apple & amazon's secret: “start with an awesome why. then, work backwards to how.”

WHAT:PRODUCT(1-PAGEPRESSRELEASE)

WHO:FREQUENTLYASKEDQUESTIONS

HOW:USERMANUAL(PROTOTYPE)

WHY:AWESOMECUSTOMEREXPERIENCE

TARGETEDCUSTOMER(Profile)

…........................................

WORKINGBACKWARDS(WB)STACKOF4TOOLS“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”

q  FUTURE(ToDo) q  PRESENT(Doing) q  PAST(Done)

Date:…......................

World’sFirstSoBwareforIdealCommunityProblemSolving&Design(CPSD)“RadicallyImprovethePerformanceofEveryOrganiza>on.”[email protected]&@rodKuhnKing

WHAT:PRODUCT(1-PAGEPRESSRELEASE)

WHO:FREQUENTLYASKEDQUESTIONS

HOW:USERMANUAL(PROTOTYPE)

WHY:AWESOMECUSTOMEREXPERIENCE

TARGETEDCUSTOMER(Profile)

…........................................

q  Whatisthecustomerexperiencewhilecustomersgettheirjob(s)done?

§  Delight(+)§  Pain(-)§  Value(+/-)

q  Whatisthecontentoroutlineofa1-pageguideforusingtheproduct?

§  Concepts(Ideas;Overview)§  WhatProductDoes§  HowEasytoUseProduct(GeTngStarted)§  Reference(Index)

1.   Whatis“viral”headline/sub-headingforPressRelease?2.   Whatdoestheproductdisruptanddo?3.   Whydoestheproductexist?4.   Whatare3“wow”featuresofproduct?5.   Whatare3“wow”benefitsofproduct?6.   Whatareapplicabonsoftheproduct?7.   Whatarecustomers’quotes/tesbmonials?8.   Whatareadershoulddonext?

WORKINGBACKWARDS(WB)STACKOF4TOOLS“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”


Date:…......................


1.   Whoisthecustomer?2.   Whatisthecustomerproblemortrade-off?3.   Whatarequesbonsthatcustomers(stakeholders)

frequentlyaskduringthelifecycleoftheproject?4.   Throughwhatchannelisproductdelivered?

AMAZON’SWORKINGBACKWARDS(WB)STACKOF4TOOLSSource:hip://www.allthingsdistributed.com/2006/11/working_backwards.html

“TheWorkingBackwardsproductdefiniZonprocessisallaboutisfleshingouttheconceptandachievingclarityofthoughtaboutwhatwewillulZmatelygooffandbuild.Ittypicallyhasfoursteps:1.StartbywribngthePressRelease.Nailit.Thepressreleasedescribesinasimplewaywhattheproductdoesandwhyitexists-whatarethefeaturesandbenefits.Itneedstobeveryclearandtothepoint.WriZngapressreleaseupfrontclarifieshowtheworldwillseetheproduct-notjusthowwethinkaboutitinternally.2.WriteaFrequentlyAskedQuesbonsdocument.Here'swhereweaddmeattotheskeletonprovidedbythepressrelease.ItincludesquesZonsthatcameupwhenwewrotethepressrelease.YouwouldincludequesZonsthatotherfolksaskedwhenyousharedthepressreleaseandyouincludequesZonsthatdefinewhattheproductisgoodfor.YouputyourselfintheshoesofsomeoneusingtheproductandconsiderallthequesZonsyouwouldhave.3.Definethecustomerexperience.Describeinprecisedetailthecustomerexperienceforthedifferentthingsacustomermightdowiththeproduct.Forproductswithauserinterface,wewouldbuildmockupsofeachscreenthatthecustomeruses.Forwebservices,wewriteusecases,includingcodesnippets,whichdescribewaysyoucanimaginepeopleusingtheproduct.Thegoalhereistotellstoriesofhowacustomerissolvingtheirproblemsusingtheproduct.4.WritetheUserManual.Theusermanualiswhatacustomerwillusetoreallyfindoutaboutwhattheproductisandhowtheywilluseit.TheusermanualtypicallyhasthreesecZons,concepts,how-to,andreference,whichbetweenthemtellthecustomereverythingtheyneedtoknowtousetheproduct.Forproductswithmorethanonekindofuser,wewritemorethanoneusermanual.OncewehavegonethroughtheprocessofcreaZngthepressrelease,faq,mockups,andusermanuals,itisamazinghowmuchcleareritiswhatyouareplanningtobuild.We'llhaveasuiteofdocumentsthatwecanusetoexplainthenewproducttootherteamswithinAmazon.Weknowatthatpointthatthewholeteamhasasharedvisiononwhatproductwearegoingthebuild.”


