Casablanca

19/10/2011

Done by Edmond, Abderrafie, Talha and MehdiSupervised by Mr El Jaafari

ContentHistoryProductsSlogan and logoCorporate structure and location

Revenue and shares’ value CompetitorsSubsidariesCulture and success

History

Steve Family ‘s Garage

1976:Creation of the Apple I by Steve Jobs and Stephen G Wozniak and Beginning of the company

Products

Mac and Accessories

iPad

iPod

iPhone

Apples TV

Sofwares

Slogan and Logos

Slogans

1  «  Byte into an Apple » years 1970 2 « Think Different » from 1997_2002 3 «  iThink » for the iMac promotion 1998 4 « Say hello to iPhone » for iPhone 5 «  Hello » for the Macintosh,Newton and iPod 6 «  Small is huge »Mac mini 2009 7 « The ultimate all-in-one goes all out.  » iMac

2011

Logos

The original logo with Isaac Newton under an apple tree

The rainbow "bitten" logo, used from late 1976 to 1998

The monochrome

logo, used since 1998

New Logos

CEOTimothy

Cook

Corporate Structure

CFOLegal

iPhone

sofware

Mac eng

Internet serv

Globa commu

Prod

mark

Sofw

eng

operations

Indu design

control

ipad

Sof mark

Ipaipod ma

Ip marketEMEA

ComJA

Com AP

ComLA

ComCo com

Directors

Senior Vice presidents

S.V. Presidents Vice presidents

Directors

LOcation

 located in the middle of Silicon Valley, at 1-6 Infinite Loop, Cupertino, California

Revenue and shares’ value Revenue  : US$ 65.23 billion (FY2010)

Profit  : US$ 14.01 billion (FY 2010) Total assets : US$ 75.18 billion (FY 2010) Total equity : US$ 47.79 billion (FY 2010)

The most current valuable share in the world

Competitors

Competitors in pc manufacturingDell,Compac, Alienware,Gateway….Microsoft with Operating system(OS X/XP) Competitor in online

media(iTunes,MobileMe,iPhone)Blackberry,

samsunG,Nokia,Hotmail,Gmail and alike…. Competitors in the servers markets with

HP,Sun,SGI and IBM……..

Subsidaries

Name Juridiction of Incorporation

Apple operationsInternational (formerly Apple Computer Inc. Limited)

Ireland

Apple OperationsEurope (formerly Apple Computer Limited)

Ireland

Apple Computer International

IrelandBraeburnCapital, Inc.

United States

Culture and Success

Creativity and Innovation

«  Sell Dreams, not Products » Steve Jobs

Keep thing seasy

Storyteller was Steve Jobs

References Carmile.G,2011.Steve Jobs and the seven Rules of Sucess.[Online]. Entrepreneur

Media, Inc. Available at: <http://http://www.entrepreneur.com/article/220515> [Accessed 16 October 2011]. 

Thrupoint,2011. Research and Markets: Apple Inc.: Company Profile and SWOT Analysis. [online] (October 10, 2011)Available at: <http://http://fixed-mobile-convergence.tmcnet.com/news/2011/10/10/5841848.htm> [Accessed 16 October 2011 ].

Operating System,2004.Apple Company.[Online](May 14 2010) Available at :<http:// archive.wikiwix.com/cache/?url=http://www.operating-system.org/betriebssystem/_english/fa-apple.htm&title=Apple%20Company>[Accessed 15 October 2011]

Research and Markets,2011. Apple Inc. - SWOT Analysis.[Online](May 2011) Available at :http://http://www.researchandmarkets.com/reports/555326/apple_inc_swot_analysis>[Accessed 16 October 2011]

google/images.com

The official Board.com,2011.Apple.[Online](October 10 2011) Available at :http://http://www.theofficialboard.com/org-chart/apple[Accessed 16 October 2011]

Wikinwest,2006. SUBSIDIARIES OF APPLE COMPUTER, INC.*.[Online](December 26 2009)Available at :<http:// www.wikinvest.com/stock/Apple_(AAPL)/Subsidiaries_Apple_Computer_Inc>>[Accessed 16 October 2011]

1955-2011