appflood rtb bridges east and west

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Page 1: AppFlood rtb bridges east and west
Page 2: AppFlood rtb bridges east and west

The Chinese mobile ad boom

• In 2013 Chinese advertisers increased their mobile advertising budgets 151% March – Sept.

• One in three smart phones shipped globally in 2013 were in China.

• RTB-based ad sales in China are expected to grow to over $780 billion by 2017.

Page 3: AppFlood rtb bridges east and west

The world’s bridge to China

PapayaMobile is a global company based in Beijing with offices in London and San Francisco.

We have established partnerships with influential local companies and the international experience to bridge East and West.

Page 4: AppFlood rtb bridges east and west

Instantly delivering global ads

AppFlood solves common problems with ad delivery from China through a unique cooperation with Amazon Web Services’s DynamoDB.

“DynamoDB’s great performance and extremely low latency help PapayaMobile to deliver mobile ads quickly and globally.”!

- Alex Young, Corporate Vice President and Managing Director, AWS China!

Page 5: AppFlood rtb bridges east and west

The first Chinese mobile ad exchange + DSP

The mobile RTB landscape in China!

Page 6: AppFlood rtb bridges east and west

How the AppFlood RTB platform works

Page 7: AppFlood rtb bridges east and west

Mobile ad inventory from China and the world

SSP partners:

Tap into the growing Chinese market for global users. In 2013 Q3 Chinese developers on our network spent 25% more on global advertising than their U.S. counterparts.

We ensure that your publishers get the highest possible bid for each impression, and our one-of-a-kind cooperation with Amazon Web Services means the ads will be delivered instantly

Page 8: AppFlood rtb bridges east and west

Reach your ideal user

DSP partners:

The AppFlood Ad Exchange utilizes demographic and usage information about each user to ensure that your advertisers get the targeted impressions they want.

AppFlood’s ad formats include rich media and video ads for maximum engagement and are completely customizable.

Page 9: AppFlood rtb bridges east and west

Connect with the right audience

Brand managers:

• Advertisers pay for their ideal user, not just ideal ad location

• Hone in on audience segments that perform the best

• Automation of bidding frees brand manager to focus on creativity and strategy

Page 10: AppFlood rtb bridges east and west

Easy to join for existing users

Advertisers: Any time you set up a CPM campaign you will automatically connect to the RTB platform.

Publishers: You can show RTB campaigns in your app if you have integrated AppFlood SDK 2.2 or above.

Page 11: AppFlood rtb bridges east and west

Top features of AppFlood RTB • Connections to other top RTB platforms like OpenX and AdsMogo.

• Close ties to Chinese companies with growing global budgets.

• Advanced targeting and programmatic buying solutions.

• Rich media and video ads.

• Anti-malware detection services.

• The ability for advertisers to buy or sell RTB traffic from a single dashboard without any technical integrations.

• Fast ad delivery from China provided in a unique cooperation with Amazon Web Services.

Page 12: AppFlood rtb bridges east and west

Appflood a product of Papaya | copyright 2013 !

Thank You!

Contact Info: North America – Fernando Pizarro / [email protected] Europe – Chris Hanage / [email protected]

Get Started

Sign up or log in at appflood.com to get started or come talk to us direct.

EUROPE – CHRIS [email protected]!

NORTH AMERICA - FERNANDO PIZZARO [email protected]!