JEFFBEZOS’SAPPROACHOFWORKINGBACKWARDS(WB)Source:

hip://www.slate.com/arbcles/news_and_polibcs/newsmakers/2009/12/we_start_with_the_customer_and_we_work_backward.html


JeffBezoson“WorkingBackwards”

“Westartwiththecustomerandweworkbackward.Welearnwhateverskillsweneedtoservicethecustomer.

Webuildwhatevertechnologyweneedtoservicethecustomer.Thesecondthingis,weareinventors,soyouwon'tseeusfocusingon"metoo"areas.

Weliketogodownunexploredalleysandseewhat'sattheend.SomeZmesthey'redeadends.

SomeZmestheyopenupintobroadavenuesandwefindsomethingreallyexciZng.Andthenthethirdthingis,we'rewillingtobelong-term-oriented,

whichIthinkisoneoftherarestcharacterisZcs.Ifyoulookatthecorporateworld,agenuinefocusonthelongtermisnotthatcommon.

Butalotofthemostimportantthingswe'vedonehavetakenalongZme.”

STEVEJOBS’SAPPROACHOFWORKINGBACKWARDS(WB)Source:hips://en.wikiquote.org/wiki/Steve_Jobs


SteveJobson“WorkingBackwards”

"You‘vegottostartwiththecustomerexperienceandworkbackwardstothetechnology.”

IdealPressRelease(IPR)Story

WORKINGBACKWARDS(WB)GAMIFICATIONMETHODOLOGYTool#1

TOPICSOFSTORYFORIDEALPRESSRELEASE

DESCRIPTION/CUSTOMER

1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote

9.Closing/CalltoAcbon


IDEALPRESSRELEASE(IPR)STORYRapidlyDocumentandPresentYourBusinessIdea,Vision,andStory

Source:Basedonh@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management

IDEALPRESSRELEASE(IPR)STORYonBusinessModelEngine(BME)RapidlyDocumentandPresentYourBusinessIdea,Vision,andStory




1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote



WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

BUSINESSMODELENGINE

(ChainGameboard)



1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote



WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

WHATISABUSINESSMODEL(ENGINE)?q BIGPICTURE(SystemView):Abusinessmodelengine(project)referstoanystory,organizaPon,orlivingsystemin>meandspace.q DETAILS(Sub-systemView):Abusinessmodelengineconsistsof4“engines”or“problemsolvingagents”thatsustainablycreate,

deliver,andcapture/sharevalueorhappiness:HOW(Means);WHAT(Ways);WHO(Problem);WHY(End)

IDEALPRESSRELEASE(IPR)STORYonBusinessModelEngine(BME)RapidlyDocumentandPresentYourBusinessIdea,Vision,andStory


BUSINESSMODELENGINE

(ChainGameboard)

TOPICSOFSTORYFORIDEALPRESSRELEASE1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote



IDEALPRESSRELEASE(IPR)STORYonBusinessModelEngine(BME)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”

q  WHEN(Time) q  WHERE(Space)

WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW WHAT WHO WHY

1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote





WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote





WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

1.Heading q  Heading

2.Sub-heading q  Sub-heading

3.SummaryofBenefit q  SummaryofBenefit

4.Problem/Customer q  Problem

5.Solubon q  SoluZon

6.EnterpriseQuote q  EnterpriseQuote

7.HowtoGetStarted q  HowtoGetStarted

8.CustomerQuote q  CustomerQuote

9.Closing/CalltoAcbon q  CalltoAcZon q  Closing




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

1.Heading q  Heading

2.Sub-heading q  Sub-heading

3.SummaryofBenefit

q  SummaryofBenefit

4.Problem/Customer q  Problem

5.Solubon q  SoluZon

6.EnterpriseQuote q  EnterpriseQuote

7.HowtoGetStarted q  HowtoGetStarted

8.CustomerQuote q  CustomerQuote

9.Closing/CalltoAcbon q  CalltoAcZon q  Closing


WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)





