps need a contract •  Checkout

•  ISVForce

• OEM


DEMO


Additional Considerations

• Edition capabilities

• Org dependent fields •  Record Type

• Person Accounts

• Trigger execution order

• Governor limits

•  Install Handler Interface

Source: ISVForce Guide


Introducing AppExchange Checkout

• Credit Card Easy

• Automated Billing

• LMA Synchronization

• 85/15 Rev Share


If You Like to Read…

http://p.force.com/checkoutsteps


If You Really Like to Read…

• Great Tips

• Chapter 10: Designing for Packages


If You Really Really Like to Read & You Want to Maybe Start a Business Selling Your Apps

Email Reid: [email protected]


Resources

• ISVForce Workbook

• ISVForce Guide

• ISVForce Online Academy

• Publish Your First App with AppExchange Checkout

•  http://p.force.com/checkoutsteps


Survey Your feedback is crucial to the success of our webinar programs.

Thank you!

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*Look in the GoToWebinar chat window now for a hyperlink.


@ReidCarlberg @JoshBirk

Q&A

Survey: http://bit.ly/appexsurvey

appexchange for developers: monetize your app in the cloud webinar

Documents

forcewebinar developer

developer force calendar

forwardlooking statements

developer edition

public statements

statements of belief

statements of historical

new functionality