appinions auto tech influence study
DESCRIPTION
Luxury, safety, design, value and performance are all hot buttons in any discussion about marketing automobiles. But they pale in comparison to the influence of technology. And influence is the new currency. This study explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category.TRANSCRIPT
Is Tech Swallowing Auto?: An Industry Influence Study
3 201
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Share of Influence in
Automotive Industry
Share of Influence in
Automotive Technology
*Ford News Center **HybridCars.com
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Ford is:
Most “actioned” opinion:
Toyota is:
Most “actioned” opinion:
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•
•
•
•
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1
1
1
2
1
Audi is:
Most “actioned” opinion:
Google is:
Most “actioned” opinion:
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•
•
•
•
•
•
3
9
5
2
4
7
1
Tesla is:
Most “actioned” opinion:
GM is:
Most “actioned” opinion:
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•
•
•
•
•
5
3
6
6
3
Honda is:
Most “actioned” opinion:
Apple is:
Most “actioned” opinion:
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•
•
•
•
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7
5
6
8
2
BMW is:
Most “actioned” opinion:
Volkswagen is:
Most “actioned” opinion:
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•
•
•
•
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9
4
9
10
7
Most “actioned” opinion:
Mark Reuss is:
Most “actioned” opinion:
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•
•
•
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Elon Musk is:
1
1
6
2
9
Carlos Ghosn is:
Most “actioned” opinion:
Bob Lutz is:
Most “actioned” opinion:
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•
•
•
•
•
3
5
4
7
Paul Mascarenas is:
Most “actioned” opinion:
Mary Chan is:
Most “actioned” opinion:
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•
•
•
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5
7
6
3
Glenn Lurie is:
Most “actioned” opinion:
Dan Akerson is:
Most “actioned” opinion:
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•
•
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7
2
8
16
Mark Templin is:
Most “actioned” opinion:
Raj Nair is:
Most “actioned” opinion:
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•
•
•
•
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9
5
10
13