BUSINESSMODELENGINE

(ChainGameboard)

IdealPressRelease(IPR)StoryFor

LaunchofAmazonProducts

RealPressReleaseRPR)StoryforLaunchofAmazonWebServices(AWS)

IDEALPRESSRELEASE(IPR)STORYonBusinessModelEngine(BME)forAmazonWebServices(AWS)Source:Basedon

h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management


DESCRIPTIONOFIDEALPRESSRELEASE(IPR)STORYFORLAUNCHOFAMAZONWEBSERVICES

1.Heading

2.Sub-heading

3.SummaryofBenefit

4.Problem/Customer

5.Solubon

6.EnterpriseQuote

7.HowtoGetStarted

8.CustomerQuote



WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)

BUSINESSMODELENGINE(BME)

HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

CUSTOMERSOLUTIONDISCOVERY

AmazonWebServices:q  storageforthe

Internetq  maximizes

benefitsofscale&passesbenefitstodevelopers

q AmazonS3:simplestorageservice

q APIforhighlyscalable,reliable,low-latencystorageatverylowcost

q SoswareDevelopers

q Channel:h@p://aws.amazon.com/s3

q StorageforInternet

q Makesweb-scalecompuZngeasier

q Stores&retrievesanyamountofdata


IDEALPRESSRELEASE(IPR)STORYSTACKONBUSINESSMODELENGINE(BME)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”

q  WHEN(Time):March14,2006 q  WHERE(Space):SEATTLE



WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

Operabons Producbon Markebng FinanceORGANIZATIONValueCrea>on1 ValueCrea>on2 ValueDelivery ValueCapture

BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

q  CUSTOMERPROBLEMDISCOVERY

q CustomerProblem

q FAQ


(Amazon’s“WorkingBackwardsStack”)

q PressRelease

q Product

q UserManual

q  CustomerExperience


IDEALPRESSRELEASE(IPR)STORYSTACKONBUSINESSMODELENGINE(BME)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”


WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)

WHERE(Context/Environment):.................................................................................................Problem/JobToGetDone(JTGD):.............................................. Pain/Delight(-/+):….....

IDEALPRESSRELEASE(IPR)STORYSTACKONBUSINESSMODELENGINE(BME)VisualizeHowEveryS.C.O.P.E.S.(Scene;Community;Organiza>on;Project;Enterprise;SupplyChain)Works


STRATEGY(Ways):..................................

TARGET:…....................

PLANORJOURNEYOFBUSINESSMODELENGINE

BUSINESSMODELENGINE

HOW(OperaZons)

WHAT(ProducZon)

WHO(MarkeZng)

WHY(Finance)

q CUSTOMERPROBLEMDISCOVERY

q CustomerProblem

q FAQ

q CUSTOMERSOLUTIONDISCOVERY

(Amazon’s“WorkingBackwardsStack”)

q PressRelease

q Product

q UserManual

q CustomerExperience

BUSINESSMODELGAMEBOARD(BMG):ValueCrea>on,Delivery&Capture

+:DELIGHT

-:PAIN:

q Wherecurrentlyarewe? q Wheremustwego? q Howarewegedngthere?

Pivot

Pivot

ProjectOutcomeStoryTree(POST)

PROBLEMSpace

SOLUTIONSpace

FRACTALPROBLEMSOLVING(FPS)CYCLE

WHATISABUSINESSMODEL?Abusinessmodel(engine/project)isasystemof4“engines”thatsustainablycreates,delivers,andcaptures/sharesvalueorhappiness.

KANBANLEARNINGCYCLE(Means)PPPTRCycle-P:Problem;P:Plan;P:Prototype;T:Test;R:Review

LEAPOFFAITH/VISION(End):....................................

EXPERIMENT/QUESTION/HYPOTHESIS:…...............................................................

LearningMileston

es

TIME(Runway)


BUSINESSMODELSCORECARD(BMS)forAmazonWebServices(AWS)VisualizeHowEveryS.C.O.P.E.S.(Scene;Community;Organiza>on;Project;Enterprise;SupplyChain)Works


STRATEGY(Ways):..................................

TARGET:…....................


BUSINESSMODELENGINE

HOW(OperaZons)

WHAT(ProducZon)

WHO(MarkeZng)

WHY(Finance)



q  AmazonWebServices:maximizesbenefitsofscale&passesbenefitstodevelopers

q  AmazonS3:simplestorageservice

q  APIforhighlyscalable,reliable,low-latencystorageatverylowcost

q  SoswareDevelopers

q  Channel:h@p://aws.amazon.com/s3

q  StorageforInternet

q  Makesweb-scalecompuZngeasier

q  Stores&retrievesanyamountofdata

BUSINESSMODELGAMEBOARD(BMG)forAmazonWebServices(AWS):ValueCrea>on,Delivery&Capture

+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace






LearningMileston

es

TIME(Runway)

VisualTemplateofIdealProductPressRelease(IPPR)Story1.0for:

LaunchofProduct



WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

IDEALPRODUCTPRESSRELEASE(IPPR)STORY“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”

q Enterprise q Product/Serviceq ValueProposibonq Plot:“XforY”q DelightulFeatures

q CustomerSegmentq Channelq Job-To-Get-Doneq Problemq Pain1/2/3

q Delight1q Delight2q Delight3q DelightulAiribute1q DelightulAiribute2




1.Headline/Hook

2.GeneralIntroducbon

3.ValueProposibon&StreamofDelight(Value)

4.ProductAccessibility

5.IndustrySolubon-Plot

6.Pain-Killer

7.UnfairAdvantage

8.ClosingDeal

LISTOFINPUTSFOR

IDEALPRODUCTPRESSRELEASE(IPPR)STORY

BUSINESSMODELENGINE

(ChainGameboard)



1.Headline/Hook





6.Pain-Killer

7.UnfairAdvantage

8.ClosingDeal


WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

LISTOFINPUTSFOR


IDEALPRODUCTPRESSRELEASE(IPPR)STORY“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”





BUSINESSMODELENGINE

(ChainGameboard)


WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

IDEALPRODUCTPRESSRELEASE(IPPR)STORYFORAMAZONWEBSERVICES(S3)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”






DESCRIPTION/CUSTOMER:SOFTWAREDEVELOPERS

1.Headline/Hook





6.Pain-Killer

7.UnfairAdvantage

8.ClosingDeal

LISTOFINPUTSFOR


BUSINESSMODELENGINE

(ChainGameboard)


IDEALPRODUCTPRESSRELEASE(IPPR)STORYFORAMAZONWEBSERVICES(S3)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”






DESCRIPTION/CUSTOMER:SOFTWAREDEVELOPERS

1.Headline/Hook [ENTERPRISE]Launches[PRODUCT].

2.GeneralIntroducbon [WHERE]–(PRAGENCY:Online)–[TIME:MM/DD/YYYY]TITLE:[ENTERPRISE]Provides[PRODUCT]for[VALUEPROPOSITION].


[ENTERPRISE]todayannounced[PRODUCT],a(n)[VALUEPROPOSITION]thatoffers[CUSTOMERSEGMENT][DELIGHT1,DELIGHT2,andDELIGHT3].

4.ProductAccessibility [PRODUCT]isavailableat[CHANNELS].

5.IndustrySolubon-Plot [PRODUCT]is[PLOT:XforY].It’sdesignedtomake[INDUSTRY/SECTOR/DOMAIN][DELIGHTFULATTRIBUTE1:easier]for[CUSTOMERSEGMENT].

6.Pain-Killer [ENTERPRISE]providesa(n)[DELIGHTFULFEATURE]thatcanbeusedto[PAINFULJOB-TO-GET-DONE]atanyZme,fromanywhere.

7.UnfairAdvantage Itgivesany[CUSTOMERSEGMENT][DELIGHTFULATTRIBUTE2]that[MARKETLEADER]usesto[MAINJOB-TO-GET-DONE].

8.ClosingDeal Theproduct/serviceaimstomaximizebenefitsof[DELIGHTFULATTRIBUTE2]andtopassthosebenefitsto[CUSTOMERSEGMENT].

WHATHOW WHO WHYLISTOFINPUTSFOR

IDEALPRODUCTPRESSRELEASE

(IPPR)STORY

BusinessModelEngine



HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)


BUSINESSMODELENGINE(BME)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”



HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)






WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)






WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)


BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)

BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)





HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

BUSINESSMODELENGINE

(ChainGameboard)

WHO(Problem)




HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

A

2

3

4

5

6

7

8

9

J

Q

K




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)






WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)


q  ExisZngProducts(Trade-off:

Pain/Delight)

q  CustomerSegments

q  Problems(Job/Pains;FAQ)


q  Enterprise q  IdealAd/PressRelease

q  IdealFinalProduct(ValueProposiZon)

q  IdealUserManual

q  AwesomeCustomerExperience(Delight;Value)


TOPICSOFIDEALPRESSRELEASE(IPR)STORYONBUSINESSMODELENGINE(BME)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”


WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)



BUSINESSMODELENGINE

(ChainGameboard)

TopicsofBusinessModelCanvasonBusinessModelEngine


HOW(Supplier)

WHAT(Offer)

WHO(Demander)

WHY(Value)

DECKOFBUSINESSMODELCANVAS:9Topics

q  KeyPartners(KP)

q  KeyAcZviZes(KA)

q  KeyResources(KR)

q  ValueProposiZon(VP)

q  CustomerSegments(CS)

q  Channels(CH)

q  CustomerRelaZonships(CR)

q  RevenueStreams(R$)

q  CostStructure(C$)


TopicsofBusinessModelCanvasonBUSINESSMODELENGINE(BME)“StartwithanAwesomeWHY.Then,WorkBackwardstoHOW.”




WHAT(Ways)

HOW(Means)

WHY(End)

WHO(Problem)


BUSINESSMODELENGINE

(ChainGameboard)

BusinessModelEngineonBusinessModelScorecard


BUSINESSMODELSCORECARD(BMS)VisualizeHowEveryS.C.O.P.E.S.(Scene;Community;Organiza>on;Project;Enterprise;SupplyChain)Works


STRATEGY(Ways):..................................

TARGET:…....................


+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace



LearningMileston

es

TIME(Runway)


BUSINESSMODELSCORECARD(BMS)for“CodenameAlbum”VisualizeHowEveryS.C.O.P.E.S.(Scene;Community;Organiza>on;Project;Enterprise;SupplyChain)Works


STRATEGY(Ways):..................................

TARGET:…....................


+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace



LearningMileston

es

TIME(Runway)



VisionorPrototypeofIdealPressRelease(IPR)Storyvs.Reality

PerformanceManagementMetrics(LearningMilestones):


BUSINESSMODELSCORECARD(BMS)forAmazonWebServicesVisualizeHowEveryS.C.O.P.E.S.(Scene;Community;Organiza>on;Project;Enterprise;SupplyChain)Works


STRATEGY(Ways):..................................

TARGET:…....................


+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace



LearningMileston

es

TIME(Runway)



VisionorPrototypeofIdealPressRelease(IPR)Storyvs.Reality

PerformanceManagementMetrics(LearningMilestones):




STRATEGY(Ways):..................................

TARGET:…....................


BUSINESSMODELENGINE

HOW(OperaZons)

WHAT(ProducZon)

WHO(MarkeZng)

WHY(Finance)




+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace




LearningMileston

es

TIME(Runway)




STRATEGY(Ways):..................................

TARGET:…....................


BUSINESSMODELENGINE

HOW(OperaZons)

WHAT(ProducZon)

WHO(MarkeZng)

WHY(Finance)




+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace






LearningMileston

es

TIME(Runway)




STRATEGY(Ways):..................................

TARGET:…....................


BUSINESSMODELENGINE

HOW(OperaZons)

WHAT(ProducZon)

WHO(MarkeZng)

WHY(Finance)


q  ExisZngProducts(Trade-off:Pain/Delight)

q  CustomerSegments

q  Problems(Job/Pains;FAQ)


q  Enterprise q  IdealAd/PressRelease

q  IdealFinalProduct(ValueProp.)

q  IdealUserManual

q  AwesomeCustomerExperience(Delight;Value)

BUSINESSMODELGAMEBOARD(BMG)forTopicsofReverseDesignCanvas:ValueCrea>on,Delivery&Capture

+:DELIGHT

-:PAIN:


Pivot

Pivot


PROBLEMSpace

SOLUTIONSpace




LearningMileston

es

TIME(Runway)

